Axel Lilienblum - Strategy Consulting & Project Lead

Q: Where is Axel based?

Axel is based in Berlin, Germany .

Q: What languages does Axel speak?

Axel speaks the following languages: German (Native), English (Advanced), Spanish (Elementary), Portuguese (Elementary) .

Q: How many years of experience does Axel have?

Axel has at least 17 years of experience. During this time, Axel has worked in at least 2 different roles and for 3 different companies . The average length of individual experience is 6 years and 8 months . Note that Axel may not have shared all experience and actually has more experience.

Q: What is Axel's latest experience?

Axel's most recent position is Strategy Consulting & Project Lead at Deutscher Hausärzteverband .

Q: What companies has Axel worked for in recent years?

In recent years, Axel has worked for Deutscher Hausärzteverband and Grow.photos GmbH .

Q: Which industries is Axel most experienced in?

Axel is most experienced in industries like Media and Entertainment , Information Technology , and Retail . Axel also has some experience in Healthcare .

Q: Which business areas is Axel most experienced in?

Axel is most experienced in business areas like Product Development , Information Technology , and Marketing . Axel also has some experience in Project Management and Strategy .

Q: Which industries has Axel worked in recently?

Axel has recently worked in industries like Information Technology , Retail , and Healthcare .

Q: Which business areas has Axel worked in recently?

Axel has recently worked in business areas like Product Development , Information Technology , and Project Management .

Recommended expert

Berlin, Germany

Experience

Jan 2022 - Dec 2024

3 years

Berlin, Germany

Strategy Consulting & Project Lead

Deutscher Hausärzteverband

Germany’s largest professional association of primary care physicians.
Developed the digital strategy to reposition Germany’s primary care physicians (GPs) in the digital health market.
Managed stakeholders within the association to ensure majority capability.
Project lead for implementing a central digital patient platform, connecting 10M+ patients with 30k+ primary care practices.
Built and led a cross-functional team (internal and external) to deliver the platform end to end, covering brand development and go-to-market strategy.
Led implementation of a nationwide primary care directory (30k+ practices).

Jan 2019 - Dec 2025

7 years

Berlin, Germany

Founder & CEO

Grow.photos GmbH

Provider of a digital platform for personalized, printed photo books.
Successfully launched an innovative digital-physical product from scratch, receiving the renowned iF Design Award 2025 for its user experience design.
Managed the entire product lifecycle from initial concept to market introduction with external teams of 5–10 freelancers and agencies.
Defined and secured intellectual property (IP) and brand identity.
Architected the design, development, and technology stack for a native iOS application (using Google Cloud, BigQuery, Firebase, Gemini, OpenAI, Stripe).
Incorporated GmbH and secured €70k+ in government grants.

Jan 2009 - Dec 2018

10 years

Berlin, Germany

Founder & CEO

Gutenacht Media GmbH

Online media publisher behind “SMS von gestern Nacht”.
Built and scaled a successful digital business from concept to profitable exit, reaching millions of users (10M+).
Developed and managed a high-traffic CMS website and multiple mobile applications (iOS/Android) with significant download numbers (1M+).
Built and managed social media channels reaching millions of followers.
Successfully monetized digital content through diverse channels, including app sales and publishing of five bestselling books (1M+ copies sold via Rowohlt).
Managed and coordinated a team of internal staff and external service providers (designers, developers, social media managers).
Negotiated and executed the sale of the company to a leading advertising firm.

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Media and Entertainment, Information Technology, Retail, and Healthcare.

Media and Entertainment

Information Technology

Retail

Healthcare

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Product Development, Information Technology, Marketing, Project Management, and Strategy.

Product Development

Information Technology

Marketing

Project Management

Strategy

Summary

I take digital products from strategy to launch. AI-native, with a background in physics and 15+ years of hands-on entrepreneurial experience, I’ve founded and led two B2C tech ventures and recently served as a strategy consultant in digital health.

Skills

Digital Strategy
Product Leadership & Roadmaps
Growth / Performance (B2c)
Ai (Llms & Agent Automation)
Stakeholder & Consensus Building
Data & Analytics (Sql, Bigquery)
Team & Vendor Management
Ip & Brand (Patents/trademarks)

Languages

German

Native

English

Advanced

Spanish

Elementary

Portuguese

Elementary

Education

Technical University Berlin

Diplom · Physics · Berlin, Germany

Statistics

Experience

Total positions 3

Experience in Media and Entertainment 10 y

Avg length 6 y 7 m

Longest experience 9 y 11 m

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Strategy Consulting & Project Lead, Founder & CEO

Main industries Media and Entertainment, Information Technology, Retail

Main business areas Product Development, Information Technology, Marketing

Qualifications

Highest degree Master

Profile

Created

October 2025

Last Update

February 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Axel based?

Axel is based in Berlin, Germany.

What languages does Axel speak?

Axel speaks the following languages: German (Native), English (Advanced), Spanish (Elementary), Portuguese (Elementary).

How many years of experience does Axel have?

Axel has at least 17 years of experience. During this time, Axel has worked in at least 2 different roles and for 3 different companies. The average length of individual experience is 6 years and 8 months. Note that Axel may not have shared all experience and actually has more experience.

What roles would Axel be best suited for?

Based on recent experience, Axel would be well-suited for roles such as: Strategy Consulting & Project Lead, Founder & CEO.

What is Axel's latest experience?

Axel's most recent position is Strategy Consulting & Project Lead at Deutscher Hausärzteverband.

What companies has Axel worked for in recent years?

In recent years, Axel has worked for Deutscher Hausärzteverband and Grow.photos GmbH.

Which industries is Axel most experienced in?

Axel is most experienced in industries like Media and Entertainment, Information Technology, and Retail. Axel also has some experience in Healthcare.

Which business areas is Axel most experienced in?

Axel is most experienced in business areas like Product Development, Information Technology, and Marketing. Axel also has some experience in Project Management and Strategy.

Which industries has Axel worked in recently?

Axel has recently worked in industries like Information Technology, Retail, and Healthcare.

Which business areas has Axel worked in recently?

Axel has recently worked in business areas like Product Development, Information Technology, and Project Management.

What is Axel's education?

Axel holds a Master in Physics from Technical University Berlin.

What is the availability of Axel?

Axel is immediately available full-time for suitable projects.

What is the rate of Axel?

Axel's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.