Miro Experts in Frankfurt

• Goal: Development and optimization of loyalty and CRM measures for a leading e-commerce platform
• Solution: Identification of promising users, increase in engagement, and long-term retention to drive revenue growth
• Definition of local CRM direct communication for specific segments
• Translation of research insights into actionable recommendations
• Planning and implementation of CRM campaigns in close collaboration with marketing and product teams
• Identification of optimization potential in direct communication
• Collaboration with external agencies on creative solutions, prototyping, and UAT
• Measurement and reporting of key KPIs

• End-to-end responsibility for the successful implementation and continuous optimization of Mediatool for strategic media planning (offline & online).
• Development and management of efficient onboarding, configuration, and support processes for international stakeholder teams.
• Leadership of API integrations to connect external systems (e.g., for result tracking and performance measurement).
• Advising departments on tool usage and development, including workshop design, training, and knowledge transfer.
• Establishment and maintenance of comprehensive PMO tracking for all tasks, milestones, and deliverables.
• Prioritization and documentation of requirements, change requests, and bugs in Jira, with transparent communication via Confluence.
• Systematic evaluation of user feedback to derive data-driven optimization measures.
• Responsibility for the monthly Mediatool communication newsletter, including content creation for users and leadership.

The combined experience from recent project years shows that two hearts beat in my chest: on the one hand, working in and for organizations to develop new, innovative products, ideally as part of a digitization strategy or business development – and the closely related change and transformation process expertise as part of holistic organizational consulting. For this, I have established the Change Bakery and Product Validators offerings.

On the other hand, my heart and mind are fired up to find my own products, evaluate markets and potentials, and test ideas. Currently, I am proactively and part-time, in addition to ongoing projects, working on a product idea in the mental health area and have founded Therapymate.

Helping startups understand their users, turning ideas into products that reach PMF and are worth scaling. Partnering with agencies who need product expertise for specific projects.

• Established usability best practices that minimized design debt in early-stage product development.
• Supporting agencies as a senior product design partner for client projects.

• Customer Value Management
• Program & project management
• Digital transformation
• Business development
• IT integration, IT processes
• Change management

Further development & digitalization of key sales and application processes in a regulated banking environment, including requirements structuring, roadmap work, and AI-supported use case evaluation

Responsibilities & impact:

• Support of existing digital products in the sense of stable operations (keep the lights on) amid growing regulatory complexity
• Product vision and derivation of a consistent, feasible roadmap
• Identification, structuring, and evaluation of AI-supported use cases at the interface of business, IT, and the regulatory environment
• Analysis, structuring, and translation of complex business requirements into epics and user stories
• Moderation of team, stakeholder, and alignment formats to ensure clarity of goals, collaboration, and decision-making
• Maintenance of transparent structures and documentation (LeanIX, application profiles, runbooks)

Contribution to results:

Stabilization and further development of key financial processes under high regulatory and technical complexity. Improved transparency, decision-making, and implementability through structured requirements, reviewable documentation, and AI-supported ways of working.

• Provided coaching and support to Scrum teams to adopt and implement agile practices effectively
• Analyzed business requirements and identified IT solutions to support business goals
• Evaluated existing IT systems and processes to identify optimization opportunities
• Managed stakeholder relationships and coaching
• Facilitated Scrum ceremonies and ensured adherence to Scrum principles and practices
• Identified and implemented lean startup process optimizations to improve efficiency and effectiveness of development and business processes
• Developed and monitored daily business strategies to ensure development goals were met
• Developed and implemented OKR strategies to align team goals with company objectives
• Tools/Methodology: Jira, Confluence, Miro, PowerBI, team building & mentoring, conflict resolution, impediment resolution

• Interface role between executive management, HR, and operational units with a focus on integration
• Led the PMI program as part of an acquisition, focusing on cultural integration, organizational structure, and employee retention
• Developed and implemented employee development initiatives in close coordination with HR leadership and the works council
• Worked directly with the CEO on strategic planning, analysis, and executive communication

• Testing the SekIDP and related components
• Test design, execution and automation, microservices, GitHub Enterprise, Eclipse, Katalon Test Platform, API Testing, Confluence 8, JIRA/Xray, Draw.io, Swagger/OpenAPI, Postman, Docker, Kubernetes, Podman, PuTTY, E-Health, Telematik, Gematik standards, EPA, E-Rezept, sektoraler IDP, encryption, XaDES, PaDES, DICOM, HL7, FHIR, IHE, ICD, SSO, SAML/Shibboleth, OAuth, smartcards, JWT, two factor authentication Android and iOS, Wireshark, BrowserStack, Cypress, gRPC, REST, SOAP, WS-Security, Linux Shell, PowerShell, SSH/SSL, Java, Kotlin, Cordova, Gradle, Groovy, Python, TypeScript

• Context: Managing and structuring complex transformation and IT projects at the Business/IT interface

• Setting up PMO and governance structures to improve transparency and decision-making

• Developing KPI-based control and reporting logics for data-driven decisions

• Structuring and prioritizing requirements between business unit and IT

• Advising decision-makers on assessing project risks and action options

• Building and marketing a digital product of my own (Miro App)

• The project aimed to reduce the scope of the annual PCI DSS audit and increase security in credit card payments.
• Credit card payments were tokenized and data and business processes adjusted so that no personal data was used in the internal IT infrastructure.
• Tools: MS Office, Jira, Confluence, draw.io, Miro, Scrum.
• Designed the tokenization of credit card payments.
• Clarified necessary changes to the architecture and data model.
• Designed and implemented process changes in the call center.
• Prepared management documentation on project status, decisions required, risks and escalations.

• Designed and implemented a comprehensive visual design system for the My Porsche Charging App, ensuring consistent premium brand representation across all digital touchpoints.
• Translated Porsche’s luxury automotive brand DNA into modern, scalable digital interfaces for over 150,000 active users.
• Developed UI components and interaction patterns optimized for mobile-first usage and cross-platform consistency.
• Collaborated closely with product owners, UX researchers, developers, and brand stakeholders to align visual design with business and brand goals.
• Ensured high usability standards while balancing brand aesthetics, performance, and accessibility requirements.
• Contributed to continuous improvement of the design system through iterative enhancements and feedback-driven refinements.

• Ensuring the overall project goal with the Product Owner
• Onboarding a new service provider, including sourcing and contract negotiations with relevant stakeholders (e.g., procurement, legal)
• Implementing and executing the necessary governance processes
• Integrating new extraction software/GenAI tools to improve data extraction and processing within a document management workflow
• Ongoing agile management of deliverables, including building the project organization and controlling time, quality, and costs in the context of the overall project
• Sub-project organization, especially requirements management, structuring, agile planning, and prioritization
• Organizing and optimizing workstream communication for an end-to-end process
• Facilitating and leading meetings and workshops
• Change management consulting through targeted influence, coaching, and incentive systems