Andreas Götz-Owner
Check rate
Experience
Owner
brains 4 brands Marketing & Sales Consulting
Projects in the area of marketing digitalization (MarTech) with a focus on Marketing Resource Management (MRM), web-to-print/web-to-publish, social media, online marketing, media/data asset management (MAM/DAM), customer relationship management (CRM), product information management (PIM) and content management systems (CMS)
Support in all areas of sales management, status analysis (current state, competitive analysis), strategic foundations, marketing strategy, positioning and brand character
Brand development and management, marketing mix (multi-/omni-channel communication), product development and product portfolio
Communication strategy, managing the development of corporate design/identity, coordination and control of implementation by external service providers
Website development, sales planning as well as development and production of advertising measures (classic advertising, digital marketing, online/mobile, direct marketing, inbound marketing, trade marketing)
Senior Account Director
Advertising agency HAKUHODO Germany
Independent support of assigned accounts (including Honda Europe North, Toshiba, Fuji-Magnetics, Nais Matsushita, Callino, UBS/Schröder Münchmeyer Hengst, NEC) from a strategic and operational point of view
New business: conception and implementation of measures such as revising the company presentation and mailings
Preparation and execution of international pitch presentations
Recruitment: screening and selection of applications through to conducting job interviews
Strategic planning for the entire group, further development of existing planning tools (BRAND-WIN)
Account Director
Advertising agency DDB Needham Worldwide
Responsible client support for Volkswagen (market launch of New Beetle, Lupo, Polo, Sharan)
Development and production of launch campaigns (TV, print, radio, POS promotion)
Strategic support of all managed brands
Preparation and execution of pitch presentations (market research, strategy development, PPT presentation)
Coordination of international project processes with DDB network agencies
Recruitment: screening and selection of applications through to conducting job interviews
Account Supervisor/Account Executive
GREY
Independent support of accounts such as Stadtwerke Düsseldorf, Muelhens/Cosmopolitan Cosmetics (Gucci, Shahi, Galileo, Charles Jourdan, Sumatra Rain, 4711, Priscilla Presley Parfums), Meggle, Ostmann, Stena-Line
Preparation and execution of pitch presentations (market research, strategy development, PPT presentation)
Management and production of launch campaigns with TV, radio and print spots including coordination of service departments
Strategic brand management (portfolio planning, brand families, umbrella brands), international coordination of network agencies
Identification of market opportunities, conception of new products and development of benchmarking approaches
Key Account Manager/Internal Sales Manager Swatch Eyes/Assistant to the Sales Management
Ferdinand Menrad Group
Introduction of key account management: identification and definition of key account customers, analysis of major customers (e.g. Fielmann, Apollo, Karstadt), definition of goals and development of strategies to increase sales and profit
Coordination of the field sales team, independent handling of annual meetings and listing negotiations, carrying out special sales to clear stock
Market launch of the Swatch-Eyes product with depot system, internal customer support and complaint management, responsibility for the entire order processing
Field sales and potential analyses, review of territory allocation, active sales in empty territories, development and implementation of sales promotion measures
Research Assistant
Universität Passau
Designing and teaching main seminars and lectures, and supervising students
Planning and carrying out market research projects with primary surveys and multivariate analysis methods
Creating, correcting, and evaluating exams and diploma theses, and serving as a panel member in oral final exams
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Professional Services, Advertising, Retail, and Education.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Strategy, Sales, Human Resources, Customer Service, and Business Intelligence.
Skills
Professional Methods And Skills
- Marketing Resource Management (Mrm)
- Marketing Management Systems
- Media/Digital Asset Management (Mam/Dam)
- Product Information Management (Pim)
- Data-Driven Marketing
- Strategic Marketing Planning
- Positioning/Brand Character
- Brand Development And Management
- Marketing Mix
- Advertising
- Market Research
- Communication Strategy And Execution
- Managing Advertising Agencies And Other Service Providers (E.G. Media, Digital)
- New Product Development Incl. Launch
- Integrated Communication (Classic, Below-The-Line, Direct Marketing, Digital, Online, Mobile)
Competency Profile
30 Years Of Professional Experience
20 Years As An Entrepreneur
- Specialization In Marketing Resource Management (Mrm) And Martech
- Advising Clients In All Areas Of Marketing/Sales Management
- Interim Management / Independent Handling Of Customer Projects
- Leading Teams In Line And Project Settings
- Project Management
- Product Development
- New Product Launches
Industries
- Financial Services
- Fmcg
- Automotive (E.G. Vw, Honda)
- Food
- Mid-Sized Companies
- Sustainable Energy/Green Building
Personal Core Strengths
- Independent
- Analytical
- Practical
- Communicative, Eloquent
- Assertive
- Quick-Thinking
- Hands-On Mentality
- Entrepreneurial Thinking And Action
- Goal-Oriented
- Efficient And Effective
- Resilient
- Self-Reliant
It/Edp Skills
- Broad Overview Of It Systems And Software Providers Available On The Market In The Marketing Environment (Martech): Marketing Resource Management (Mrm), Marketing Process Optimization, Marketing Planning, Marketing Control, Web-To-Media/Print Publishing, Customer Response Management (Crm), Media/Digital Asset Management (Mam/Dam), Product Information Management (Pim), Master Data Management (Mdm), Content Management Systems (Cms)
- Many Years Of Experience In Planning And Implementing These Systems
- User Skills: Ms Office (Word, Excel, Powerpoint) On Dos And Apple, Internet Research, Jira, Sharepoint
Languages
Education
University of Passau
Diplom-Kaufmann (Univ.), focus on sales management and trade; human resources and organization · Business Administration · Passau, Germany · 2.21
Certifications & licenses
Audit and admission as an ordinary member
IBWF
Training course to become a key account manager
DVS, German Sales Management School GmbH
Statistics
Experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Andreas is based in Korschenbroich, Germany and prefers 100% remote projects.
Andreas speaks the following languages: German (Advanced), English (Advanced), French (Intermediate), Spanish (Elementary).
Andreas has at least 38 years of experience. During this time, Andreas has worked in at least 6 different roles and for 6 different companies. The average length of individual experience is 6 years and 3 months. Note that Andreas may not have shared all experience and actually has more experience.
Based on recent experience, Andreas would be well-suited for roles such as: Owner, Senior Account Director, Account Director.
Andreas's most recent position is Owner at brains 4 brands Marketing & Sales Consulting.
In recent years, Andreas has worked for brains 4 brands Marketing & Sales Consulting.
Andreas is most experienced in industries like Professional Services, Advertising, and Retail. Andreas also has some experience in Education.
Andreas is most experienced in business areas like Marketing, Strategy, and Sales. Andreas also has some experience in Human Resources, Customer Service, and Business Intelligence.
Andreas has recently worked in industries like Professional Services.
Andreas has recently worked in business areas like Marketing, Sales, and Strategy.
Andreas holds a Master in Business Administration from University of Passau.
Andreas has 2 certificates. These include: Audit and admission as an ordinary member and Training course to become a key account manager.
The availability of Andreas needs to be confirmed.
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Average rates for similar positions
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The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 7 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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