Miro Experts in Hamburg

• Led strategic IT and process consulting projects, streamlined business processes, and aligned IT systems with business goals, resulting in a 20% improvement in organizational efficiency.
• Led international transformation projects using agile and traditional methods, managing a cross-functional team of more than 15 professionals and delivering solutions on time and within budget.
• Developed cloud-based ERP/CRM systems (Salesforce, Infor, Microsoft) for clients, ensuring seamless integration and reducing system downtime by 30%.
• Led large-scale change management initiatives, actively involving stakeholders at all levels and driving the successful rollout of innovative systems in global organizations.
• Led requirements analysis and the tender process for clients, identified cost-saving opportunities, and improved operational workflows.

Energy, transmission system operator · Desktop, web application

• Products Digitalisation of the grid connection process; master data and processes of market locations; balancing of virtual MaBiS aggregate time series; the group's first searchable catalogue and visual UI pattern library

• Planning, running and analysing qualitative in-depth interviews: more than 100 interviews with external market partners and internal departments

• Designing qualitative interviews including interview guides and evaluation logics; recruiting and scheduling participants

• Analysing, preparing and presenting research findings as usability reports and result reports

• Translating research findings into UX and design requirements and deriving prioritised recommendations for improvement

• Presenting analysis and research results to departments, product owners and decision makers in a form suited to each audience

• UX research for internal enterprise and line-of-business applications along regulated market processes

• Quantitative methods: online surveys for roadmap prioritisation, questionnaire studies, definition and measurement of UX KPIs

• Facilitating requirements workshops; gathering, analysing, describing, agreeing and documenting functional and non-functional requirements

• Developing user flows and customer journeys; building and providing UX standards, methods and capabilities (UI pattern library)

• Working in product and project teams under Scrum, taking part in all subject-matter meetings and Scrum events

Impact Took three software products to launch

Tools Condens, Miro, FigJam, Figma, Whimsical, Microsoft Teams, Typeform

• Sole UX designer on a full product redesign and the foundations of a design system for Widget Designer, a B2B professional desktop tool for real-time media control used in live events and installations, working with a product manager and two engineers.
• Grounded the redesign in user feedback, a product audit, and competitor analysis, which surfaced where the tool's depth had outgrown its usability, leaving expert operators to manage complexity in live moments where errors are immediate and irreversible.
• Restructured the workspace, navigation, and panels around the operator's real workflow, so they keep the full depth of control while gaining the clarity to act with confidence under live pressure.
• Extracted a design system from the redesign: semantic color roles, component states, spacing rules, and reusable dialog and form patterns, with foundational accessibility built into color contrast and state feedback, validated through prototypes against the legacy codebase and giving design and engineering a shared foundation to build from consistently and at speed.

• Industry: SaaS (Customer Success Management) – B2B

Comprehensive GEO implementation (Generative Engine Optimization) for a B2B CSM SaaS startup with a focus on AI Search Visibility and AI Citations in ChatGPT, Perplexity and Google AI Overviews – including a GEO workshop and a prioritized implementation roadmap.

• GEO Workshop & Roadmap: Conceptualized and delivered a GEO workshop (how LLMs work, AI Search Architecture, citation strategies); translated it into a prioritized implementation roadmap with impact/effort estimates
• Technical GEO Foundation: Robots.txt & llms.txt, Core Web Vitals & page speed, XML sitemaps for AI crawlers
• Schema & Structured Data: Gap analysis, implementation of Product/Service, FAQ, Article, Author and Organization schema, validation of coverage
• Content Architecture & GEO: Flat content architecture, topic clusters (pillar-and-spoke), 200–300 word chunks and answer-first content structure, E-E-A-T rollout through author pages
• Query Fan-Out & Prompt Anticipation: User prompt mapping, query fan-out, content gap analysis based on prompt coverage
• Citation & Backlink Strategy: AI citation analysis (news, Reddit, Wikipedia, listicles) and development of outreach and backlink strategies

Tools & technologies: Otterly.AI, PeecAI, Qforia (iPullRank), Schema Markup Validator, OpenAI Tokenizer, Prompt Coverage Monitor, ChatGPT, Perplexity AI, Semrush, Ahrefs, Framer CMS

• Development of a central platform for the digital implementation of health promotion measures in daycare centers and schools
• Responsible for project management, requirements management, and technical coordination

I implemented a Zero-Trust architecture for robust, military-grade maritime container mini data centers based on VMware & Tanzu to support containerized GIS workloads for ground forces. The main focus was on securing communications, workload protection, and data access in contested electronic battle environments affected by jamming, interception, signal manipulation, and constantly changing operational conditions. I designed and architected use cases so that every element of workload, identity, and system could continue to operate independently and securely even in degraded or disrupted scenarios. In parallel, I defined the enterprise and solution security architecture with LeanIX, Bizzdesign, and HOPEX as enterprise architecture, repository, and governance platforms to maintain architecture inventory, relationships, traceability, target pictures, and security governance in complex environments. For the architectural designs, I used Sparx Enterprise Architect to describe formal architecture views, interfaces, trust boundaries, and system architecture in both IT and OT environments. IriusRisk was used for threat modeling of the solution to identify architecture-driven risks, derive security requirements, and detect countermeasures and design gaps directly from the solution models. Risk and compliance management was supported with Archer. Architecture decisions, control gaps, and operational risks were translated into controlled governance and auditable compliance measures. For documentation, collaboration, and visual design, I used Confluence to maintain Architecture Decision Records, Security Blueprints, and workflows. I used Lucidchart and draw.io to create design artifacts tailored to stakeholders. I also defined OT security concepts with support from electrical and mechanical engineers in the areas of oil, vehicle onboard systems, rail, power plants, pharma, gas turbines, and nuclear technology. I created the end-to-end OT security strategy, starting with global policy, developed into standards and procedures, and finally aligned with Bell-LaPadula, Purdue Model, SABSA, TOGAF ADM, CENELEC 50701, IEC 62443, and NIST standards. In addition, I worked with engineering team leads to identify critical KBP assets and place them under protective measures that segmented SCADA, PLC, and HMI assets. I drove collaboration between Security, IT, and OT teams to create standardized workflows and use cases for the OT security solution catalog, while integrating Defense-in-Depth and Zero-Trust principles into operational environments. A key part of my work was integrating multidisciplinary engineering, security, and operations stakeholders into a unified security blueprinting strategy and ensuring that architecture, threat modeling, governance, and documentation were technically strong and operationally practical.

• Migration and maintenance of a legacy system to the latest version of .NET for the asset management system
• Design and implementation of tests
• Creation of deployment pipelines and documentation
• Further development and implementation of change requests
• Technologies: C#, ASP.NET, Unit of Work, IOC, Three tier architecture, Entity Framework Core, DB First, Web API, Swagger, Open API, Monolith, Python, Oracle, Azure DevOps, GIT, xUnit, NSubstitute
• Methods: Agile development using Scrum

• Enhancement of a digital platform in rail logistics
• Product management
• Development of a product strategy
• Definition of goals and roadmaps with milestone planning
• Stakeholder communication
• Requirements gathering
• Meeting facilitation
• Workshop facilitation for product development
• Technical leadership
• Organizational design, Scrum, Kanban, Scrumban, SAFe, project management
• Customer journey, team coaching, leadership coaching, facilitation
• Miro, Jira, Confluence, Value Stream Mapping

• Planning, steering, and monitoring the Corporate Responsibility Tech Enablement project for IT
• Concept and implementation of the EUDR (EU Deforestation Regulation)
• Concept and implementation of the Eco-Design Regulation
• Continued support of projects within the Corporate Responsibility strategy
• Definition and review of guidelines (e.g. governance, success metrics) and, if needed, analysis of issues and their solutions
• Overall project management, marketing, communication, and quality assurance for the projects
• Creation of the project plan including timeline/roadmap, budget, and resources
• Ensuring compliance with budget and deadlines
• Defining guidelines for project control, methods, and priorities
• Planning and tracking resources and effort, also together with other IT teams
• Evaluation of projects and preparation of results (reporting to management)
• Identification and reduction of risks
• Regular communication with stakeholders
• Steering internal and external stakeholders and service providers (Jira, Confluence, backlog management, task tracking, SharePoint, MS 365 platform etc.)
• Development of standards and process automation

Label: Azure Cloud, Jira, Confluence, Power BI, SAP BW, AWS, Miro, Bee360, Draw.io, SharePoint, MS 365 platform, Trello etc.

• Derived a local talent development strategy from the global people strategy

• Developed a holistic talent management framework

• Built a role-based learning curriculum for leaders and employees (based on needs analysis)

• Introduced talent review and succession planning processes

• Conducted assessments (Mercer)

• Coached senior-level leaders

• Established a systematic talent management process with high management buy-in

• Enhanced leadership quality through targeted development measures and coaching

• Integrated modern diagnostic tools for objective potential assessment

• Made a lasting contribution to the organization's future viability through structured succession planning

• Deepening competencies in strategic leadership, AI applications in design, new work, innovation, and change management
• Completed full-time "Digital Leadership" program (grade: very good) and the "Super Intensive" English course (certificate: C1)
• Professional development through online courses, lectures, workshops, and active participation in industry and networking events

• Planning and execution of the automated customer journey for newsletter mailings, including improving the conversion rate.
• Developing and implementing targeted and seasonal email campaigns.
• Analyzing campaign data to optimize customer outreach.
• Increasing open rates through targeted segmentation strategies.
• Coordinating the creative team to design engaging content.
• Creating monthly performance reports to measure success.

• Design and conduct audits & workshops
• Ensuring accessibility for the online shop, center websites, app, and newsletters by 2026-06-28
• Agile project management: creating innovation cycles, reviewing and ensuring the implementation of guidelines and success criteria, testing and ongoing quality management
• Culture management/change management: guiding the change across all channels/departments, establishing editorial guidelines
• Designing and legally coordinating the accessibility statement for each channel
• Designing enablement programs and training for stakeholders (internal and external): agencies and partners; training on testing procedures (screen reader/tab testing); concept and coordination of the accessibility statement