Miro Experts in Frankfurt

• Goal: Development and optimization of loyalty and CRM measures for a leading e-commerce platform
• Solution: Identification of promising users, increase in engagement, and long-term retention to drive revenue growth
• Definition of local CRM direct communication for specific segments
• Translation of research insights into actionable recommendations
• Planning and implementation of CRM campaigns in close collaboration with marketing and product teams
• Identification of optimization potential in direct communication
• Collaboration with external agencies on creative solutions, prototyping, and UAT
• Measurement and reporting of key KPIs

Further development & digitalization of key sales and application processes in a regulated banking environment, including requirements structuring, roadmap development and AI-supported use case assessment

Responsibilities & Impact:

• Management of existing digital products to ensure stable operations (Keep the lights on) amid growing regulatory complexity
• Product vision and development of a consistent, implementable roadmap
• Strategic backlog prioritization based on business goals, dependencies and technical feasibility
• Coordination of release planning, backlog, quality assurance and go-live readiness with business departments, IT, implementation teams and management
• Identification, structuring and assessment of AI-supported use cases at the interface of business departments, IT and the regulatory environment
• Analysis, structuring and translation of complex business requirements into epics and user stories
• Facilitation of team, stakeholder & alignment formats to ensure clarity of objectives, collaboration and decision-making ability
• Transparency on capacities, dependencies, delivery status and KPI/status aspects as a basis for product & management decisions
• Compliance with transparent structures and documentation (LeanIX, application profiles, runbooks)

Contribution to results:

Stabilization and further development of key financial processes under high regulatory and technical complexity. Improved transparency, decision-making ability and implementability through structured requirements, auditable documentation and AI-supported ways of working.

• Agile coach and scrum master in property insurance/underwriting for Allianz Technology
• Team 1: Kanban/Scrumban team in DevOps mode – new features, distributed monolith to microservices, reduction of technical debt & refactoring, implementation of CI/CD, expansion of automated testing
• Team 2: SAFe team – greenfield service for global software and German adaptation, AI integration (Cythora)
• Scrum trainings, scrum manuals in Confluence, all ceremonies, establishment of an experimental just culture, team replacement and scaling from 7 to 20
• Requirements engineering, prioritization via business value for product owners, risk identification
• Project budget management, JIRA monitoring and automation, steering committee support, test strategy
• SAFe integration, PI planning, flight levels and road mapping

Helping startups understand their users, turning ideas into products that reach PMF and are worth scaling. Partnering with agencies who need product expertise for specific projects.

• Established usability best practices that minimized design debt in early-stage product development.
• Supporting agencies as a senior product design partner for client projects.

• Customer Value Management
• Program & project management
• Digital transformation
• Business development
• IT integration, IT processes
• Change management

Created compelling visual design system for My Porsche Charging App, translating premium automotive brand DNA into digital interfaces serving 150,000+ luxury vehicle owners.

• Concept and UI design for cloud-based banking platforms and SaaS loan process automation, including AI-supported document validation.
• UX optimization of the loan application flow, expansion of the design system, and building a scalable white-label solution.

• Manage and oversee various software development projects between product management and agile dev teams of external service providers
• Communicate with all stakeholders
• Promote transparency and focus on project topics
• Facilitate alignments between business units and external partners
• Support product managers and product owners in preparing and managing requirements in workshops and tools
• Use short feedback loops to optimize agile collaboration
• Support hybrid and agile collaboration

• Extracted relevant infotypes from SAP HCM for migration to SuccessFactors Employee Central and mapping to ECP fields.

• Configured P2P integration including BAPI setup and secured data exchange with HTTPS and OAuth protocols.

• Set up foundational settings in Recruiting (REC) including roles, permissions, and job requisition templates.

• Implemented Career Site Builder to create a branded candidate experience and integrated external job boards.

• Configured candidate application workflows, screening, interviewing, and hiring communication templates.

• Set up pre-screening questions and assessment tools including DHB sanction list checks.

• Implemented automated background check and KYC integration with external vendors in the REC module.

• Localized job requisition templates to reflect regional job titles and regulatory compliance.

• Customized onboarding document templates and localized document archiving protocols (DRTM).

• Adjusted onboarding forms to capture country-specific employee information including Form I-9.

• Enabled Form I-9 remote document verification and integrated eVerify with SuccessFactors.

• Set up automated reminders for employees and HR to complete I-9 sections within deadlines.

• Configured pre-Day 1 access for new hires to complete tasks and mandatory trainings prior to start date.

• Enabled e-signature integration for onboarding documents to support remote verification.

• Technologies: SAP SuccessFactors, BTP, CPI, HCM onPremise, EC, ECP, REC, ONB, Form I-9, eVerify, S4HANA.

• Migration of SEPA direct debits, credit transfers & card clearing to Worldline's internal platform as part of the outsourcing contract

• Definition of the MIGR strategy

• Mobilization of the community (300+ experts at client & Worldline)

• Creation of the MIGR runbook (100+ workshops)

• Close collaboration with upstream project streams: BUILD & TEST, as well as with the operating units

• Set up of the governance framework, capacity management & reporting

• 100% of SEPA DD, CT & CC transaction traffic migrated (7 months)

• ~80 migrations carried out with a success rate of 70% ("first-time right")

• Set up technical & manual production monitoring

• Established a "fast-track" incident management process in the MIGR & hypercare phases

• Set up 20+ exception handling processes

• Conducted trainings

• Implemented SLAs & billing

The combined experience from recent project years shows that two hearts beat in my chest: on the one hand, working in and for organizations to develop new, innovative products, ideally as part of a digitization strategy or business development – and the closely related change and transformation process expertise as part of holistic organizational consulting. For this, I have established the Change Bakery and Product Validators offerings.

On the other hand, my heart and mind are fired up to find my own products, evaluate markets and potentials, and test ideas. Currently, I am proactively and part-time, in addition to ongoing projects, working on a product idea in the mental health area and have founded Therapymate.

• Provided coaching and support to Scrum teams to adopt and implement agile practices effectively
• Analyzed business requirements and identified IT solutions to support business goals
• Evaluated existing IT systems and processes to identify optimization opportunities
• Managed stakeholder relationships and coaching
• Facilitated Scrum ceremonies and ensured adherence to Scrum principles and practices
• Identified and implemented lean startup process optimizations to improve efficiency and effectiveness of development and business processes
• Developed and monitored daily business strategies to ensure development goals were met
• Developed and implemented OKR strategies to align team goals with company objectives
• Tools/Methodology: Jira, Confluence, Miro, PowerBI, team building & mentoring, conflict resolution, impediment resolution

• Provided leadership as Product Owner for the DMS module in an agile multi-team setup
• Coordinated the nationwide rollout including requirements management and roadmap development
• Built and maintained the product backlog focusing on scalability, usability and data protection
• Conducted sprint reviews, refinements and stakeholder demos with over 15 involved teams
• Developed a rollout and training concept for successful launch at over 200 government agencies
• Introduced a reporting and monitoring dashboard to measure usage success
• Worked closely with architects, QA and operations to ensure integration into the existing system landscape