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Rene Wetzel

Head of Business Development

Rene Wetzel
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Berlin, Germany

Experience

Jan 2024 - Dec 2025
2 years

Personal break and professional development

Expertise details
Position Summary
Industries
Education
Business Areas
Finance
Human Resources
Strategy
  • Time for family and personal development 03/2024 - 07/2024
  • Deepened knowledge in business administration, finance, management, and leadership through training and certification "Certified Bachelor Professional of Business (CCI) / Certified Business Specialist (IHK)" 08/2024 - 07/2025
Jun 2022 - Feb 2024
1 year 9 months

Head of Business Development

ubitricity Ges. für verteilte Energiesysteme mbH

Expertise details
Position Summary
Head of Business Development at ubitricity Ges. für verteilte Energiesysteme mbH
Industries
Energy
Business Areas
Operations
Sales
Strategy
  • Leading the company's strategic and operational expansion efforts, from go-to-market strategy and product adaptation to local rollout and operations.
  • Built the BD & New Markets team from 4 to 10 FTE; successfully expanded the company into the Netherlands; organically doubled the total number of contracted charging points.
Nov 2019 - May 2022
2 years 7 months

Senior Manager Strategic Business Development

ubitricity Ges. für verteilte Energiesysteme mbH

Expertise details
Position Summary
Senior Manager Strategic Business Development at ubitricity Ges. für verteilte Energiesysteme mbH
Industries
Energy
Business Areas
Strategy
  • Managed business and expansion strategies for markets outside Europe and global projects in Japan, Korea, Macao, and North America.
  • Member of the strategy team for the turnaround and financing round/sale to Shell.
May 2018 - Oct 2019
1 year 6 months

Marketing Manager

ubitricity Ges. für verteilte Energiesysteme mbH

Expertise details
Position Summary
Marketing Manager at ubitricity Ges. für verteilte Energiesysteme mbH
Industries
Energy
Business Areas
Marketing
  • B2B and B2G marketing with a focus on PR, events, and internal communication.
Jan 2017 - Dec 2018
2 years

Marketing Manager EU B2B

Dynamic Yield

Expertise details
Position Summary
Marketing Manager EU B2B at Dynamic Yield
Industries
Information Technology
Business Areas
Marketing
  • Omni-channel personalization SAAS.
Jan 2016 - Dec 2017
2 years

Global Business Development

AirHelp Ltd.

Expertise details
Position Summary
Global Business Development at AirHelp Ltd.
Industries
Tourism
Business Areas
Sales
Strategy
  • B2B internationalization in the travel/aviation sector.
Jan 2015 - Dec 2024
10 years

Digitalization and Online Media Contributor

sideviews e.V.

Expertise details
Position Summary
Digitalization and Online Media Contributor at sideviews e.V.
Industries
Arts and Crafts
Media and Entertainment
Business Areas
Information Technology
Product Development
  • Editorial workshops for the youth committee of the Shadow Museum.
  • Designing and implementing interactive web formats and online collaboration methods for performance art, theater, and museum formats.
Jan 2011 - Dec 2012
2 years

Business Development Germany

Kollector SA

Expertise details
Position Summary
Business Development Germany at Kollector SA
Industries
Professional Services
Business Areas
Sales
Strategy
  • B2B Market Entry.
Jan 2010 - Dec 2017
8 years

Instructor for online marketing certificate courses

ebam GmbH Media und Business Akademie

Expertise details
Position Summary
Instructor for online marketing certificate courses at ebam GmbH Media und Business Akademie
Industries
Education
Business Areas
Marketing
Jan 2010 - Dec 2013
4 years

Instructor for digital marketing

SAE Institute GmbH

Expertise details
Position Summary
Instructor for digital marketing at SAE Institute GmbH
Industries
Education
Business Areas
Marketing
  • Teaching the Digital Journalism Diploma.
Jan 2009 - Dec 2024
16 years

Owner/Self-Employed

MBD.berlin

Expertise details
Position Summary
Owner/Self-Employed at MBD.berlin
Industries
Professional Services
Business Areas
Marketing
Sales
Strategy
  • Business consulting for business development, digitalization, and market entry.
  • Strategy development for SMEs and startups across Europe.
  • Marketing and sales strategies for digital business models.
Jan 2006 - Dec 2009
4 years

Manager Publisher Services & International Media Sales

ZANOX.de AG, A Company of Axel Springer & PubliGroupe AG

Expertise details
Position Summary
Manager Publisher Services & International Media Sales at ZANOX.de AG, A Company of Axel Springer & PubliGroupe AG
Industries
Advertising
Business Areas
Marketing
Sales
Jan 2004 - Dec 2006
3 years

Teamlead Internet & Online Services

freenet AG

Expertise details
Position Summary
Teamlead Internet & Online Services at freenet AG
Industries
Telecommunication
Business Areas
Information Technology

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Professional Services, Education, Arts and Crafts, Media and Entertainment, Energy, and Advertising.

Professional Services
Education
Arts and Crafts
Media and Entertainment
Energy
Advertising
Profile match chart

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Sales, Marketing, Strategy, Information Technology, Product Development, and Finance.

Sales
Marketing
Strategy
Information Technology
Product Development
Finance
Profile match chart

Summary

Experienced business developer with a strategic and operational track record of success in market expansion, development, and leadership across various industries.

Expertise in e-mobility, energy, sustainability, as well as the cultural and creative industries, combined with entrepreneurial experience in digital business models and marketing strategies.

Analytical, hands-on, tech-savvy, and committed to delivering results in dynamic, international environments, with a passion for combining business know-how with ethical standards and a values-driven approach.

Skills

  • Business Administration & Finance

  • Digital Marketing & Omnichannel Strategy

  • Market Analysis & Business Intelligence

  • Sustainability & E-mobility Solutions

  • Team Building & Talent Development

  • Intercultural Communication

  • Stakeholder Management

  • Negotiation & Relationship Building

  • Strategic Planning & Business Development

  • Project & Budget Management

  • Market Entry & Internationalization

  • Analytical Problem Solving

  • Continuous Learning & Development

  • Leadership & Decision Making

  • Adaptability & Interdisciplinary Thinking

  • Creative Approach

Languages

German
Native
English
Advanced
French
Elementary
Portuguese
Elementary

Certifications & licenses

Certified Bachelor Professional of Business (CCI) / Certified Business Specialist (IHK)

Crisis Communication

Hill+Knowlton Strategies

Advanced Presentation & Public Speaking

Business Accounting & Financial Reporting

IQ Consult

EU Driver's License Class B

Statistics

Experience

Total positions 13
Experience in Professional Services 16 y
Avg length 4 y 5 m
Longest experience 15 y 11 m

Expertise

Recent roles Head of Business Development, Senior Manager Strategic Business Development, Marketing Manager
Main industries Professional Services, Education, Arts and Crafts
Main business areas Sales, Marketing, Strategy

Qualifications

Certifications earned 5

Profile

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Rene based?

Rene is based in Berlin, Germany.

What languages does Rene speak?

Rene speaks the following languages: German (Native), English (Advanced), French (Elementary), Portuguese (Elementary).

How many years of experience does Rene have?

Rene has at least 22 years of experience. During this time, Rene has worked in at least 12 different roles and for 11 different companies. The average length of individual experience is 2 years and 8 months. Note that Rene may not have shared all experience and actually has more experience.

What roles would Rene be best suited for?

Based on recent experience, Rene would be well-suited for roles such as: Head of Business Development, Senior Manager Strategic Business Development, Marketing Manager.

What companies has Rene worked for in recent years?

In recent years, Rene has worked for Personal break and professional development, ubitricity Ges. für verteilte Energiesysteme mbH, sideviews e.V., and MBD.berlin.

Which industries is Rene most experienced in?

Rene is most experienced in industries like Professional Services, Arts and Crafts, and Media and Entertainment. Rene also has some experience in Education, Energy, and Advertising.

Which business areas is Rene most experienced in?

Rene is most experienced in business areas like Sales, Marketing, and Strategy. Rene also has some experience in Information Technology, Product Development, and Finance.

Which industries has Rene worked in recently?

Rene has recently worked in industries like Professional Services, Arts and Crafts, and Media and Entertainment.

Which business areas has Rene worked in recently?

Rene has recently worked in business areas like Strategy, Sales, and Marketing.

Does Rene have any certificates?

Rene has 5 certificates. Among them, these include: Certified Bachelor Professional of Business (CCI) / Certified Business Specialist (IHK), Crisis Communication, and Advanced Presentation & Public Speaking.

What is the availability of Rene?

Rene is immediately available for suitable projects.

What is the rate of Rene?

Rene's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

How to hire Rene?

To hire Rene, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

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Market avg: 710-870 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.