Seda Tirkaz - Trade Marketing Consultant, Freelance

Q: Where is Seda based?

Seda is based in Munich, Germany .

Q: What languages does Seda speak?

Seda speaks the following languages: Turkish (Native), English (Advanced), German (Intermediate) .

Q: How many years of experience does Seda have?

Seda has at least 15 years of experience. During this time, Seda has worked in at least 7 different roles and for 5 different companies . The average length of individual experience is 2 years and 1 month . Note that Seda may not have shared all experience and actually has more experience.

Q: What is Seda's latest experience?

Seda's most recent position is Freelance Marketing Consultant at Freelance Marketing Consultant .

Q: What companies has Seda worked for in recent years?

In recent years, Seda has worked for Freelance Marketing Consultant .

Q: Which industries is Seda most experienced in?

Seda is most experienced in industries like Advertising , Manufacturing , and Retail . Seda also has some experience in Food and Beverage and Banking and Finance .

Q: Which business areas is Seda most experienced in?

Seda is most experienced in business areas like Marketing , Strategy , and Sales . Seda also has some experience in Business Intelligence , Project Management , and Product Development .

Q: Which industries has Seda worked in recently?

Seda has recently worked in industries like Advertising .

Q: Which business areas has Seda worked in recently?

Seda has recently worked in business areas like Marketing and Strategy .

Recommended expert

Munich, Germany

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Experience

Dec 2019 - Present

6 years 9 months

Munich, Germany

Freelance Marketing Consultant

Assessed new business and revenue opportunities
Developed the strategic marketing plan for a startup company
Provided expert insights in the conceptualization of innovative marketing strategies

Sep 2017 - Jan 2019

1 year 5 months

İstanbul, Turkey

Global Trade Marketing Manager

Sisecam Group / Pasabahce

Managed shopper marketing strategies and category development projects of Pasabahce brand across multiple channels in Turkey, Russia, Italy, Egypt, Iran
Executed seasonal activities, events, in-store themes, annual retail plan and consumer promotions
Managed a team of 8 members and 220+ merchandisers on the field
Collaborated with 5 subsidiaries, 25+ distributors and 10+ marketing agencies
Managed agency and department budgets
Arranged sales account visits in coordination with sales teams to extend existing markets and develop new sales channels
Responsible for premium brand Nude, its marketing strategies and analysis including ROI and SWOT
Prepared annual strategic trade marketing plan ensuring sales targets were achieved and brand guidelines were followed in global activities
Launched shopper marketing in Turkey, Egypt, Iran and Italy achieving retail sales growth of 20% in Turkey, 210% in Russia and 169% in Egypt
Increased retail penetration by 39% in one year

Dec 2015 - Sep 2017

1 year 10 months

İstanbul, Turkey

Global Trade Marketing Executive

Sisecam Group / Pasabahce

Developed all go-to-market materials from creative design to execution including merchandising directives, presentations for sales meetings, trade shows and executive meetings
Built partnerships with third-party marketing and retail agencies
Led marketing and sales strategies in retail and horeca channels
Managed a team of 3 members and 100+ merchandisers on the field
Established merchandising operations with 120 merchandisers in Russia
Increased consumer engagement and brand awareness by 4.5% in Russia according to Nielsen report
Implemented SKU optimization project including product basket optimization, differentiated products for various channels and SKU performance analysis

Dec 2013 - Dec 2015

2 years 1 month

İstanbul, Turkey

Shopper Marketing Specialist

Sisecam Group / Pasabahce

Developed and analyzed region and customer trade promotions
Produced periodical internal status update reports for incentives, merchandising audit results and company sell-out data
Took responsibility for profitability success
Built strong relationships with marketing, category, sales and finance departments

Mar 2013 - Dec 2013

10 months

İstanbul, Turkey

Assistant Brand Manager

TAT Food Group

Responsible for all marketing activities of Pastavilla and TAT Ketchup brands
Developed a brand-new product "Pastavilla Tam Bugday" and led the entire ATL and BTL processes
Developed messaging and content for social media
Monitored market trends, consumer behaviors and spending habits for marketing projects

Jun 2010 - Aug 2010

3 months

Intern in Treasury Department

Volkswagen Dogus Financing

Assisted with treasury department tasks

Apr 2008 - Feb 2010

1 year 11 months

Part-time Sales Specialist

Papko GmbH

Provided sales analysis, forecasting and reporting

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Advertising, Manufacturing, Retail, and Food and Beverage.

Advertising

Manufacturing

Retail

Food and Beverage

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Strategy, Sales, Business Intelligence, Project Management, and Product Development.

Marketing

Strategy

Sales

Business Intelligence

Project Management

Product Development

Skills

Google Analytics
Salesforce
Ms Office Applications
Nielsen
Sap
Planogram-Spaceman
Google Analytics (Issued 07/2021)
The Fundamentals Of Digital Marketing (Issued 03/2021)
Strategic Marketing Program: Ozyegin University, Faculty Of Business
Leadership Program: Dale Carnegie Academy
Guest Speaker: Istanbul Technical University
Attended Fairs & Seminars: Ambiente, Popai, Brand Licensing, Marketing Week Live, Euroshop
Hobbies: Pets, Gardening, Backpacking, Psychology, Photography, Tema

Languages

Turkish

Native

English

Advanced

German

Intermediate

Education

Oct 2020 - Jun 2021

Technical University of Munich

Visiting Student Program · Project Management, Advanced Topics in Marketing, Strategy & Leadership, New Product Development and Marketing, Business · Munich, Germany

Oct 2011 - Jun 2012

University of Bristol

MSc, Merit Award · Economics, Finance and Management · Bristol, United Kingdom · Merit Award

Oct 2006 - Jun 2011

Istanbul Technical University

BS · Management Engineering · İstanbul, Turkey · 3.59 / 4.00, Ranked 3rd, Honor List every term for four years

...and 1 more

Certifications & licenses

The Fundamentals Of Digital Marketing

Statistics

Experience

Total positions 7

Experience in Advertising 6.5 y

Avg length 2 y 1 m

Longest experience 6 y 8 m

Global Experience

Countries worked in 2 (Turkey, Germany)

Primary country Turkey

Expertise

Recent roles Freelance Marketing Consultant, Global Trade Marketing Manager, Global Trade Marketing Executive

Main industries Advertising, Manufacturing, Retail

Main business areas Marketing, Strategy, Sales

Qualifications

Highest degree Master

Certifications earned 2

Profile

Created

November 2022

Last Update

July 2024

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Frequently asked questions

Have questions? Find more information here.

Seda is based in Munich, Germany.

Seda speaks the following languages: Turkish (Native), English (Advanced), German (Intermediate).

Seda has at least 15 years of experience. During this time, Seda has worked in at least 7 different roles and for 5 different companies. The average length of individual experience is 2 years and 1 month. Note that Seda may not have shared all experience and actually has more experience.

Based on recent experience, Seda would be well-suited for roles such as: Freelance Marketing Consultant, Global Trade Marketing Manager, Global Trade Marketing Executive.

Seda's most recent position is Freelance Marketing Consultant at Freelance Marketing Consultant.

In recent years, Seda has worked for Freelance Marketing Consultant.

Seda is most experienced in industries like Advertising, Manufacturing, and Retail. Seda also has some experience in Food and Beverage and Banking and Finance.

Seda is most experienced in business areas like Marketing, Strategy, and Sales. Seda also has some experience in Business Intelligence, Project Management, and Product Development.

Seda has recently worked in industries like Advertising.

Seda has recently worked in business areas like Marketing and Strategy.

Seda holds a Master in Economics, Finance and Management from University of Bristol, a Bachelor in Project Management, Advanced Topics in Marketing, Strategy & Leadership, New Product Development and Marketing, Business from Technical University of Munich and a Bachelor in Management Engineering from Istanbul Technical University.

Seda has 2 certificates. These include: Google Analytics and The Fundamentals Of Digital Marketing.

The availability of Seda needs to be confirmed.

Seda's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

To hire Seda, click the Meet button on the profile to request a meeting and discuss your project needs.

Daily Rate Distribution

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<€720 €720-800 €800-880 €880-960 €960+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

Average rates for similar positions

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1000

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Daily rate avg. 801 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

1000

750

500

250

Median rate 800 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.