Alans (Janis) Cevers-B2B Partnerships & Account Management
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Experience
B2B Account Manager
3 Oaks Gaming
- Grew a T1 client's monthly GMV by 40% in 4 months via a weekly marketing campaign schedule, while running our 1st South African product exclusivity campaign which generated 30% of the account's total GMV during launch month.
- Managed a portfolio of 13 T1 and T2 client accounts across the UK and South African markets, holding full P&L accountability for major brands including BetVictor, DAZN, and Entain.
- Expanded existing accounts into 4 new regulated markets to grow portfolio revenue organically, while successfully resolving a critical product configuration dispute to preserve a key T1 partnership.
- Onboarded 3 major clients by orchestrating cross-functional alignment across legal, tech, marketing, and sales teams. Tailored launch and growth plans, secured premium product placement and marketing activities on the client side from day one.
Account Manager
RAW iGaming
- Took on the largest portfolio in the team upon joining, managing 10+ accounts across regulated EU markets generating 50% of total company revenue.
- Spearheaded the rollout of the company's first CRM system (Monday.com) that included designing the tracking boards, performance dashboards, and integrations from scratch, transforming a manual process into a structured commercial operation.
- Delivered 80+ game title launches across existing accounts through a structured gap analysis project, systematically identifying and capturing latent revenue across the portfolio.
Business Account Manager
Bolt
- Led the launch of Bolt Food for Business vertical in Latvia from zero, scaling to 10% of total Bolt Business local monthly GMV within 5 months by conducting full market research, coordinating 5 internal teams, and securing 30+ companies for the pilot.
- Achieved a 50% YoY GMV increase of the Bolt Drive vertical for business clients. This growth was driven by active cross selling, running precise client targeting to raise awareness, and introducing discount campaigns to build consistent usage.
- Executed a market wide service fee increase. To protect key relationships and avoid client churn, I analysed contract terms, preemptively moved our largest accounts to a more competitive service fee rate 2 months early, and handled client objections, which boosted service fee revenue by 40% in the 1st month.
- Expanded revenue streams from a portfolio of strategic accounts and public tenders through targeted B2B outreach across aviation, public sector, and hospitality verticals; successfully executed the Riga City Council municipal election transport project, drove an AirBaltic account expansion for cabin crew logistics, and secured night shift staff transit partnerships with Radisson hotels and local live casinos.
Commercial Manager
Entain
- Coordinated the execution and operational alignment of 40+ commercial agreements, including new supplier contracts, novations, and sheltering agreements across Ontario and regulated EU markets.
- Oversaw the supplier selection and contracting pipeline for a major Ontario market launch, collaborating with internal product and brand teams to prepare a strong commercial offering.
- Managed supplier commercial and legal onboarding while collaborating with product and brand teams to understand their specific needs and targets, tracked industry trends, and secured early product access, unique content, and exclusive game launches across multiple markets.
- Reviewed and renegotiated terms for 8+ major supplier agreements across the business, focusing on improving revenue terms and other commercial clauses.
Partnerships Manager (Supply)
Printify
- Handled a high value global portfolio of leading print providers, including MWW On Demand (USA), Artsadd (China), and Prodigi (UK), while managing the whole EU market and delivering 80% YoY revenue growth.
- Resolved a major operational bottleneck by migrating legacy print partners away from costly custom integrations and onto our standardised platform infrastructure. This included successfully negotiating with MWW On Demand, who traditionally required platforms to adapt to their systems, convincing them to integrate directly into our architecture.
- Designed and launched the company's first jointly funded marketing campaign with a major US print provider, securing a 10% wholesale price reduction matched to a 20% customer discount, then coordinating with customer success to target top e-commerce merchants and driving a 30% MoM sales surge for the partner.
- Managed the full partnership lifecycle from initial prospecting and vetting through to commercial negotiation and onboarding for 12+ new global partners.
Account Manager
Playtech
- Took over and managed a flagship global account, Entain, during a significant corporate integration period following their acquisition of Ladbrokes Coral. Played a key part in development and execution of the commercial growth strategy to win market share within Entain's legacy brands, which were historically exclusive with our main competitor, Evolution Gaming.
- Successfully penetrated Entain's legacy brands to break competitor exclusivity, capturing a 20% share of the business vertical's total revenue.
- Capitalised on a rapid expansion cycle to deliver 120% YoY revenue growth with Entain. Coordinated the monthly rollout of new regulated markets, sister brands, dedicated product offerings, and cooperated in tailoring promotional campaigns across their entire digital ecosystem.
- Held final internal approval authority for Entain account operations, covering Ladbrokes, Coral, and Bwin across 45 exclusive product units; coordinated client invoicing for OPEX, CAPEX, and revenue share while evaluating dedicated team manager inputs to approve promotions and solve operational issues. Added 12 new exclusive product units.
Industry Experience
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Experienced in Information Technology, Transportation, Government and Administration, Manufacturing, and Retail.
Business Area Experience
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Experienced in Sales, Operations, Marketing, Project Management, Customer Service, and Strategy.
Summary
Commercial account and partnerships professional with 6 years of experience across B2B platforms, marketplaces, mobility, and iGaming. Experienced in growing enterprise accounts, launching new products and markets, and coordinating commercial initiatives across sales, product, legal, and operations.
Skills
- Technologies: Salesforce (Accredited), Pipedrive, Monday.Com, Tableau, Looker, Powerbi, Microstrategy, Microsoft Excel, Jira, Notion, Clickup, Trello, Confluence, Docusign
- Skills: Contract Negotiation, B2b Account Management & Onboarding, P&L Accountability, Commercial Strategy, Cross-Functional Stakeholder Management, Enterprise Account Growth, Go-To-Market Strategy
Languages
Education
RISEBA University
Bachelor's degree · Business Management · Riga, Latvia
Certifications & licenses
Salesforce (Accredited)
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Experience
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