Syed Ali Haroon-Founding Member & Strategy Lead
Check rate
Experience
Founding Member & Strategy Lead
Udhaar Book
- Strategy: Led market research, strategy & product development to align product launches with company goals. Successfully launched new revenue-generating verticals (e-commerce marketplace, vouchers, airtime, tickets, etc.), taking the company to $4m+ in monthly recurring revenue.
- Product: Built user stories based on in-depth understanding of customer requirements, translating them into product features. Increased customer satisfaction and boosted usability, leading to increase in user retention.
- Business development, commercials & partnerships: Managed all external partnerships, negotiating commercials and onboarding strategic partners including financial institutions, service providers, suppliers, and sellers, significantly contributing to revenue generation.
- FinTech compliance: Led all FinTech licensing & business activities, acquiring the Non-Banking Financial Company (NBFC) license and the Electronic Monetary Institution (EMI) license.
- Founder’s associate: Developed standard operating procedures (SOPs) that reduced lead time and minimized returns wastage in the marketplace warehouse.
Management Consultant
Sidat Hyder Morshed Associates
- Worked on numerous projects majorly focusing on strategic objectives, e.g. organizational restructuring and business processes optimization.
- Projects included: Central Bank, National Gas Provider, TOTAL PARCO.
Business Development Manager
Eiwan Developments
- Achieved a multifold increase in the real estate supplier base within a year, growing across domestic and international markets.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Banking and Finance, Retail, Energy, Government and Administration, and Real Estate.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Strategy, Product Development, Sales, Operations, and Procurement.
Summary
Strategic and growth-focused professional with a background in management consulting and startups. Led business, growth and product functions at a high-growth FinTech, launching new verticals and scaling revenue.
Skilled in market research, product & project management, and business development, with a proven track record of driving growth, partnerships, and operational efficiency.
Skills
- Strategy
- Product
- Growth
- Supply
- Commercial
- Category Management
- Partnerships
- Business Development
- Account Management
- Consulting
- Problem Solving
- Business Optimization
- Ms Office Suite (Advanced)
- Google Workspace (Advanced)
- Project Management Tools (Advanced)
Languages
Education
University of Applied Sciences
Master’s in Entrepreneurship · Entrepreneurship · Worms, Germany
University of Konstanz
Erasmus Exchange, Economics · Economics · Konstanz, Germany
Bilkent University
Bachelor’s in Economics · Economics · Ankara, Turkey
Certifications & licenses
Electronic Monetary Institution (EMI) license
Non-Banking Financial Company (NBFC) license
Statistics
Experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Syed Ali is based in Worms, Germany and can operate in on-site, hybrid, and remote work models.
Syed Ali speaks the following languages: English (Advanced), Hindi (Advanced), Urdu (Advanced), German (Elementary), Turkish (Elementary).
Syed Ali has at least 5 years of experience. During this time, Syed Ali has worked in at least 3 different roles and for 3 different companies. The average length of individual experience is 2 years and 9 months. Note that Syed Ali may not have shared all experience and actually has more experience.
Based on recent experience, Syed Ali would be well-suited for roles such as: Founding Member & Strategy Lead, Management Consultant, Business Development Manager.
Syed Ali's most recent position is Founding Member & Strategy Lead at Udhaar Book.
In recent years, Syed Ali has worked for Udhaar Book and Sidat Hyder Morshed Associates.
Syed Ali is most experienced in industries like Banking and Finance, Retail, and Energy. Syed Ali also has some experience in Government and Administration and Real Estate.
Syed Ali is most experienced in business areas like Strategy, Product Development, and Sales. Syed Ali also has some experience in Operations and Procurement.
Syed Ali holds a Master in Entrepreneurship from University of Applied Sciences and a Bachelor in Economics from Bilkent University.
Syed Ali has 2 certificates. These include: Electronic Monetary Institution (EMI) license and Non-Banking Financial Company (NBFC) license.
The availability of Syed Ali needs to be confirmed.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 26 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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