Markus Lenker-Digital Business Architect & Consultant
Check rate
Experience
Digital Business Architect & Consultant
horyzn GmbH
- At horyzn we support marketing, sales & service organizations in the automotive and mobility industry with strategies & solutions for digital transformation and e-commerce.
Head of Analytics & AI
Mercedes-Benz Consulting GmbH
- Developing the business strategically by implementing data, analytics, process automation, and artificial intelligence projects
- Leading a team of 30 professionals and managing two sub-departments (Service Line with Hybrid consultants, Tech Factory with IT architects and developers)
- Analyzing market, technology, and competition developments
- Steering the development of innovative IT solutions to analyze big data
- Collaborating with the management to plan, prepare, and execute strategy discussions related to AI projects
Head of Digital Business & eCommerce
Mercedes-Benz Consulting GmbH
- Adobe Experience Manager
- Developing, conceptualizing, and implementing strategic digital transformation projects
- Fostering the development of a Smart Data and AI CoC as part of Smart Data Management
- Leading a team of 19 professionals
- Establishing a consulting team in Berlin
- Chairing corporate venturing with start-ups
Head of Digital Business Platforms & Applications
Mercedes-Benz Consulting GmbH
- Leading a team of 15 professionals
- Spearheading the Digital Innovation & Technology department
- Supervising and executing interdisciplinary projects considering the budget, time, and corporate strategy
Project Lead Customer Connection Platforms
AUDI AG
- Developing the Audi ID-strategy, including budget coordination
- Initiating an integrated e-commerce strategy
- Standardizing digital offers globally
- Creating relevant portal offers and the customer life cycle
Project Lead Digital Business Development
AUDI AG
- Driving digital innovation in line with the global business strategy & IT
- Orchestrating the Audi web presences and the Audi corporate website
- Developing an international web benchmark tool
Project Lead Digital Marketing
AUDI AG
- Conception, worldwide rollout and training of the new brand website
Project Management
Betrandt Ingenieurbüro GmbH
- Project management of digital marketing & IT projects for an OEM in the automotive industry
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Automotive.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Information Technology, Project Management, Sales, Strategy, and Business Intelligence.
Summary
- Experienced Manager with profound marketing and digitization skills as well as sound industry knowledge
- Proven track record in strategic business development and (IT) project management
- Passion for agile methods and new technologies
- Charismatic leader with excellent communication skills as well as a high customer, team, and performance orientation
Skills
- Adobe Experience Manager
- Adobe Marketing Cloud
- Asana
- Celonis
- Confluence
- Hootsuite
- Html / Css
- Hubspot
- Jira
- Miro
- Ms Project / Office / Visio
- Sap
- Spss
- Shopify
- Trello
- Wordpress
Languages
Education
University Koblenz-Landau
PhD in Economics and Social Sciences · Koblenz, Germany
Catholic University Eichstätt-Ingolstadt
Master of Business Administration · Business Administration · Eichstätt, Germany
Ingolstadt University of Applied Sciences
Diploma in Business Administration (University of Applied Sciences) · Marketing & Organizational Management · Ingolstadt, Germany
Certifications & licenses
Scaled Agile
Celonis Snap
Celonis
Design Thinking For Innovation
University of Virginia
AI Trainer
Boost.ai
Advanced AI Trainer
Boost.ai
Analyst
Celonis
Data Engineer
Celonis
Create Web Experiences Using Adobe Experience Manager
Adobe
Scrum Product Owner
Scrum.org
Statistics
Experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Markus is based in Ingolstadt, Germany.
Markus speaks the following languages: German (Native), English (Advanced), Spanish (Advanced).
Markus has at least 18 years of experience. During this time, Markus has worked in at least 8 different roles and for 4 different companies. The average length of individual experience is 2 years and 4 months. Note that Markus may not have shared all experience and actually has more experience.
Based on recent experience, Markus would be well-suited for roles such as: Digital Business Architect & Consultant, Head of Analytics & AI, Head of Digital Business & eCommerce.
Markus's most recent position is Digital Business Architect & Consultant at horyzn GmbH.
In recent years, Markus has worked for horyzn GmbH.
Markus is most experienced in industries like Automotive.
Markus is most experienced in business areas like Marketing, Information Technology, and Project Management. Markus also has some experience in Sales, Strategy, and Business Intelligence.
Markus has recently worked in industries like Automotive.
Markus has recently worked in business areas like Information Technology, Marketing, and Sales.
Markus holds a Doctorate from University Koblenz-Landau, a Master in Business Administration from Catholic University Eichstätt-Ingolstadt and a Bachelor in Marketing & Organizational Management from Ingolstadt University of Applied Sciences.
Markus has 9 certificates. Among them, these include: SAFe 5 Agilist, Celonis Snap, and Design Thinking For Innovation.
The availability of Markus needs to be confirmed.
Daily rate distribution
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Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 25 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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