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Planning, execution & moderation of crisis communication and reputation management

AQIM is a non-profit organization based in Austria. An association of interim managers from Germany and Austria. Founded in December 2024. Multi-part training with workshops and consulting for preventive crisis communication, in cooperation with the founding members and those responsible for communication. To assess crisis potential for the market entry strategy and ahead of a digital campaign.

The project in a nutshell:

Consulting and training for the purpose of:

• Analysis of crisis potential as a new market entrant and its internet-based communication activities
• Planning and developing crisis communication with targeted measures
• Developing a crisis plan to minimize reputation risks in an emergency
• Conducting training and information sessions

Success:

• What started as a one-time consulting event for preparing an information campaign became a multi-part workshop on preventive crisis communication. This not only gave the organization expertise and confidence in the event of acute challenges, but also gave the participating interim managers new skills for their day-to-day work on assignments
• The workshop enabled those responsible to launch the information campaign that was being prepared at the time and planned for six months, as scheduled at the end of January 2026 on social media
• Careful scheduling and defining how to handle critical voices in terms of terminology and tone, as well as compliance rules, ensured a smooth start and run of a 3-month information campaign

• Engaged within the Information and Security Management division for a Proof of Concept (PoC) project focused on developing a Client Security Portal.
• Managed project resources across the UK, India, and Germany.
• Architected and deployed the PoC solution leveraging a modern Java stack, Google Cloud Platform (GCP) with Kubernetes, and Active Directory (Entra ID) for authentication.
• Implemented OAuth 2.0 for authorization.
• Ensured DORA alignment according to Deutsche Bank security rules and regulatory preparation.

• Support of various processes (monitoring)
• Assistance with all daily tasks
• Coordination of various internal and external teams
• Documentation of the software used at the district office
• Clarification with various software vendors
• All tasks are performed according to ITIL
• Administration of applications and databases
• Actively contributing ongoing process improvements based on ITIL standards

Highly qualified engineering services such as engineering, project and quality management, planning and control.

• Rapid deployment and adaptable models
• Results-oriented teamwork
• Accelerate projects, create added value
• Technical experience and business management expertise
• Data analysis and specialised services.

Results: Excellence, reliability and efficiency.

• Translated complex operational requirements into scalable Salesforce configurations, automation flows and governance policies, ensuring clean and maintainable implementations
• Designed and optimised Flows to eliminate manual steps in key business processes, improving both performance and process compliance
• Managed user roles, permission sets and security settings for a multi-team Salesforce org; ensured data quality and system stability through structured governance practices
• Supported Marketing Cloud integrations and campaign automation workflows, collaborating with business teams on data-driven audience segmentation
• Coordinated release management and deployment activities with development teams, contributing to structured change control processes

• Advising leaders at all levels on designing and implementing change initiatives and solving complex organizational challenges
• Leading and turning around mission-critical projects and programs
• Promoting agile collaboration, boosting operational excellence, and resolving conflicts
• Conducting workshops, one-on-one coaching, and targeted interventions
• Delivering regular keynote speeches on organizational bionics and modern leadership

• Project governance: Established robust governance structures (project charter, governance plan, communication structures), ensuring transparency and executive alignment.
• Logistics restructuring: Consolidated multiple distribution centers into two central hubs, optimizing cost efficiency and service levels.
• Team leadership: Directed a core team of 9, guiding planning and execution in a dynamic, fast-paced setting.
• Project planning: Developed and validated a comprehensive project plan, translating high-level milestones into actionable work packages.
• Risk management: Implemented risk register and root-cause analysis to proactively mitigate project risks.
• C-level reporting: Presented project status and recommendations to the Steering Committee (CEO and executive board).
• Stakeholder management: Managed alignment and engagement with diverse stakeholders in a private equity context.
• Budget oversight: Managed a project budget exceeding 3 million AC, delivering on time and within scope.
• Key takeaway: Effective project governance and clear communication are essential for stakeholder alignment and successful transformation.

• Quality assurance of information security documentation
• Advising and coaching departments in creating information security documentation
• Analysis and documentation of information security for various basic services
• Maintaining data in the ISMS
• Identifying vulnerabilities
• Coordinating and tracking vulnerability remediation
• Clarifying data protection questions
• Data protection impact assessment
• Conducting internal IT security audits (review)
• Supporting audit preparation (maturity audit, BSI/ISO 27001 audit, KRITIS audit)

• Subject-specific communication 60 contact hours

• Business emails 25 contact hours

• Presentations 30 contact hours

• Job application training 8 contact hours

• Teams and projects 32 contact hours

• Exam preparation 5 contact hours

• Course is at Berlitz Level 9 | CEFR B2.2

• Written test: 1 (very good)