Miro Experts in Nuremberg

• Bedrock technology operations role providing the foundations on which PUMA's global product teams build PUMA.com and associated systems
• Managed a €3.5 million CAPEX portfolio including ~20 externals and 16 platform and tooling vendors
• Started up and led five functional teams for platform engineering, cloud administration, edge technology, continuous performance testing, and L2 support / incident management
• Person of last resort for mysteries, intractable bugs, compliance crises, litigation support, and black-hole issues where ownership was unclear or contested
• Sole author and driver of a multi-million-euro, multi-year RFP for Global Operations Center serving the direct-to-consumer technology estate for eCommerce, order management, and brick-and-mortar retail tech support
• Conceived, designed, developed and productionized Order Viewer, a secure internal application providing observability into PUMA.com order data at sub-second latency; independently delivered architecture, implementation, GCP deployment, SSO integration and organizational compliance.

• Introduction of Agile-CCPM in an IT project agency with a focus on PHP-based content management systems.
• Preparation and facilitation of workshops to establish a cross-agency multi-project management system.
• Coordination and support of the agency partners.
• Coaching of the methodological framework.
• Collection, evaluation, and use of organizational metrics to plan next steps.
• Environment: OKR, CCPM, Agile Coaching, Agile Planning, Agile Metrics, Workshops, Facilitation, Change Management, JIRA, Zoom, Slack, Miro.

• Development of strategies, processes and system requirements to further develop the lead and campaign streams of a Salesforce system for the subsystems Sales Cloud, Marketing Cloud and Analytics Cloud
• Gathering and creation of marketing strategy concepts for direct sales, focusing on lead generation for new and existing customers
• Analysis and optimization of existing and new contact points
• Derivation of system requirements and user tests for new developments
• Establishment of a requirements and implementation process for business needs at the interface between CRM strategy and marketing system operations
• Facilitation of ideation workshops with the project's stakeholders
• Mediation between business and technical project stakeholders
• Analysis and post-documentation of existing marketing strategies and the system functions already created for them
• Analysis of target groups and pre-system data quality as a foundation for new CRM strategies
• Consultation on content and asset strategy for marketing campaigns
• Definition of KPIs and other performance criteria for the system and CRM strategy

• Designed a target operating model (including strategic mid-term planning and operational staffing) for the restructuring and capacity management process of the product workstreams to increase development efficiency, boost employee retention and improve profitability
• Integrated targeted incentives such as budget targets, contribution margin accounting and incentive schemes into the operating model

Mortal Shell 2 🎯

• enemy & boss combat
• partly player abilities & mechanics

• Analysis of software quality, technical debt, and development processes
• Derivation of sustainable improvements for developer experience, productivity, and system stability

• Consulted on project management office (PMO) topics, including the optimization of processes, methods and governance structures to increase the efficiency and effectiveness of projects
• Provided comprehensive executive support, including preparing presentations and reports, managing confidential communications, and organizing and streamlining administrative processes
• Developed and implemented strategic marketing plans to increase brand awareness, including the conception and implementation of campaigns via various channels, and the measurement and analysis of campaign results for continuous optimization of marketing measures

• Structure Diagnosis – Analysis of decision paths, roles, and structures: What is the real problem, and what needs to be addressed first?

• Project Rescue – stepping into stalled or repeatedly failed projects: a structuronautic analysis from within, clarifying decision-making logic and guiding until the project picks up speed again.

• Structural Restart – realigning organizations whose internal architecture hasn’t kept pace with growth or change.

• Peer Sparring – ongoing external partner for management and leadership teams: identifying structural patterns before they become problems.