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Product Marketing/Marketing Management Focus IT/Software Solutions (m/f/d)

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Project specification

Project duration
Period 25.05.2026 - 31.10.2026
Project capacity
Capacity from 80%
Daily rate range
Daily rate 800 - 1000€
Remote work ratio
Remote 100%
Required languages
Languages
German(Advanced)
English(Advanced)

Project expertise

Industries
Healthcare Information Technology
Business areas
Marketing

Description

  • Planning and implementation of the marketing strategy and marketing planning for healthcare solutions
  • Analysis and evaluation of the market environment, e.g. customer requirements, competitive landscape, and technology trends
  • Definition and control of the marketing mix (product, price, communication, and sales in the target segments) and ensuring sustainable follow-up of these measures
  • Recommendations and market-side guidelines for the development of communication strategies and measures, including regarding product/solution and overall portfolio positioning, support for market launch/penetration, as well as information on market requirements for the communication mix & sales support, and marketing-related project tasks
  • Acting as interface to all involved areas and departments, such as product and partner management, sales, and the communications department of Bundesdruckerei
  • Content management in the creation of presentations, brochures, flyers, technical articles, website, graphics, and campaigns

Requirements

  • Several years of solid professional experience (at least 5 years) in marketing/product marketing with a focus on IT/software solutions (to be demonstrated in the CV with specific details on the main tasks of each role)
  • In-depth practical experience in designing and creating target group-specific content in a B2B context
  • Strong writing skills and experience in producing orthographically and grammatically flawless content, editing texts, and very good German language skills, both written and spoken
  • Strong sense of responsibility, operational implementation and assertiveness, as well as a strong commitment to quality
  • Proactive, independent way of working, self-organization, and a systematic-methodical approach, as well as result- and goal-oriented action
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Frequently asked questions

The project is fully remote, providing complete location flexibility.
The project preferably starts in May 2026 and is planned to end in October 2026 (5 months).
The project requires a commitment of 80 - 100% capacity (full-time).
The project is 100% remote. You can work from any location.
The project offers a daily rate of 800 - 1000€ which breaks down to an hourly rate of 100 - 125€/h.
The project requires German (Advanced) as essential language. Additionally, English (Advanced) is desirable.
The project is related to the following industries: Healthcare and Information Technology.
The project covers the following business area: Marketing.
Yes! Recommend a freelancer for the project and earn 30% of FRATCH's profits every time they get placed — for the duration of that project. Simply share your invite link with a colleague to get started.
To apply for the project, click the Apply button on the project page to submit your profile for review. We will forward your resume to the client and get back to you within a few days.
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