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Martin Kulla-Management Consultant, Project Manager, Interim Manager

Martin Kulla - Management Consultant, Project Manager, Interim Manager - profile avatar
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Munich, Germany

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Experience

Jan 2025 - Dec 2026

Leading European pet food retail company

Position Summary
Industries
Retail
Business Areas
Finance
Project Management
Strategy
  • Established and managed the PMO for the implementation of measures to optimize private-label brands (module responsibility)
  • Managed a tracking tool to measure and manage the financial impact (contribution margin 1) of improvement measures (module responsibility)
  • Conducted scenario analyses to assess the operational and financial impacts of measures aimed at strengthening the company’s own brand and product portfolio (module responsibility)
  • Supported a strategic review and repositioning of the brands portfolio (private-label brands) in the pet food and pet accessories divisions (client support)
  • Conducted detailed benchmarking analyses to assess the market coverage of the private-label brands and identify gaps (client support)
  • Assisted the private-label procurement organization with supplier analyses (client support)
  • Supported the private-label brands management team as well as the company’s executive management team in their decision-making (client support)
Jan 2024 - Dec 2025

Leading German digital banking and brokerage provider

Position Summary
Industries
Banking and Finance
Business Areas
Business Intelligence
Finance
Strategy
  • Conducted detailed status quo and market analyses to determine the company’s strengths and weaknesses as well as to understand current market dynamics and the competitive situation (module responsibility)
  • Determined the company’s positioning in the German banking and brokerage market and derived opportunities and risks (module responsibility)
  • Supported the definition of financial and operational growth targets (client support)
  • Derived strategic options considering the market environment, competitive dynamics and accelerating technological advancements such as the increased integration of artificial intelligence (module responsibility)
  • Supported the definition of strategic initiatives (client support)
  • Supported prioritizing the strategic initiatives and creating an action and implementation plan (client support)
Jan 2023 - Dec 2023

Tier-1 automotive supplier

Position Summary
Industries
Automotive
Business Areas
Finance
Project Management
Strategy
  • Managed the PMO for the sell-side in the context of a global transaction with the aim of selling the company to an external buyer (module responsibility)
  • Supported structuring the sales process together with the owner team (client support)
  • Managed the transaction process from the sell-side perspective – including deal preparations, creation of marketing materials, setup and management of the data room, leading the Q&A process, coordination of site visits and expert meetings (module responsibility)
  • Coordinated all stakeholders involved: owner’s representatives, company management, investment banks, bidders, advisors, etc. (module responsibility)
Jan 2022 - Dec 2023

Group of laboratories (TIC industry) with focus on the food market

Position Summary
Industries
Food and Beverage
Professional Services
Business Areas
Business Intelligence
Finance
Operations
  • Supported the management in defining and introducing group-wide operational and financial KPIs: laboratory throughput times, error rates, backlog, profitability (module responsibility)
  • Supported the middle management to develop and implement operational improvement measures (module responsibility)
  • Created transparency on laboratory performance for key customers
  • Supported short-term improvement measures related to lead times and backlogs (module responsibility)
Jan 2022 - Dec 2022

Leading German provider of healthcare and rehab products and services

Position Summary
Industries
Healthcare
Business Areas
Business Intelligence
Finance
Strategy
  • Reviewed and optimized the profitability improvement initiatives originally defined by the management (module responsibility)
  • Supported the prioritization of profitability improvement initiatives (client support)
  • Set up business cases for the initiatives of an additional profitability improvement program for the rehab division (module responsibility)
  • Implemented a standardized reporting system for tracking and managing transformation activities (module responsibility)
  • Empowered the management to manage and drive individual improvement measures within the rehab division (module responsibility)
Jan 2022 - Dec 2022

Software organization of a leading German automotive OEM

Position Summary
Industries
Automotive
Business Areas
Project Management
  • Developed a standard project framework for post-merger integration settings: derived customer-specific requirements and translated them into a blueprint for future integration projects (module responsibility)
  • Created a playbook as a central guideline for post-merger integration projects within the organization (module responsibility)
  • Developed customer-specific tools that help to facilitate post-merger integration projects: project handbook, checklists, initiative tracking tools, risk management tools, reporting templates, etc. (module responsibility)
Jan 2020 - Dec 2022

Software organization of a leading German automotive OEM

Position Summary
Industries
Automotive
Business Areas
Project Management
  • Set up and managed the central project management office (PMO): ensured ongoing reporting, moderated coordination meetings, ensured cross-project dependency management, provided project planning support to selected workstreams (module responsibility)
  • Provided project management support for individual workstreams (project management)
  • Ensured central communication activities within the integration setup: planned and implemented all-hands meetings and other workstream-specific communication activities (project support)
  • Supported other integration activities through general guidance for post-merger integration activities (project support)
Jan 2018 - Dec 2020

Leading European utility company

Position Summary
Industries
Utilities
Business Areas
Information Technology
Project Management
  • Supported multiple ERP migration projects (e.g., the migration of two SAP ERP systems of purchased business units and other non-SAP-based systems of decentralized units into the central company-wide SAP ERP system)
  • Set up and managed the central project management office (PMO) with special emphasis on the management of project dependencies (module responsibility)
  • Provided project management support in a separate project on interface management with the aim of harmonizing the process landscape (module responsibility)
  • Provided active stakeholder management including the mediation between business and IT managers (project management, project support)
  • Coordinated the preparatory activities for a planned upgrade of the global ERP system landscape to the SAP S/4 HANA standard (project management)
Jan 2018 - Dec 2018

Leading German energy supplier and energy contracting provider

Position Summary
Industries
Energy
Business Areas
Operations
Procurement
Project Management
  • Provided operational project management support by introducing and teaching project management standards for the planning and construction of power plants (client support)
  • Supported the scheduling for selected construction projects in the planning phase (client support)
  • Provided support and guidance by implementing a procedure for supplier management in construction projects (client support)
  • Implemented a holistic project management office (PMO) concept as standard for further projects: guidelines, standardized reporting templates, risk management concept (module responsibility)
Jan 2018 - Dec 2018

Leading German high-tech company with focus on lighting, optical and sensor solutions

Position Summary
Industries
Manufacturing
Business Areas
Business Intelligence
Research and Development
Strategy
  • Gathered data and information related to the location-related costs and cost drivers of production and research and development locations (project support)
  • Conducted location cost analyses including internal and external benchmarking (project support)
  • Derived scenarios and measures for cost improvement including ideas for location portfolio optimization, location-specific restructuring measures
  • Ran simulations of improvement scenarios with potential adjustments to the location footprint including consideration of implementation costs and expected long-term cost improvement effects (project support)
  • Prepared a market analysis in the field of optics and sensor technology to understand industry trends, the competitive landscape (project support)
  • Prepared a shortlist of startup companies in the field of optics and sensor technology as potential acquisition targets (project support)
Jan 2017 - Dec 2018

Leading European provider of point-of-sale marketing and execution services

Position Summary
Industries
Advertising
Business Areas
Operations
Project Management
Strategy
  • Supported the management team in defining strategic targets (client support)
  • Analyzed the offering portfolio of the group’s companies and the focus markets (client support)
  • Supported the development of a group-wide strategy aimed at integrating the existing and potentially new capabilities of the group’s companies (client support)
  • Derived a target operating model (client support)
  • Supported the setup of an integration plan including the derivation of synergy targets (client support)
  • Set up and managed the central project management office (PMO) to safeguard the integration measures (module responsibility)
Jan 2016 - Dec 2017

Global steel and engineering company

Position Summary
Industries
Metals and Mining
Business Areas
Customer Service
Project Management
Strategy
  • Set up and managed the central project management office (PMO) for 20 individual projects and initiatives including a standardized reporting system with weekly updates, predefined escalation mechanisms, and a centralized risk management concept (module responsibility)
  • Managed the initiative to define the service strategy of the Shared Services Center, including the design of a tiered model for customer service, concept development for self-service options, as well as the development of traditional and digital contact and input channels (module responsibility)
  • Provided project management support in multiple initiatives (project support)
Jan 2015 - Dec 2016

Globally leading provider of mobile network infrastructure

Position Summary
Industries
Telecommunication
Business Areas
Business Intelligence
Finance
Project Management
  • Developed company-wide initiatives with a focus on profitability improvement including focus on internal and external labor costs, costs for externally purchased services, location costs, material and general overhead costs (project support)
  • Set up and managed the central project management office (PMO) including introduction of reporting and escalation structures and the preparation of regular management reviews (module responsibility)
  • Set up a reporting format for the restructuring workstream dealing with material overheads: planned and implemented status meetings, updated KPI dashboards, ensured ongoing reporting (module responsibility)
Jan 2014 - Dec 2015

Leading German universal bank

Position Summary
Industries
Banking and Finance
Business Areas
Business Intelligence
Human Resources
Project Management
  • Developed multiple change management activities including workshop formats for managers and employees, training programs on defined values, communication concepts, and the distribution of promotional items (project support)
  • Supported organizational units in planning and implementing change management activities (project support)
  • Prepared status reports and case studies on change management activities (project support)
  • Defined and implemented metrics to track the progress and impact of the change process (project support)
  • Developed a company-wide reporting system related to change management activities (module responsibility)

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Banking and Finance, Automotive, Utilities, Food and Beverage, Professional Services, and Advertising.

Banking and Finance
Automotive
Utilities
Food and Beverage
Professional Services
Advertising
Profile match chart

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Project Management, Business Intelligence, Strategy, Finance, Operations, and Information Technology.

Project Management
Business Intelligence
Strategy
Finance
Operations
Information Technology
Profile match chart

Summary

Business and management consultant and interim manager with over 15 years of experience—including more than 10 years as a freelancer:

I support companies in challenging situations. My focus is on strategy development (including digital and AI strategies), transformation (primarily digital, AI, and organizational transformation as well as restructuring), post-merger integration (PMI), program/project management (including PMO), and M&A support.

I have broad industry expertise and international project and work experience. I take a collaborative approach, working closely with and in partnership with the client to develop and implement customized solutions.

Skills

  • Ms Word: Very Good
  • Ms Powerpoint: Very Good
  • Ms Excel: Very Good
  • Ms Project: Very Good
  • Agile Project Mgmt.: Team Kanban Practitioner (Tkp®)
  • Artificial Intelligence: Master Business With Ai (Mbai®)

Languages

German
Native
English
Advanced
French
Intermediate
Dutch
Intermediate

Education

Feb 2009 - Jun 2009

Copenhagen Business School

CEMS · Copenhagen, Denmark

Aug 2008 - Feb 2010

Rotterdam School Of Management, Erasmus University

MSc International Management – CEMS · International Management · Rotterdam, Netherlands

Mar 2006 - Oct 2006

Université De Lausanne, HEC

Lausanne, Switzerland

...and 1 more

Certifications & licenses

Master Business with AI (MBAI®)

Team Kanban Practitioner (TKP®)

Statistics

Experience

Total positions 14
Experience in Banking and Finance 4 y
Avg length 1 y 8 m
Longest experience 2 y 11 m

Expertise

Main industries Banking and Finance, Automotive, Utilities
Main business areas Project Management, Business Intelligence, Strategy

Qualifications

Highest degree Master
Certifications earned 2

Profile

Created

Frequently asked questions

Have questions? Find more information here.

Martin is based in Munich, Germany.
Martin speaks the following languages: German (Native), English (Advanced), French (Intermediate), Dutch (Intermediate).
Martin has at least 12 years of experience. During this time, Martin has worked and for 13 different companies. The average length of individual experience is 1 year and 11 months. Note that Martin may not have shared all experience and actually has more experience.
In recent years, Martin has worked for Leading European pet food retail company, Leading German digital banking and brokerage provider, Tier-1 automotive supplier, Group of laboratories (TIC industry) with focus on the food market, and Leading German provider of healthcare and rehab products and services.
Martin is most experienced in industries like Automotive, Banking and Finance, and Utilities. Martin also has some experience in Food and Beverage, Professional Services, and Advertising.
Martin is most experienced in business areas like Project Management, Business Intelligence, and Strategy. Martin also has some experience in Finance, Operations, and Information Technology.
Martin has recently worked in industries like Automotive, Banking and Finance, and Food and Beverage.
Martin has recently worked in business areas like Project Management, Finance, and Strategy.
Martin holds a Master in International Management from Rotterdam School Of Management, Erasmus University and a Bachelor in International Business from Maastricht University.
Martin has 2 certificates. These include: Master Business with AI (MBAI®) and Team Kanban Practitioner (TKP®).
Martin will be available from July 2026.
Martin's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.
To hire Martin, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1000
750
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Market avg: 800-960 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.