Carsten Roese-Agile Coach
Check rate
Experience
Sales Project Manager
enviaM & MITGAS GmbH
Consulting & project management for sales in renewable energies in the area of PV & heat pumps (FEH) and commodity products
- Review of existing agency contracts
- Creation of new contracts and commission model for sales partners / agencies FEH
- Creation of KPIs and their implementation & compliance
- Planning & implementation of the ramp-up of FEH sales
- Support for the commodity area
- Annual meetings with sales partners
- Action planning and implementation
- Retention of existing customers
- Strategic consulting
- Negotiations with existing and new sales agencies
- Acquisition of new sales partners
- Internal & external interface
- Cooperation and performance control of FEH agencies
- Review of processes and optimization or creation
- Expansion of sales into new regions & channels
- Building new sales channels and cooperations & cross-selling
- Reporting to stakeholders
- Building lead generation for FEH
- Building sales control
- Action planning 2025 through Q1 2026
- Advisory support for department management & team
Building Sales Control
Stadtwerke Karlsruhe
Strategic & operational implementation
- Setup and expansion of sales control for the overall sales organization
- Definition, integration and positioning of sales control within overall sales
- Definition of KPIs
- Building sales control with reporting and KPI structure
- Building reporting for management and the executive board
- Building deep-dive analyses
- Analysis and support of the more operational sales area
- Strategic planning, concept development and creation of measures to steer overall sales and clearly increase total performance
- Identifying deviations in the specialist departments. Proactive support and initiation of corrective measures
- Building and active support of the department manager
- Introduction of stakeholder management
- Planning electricity and gas procurement volumes
- Business planning
- Budget planning and monitoring
- Monitoring sales profitability
- Introduction and setup of new analysis tools (including Power BI; InfoZoom)
- Reporting to sales management and company management (executive board)
Truck E-Mobility Infrastructure Setup
MVV
Strategic & operational implementation
- Development and implementation of an efficient charging infrastructure for electric trucks
- Building a new business line in the field of e-mobility and logistics
- Billing related to company vehicles, especially electric trucks
- Creation and optimization of the customer journey for car charging B2B
- Analysis of the value chain for car charging B2B
- Process recording and optimization
- Development of future markets and suitable sales opportunities for car & truck charging B2B
- Competitor analysis
- Search for partners in the e-charging area
- Development of new SLAs and their implementation
- Lead management
Sales Project Manager
enviaM & MITGAS GmbH
Consulting & project management for sales
- Review and optimization of agency contracts
- Review and optimization of commercial agent contracts
- Creation of new contracts and commission model for sales partners / agencies
- Product development in cooperation with marketing and product teams
- Business plan creation for 2023 & 2024
- Creation of KPIs and their implementation & compliance
- Planning & implementation of the ramp-up or reactivation of B2B - B2C sales after Corona & the energy crisis
- Commercial agent agencies
- Portals
- Distributors
- Organic sales
- Building cross-selling partners (e.g. energy & telco)
- Calculation of products & commissions
- Creation of overall budget D2D 2023 & 2024
- Negotiations with existing and new sales agencies
- Acquisition of new sales partners
- Steering of D2D sales, portals and agencies B2B & B2C
- Annual meetings including condition negotiations and planning
- Sales agencies
- Commercial agent agencies
- Suppliers
- Setup and handover of responsibilities to new colleagues / team
- Internal & external interface
- Cooperation and performance control of agencies
- Contact person & responsible person for all sales partners
- Review of processes and optimization or creation
- Internal and external training
- Expansion of sales into new regions & channels
- Building new sales channels and cooperations & cross-selling
- Reporting to management
- Setup & tracking monitoring
- Overall budget - D2D and B2B channels
- Incoming orders
- Target / actual comparisons
- Goal achievement
- Costs and special measures
- Existing customers
- New customers
- Sales partners
- Competitors
- Campaigns / A-B testing of campaigns / products
- Cooperations
- Analyses & measures
- Sales margin
- Incoming orders / channels / personas etc.
- Legacy contracts
- Churn rate // countermeasures
- Customer journey
- Customer win-back - churn prevention
- Securing GV status
- Competitors
Go-to-Market Consulting
Energieunternehmen
- Consulting on G02Market in the energy sales segment
- Sales concept created
- Product development in cooperation with marketing
- Business plan created
- Go-to-market plan created
- Calculation of products & commissions
- Creation of internal & external training concept
Senior Project Manager & Sales Lead
Hello Fiber Germany / Liberty Networks
- End-to-end cluster planning
- Budget planning and controlling
- Full responsibility for and leadership of the clusters
- Responsible for 5 expansion areas and their project managers
- Shareholder management
- Point of contact for municipalities and mayors
- Management of external service providers
- Management of external sales agencies
- Planning new expansion areas from a project management perspective
- Training sessions and presentations on fiber optic expansion
- Expansion and process improvements
- Strategic and operational planning (cluster – project management)
- Construction support organization and infill development
- Management of marketing measures
- Monitoring of competitors
- Coordinator
- Sales measures / contact with the housing industry
- Monitoring
- Reporting
Fulfillment - Sales Development
Norwegian company
- Building a fulfillment structure
- Building a partner and sales network (resellers and trades)
- Training and further development of partners
- Creating processes
- Strategic consulting
- Agile Coach
B2B Sales Development
Heraeus – Soluva Air Disinfection
- Building various sales channels
- Finding new sales partners at all levels
- Supporting and developing sales agencies
- Supporting all B2B and reseller sales channels
- Internal and external training
- Optimizing and creating processes
- Supporting and managing external partners
- Creating and managing sales measures (campaigns)
- Sales management
- New customer management and acquisition
- Managing promoters and sales representatives
- Expanding nationwide and Europe-wide sales
- Finding and integrating new sales channels and partners
- Managing call centers
- Interface management
- 1st and 2nd management level
Sales Consulting & Sales Expansion
Financial services provider in the tangible assets sector
- Creating concepts for sales and marketing using agile methods
- A/B testing of new products
- Implementation of concepts and introduction of new products
- Searching for and onboarding new freelance employees (HV)
- Building a regional sales structure
- Supporting new sales partners
- Training and coaching sales partners
Certified Agile Coach
Agile Coach
Sales Consulting & Development
Nationwide Real Estate Company
- Building and expanding a brand for high-quality real estate
- Creating marketing and sales concepts
- Training
- Introducing agile working methods and values
Training to become a certified Agile Coach
Brainbirds
Agile Coach
Project Development Service and Utility License Security, Sales Department
EnBW ODR – Energie Baden-Württemberg
- Creating concepts for utility company security
- Creating concepts for building up a personal sales team
- Working in an agile environment as a PO
- Creating a business case
Lead and build-up of B2C / B2B Sales, Commodity Sales Department
EnBW – Energie Baden-Württemberg
- Creating and implementing the Corona ramp-down for personal sales
- Corona crisis management for sales
- Planning and implementing ramp-down and ramp-up strategies (Corona crisis) for personal sales
- Crisis management – finding a way out of the crisis
- Project for merging sales channels
- Supporting and further developing sales agencies
- Supporting and further developing shop systems
- Supporting the personal sales channel D2D / B2C
- Internal and external training
- Digitalization of sales
- Creating specifications
- Legal review (e.g. contactless contract signing)
- Searching for sales software and CRM
- Testing
- Training
- Rollout
- Optimizing and creating processes
- Supporting and managing external partners
- Creating and managing sales actions (campaigns)
- Sales management
- New customer management
- Managing promoters and sales representatives
- Expanding nationwide personal sales D2D / B2C
- Finding and integrating new sales channels and partners
- Channel manager
- Interface management
- New customer acquisition
- Various participation in agile projects (EnBW, ODR & Yellow)
- E-mobility (various projects)
- Customer acquisition B2B & B2C
- Strategy development
- Customer complaints
- Switching to agile working
- Campaigns for existing customers
- Campaigns for new customers
- Active support of the agile transformation
- Active involvement in and implementation of the new agile environment
- 1st and 2nd management level
Partner Management – Interim Manager - Consulting, Department "Renewable Energy – Fulfillment"
EnBW – Energie Baden-Württemberg
- Partner management (internal - external) including steering
- Contract management
- Key Account Manager
- Optimizing processes and creating workflows
- Monitoring and controlling production capacities
- SLA monitoring and deriving measures
- Project development and implementation
- Steering sales and production
- Training (internal & external)
- Participation in various agile groups internally and externally
- Supported various projects as Scrum Master or PO
- Project management
- Interface between sales – marketing – fulfillment
- Creating new sales concepts including implementation
- Searching for new fulfillment partners
- Transition of all partner companies to the sister company SENEC (contract negotiations & training)
- 2nd management level
Interim Team Leader – short-term setup of a B2C sales team
Vodafone Kabel Deutschland GmbH
- Recruiting incl. training and employee coaching (sales representatives)
- Sales and margin planning
- Staff responsibility: 26 employees
- 2nd management level
Interim Sales Director - Building the Business Sales Organization
Unitymedia Division Business
- Sales management and controlling
- Planning and execution of trade fairs, new launches, and campaigns
- Building and developing a brand with the goal of improved market penetration
- Recruiting and developing staff incl. training and employee coaching (sales representatives)
- Sales and margin planning
- Key account support B2B
- New customer acquisition B2B
- Competitor monitoring
- Staff responsibility: 17 employees
- 2nd management level
Interim Sales Director - Building Sales
SanaCare
- Sales setup, management, and controlling worldwide
- Building and developing a brand with the goal of improved market penetration
- Recruiting and developing staff incl. training and employee coaching (sales representatives)
- Sales and margin planning
- Sales digitization
- Key account support B2B
- Competitor monitoring
- Staff responsibility: 8 employees
- 1st management level
Interim Sales Director - Reorganization, Sales Setup & Strategic Consulting
Deutscher Modehersteller
- Rescue from insolvency
- Successful transfer into a profitable manufacturer
- Reorganization of the field sales team
- Training and coaching of internal and external sales employees
- Sales management
- Planning and execution of trade fairs, new launches, and campaigns
- Annual and restructuring meetings with key account customers
- Key account support
- New customer acquisition
- Setting goals and KPIs and controlling them
- Strategic consulting and active implementation
- Product range cleanup and development of new assortments
- Introduction of process management
- Purchasing
- Staff responsibility: 30 employees
- Reorganization of sales
- 1st management level
Interim POS Manager for a project in the DIY sector
OSRAM
- Introduction and implementation of a new POS system
- Restructuring/management/training of subcontractors
- Employee management and development (incl. training)
- Annual and restructuring meetings with key account customers
- Key account support
- Personnel planning
- POS rebuild planning & execution by subcontractors
- Complaint management
- Implementation of sales and POS campaigns
- Revenue responsibility €10 million
- Staff responsibility: 28 employees
- 2nd management level
Interim Regional Manager for Northern Germany
Direktanbieter für Energie
- Building a sales and distribution organization for B2B and B2C with sales agents
- Building and developing a brand
- Recruiting and developing staff, including training and employee coaching
- Sales and profit planning and controlling
- Key account customer support
- New customer acquisition in B2B
- Sales and profit planning
- Personnel responsibility: 25 employees
- 2nd management level
Interim Project Manager "Factory - Museum"
Märklin GmbH
- Strategic realignment and redesign of the museum and factory outlet
- Creation of a 3-year action plan for sales and visitor numbers, marketing activities, as well as exhibition and event planning
- Staff evaluation as well as employee training and development
- Cost and product range optimization
- Promoting cooperation with the city and retail
- Conversion of POS and museum
- Close cooperation with the board and owners
- Planning and implementation of sales, event, and marketing measures
- Optimization of internal and external processes
- Responsibility for sales and earnings
- Purchasing
- 1st management level
- Personnel responsibility: 24 employees
Interim Project Manager - Projects "American Diner" & "Toy / Model Building Store"
Unternehmensgruppe aus Niedersachsen
Project "American Diner" - Gastronomy:
- Planning a special and unique American diner
- Full project support through to opening
- Support during the post-opening phase
- Implementation from the "first idea" through planning and active execution of the project
- Negotiations with authorities and suppliers
- Concept and support for the implementation of marketing activities
- Event planning and execution
- Recruiting, onboarding, and training
- Defining internal and external processes
- Budget responsibility
- Implementation and living the guiding principle: "only fresh products - organic - regional" - "slow food not fast food!"
- Responsible for the purchase of real estate and inventory
- Personnel responsibility: 20 employees
- 1st management level
Project "Toy / Model Building Store":
- Restructuring the sales organization
- Sales strategy consulting including active implementation
- Concept and support for the implementation of marketing activities
- Event management
- Redesign of the homepage and online shop
- Purchasing and supplier optimization
- Store and warehouse conversion
- Employee training and development
- Introduction of an inventory management system
- Product range change
- Responsibility for sales and earnings
- Personnel responsibility: 15 employees
- 1st management level
The "diner" and "toy store" projects belonged to one corporate group. The projects ran in parallel.
Sales Manager PBS Industry
STANGER Produktions- und Vertriebs GmbH
- Building and restructuring the sales and distribution organization
- Managing internal and external sales
- Supporting key account customers
- Acquiring new B2B customers and purchasing groups
- Conducting negotiations on terms, listings, promotions, and annual agreements
- Concept and implementation of marketing activities aimed at improved market penetration
- Personnel responsibility: 18 employees
- 2nd management level
Interim Managing Director
Fundag Solar Süd
- Personnel responsibility: 15 employees
Key Account Manager and Sales Manager South
Solarhybrid AG
- Revenue responsibility: €20 million
- Personnel responsibility: 15 employees
Sales Manager for the South-West Region
Solar Energie Süd GmbH
- Restructuring of the sales and distribution organization
- Building and leading the sales structure
- Hiring and training employees (some as sales agents)
- Personnel responsibility: 35 employees
Self-employed businessman
Tabakhaus Roese
Sales Manager D-A-CH
Ernst Paul Lehmann Patentwerk OHG
- Restructuring of the sales and distribution organization
- Building and leading the sales structure
- Sales management and controlling
- Recruiting and developing staff incl. training and employee coaching
- Revenue and profit planning
Key Account Manager
Mattel Toys GmbH
- Support of key account customers and central offices
Field Sales & Key Account Manager
LEGO GmbH
- Support for regional customers and key account customers
Store Manager
Coop Südniedersachsen Konsumgenossenschaft e.G.
- Managed a grocery store with 30 employees
Apprenticeship as a Retail Clerk for Food Products
Coop Südniedersachsen Konsumgenossenschaft e.G.
- Qualification: Retail Clerk for Food Products
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Manufacturing, Retail, Energy, Information Technology, Utilities, and Food and Beverage.
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Sales, Project Management, Marketing, Human Resources, Operations, and Strategy.
Skills
Agile Methods & Agile Context
- Framework Conditions Of The Vuca World
- Change
- Basic Principles Of Agile Company Cultures
- Interaction Of Agile Methods
- Agile Project Management
- Iterative Implementation & Execution
Agile Project Management
- Basics Of Agile Project Management
- Agile Work In A Non-Agile Environment
- Scrum
- Scrum Master
- Product Owner
- Sprint Planning
- Kanban
- Objectives & Key Results (Okr Method)
- Vision, Mission & Values
Design Thinking
- Customer Problems & Innovation
- Customer Centricity
- Design Thinking Challenge
- User Research
- Interviews
- Insights & Synthesis
- Personas
- Ideation
- Idea Selection & Evaluation
- Prototyping
- Usability Testing
- Feedback & Reflection Tools
Business Model
- Business Model Design
- Business Model Canvas
- Business Model Analysis
- Business Model Innovation
- Business Model Generation
- St. Gallen Business Model Navigator
- Value Proposition
- Blue Ocean Strategy
- Pest(El) & Swot Analysis
Culture & Mindset
- Values & Principles Of The Agile World Of Work
- Customer Centricity
- Attitude & Behavior
- Startup Culture
- Fail Fast And Learn
- Agile Manifesto
- Feedback Culture
- Ambidexterity
- Exploitation Vs. Exploration
- Willingness To Change
Lean Startup
- Continuous Learning & Iterative Improvement Of Products
- Build-Measure-Learn Cycle
- Prototyping
- Minimal Viable Product (Mvp)
- Problem-Solution Fit
- Product-Market Fit
- Lean Canvas
- Validation Board
- Evaluation Criteria
- Scaling
- Validation & Processing Of Learnings
- Quantitative & Qualitative Test Methods
- Pirate Metrics
Languages
Certifications & licenses
Agile Coach
B R A I N B I R D S A C A D E M Y
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
Frequently asked questions
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Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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