Felix Lang-Freelancer / Freelance Management Consultant
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Experience
Freelancer / Freelance Management Consultant
Felix Lang Consulting
- Market analysis, portfolio-fit evaluation, market model estimation, and strategic market entry roadmap for a sustainability portfolio (including due diligence) of an international business IT and information service provider
- Choice-based conjoint analysis to simulate market shares and willingness to pay to identify the monetary and brand damage to an international sportswear manufacturer caused by copycat products
PhD Candidate
Chemnitz University of Technology, Chair of Marketing & Retail Management
- Research interests: pricing and price models, specifics of marketing digital products and innovations (especially health apps), context effects in market research, anomalies in consumer behavior, online market research methods
- Teaching: Marketing Seminar (Course leader; academic work and preparation for the final thesis), Economics Seminar (Course leader; academic work based on selected marketing questions), KBM Practicum (Co-leader; practical application of scientific methods in marketing), Marketing Case Study & Career Field Project (Co-leader; practical application of conjoint analysis), Sensory Marketing (Lecture contact; current research aspects of sensory marketing and product research), Marketing Management & Analysis (Lecture contact and exercise leader; methods and analysis in market research)
- Additional responsibility: Consumer Insights Lab (departmental lab for behavioral science research in an economic context)
Consultant (Healthcare - Medical Technology & IT)
Homburg & Partner
- Market analysis, target customer identification and segmentation, portfolio-fit evaluation, and market model estimation for a world-leading in vitro diagnostics manufacturer
- Pricing model and price-setting system for digital products for a world-leading dialysis products manufacturer and service provider
- Value driver analysis and competitor benchmarking to define product and pricing positioning for the market launch of a SaaS solution of an international business IT service provider
- Value-based pricing and market launch strategy for consumables for a world-leading dialysis products manufacturer and service provider
- Value-based pricing and pricing model optimization for an EaaS and SaaS insurance service provider, including value argumentation for sales
Research Intern
Society for Innovative Market Research
- Project design, data collection, and data analysis for various clients within their point-of-sale units
- Preparation and presentation of project results to the client
Working Student, Occupational Integration Management (BEM)
BASF SE
- Conducting a business case for the economic evaluation of BEM
- Questionnaire evaluation and design for data collection from BEM participants
- Presentation of project results to middle management
Research Internship
University of Konstanz, Chair of Psychological Methods & Diagnostics
- Contributed to the DFG project "Forced-Choice vs. Rating-Scale in Personality Assessment"
- Applied advanced psychometric analysis methods
- Drafted the results for scientific publications
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Information Technology, Education, Fashion, Healthcare, Insurance, and Chemical.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Business Intelligence, Research and Development, Marketing, Strategy, and Human Resources.
Skills
- Ms Office
- R (Advanced)
- Spss (Basic)
- Mplus (Basic)
- Python (Basic)
- Php (Basic)
- Html (Basic)
Languages
Education
University of Mannheim
M.Sc. Psychology, specialization in Work, Economy and Society · Psychology · Mannheim, Germany · 1.0 (with distinction)
University of Konstanz
B.Sc. Psychology · Psychology · Konstanz, Germany · 1.2 (with distinction)
Weingarten High School
Abitur (general university entrance qualification) · Weingarten, Germany · 1.0
Certifications & licenses
State-certified Nutrition Consultant
Statistics
Experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Felix is based in Chemnitz, Germany.
Felix speaks the following languages: German (Native), English (Advanced), Latin (Advanced).
Felix has at least 8 years of experience. During this time, Felix has worked in at least 6 different roles and for 6 different companies. The average length of individual experience is 1 year and 3 months. Note that Felix may not have shared all experience and actually has more experience.
Based on recent experience, Felix would be well-suited for roles such as: Freelancer / Freelance Management Consultant, PhD Candidate, Consultant (Healthcare - Medical Technology & IT).
Felix's most recent position is Freelancer / Freelance Management Consultant at Felix Lang Consulting.
In recent years, Felix has worked for Felix Lang Consulting, Chemnitz University of Technology and Chair of Marketing & Retail Management.
Felix is most experienced in industries like Education, Information Technology, and Fashion. Felix also has some experience in Chemical, Healthcare, and Insurance.
Felix is most experienced in business areas like Business Intelligence, Marketing, and Research and Development. Felix also has some experience in Strategy and Human Resources.
Felix has recently worked in industries like Education, Fashion, and Information Technology.
Felix has recently worked in business areas like Research and Development, Marketing, and Business Intelligence.
Felix holds a Master in Psychology from University of Mannheim and a Bachelor in Psychology from University of Konstanz.
Felix has 1 certificate: State-certified Nutrition Consultant.
The availability of Felix needs to be confirmed.
Daily rate distribution
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Average rates for similar positions
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The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 26 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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