Vera Gretzke-Project management with strategy, structure & impact
Check rate
Experience
Event and Sustainability Manager
Chiesi
Sustainability concept in event management
Flexible support in the event management team in different roles, including during short-term capacity bottlenecks, and delivery of a wide range of event formats from seminar series and roundtables with patients to congresses, symposia, and trade fair appearances. Development and implementation of a complete sustainability concept – stand construction, storytelling, logistics –, team training and partner pitches, as well as support during the website relaunch including content production.
Project Management of the Global Creative Agency
FSC
Managing the global creative agency for sustainability certification
19 parallel projects with a worldwide target group. For example, one single social media campaign turned into more than 1,000 assets in more than 8 languages, complex video productions, events, educational materials, and much more. On top of that, budgeting, transparent reporting, resource management, and ongoing KPI analysis with partners around the globe – with time differences and cultural differences that had to be considered in every project step.
Communications Project Management
Merck Healthcare
Awareness campaign with Bundesliga cooperation
Project management, coordination, and consulting for the awareness campaign "Red means talk" for bladder cancer awareness: agency management and internal stakeholder management for a roadshow with prominent testimonials and international appearances in cooperation with a Bundesliga club, microsite, print materials, social media content, internal communications, media coverage, video production, and radio service announcements. Preparation and evaluation of a large international survey on the Young Generation.
Relaunch Project Management
Clever Shuttle / GHT Mobility GmbH
Strategic relaunch
Branding, positioning, SEO strategy, and coordination of the website relaunch.
Project Management of the Communications Agency
BioNTech
Vaccine communications in global crisis mode
Coordination and leadership in a highly dynamic environment with enormous public attention, very limited predictability, and hardly any existing structures, with constant changes in partners, agencies, team members, and priorities. Among other things, management of around 50 online seminars, press conferences, the service center with thousands of inquiries including content strategy, plus the implementation of an AI-based chatbot and the design of a scientific mRNA congress from idea to digital delivery.
Online Marketing Management
Mayfly Games / Swiss Gold Safe AG / teambits
Marketing strategies
Market and target group analyses, roadmaps & customer journeys, online marketing concepts for market entry or new customer acquisition
Active member
Access MM Marketing Management
Non-profit association and network for marketing research. Active member.
PR & Online Marketing Management
Ferdinand MENRAD GmbH & Co. KG
PR, social media & performance marketing for one of Germany's largest eyewear manufacturers with numerous collections & events, including Bogner, JAGUAR, JOOP!
Founder and Managing Director
NOMINIS Consulting
I lead projects from the first timeline to the final KPI evaluation: social media campaigns, event series, PR campaigns, (re)launches, or transformation processes for more sustainability or efficiency through AI. I build suitable PM structures and coordinate teams of creatives, subject matter experts (science, IT, etc.) and decision-makers toward a shared goal - even when several projects run in parallel, connections become complex, or the circumstances are especially challenging.
Founding member
Medienstudierende e. V.
Organization of nationwide conferences with expert talks and workshops.
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Media and Entertainment, Professional Services, Banking and Finance, Information Technology, Fashion, and Manufacturing.
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Operations, Project Management, Marketing, Sustainability Management, Strategy, and Research and Development.
Summary
I am a project manager with nine years of experience in marketing, strategic communications, and event management – and since 2017 founder and managing director of NOMINIS Consulting.
As a communications scientist and sociologist (B.A.), I have a strong feel for target groups, needs, storytelling, and good content. As a marketing manager (M.Sc.), I have experience with customer journeys and online marketing campaigns and think in strategies and results.
I lead projects from the first timeline to the final KPI analysis: social media campaigns, event series, PR actions, (re)launches, or transformation processes for more sustainability or efficiency through AI. I build the right PM structures and coordinate teams of creatives, subject matter experts (science, IT, etc.) and decision-makers toward a common goal – even when several projects run in parallel, things become complex, or the circumstances are especially challenging.
Skills
Project Management For Complex Campaigns: I Take Responsibility For Projects From The First Timeline To The Final Analysis – Always With Clear Processes And The Bigger Picture In Mind.
Interim & Capacity Support: I Get Up To Speed Quickly And Bring Fresh Energy And Relevant Expertise When Someone Is Absent Or A Task Suddenly Becomes Too Big.
Process And Structure Building: I Develop And Implement Simple Project Management, Flexible To Individual Needs – For Real Added Value In Day-To-Day Work.
Interface And Stakeholder Management: I Translate Between Design, Development, Specialists, And Management So That Everyone Works Together Instead Of Past Each Other.
Languages
Education
University of Applied Sciences Hof
M.Sc. · Marketing
Johannes Gutenberg University Mainz
B.A. · Communications Science and Sociology
Statistics
Experience
Expertise
Qualifications
Profile
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Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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