Moiz Sheikh-Product Owner
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Experience
Product Owner
justtrack
- Founded and led a new SDK team focused on developer experience and device-side innovation while providing data for attribution as Mobile Measurement Partner (MMP) and in-app user behavior tracking
- Built in-app event visualization (funnels, cohorts), enabling product teams to identify drop-offs and improve user engagement
- Implemented automatic in-app purchase tracking across iOS/Android, enabling unified monetization insights across ads and purchases
- Reduced SDK onboarding complexity by cutting predefined events from 80 to 24, significantly making the SDK integration easier
- Delivered anti-fraud features like Google Integrity API; prepared readiness for Privacy Sandbox and iOSAdAttributionKit, reducing fraud traffic by 93% on Android to keep the attribution logic as MMP updated to industry-wide changes
- Managed a team of 6 consisting of mobile developers, full stack developers, QA and data analyst; owned sprint planning and performance cycles
Product Manager
Planet Beyond
- Led product development of a core platform, Digital Product Delivery Platform, managing user profiles for 46M+ Telenor users
- Managed APIs and third-party integrations; ensured smooth platform scalability, initially integrating 13 partners which later expanded to 28
- Drove platform improvements to reduce onboarding friction for partners, such as batch content ingestion and subscription testing sandboxes, reducing integration time per partner by nearly 30%
- Acted as the main point of contact for stakeholders; owned scoping and delivery of new features
Product Manager
Evamp & Saanga
- Managed Mar-Tech platform for Ufone (Etisalat Group), delivering A2P SMS and eKYC solutions
- Increased revenue by 10% via parent-child account feature
- Led product roadmap; integrated OCR and liveness checks for remote onboarding
Product Manager
Huawei
- Owned lifecycle of telecom VAS products (‘My Status’, ‘Intro Me’), generating PKR 30M/month through pricing and content optimization
- Revamped product with regional content and new product marketing strategies
- Handled revenue and user reconciliation processes
Assistant Manager NOC
INNEXIV
- Developed in-house ERP tools used to manage 10K+ IoT-enabled BTS sites
- Created dashboards, web apps, and rollout tracking tools
NOC Engineer
INNEXIV
- Built tools to assist NOC in tracking, reporting and executing tasks
NOC Intern
INNEXIV
- Provided Level 1 support to rollout teams for configurations and issue resolution during installation of IoT equipment, Emily 60xx product line
Assistant Manager Projects
AAB
- Assisted manager in documentation to compete in winning new projects in Water Management/Hydro Power and assisted in day-to-day tasks
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Telecommunication, Advertising, Information Technology, Energy, and Utilities.
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Product Development, Project Management, Business Intelligence, Information Technology, Marketing, and Operations.
Summary
Product Manager with 8+ years of experience delivering scalable SaaS solutions across ad-tech, data platforms, IoT and telecom for B2B and B2C customers. Proven ability to lead cross-functional teams, drive product strategy, and launch features that improve user engagement and revenue. Deep expertise in API platforms, SDK lifecycle, mobile apps, anti-fraud, and privacy compliance. Thrive in fast-paced environments, combining customer insights and data to ship impactful solutions.
Skills
Core Competencies
- Product Strategy & Roadmapping
- B2b
- B2c
- Saas
- Team Leadership
- Agile
- Scrum
- Stakeholder Management
- Data-Driven Decision Making
- Monetization & Growth
Industries
- Adtech
- Mobile Measurement Partner
- Martech
- Analytics
- Mobile Gaming
- Mobile Apps
- Data Platforms
- Iot
- Telecom
- Logistics
- Wms
Tech Stack
- Native Mobile (Ios, Android)
- Wrappers (React Native, Unity)
- Web Platforms
- Api & Sdk Product Development
- Cloud Projects (Amazon Web Services Aws, Google Cloud)
Tools
- Jira
- Confluence
- Miro
- Trello
- Gitlab
- Figma
- Axure
Languages
Education
NUCES FAST
Bachelor's, Electrical Engineering · Electrical Engineering · Islamabad, Pakistan
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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