Project specification
Project expertise
Description
- Planning and implementing the marketing strategy and marketing plan for healthcare solutions
- Analyzing and evaluating the market environment, e.g., customer requirements, competitive landscape and technology trends
- Defining and managing the marketing mix (product, price, communication and sales in target segments) and ensuring sustainable follow-up of these measures
- Providing recommendations and market requirements for developing communication strategies and activities, including product and solution positioning and overall portfolios, supporting product launch and penetration, and information on market requirements for the communication mix & sales support Marketing-related project tasks
- Acting as the interface to all involved areas and departments, such as product and partner management, sales and the communications department of Bundesdruckerei
- Managing content creation for presentations, brochures, flyers, articles, website, graphics and campaigns
Requirements
- Several years of solid professional experience (at least 5 years) in marketing/product marketing with a focus on IT/software solutions (documented in your CV with detailed information on the main activities of each position)
- In-depth hands-on experience in developing and producing target-group-specific content in a B2B context
- Excellent writing skills and experience creating error-free content in terms of spelling and grammar, editing texts and very good German language skills, both written and spoken
- Strong sense of responsibility, operational execution and assertiveness, as well as a high quality standard
- Proactive, independent way of working, self-organization and a systematic-methodical approach, as well as results and goal-oriented action
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