Mario Balac-Career Break / Round-the-World Trip
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Career Break / Round-the-World Trip
After our wedding, my wife and I decided to take a multi-month break and traveled to various countries.
Since May 2026, I have been fully available for new professional challenges.
Senior Performance Marketing Manager
Techem Energy Services GmbH
- Responsible for planning, managing, and optimizing performance marketing campaigns for B2B software solutions as well as B2C products and services.
- Managed six-figure monthly ad budgets on LinkedIn, Google, Meta, and Xing.
- Increased conversions by over 20% while keeping ad spend constant through data-driven campaign and funnel optimizations.
- Led and mentored two Performance Marketing Managers.
- Managed B2B and B2C campaigns in close collaboration with marketing and sales teams.
- Continuously optimized landing pages and marketing funnels (CRO).
Demand Generation Manager
Uptempo GmbH
- Responsible for performance marketing in EMEA and North America for a global B2B software company.
- Managed monthly ad budgets of over €300,000 across EMEA and North America.
- Increased MQLs by 20% while reducing cost per MQL by 30%.
- Managed email marketing and marketing automation activities in HubSpot for the EMEA region.
- Collaborated closely with sales teams and used Salesforce and HubSpot to optimize lead management and pipeline development.
- Designed and implemented funnel and conversion rate optimizations (CRO).
- Led and coordinated junior marketing managers in EMEA and North America.
Performance Marketing Manager
Slash Digital GmbH
- Responsible for performance marketing activities and eight-figure annual ad budgets for clients such as Lamy and Hisense as well as B2B software companies.
- Planned, managed, and optimized cross-channel campaigns on Google, Meta, and TikTok.
- Advised clients on email marketing strategies and analyzed existing email marketing activities.
- Designed and implemented funnel and conversion rate optimizations (CRO).
- Provided guidance and support to junior team members.
- Managed performance reporting and data-driven optimization strategies.
Growth Marketing Manager
Own Marketing Agency
- Responsible for strategic planning and execution of performance marketing, SEO, and email marketing initiatives for B2B and B2C clients.
- Built and managed a freelancer network of up to six team members.
- Advised clients on lead generation, customer acquisition, and marketing funnel optimization.
- Developed comprehensive growth strategies across paid media, SEO, email marketing, and funnel optimization.
Performance Marketing Manager
Freelance
- Managed B2B and B2C clients in performance and email marketing.
- Managed cross-channel ad budgets of over €500,000 per month.
- Planned, executed, and optimized campaigns on Google, Meta, LinkedIn, and TikTok.
- Developed reporting and analysis processes to improve performance.
- Continuously optimized landing pages and marketing funnels (CRO).
Industry Experience
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Experienced in Advertising, Energy, Information Technology, and Professional Services.
Business Area Experience
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Experienced in Marketing.
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