Miro Experts in Cologne

• Role: PO for the mobile app relaunch, e-prescription platform, and online shop of one of Germany's leading online pharmacies. Steering external development partners, prioritizing along business and compliance goals, close alignment with executive leadership and stakeholders.
• Challenge: Complex regulatory environment, high delivery pressure, multiple parallel workstreams with external vendors.
• Impact: Successful app relaunch, continuous development of the shop and eRX integration with stable delivery quality.

• Developed data-driven performance strategies and managed cross-functional agency teams.
• Led KPI forecasting, budgeting, and implemented scalable creative solutions.
• Linked creative insights with analytics to increase marketing efficiency.
• Developed inspiring campaigns based on brand strategy and data-driven insights.
• Performed budget planning, forecasting, and full KPI accountability.
• Led and executed an agency pitch for performance marketing.

• SMCI project manager for the implementation of a Lean production system at a food manufacturer in Germany and the Netherlands
• Evaluation and analysis of the current situation in the four plants
• Advising the steering committee, developing a Lean roadmap with recommended activities, reporting to the COO
• Conception and implementation of a training program for 300 Lean experts and coaches in Germany and the Netherlands
• Numerous improvements on the shop floor, noticeable increase in motivation and commitment of individual employees through intensive involvement in the on-site implementation of Lean
• Shortening of set-up times and increased flexibility for smaller batch sizes through SMED workshops with cross-functional teams
• Handover of the project to a Lean program manager
• Start of Lean office in the laboratory, QM, product development, marketing, procurement, controlling, HR and IT

• Travel brokerage
• Development and management of a digital travel booking platform
• Management, controlling, sales
• Concept and implementation of online marketing (SEO, ads, social media)

AI Strategy & Enablement for SMEs Management consulting – SMEs (e.g. marketing boutique, IT & office services)

Concept and delivery of structured AI introduction and strategy workshops for small and medium-sized businesses. Result: Practical AI status assessment, prioritized use case list, and management decision template as the basis for the next steps in the company’s AI development.

Activities

• Needs analysis and individual preparation of the consulting formats
• Facilitation of a structured AI status assessment including vision, mission, and target picture
• Identification and prioritization of relevant AI use cases and action fields
• Creation of management decision templates and roadmaps
• Raising awareness for opportunities, risks, and success factors of AI introduction
• Support for first customers with AI-supported automation scenarios
• Supporting people and teams through the change process of AI introduction (CM)

Methods / Tools / Technologies

Methods:

• AI status assessment & use case analysis
• Workshop moderation / facilitation
• Requirement Management
• Change Management (PROSCI)

Tools:

• Generative AI tools (e.g. ChatGPT, Claude)
• Automation/AI coding tools (e.g. n8n, Claude Code, Visual Studio, Antigravity)

Technologies:

• Prompt engineering
• AI workflow automation

• Program Manager for a strategically highly relevant compliance project in the enterprise segment (C4)
• Leading 6 workstreams
• Setting up the project organization, establishing communication structures, project and budget planning, risk management
• Reporting to the CIO
• Facilitating steering committee meetings
• Facilitating critical solution processes
• Responsible for adapting the operating model of the IT organizations in Germany, the EU and India, including planning and managing the relocation of affected employees

The Helaba ATLAS project aims to modernize core systems and make them future-proof. As part of the subproject, the existing legacy system for international payments is being replaced by a modern web-based application.

• Analysis of functional and technical requirements
• Analysis and optimization of business processes
• Process modeling
• Preparation and facilitation of workshops
• Defining project scope and prioritizing requirements
• Business process management (analysis, modeling, and optimization)
• Specification of user stories
• Designing business and authorization concepts
• Testing and acceptance
• Designing mockups in Figma
• Creating the UI/UX style guide for web applications Approach: Scrum (agile) Technologies: Jira, Confluence, MS Teams, Conceptboard, Java, Vaadin, Figma

• Focus: building sustainable and agile people, leadership, and organizational structures in SMEs during growth and change phases
• Intercultural people development
• Topics: people & organizational development, mediation, coaching, building and further developing HR, leadership and change management, corporate culture, diversity management
• Sparring with executives and managers on role definition, collaboration, leadership, and conflict resolution
• Establishing effective feedback, performance, and development cultures through tailored leadership and learning formats
• Supporting organizational and cultural development processes in dynamic, interdisciplinary environments
• Introducing transparent goal and management systems (e.g., OKR) for strategic alignment of teams
• Building a constructive conflict culture and mediation in teams and leadership constellations
• Developing and implementing programs in female empowerment

• Taking over the troubled project from the internal project management and successful turnaround of project phase 1 (cutover of approx. 1000 servers (VMs)/standard desktops, specialized desktops)
• Responsible project management for the successful phase 1 transition (planning in the shortest possible time followed by implementation (very successful with low ticket volume))
• Stakeholder management – taking over direct (daily before cutover) communication with the client from the Chief Operation Manager in the format of regular meetings in taskforce mode. Rapid rebuilding of the previously lost trust base and restoration of the client relationship for optimal satisfaction
• Taskforce mode to eliminate all existing issues/showstoppers before cutover
• Scope clarification, setup, and scheduling of phase 2 activities (e.g. silo/admin servers)
• Kick-off of phase 2 / handing the project back to the success line for the internal project management/line to handle the remaining defined topics
• Establishing, preparing, and conducting steering committees with V-1 management to align the guardrails
• Moderation of various regular meetings and operational workshops
• Participation in the lessons learned with the client to address dissatisfaction related to the internal project management (before my start! They are extremely satisfied with my work)
• Tools: Atlassian Suite (Confluence/JIRA), MIRO, Sharepoint; MS Office (PowerPoint, Excel, MS Project)

Industry: digital sovereignty, public sector

Content:

• Project steering (teams: consulting, development, testing, deployment/operations)

Products and standards:

• Jira, Confluence, Asana, Miro, Mural
• Open Source, Keycloak, Open Xchange, ownCloud

• Overall responsibility for platform transformation across ERP, CRM, PIM, and AI-driven process automation
• ERP transformation: Implementing and migrating to Microsoft Dynamics 365 Business Central
• CRM & growth stack: Implementing HubSpot as the central CRM and a platform for lead and marketing automation
• Product data & commerce enablement: Introducing an ePIM to scale category management and digital commerce processes
• AI-driven process automation: Designing and implementing agent-based AI workflows to automate processes in business services, accounting, tender management, and marketing
• Building a scalable platform organization including product development, DevOps, UX, cloud engineering, and corporate IT
• Implementing modern product and portfolio governance (e.g., OKRs, portfolio boards, value-based roadmaps) to manage technology-driven initiatives
• Harmonizing heterogeneous system landscapes and transforming them into a modular, scalable platform architecture (ERP, CRM, PIM, integrated customer journeys)
• Coaching and developing product owners, tech leads, delivery managers, and UX teams to build a scalable product organization

• Developed AI-powered workflow concepts for marketing and product teams
• Advised on automation, AI tool integration, and process optimization
• Led projects for personalized digital products (audio/AI-powered MVP)
• Conducted tool evaluations including rollout planning, requirements mapping, and training design.

• Owned the development of partner-critical onboarding processes of the B2B2C-facing SaaS platform.
• Collaborated cross-functionally with engineering, design, and enterprise clients to deliver a scalable and API-first onboarding flow.
• Delivered the company’s main initiative — dynamic product — in close collaboration with internal SMEs and energy supplier clients.
• Increased successful user activations by 10% through streamlined ADDRESS API integration and real-time monitoring tools.
• Defined and prioritized product roadmap based on business goals, client needs, and platform vision.
• Led discovery sessions and co-creation workshops with customers, turning insights into validated product opportunities.

• Built and successfully established a qualitative online market research software platform (Software-as-a-Service) as a boutique provider and grew it into a top 5 provider in the DACH region
• Product ownership and project management for the SaaS software platform in over 20 countries, and since 2017 for the mobile iOS and Android app
• Defined and implemented the product vision and roadmap, product and interface design, product backlog management and prioritization, including customer requirements and stakeholder input
• Advised corporate clients on structured user feedback and led user experience studies (in-home use tests, diary studies, user acceptance testing)
• Collaborated on digital product development projects in a corporate environment (apps & IoT applications) and facilitated workshops with D-level stakeholders in German and English
• Responsible for acquisition and account management of corporate clients in German-speaking countries and across Europe
• Built and led the Professional Services team both functionally and disciplinarily, with a focus on data protection and GDPR compliance