Martin Kulla-Management Consultant, Project Manager, Interim Manager
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Experience
Leading European pet food retail company
- Established and managed the PMO for the implementation of measures to optimize private-label brands (module responsibility)
- Managed a tracking tool to measure and manage the financial impact (contribution margin 1) of improvement measures (module responsibility)
- Conducted scenario analyses to assess the operational and financial impacts of measures aimed at strengthening the company’s own brand and product portfolio (module responsibility)
- Supported a strategic review and repositioning of the brands portfolio (private-label brands) in the pet food and pet accessories divisions (client support)
- Conducted detailed benchmarking analyses to assess the market coverage of the private-label brands and identify gaps (client support)
- Assisted the private-label procurement organization with supplier analyses (client support)
- Supported the private-label brands management team as well as the company’s executive management team in their decision-making (client support)
Leading German digital banking and brokerage provider
- Conducted detailed status quo and market analyses to determine the company’s strengths and weaknesses as well as to understand current market dynamics and the competitive situation (module responsibility)
- Determined the company’s positioning in the German banking and brokerage market and derived opportunities and risks (module responsibility)
- Supported the definition of financial and operational growth targets (client support)
- Derived strategic options considering the market environment, competitive dynamics and accelerating technological advancements such as the increased integration of artificial intelligence (module responsibility)
- Supported the definition of strategic initiatives (client support)
- Supported prioritizing the strategic initiatives and creating an action and implementation plan (client support)
Tier-1 automotive supplier
- Managed the PMO for the sell-side in the context of a global transaction with the aim of selling the company to an external buyer (module responsibility)
- Supported structuring the sales process together with the owner team (client support)
- Managed the transaction process from the sell-side perspective – including deal preparations, creation of marketing materials, setup and management of the data room, leading the Q&A process, coordination of site visits and expert meetings (module responsibility)
- Coordinated all stakeholders involved: owner’s representatives, company management, investment banks, bidders, advisors, etc. (module responsibility)
Group of laboratories (TIC industry) with focus on the food market
- Supported the management in defining and introducing group-wide operational and financial KPIs: laboratory throughput times, error rates, backlog, profitability (module responsibility)
- Supported the middle management to develop and implement operational improvement measures (module responsibility)
- Created transparency on laboratory performance for key customers
- Supported short-term improvement measures related to lead times and backlogs (module responsibility)
Leading German provider of healthcare and rehab products and services
- Reviewed and optimized the profitability improvement initiatives originally defined by the management (module responsibility)
- Supported the prioritization of profitability improvement initiatives (client support)
- Set up business cases for the initiatives of an additional profitability improvement program for the rehab division (module responsibility)
- Implemented a standardized reporting system for tracking and managing transformation activities (module responsibility)
- Empowered the management to manage and drive individual improvement measures within the rehab division (module responsibility)
Software organization of a leading German automotive OEM
- Developed a standard project framework for post-merger integration settings: derived customer-specific requirements and translated them into a blueprint for future integration projects (module responsibility)
- Created a playbook as a central guideline for post-merger integration projects within the organization (module responsibility)
- Developed customer-specific tools that help to facilitate post-merger integration projects: project handbook, checklists, initiative tracking tools, risk management tools, reporting templates, etc. (module responsibility)
Software organization of a leading German automotive OEM
- Set up and managed the central project management office (PMO): ensured ongoing reporting, moderated coordination meetings, ensured cross-project dependency management, provided project planning support to selected workstreams (module responsibility)
- Provided project management support for individual workstreams (project management)
- Ensured central communication activities within the integration setup: planned and implemented all-hands meetings and other workstream-specific communication activities (project support)
- Supported other integration activities through general guidance for post-merger integration activities (project support)
Leading European utility company
- Supported multiple ERP migration projects (e.g., the migration of two SAP ERP systems of purchased business units and other non-SAP-based systems of decentralized units into the central company-wide SAP ERP system)
- Set up and managed the central project management office (PMO) with special emphasis on the management of project dependencies (module responsibility)
- Provided project management support in a separate project on interface management with the aim of harmonizing the process landscape (module responsibility)
- Provided active stakeholder management including the mediation between business and IT managers (project management, project support)
- Coordinated the preparatory activities for a planned upgrade of the global ERP system landscape to the SAP S/4 HANA standard (project management)
Leading German energy supplier and energy contracting provider
- Provided operational project management support by introducing and teaching project management standards for the planning and construction of power plants (client support)
- Supported the scheduling for selected construction projects in the planning phase (client support)
- Provided support and guidance by implementing a procedure for supplier management in construction projects (client support)
- Implemented a holistic project management office (PMO) concept as standard for further projects: guidelines, standardized reporting templates, risk management concept (module responsibility)
Leading German high-tech company with focus on lighting, optical and sensor solutions
- Gathered data and information related to the location-related costs and cost drivers of production and research and development locations (project support)
- Conducted location cost analyses including internal and external benchmarking (project support)
- Derived scenarios and measures for cost improvement including ideas for location portfolio optimization, location-specific restructuring measures
- Ran simulations of improvement scenarios with potential adjustments to the location footprint including consideration of implementation costs and expected long-term cost improvement effects (project support)
- Prepared a market analysis in the field of optics and sensor technology to understand industry trends, the competitive landscape (project support)
- Prepared a shortlist of startup companies in the field of optics and sensor technology as potential acquisition targets (project support)
Leading European provider of point-of-sale marketing and execution services
- Supported the management team in defining strategic targets (client support)
- Analyzed the offering portfolio of the group’s companies and the focus markets (client support)
- Supported the development of a group-wide strategy aimed at integrating the existing and potentially new capabilities of the group’s companies (client support)
- Derived a target operating model (client support)
- Supported the setup of an integration plan including the derivation of synergy targets (client support)
- Set up and managed the central project management office (PMO) to safeguard the integration measures (module responsibility)
Global steel and engineering company
- Set up and managed the central project management office (PMO) for 20 individual projects and initiatives including a standardized reporting system with weekly updates, predefined escalation mechanisms, and a centralized risk management concept (module responsibility)
- Managed the initiative to define the service strategy of the Shared Services Center, including the design of a tiered model for customer service, concept development for self-service options, as well as the development of traditional and digital contact and input channels (module responsibility)
- Provided project management support in multiple initiatives (project support)
Globally leading provider of mobile network infrastructure
- Developed company-wide initiatives with a focus on profitability improvement including focus on internal and external labor costs, costs for externally purchased services, location costs, material and general overhead costs (project support)
- Set up and managed the central project management office (PMO) including introduction of reporting and escalation structures and the preparation of regular management reviews (module responsibility)
- Set up a reporting format for the restructuring workstream dealing with material overheads: planned and implemented status meetings, updated KPI dashboards, ensured ongoing reporting (module responsibility)
Leading German universal bank
- Developed multiple change management activities including workshop formats for managers and employees, training programs on defined values, communication concepts, and the distribution of promotional items (project support)
- Supported organizational units in planning and implementing change management activities (project support)
- Prepared status reports and case studies on change management activities (project support)
- Defined and implemented metrics to track the progress and impact of the change process (project support)
- Developed a company-wide reporting system related to change management activities (module responsibility)
Industry Experience
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Experienced in Banking and Finance, Automotive, Utilities, Food and Beverage, Professional Services, and Advertising.
Business Area Experience
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Experienced in Project Management, Business Intelligence, Strategy, Finance, Operations, and Information Technology.
Summary
Business and management consultant and interim manager with over 15 years of experience—including more than 10 years as a freelancer:
I support companies in challenging situations. My focus is on strategy development (including digital and AI strategies), transformation (primarily digital, AI, and organizational transformation as well as restructuring), post-merger integration (PMI), program/project management (including PMO), and M&A support.
I have broad industry expertise and international project and work experience. I take a collaborative approach, working closely with and in partnership with the client to develop and implement customized solutions.
Skills
- Ms Word: Very Good
- Ms Powerpoint: Very Good
- Ms Excel: Very Good
- Ms Project: Very Good
- Agile Project Mgmt.: Team Kanban Practitioner (Tkp®)
- Artificial Intelligence: Master Business With Ai (Mbai®)
Languages
Education
Copenhagen Business School
CEMS · Copenhagen, Denmark
Rotterdam School Of Management, Erasmus University
MSc International Management – CEMS · International Management · Rotterdam, Netherlands
Université De Lausanne, HEC
Lausanne, Switzerland
Certifications & licenses
Master Business with AI (MBAI®)
Team Kanban Practitioner (TKP®)
Statistics
Experience
Expertise
Qualifications
Profile
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