Nicolas Neuwirth - Senior Digital Leader

Q: Where is Nicolas based?

Nicolas is based in Munich, Germany .

Q: What languages does Nicolas speak?

Nicolas speaks the following languages: German (Advanced) .

Q: How many years of experience does Nicolas have?

Nicolas has at least 21 years of experience. During this time, Nicolas has worked in at least 6 different roles and for 6 different companies . The average length of individual experience is 3 years . Note that Nicolas may not have shared all experience and actually has more experience.

Q: What is Nicolas's latest experience?

Nicolas's most recent position is Senior Project Manager Digital at BKP GmbH / Mercedes-Benz Driving Events .

Q: What companies has Nicolas worked for in recent years?

In recent years, Nicolas has worked for BKP GmbH / Mercedes-Benz Driving Events .

Q: Which industries is Nicolas most experienced in?

Nicolas is most experienced in industries like Automotive , Banking and Finance , and Tourism . Nicolas also has some experience in Manufacturing , Utilities , and Retail .

Q: Which business areas is Nicolas most experienced in?

Nicolas is most experienced in business areas like Project Management , Strategy , and Information Technology . Nicolas also has some experience in Marketing , Operations , and Product Development .

Q: Which industries has Nicolas worked in recently?

Nicolas has recently worked in industries like Healthcare , Manufacturing , and Telecommunication .

Q: Which business areas has Nicolas worked in recently?

Nicolas has recently worked in business areas like Information Technology , Project Management , and Strategy .

Recommended expert

Munich, Germany

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Experience

Jun 2024 - Present

2 years 3 months

Senior Project Manager Digital

BKP GmbH / Mercedes-Benz Driving Events

Responsible for the strategic and operational management of digital platforms in the international environment of Mercedes-Benz Driving Events.

End-to-end leadership of digital event and e-commerce platforms (webshop, microsites, event pages, on-event mobile apps)
Interface management between marketing, IT, event management, and external tech partners
Management of external service providers and development resources
Introduction and implementation of IT security guidelines
Successful support and execution of the data protection TISAX assessment
Budget, timeline, and quality responsibility

Aug 2021 - May 2024

2 years 10 months

Etat Director and Interim Senior Project Manager, Freelance

Interim leadership of digital platform and transformation projects. Responsible for leading complex digital projects in corporate and mid-sized business environments for clients such as BOSCH / BSH, NFON, Munich Clinic, Burda, trilogIQa, SDZeCOM, and bebob.

Strategic client consulting and project management
Website relaunches and digital platform projects
CRM and marketing automation implementation
Leadership of interdisciplinary teams (UX, development, content)
Budget and resource responsibility

Nov 2017 - Jul 2021

3 years 9 months

Senior Project Manager Digital

Oestreicher + Wagner (OE+W)

Strategic and operational leadership of complex digital accounts in the finance, automotive, and loyalty sectors for clients such as BMW, DeutschlandCard, Landesförderbank Bayern, Academy of German Cooperatives, and Fiducia & GAD IT.

C-level client consulting and strategic digital management
Leadership of large-scale platform and transformation projects
Leadership of interdisciplinary teams
Budget and resource management
Development and retention of client accounts

Jan 2016 - Oct 2017

1 year 10 months

Stuttgart, Germany

Etat Director Digital

C3 Creative Code and Content Stuttgart

Leadership of digital brand and platform projects for clients such as Mercedes-Benz AMG, Lidl (e-commerce), Porsche Newsroom, and Bosch / BSH.

Strategic brand development in the digital environment
UI/UX concept development and platform strategy
Management of interdisciplinary teams
Consulting at management level

Jan 2014 - Dec 2015

2 years

Team Leader Multimedia

Martin et Karczinski

Building and leading the multimedia unit with responsibility for brand, platform, and communication projects in the premium and design sector for clients and brands such as Audi, Lufthansa, Occhio, Gaggenau, and Designreisen.

Functional and organizational leadership of the online/multimedia team
Development of digital brand and platform strategies
Concept development and implementation of website and content platforms
Management of interdisciplinary teams (creative, UX, development)
Budget and resource responsibility

Oct 2007 - Dec 2013

6 years 3 months

Hamburg, Germany

Senior Account Manager

Wunderman Hamburg

Strategic consulting and management of integrated digital and dialog marketing projects in an international agency environment for clients such as TUI / airtours, Vattenfall, Lufthansa, Deutsche Bank.

Senior consulting and project management for national and international brands
Concept and delivery of integrated online/offline campaigns
Management of CRM and performance-driven measures
Leading internal project teams and external service providers
Interface between creative, media, IT, and the client side

Sep 2005 - Sep 2007

2 years 1 month

Account Manager Digital

SCHOLZ & FRIENDS Interactive

Project management and digital brand management in the FMCG and automotive environment for clients and brands such as Unilever (iglo, Brunch, Rama, Lätta), Honda Motor Europe.

Support for international brands in online communication
Management of digital campaign and platform projects
Coordination of creative, technical, and media teams
Support for brand and product launches in the digital environment

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Automotive, Banking and Finance, Tourism, Manufacturing, Utilities, and Retail.

Automotive

Banking and Finance

Tourism

Manufacturing

Utilities

Retail

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Project Management, Strategy, Information Technology, Marketing, Operations, and Product Development.

Project Management

Strategy

Information Technology

Marketing

Operations

Product Development

Summary

Senior Digital Leader with over 20 years of experience managing complex digital programs in international agency and corporate environments. Experience in building digital platforms, leading interdisciplinary teams, and delivering digital projects for brands like Mercedes-Benz, BMW, BSH/Bosch, and Lufthansa.

Languages

German

Advanced

Education

Oct 2000 - Jun 2004

Academy for Communication

Diploma in Communication Management · Marketing, PR, CRM, direct marketing · Kassel, Germany

Oct 1989 - Jun 1998

Bodensee-Gymnasium

High school diploma · Lindau, Germany

Oct 1985 - Jun 1989

Primary school

Lindau, Germany

Statistics

Experience

Total positions 7

Experience in Automotive 11.5 y

Avg length 2 y 11 m

Longest experience 6 y 2 m

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Senior Project Manager Digital, Etat Director and Interim Senior Project Manager, Freelance, Etat Director Digital

Main industries Automotive, Banking and Finance, Tourism

Main business areas Project Management, Strategy, Information Technology

Qualifications

Profile

Created

July 2026

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Frequently asked questions

Have questions? Find more information here.

Nicolas is based in Munich, Germany.

Nicolas speaks the following languages: German (Advanced).

Nicolas has at least 21 years of experience. During this time, Nicolas has worked in at least 6 different roles and for 6 different companies. The average length of individual experience is 3 years. Note that Nicolas may not have shared all experience and actually has more experience.

Based on recent experience, Nicolas would be well-suited for roles such as: Senior Project Manager Digital, Etat Director and Interim Senior Project Manager, Freelance, Etat Director Digital.

Nicolas's most recent position is Senior Project Manager Digital at BKP GmbH / Mercedes-Benz Driving Events.

In recent years, Nicolas has worked for BKP GmbH / Mercedes-Benz Driving Events.

Nicolas is most experienced in industries like Automotive, Banking and Finance, and Tourism. Nicolas also has some experience in Manufacturing, Utilities, and Retail.

Nicolas is most experienced in business areas like Project Management, Strategy, and Information Technology. Nicolas also has some experience in Marketing, Operations, and Product Development.

Nicolas has recently worked in industries like Healthcare, Manufacturing, and Telecommunication.

Nicolas has recently worked in business areas like Information Technology, Project Management, and Strategy.

Nicolas attended Academy for Communication for Marketing, PR, CRM, direct marketing.

Nicolas will be available part-time from September 2026.

Nicolas's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

To hire Nicolas, click the Meet button on the profile to request a meeting and discuss your project needs.

Daily Rate Distribution

0 2 4 6 8

<€800 €800-1200 €1600+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1000

750

500

250

Daily rate avg. 951 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

1000

750

500

250

Median rate 800 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.