Petar Markovic
Freelance Lecturer
Experience
Freelance Lecturer
Masters of Marketing GmbH
- Developed course materials for online marketing strategy and project management
- Course content: online marketing strategy, inbound marketing, content marketing, project management, onsite marketing
- Coaching in digital marketing and digitization
Freelance Lecturer
ecomex GmbH & Co. KG
- Developed course materials for online marketing strategy and project management
- Course content: online marketing strategy, inbound marketing, content marketing, project management, onsite marketing
- Coaching in digital marketing and digitization
Self-employed Freelancer | Business Consultant
Roonberg Digital
- Apply generalist experience from over 20 years in marketing to client projects
- Support teams on an interim basis in project management for digital marketing projects
- Carry out my own product management and consulting projects in the health sector
- Coach and train in marketing and digital projects
- Work as a freelance lecturer in online marketing, interim management in marketing and sales
Senior Platforms Consultant
Google Germany
- Project management: implemented and managed standard and custom sales and ad formats for Google and YouTube platform solutions
- Account management: coordinated client requests with the technical team in Hamburg and account managers in Dublin
- Designed and executed scalable online marketing activities
- Conducted client trainings and events for large clients, incubators, startups and agencies; including some international activities
Industry Manager YouTube & Display
Google Germany
- Advised and supported various sales teams as an expert in YouTube, Display & New Products
- Initiated certification of research providers with revenue impact of $300k–$500k
- Led branding client workshops and internal training sessions
- Planned and monitored quarterly and annual campaign sales targets
Head of Online Marketing (interim) / Senior Online Marketing Manager
1&1 Internet AG
- Led and coordinated multiple teams of up to 70 staff
- Handled media buying and managed all channels: SEM, SEO, affiliate, partnerships, display advertising, CRM, social media, events, call center
- Managed projects for online marketing across business intelligence, website management, product management, and other departments
- Negotiated contracts with sales partners and vendors
- Coordinated web analytics requirements and business intelligence projects
- Managed and acquired new and key partners
- Increased top affiliates' revenue by 20% by offering unique phone numbers
- Oversaw production of online advertising materials
- Hired new employees and supervised a master's thesis on "Search Marketing in 1&1's Online Marketing Mix"
Junior Account Manager
Scholz & Friends
- Advised clients on traditional advertising
- Developed campaigns and maintained branding
- Reviewed print proofs and ensured on-time production
- Managed new business ideas and sourced suitable partners
- Served clients such as Reemtsa, BOSS, Tchibo, Implico
Film Production Assistant
GAP Films Werbefilm
- Assisted with pre-production and shoots
- Conducted location scouting and prepared castings
- Assisted the producer on commercial productions for clients like Chupa Chups, Swisscom, Verizon, Volkswagen
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Advertising, Healthcare, Information Technology, and Education.
Business Area Experience
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Experienced in Marketing, Project Management, Product Development, Business Intelligence, Customer Service, and Sales.
Summary
Since 2016, I have been working as a self-employed freelancer and business consultant, where I bring my generalist experience from over 20 years in marketing to client projects or support teams on an interim basis.
In addition to my own projects in the health sector, I have been a freelance lecturer in online marketing since 2020.
Skills
- Ms Office
- Various Google Tools
- Google Ads
- Google Analytics
- Google Workspace
- Various Cms Systems
- C++ (Basic)
- Turbo Pascal (Basic)
- Visual Basic (Basic)
- Html (Basic)
- Css (Basic)
- Data Mining And Analytics
- Strategic Planning
- Performance Metrics
- Financial Analysis
- Process Improvement
- User Acceptance Testing
Languages
Education
Keele University
International Business Management · Keele, United Kingdom
University of Applied Sciences Pforzheim
Diploma · Business Administration · Pforzheim, Germany
Statistics
Experience
Global Experience
Expertise
Profile
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