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Alexander Klaus-Freelancer Brand & Marketing Consulting

Alexander Klaus - Freelancer Brand & Marketing Consulting - profile avatar
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Hamburg, Germany

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Experience

Apr 2022 - Present
Hamburg, Germany

Freelancer Brand & Marketing Consulting

Brand Management Service

Position Summary
Freelancer Brand & Marketing Consulting at Brand Management Service
Industries
Professional Services
Business Areas
Marketing
Project Management
Strategy
  • Freelance Brand/Marketing Manager for companies and agencies
  • Project & account management
  • Account direction & team leadership for Brand & Corporate Identity
  • Packaging Design
  • Brand development
  • Communication campaigns
  • Business development
  • Sales marketing
  • Brand activation
  • Agency management
Mar 2019 - Mar 2022
Hamburg, Germany

Director Client Service

Delikatessen Agentur für Marken und Design GmbH

Position Summary
Director Client Service at Delikatessen Agentur für Marken und Design GmbH
Industries
Advertising
Business Areas
Marketing
Sales
  • Account director for FMCG brand identity & packaging projects
  • New business development
  • Lead pitches for brand identity & activation
  • Team leadership of designers, copywriters and print producers
Sep 2017 - Feb 2019
Hamburg, Germany

Manager Marketing Consulting Brand Activation & Shopper Marketing

Pahnke Markenmacherei GmbH

Position Summary
Manager Marketing Consulting Brand Activation & Shopper Marketing at Pahnke Markenmacherei GmbH
Industries
Advertising
Business Areas
Marketing
Oct 2015 - Aug 2017
Hamburg, Germany

Senior Brand Consultant

Pahnke Markenmacherei GmbH

Position Summary
Senior Brand Consultant at Pahnke Markenmacherei GmbH
Industries
Advertising
Business Areas
Marketing
Product Development
Project Management
  • Team leadership (technical and disciplinary)
  • Development of brand strategy and FMCG brand management with focus on brand activation within 360-degree campaigns
  • Account and project management
  • Packaging design
  • Shopper marketing
  • Trade marketing
  • POS marketing
  • Product launches
  • Budget responsibility for Storck Germany (Toffifee, Nimm 2, Knoppers, Mamba, Bunte Welt, RIESEN)
Mar 2013 - Jul 2015
Hamburg, Germany

Senior Brand Consultant

Landor Associates GmbH

Position Summary
Senior Brand Consultant at Landor Associates GmbH
Industries
Cosmetics
Food and Beverage
Business Areas
Marketing
Project Management
  • Strategic and operational management of international branding and design projects in the FMCG sector
  • Clients: Procter & Gamble, SABMiller, Hochland Group, Adelholzener Alpenquellen, Bayer Dermatology, Rotkäppchen-Mumm, Lavazza, Volvic, Campbell’s Germany, Milka, Jacobs, Milupa, Aptamil
Dec 2011 - Feb 2013
Hamburg, Germany

Client Manager

Landor Associates GmbH

Position Summary
Client Manager at Landor Associates GmbH
Industries
Cosmetics
Food and Beverage
Business Areas
Marketing
Project Management
  • Strategic and operational management of international branding and design projects in the FMCG sector
  • Clients: Procter & Gamble, SABMiller, Hochland Group, Adelholzener Alpenquellen, Bayer Dermatology, Rotkäppchen-Mumm, Lavazza, Volvic, Campbell's Germany, Milka, Jacobs, Milupa, Aptamil
Dec 2010 - Dec 2011
Hamburg, Germany

Project Coordinator

Landor Associates GmbH

Position Summary
Project Coordinator at Landor Associates GmbH
Industries
Food and Beverage
Business Areas
Marketing
Project Management
  • Strategic and operational management of international branding and design projects in the FMCG sector
  • Clients: Procter & Gamble, SABMiller, Hochland Group, Adelholzener Alpenquellen, Bayer Dermatology, Rotkäppchen-Mumm, Lavazza, Volvic, Campbell's Germany, Milka, Jacobs, Milupa, Aptamil
Sep 2009 - Dec 2010
Italy

International Cooperations Manager

ewo srl

Position Summary
International Cooperations Manager at ewo srl
Industries
Construction
Business Areas
Business Intelligence
Marketing
Sales
  • Marketing and sales through international partnerships with architects, lighting planners, designers and developers
  • Account Management
  • Business Development
  • International Marketing
  • Market Research
  • Brand and Product Communication
Oct 2008 - Mar 2009
Berlin, Germany

Brand Consulting Intern

MetaDesign AG

Position Summary
Brand Consulting Intern at MetaDesign AG
Industries
Advertising
Business Areas
Marketing
Strategy
Apr 2007 - Jul 2007
Waren, Germany

Export Management Intern

FORUS GmbH

Position Summary
Export Management Intern at FORUS GmbH
Business Areas
Logistics
Supply Chain Management

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Advertising, Food and Beverage, Professional Services, Cosmetics, and Construction.

Advertising
Food and Beverage
Professional Services
Cosmetics
Construction
Profile match chart

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Project Management, Strategy, Sales, Product Development, and Business Intelligence.

Marketing
Project Management
Strategy
Sales
Product Development
Business Intelligence
Profile match chart

Skills

  • Strategic Marketing & Brand Management

  • Fmcg Background

  • Packaging Design

  • Brand Activation

  • Shopper Marketing

  • B2b & B2c

  • International Experience

  • Team Leadership

  • Creativity

  • Project Management

  • Sense Of Responsibility

  • Strong Conceptual Skills

  • Industry Knowledge: Fmcg

  • Industry Knowledge: Energy

  • Industry Knowledge: Design And Advertising Agencies

  • Industry Knowledge: Lighting Industry

  • Industry Knowledge: Cloud Services

  • Industry Knowledge: Banking And Financial Services

  • Microsoft Office

  • Sap

  • Pitch

  • Slack

  • Notion

  • Jira

  • Confluence

Languages

German
Native
English
Advanced
Swedish
Intermediate
Italian
Elementary

Education

Aug 2007 - Jun 2008

Lund University School Of Economics & Management

Master of Science, International Marketing & Brand Management · International Marketing & Brand Management · Lund, Sweden

Aug 2005 - Jun 2006

Jönköping International Business School

Bachelor of Science, Business Administration · Business Administration · Jönköping, Sweden

Oct 2003 - Mar 2007

Europa-Universität Viadrina

Bachelor of Science, International Business Administration · International Business Administration · Frankfurt an der Oder, Germany

...and 2 more

Certifications & licenses

Trilogie Leadership Program Time Out Session

Pahnke Markenmacherei

Swedish language certificate (Level B2)

Europa-Universität Viadrina

Project Management Certificate

Jönköping International Business School

AP International English Language Examination

Statistics

Experience

Total positions 10
Experience in Advertising 7 y
Avg length 1 y 8 m
Longest experience 4 y 2 m

Global Experience

Countries worked in 2 (Germany, Italy)
Primary country Germany

Expertise

Recent roles Freelancer Brand & Marketing Consulting, Director Client Service, Manager Marketing Consulting Brand Activation & Shopper Marketing
Main industries Advertising, Food and Beverage, Professional Services
Main business areas Marketing, Project Management, Strategy

Qualifications

Highest degree Master
Certifications earned 4

Profile

Created

Frequently asked questions

Have questions? Find more information here.

Alexander is based in Hamburg, Germany and can operate in on-site, hybrid, and remote work models.
Alexander speaks the following languages: German (Native), English (Advanced), Swedish (Intermediate), Italian (Elementary).
Alexander has at least 17 years of experience. During this time, Alexander has worked in at least 9 different roles and for 7 different companies. The average length of individual experience is 2 years and 9 months. Note that Alexander may not have shared all experience and actually has more experience.
Based on recent experience, Alexander would be well-suited for roles such as: Freelancer Brand & Marketing Consulting, Director Client Service, Manager Marketing Consulting Brand Activation & Shopper Marketing.
Alexander's most recent position is Freelancer Brand & Marketing Consulting at Brand Management Service.
In recent years, Alexander has worked for Brand Management Service and Delikatessen Agentur für Marken und Design GmbH.
Alexander is most experienced in industries like Advertising, Food and Beverage, and Professional Services. Alexander also has some experience in Cosmetics and Construction.
Alexander is most experienced in business areas like Marketing, Project Management, and Strategy. Alexander also has some experience in Sales, Product Development, and Business Intelligence.
Alexander has recently worked in industries like Professional Services and Advertising.
Alexander has recently worked in business areas like Marketing, Project Management, and Strategy.
Alexander holds a Master in International Marketing & Brand Management from Lund University School Of Economics & Management, a Bachelor in Business Administration from Jönköping International Business School and a Bachelor in International Business Administration from Europa-Universität Viadrina.
Alexander has 4 certificates. Among them, these include: Trilogie Leadership Program Time Out Session, Swedish language certificate (Level B2), and Project Management Certificate.
Alexander will be available part-time from August 2026.
Alexander's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.
To hire Alexander, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1200
900
600
300
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Market avg: 880-1040 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.