Andreas Götz
Owner
Experience
Owner
brains 4 brands Marketing & Sales Consulting
Projects in the area of marketing digitization (MarTech) focusing on Marketing Resource Management (MRM), web-to-print/web-to-publish, social media, online marketing, media/data asset management (MAM/DAM), customer relationship management (CRM), product information management (PIM) and content management systems (CMS)
Support in all aspects of sales management, situation analysis (current state, competitor analysis), strategic foundations, marketing strategy, positioning and brand character
Brand development and management, marketing mix (multi-/omni-channel communication), product development and product portfolio
Communication strategy, managing the development of corporate design/identity, coordinating and managing implementation by external service providers
Development of websites, sales planning as well as development and production of advertising measures (traditional advertising, digital marketing, online/mobile, direct marketing, inbound marketing, trade marketing)
Senior Account Director
Werbeagentur HAKUHODO Deutschland
Independent management of assigned accounts (e.g. Honda Europe North, Toshiba, Fuji-Magnetics, Nais Matsushita, Callino, UBS/Schröder Münchmeyer Hengst, NEC) in both strategic and operational aspects
New business: concept and implementation of measures such as revising company presentations and mailings
Preparation and execution of international pitch presentations
Recruitment: reviewing and selecting applications through conducting interviews
Strategic planning for the entire group, further development of existing planning tools (BRAND-WIN)
Account Director
Werbeagentur DDB Needham Worldwide
Responsible client management for Volkswagen (market launch of New Beetle, Lupo, Polo, Sharan)
Development and production of launch campaigns (TV, print, radio, POS promotion)
Strategic oversight of all managed brands
Preparation and execution of pitch presentations (market research, strategy development, PPT presentations)
Coordination of international project workflows with DDB network agencies
Recruitment: reviewing and selecting applications through conducting interviews
Account Supervisor/Account Executive
GREY
Independent management of accounts such as Stadtwerke Düsseldorf, Muelhens/Cosmopolitan Cosmetics (Gucci, Shahi, Galileo, Charles Jourdan, Sumatra Rain, 4711, Priscilla Presley Parfums), Meggle, Ostmann, Stena-Line
Preparation and execution of pitch presentations (market research, strategy development, PPT presentation)
Management and production of launch campaigns with TV, radio and print spots including coordination of service departments
Strategic brand management (portfolio planning, brand families, umbrella brands), international coordination of network agencies
Identification of market opportunities, concept development of new products and development of benchmarking approaches
Key Account Manager / Internal Sales Manager, Swatch Eyes / Assistant to Sales Management
Ferdinand Menrad Gruppe
Introduction of key account management: identification and definition of key account customers, analysis of major clients (e.g. Fielmann, Apollo, Karstadt), setting goals and developing strategies for sales and profit growth
Coordination of field sales, independently conducting annual reviews and listing negotiations, conducting special sales to clear stock
Market launch of the Swatch Eyes product with depot system, internal customer support and complaint management, responsibility for complete order processing
Field sales and potential analyses, reviewing territory divisions, active selling in unassigned areas, development and implementation of sales promotion measures
Research Associate
University of Passau
Design and delivery of advanced seminars, lectures, and supervision of students
Planning and execution of market research projects with primary data collection and multivariate analysis methods
Preparation, correction, and evaluation of exams and theses; serving as examiner in oral examinations
Industry Experience
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Experienced in Professional Services, Advertising, Retail, and Education.
Business Area Experience
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Experienced in Marketing, Strategy, Sales, Human Resources, Customer Service, and Business Intelligence.
Skills
Professional Method Competencies
- Marketing Resource Management (Mrm)
- Marketing Management Systems
- Media/digital Asset Management (Mam/dam)
- Product Information Management (Pim)
- Data-driven Marketing
- Strategic Marketing Planning
- Positioning/brand Character
- Brand Development And Management
- Marketing Mix
- Advertising
- Market Research
- Communication Strategy And Implementation
- Management Of Advertising Agencies And Other Service Providers (E.g. Media, Digital)
- New Product Development Including Launch
- Integrated Communication (Traditional, Below-the-line, Direct Marketing, Digital, Online, Mobile)
Competency Profile
30 Years Of Professional Experience
20 Years As Entrepreneur
- Specialized In Marketing Resource Management (Mrm) And Martech
- Advising Clients On All Aspects Of Marketing/sales
- Interim Management / Independent Handling Of Client Projects
- Leading Teams In Both Line And Project Settings
- Project Management
- Product Development
- New Product Launches
Industries
- Financial Services
- Fmcg
- Automotive (E.g. Vw, Honda)
- Food
- Smes
- Sustainable Energy/green Building
Personal Core Competencies
- Independent
- Analytical
- Pragmatic
- Communicative, Eloquent
- Assertive
- Quick Thinker
- Hands-on Mentality
- Entrepreneurial Thinking And Acting
- Goal-oriented
- Efficient And Effective
- Resilient
- Self-reliant
It/software Skills
- Extensive Overview Of Market-available It Systems And Software Providers In The Marketing Environment (Martech): Marketing Resource Management (Mrm), Marketing Process Optimization, Marketing Planning, Marketing Control, Web-to-print/print Publishing, Customer Response Management (Crm), Media/digital Asset Management (Mam/dam), Product Information Management (Pim), Master Data Management (Mdm), Content Management Systems (Cms)
- Many Years Of Experience In Planning And Implementing These Systems
- User Skills: Ms Office (Word, Excel, Powerpoint) On Dos And Apple, Internet Research, Jira, Sharepoint
Languages
Education
University of Passau
Diploma in Business Administration (Univ.), emphasis on marketing and trade; human resources and organization · Business Administration · Passau, Germany · 2,21
Certifications & licenses
Audit and Admission as Full Member
IBWF
Key Account Manager Training Course
DVS, Deutsche Verkaufsleiterschule GmbH
Statistics
Experience
Expertise
Qualifications
Profile
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