Michael Ulrich-Senior Scrum Master/Agile Coach for Automated Driving at the Plant
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Experience
Senior Scrum Master/Agile Coach for Automated Driving at the Plant
BMW
- Analyzing and evaluating established corporate tools (Jira, Confluence, MS Teams, MS Planner, MS Project)
- Process redesign, transition support for external backend service providers
- Developing target agreements for the production plants involved worldwide
- Coordinating cross-functional requirements from plant teams and creating timelines with dedicated milestones (Gantt charts, etc.)
- Redesigning the project scope in Jira/Confluence and training in agile methods
- Carrying out requirements analyses and detailed development according to the V-model (project management)
Senior Scrum Master/PO Coach for Digitalization/Generation
EnBW
- Project support for wind, PV, and battery storage with established corporate tools (MS Dynamics, MS Teams, MS Planner, MS Project, Azure DevOps)
- Creating roadmaps, capacity planning with KPI support
- Moderating and running Scrum events (daily standups, planning, refinements, retrospectives)
- Process optimization, advisory role
- PO coaching: consulting on the strategic realignment of EnBW's DNA in the energy sector
- Critical assessment/evaluation of a cross-functional tool for calculating profitability
- Additional support for student workers and UI/UX designers
Senior Function Owner for Automotive Services and Native App Development
CARIAD
- Collecting user-relevant information (requirements analyses) to meet app-compliant must-have criteria, preparing software certification for native apps in the vehicle
- Creating basic feature change requests (CR) for all brands
- Writing technical requirements in Doors/Codebeamer
- Regular representation in front of important committees
- Coordination with relevant stakeholders and suppliers
- Document management according to PLM in software development
Senior Product Owner for App Development
Deutsche Bahn
- Creating and managing use cases, stories, backlog management, and epic alignment with stakeholders
- Supporting migration activities to newer infrastructure processes (DevOps)
- Regular representation in front of important committees
- Steering team members and the internal helpdesk as single point of contact
- Cost planning, quality assurance, and test setup for the app
- Securing and testing (SW/HW) of mobile end devices in the railway environment (iOS, Android), camera testing for QR code scans, bonding and data transfer, format resolution
- Incident coordination with business units and associated committees
- Monitoring activities: operation and evaluation using Grafana, Kibana, and OpenSearch
- Incident management representative, root cause analyses (RCA)
- Hardware/software testing: acceptance of release tests, developer tests, and integration tests for smartphones
Product Owner for Media
Porsche AG
- Creating and managing use cases, stories, backlog management, and epic alignment with stakeholders
- Steering suppliers, international test teams, and team members
- Technical and strategic lead for product development
- Regular representation in front of important committees
- SAFe-compliant way of working
- Specifying and coordinating requirement specifications for the media area for all model series and architectures
- Ensuring and retesting software that has already been developed and released in quality management
- Versioning of target data containers (ZDC) in a Porsche-specific tool, document indexing, and management of document access rights (DMS)
Function Owner for the Media Area
Porsche AG
- Independent work on a future-oriented function and support of the product lifecycle
- Test support during international trials with prototypes
- Test support for mobile devices regarding connectivity in the media area (Bluetooth, 3rd-party apps like Spotify, Amazon Music)
- Preparation and execution of certification for iOS and Android smartphones regarding automotive infotainment software
- Coordination meetings with suppliers and international test teams in the USA and China
- Technical support for the development teams
- Reporting to the Product Owner and the Release Train Engineer (RTE)
- Agile way of working in exchange with software developers
- Interim support for the Apple CarPlay team at PAG (testing activities with special Apple hardware, certification support and coordination with Apple in Cupertino)
System Analyst for the Diagnostics Area
SPARKS GmbH
- Analytical ECU support and international variant testing to ensure equipment and country variations across four model series
- International vehicle trials with prototypes (mainly Romania) to ensure software in the infotainment area
- Trace analyses of various system languages (Linux, Android)
- Reporting to the Function Owner for the system team
- Wide range of load and stress tests with new smartphone hardware and software against the latest infotainment hardware and software
- Acceptance tests of the hardware according to PLM, follow-up change management and writing release notes for developer colleagues and workshops in aftersales
- Working with test automation on the test rack and HIL/SIL test benches in the plant
Automotive Mechatronics Technician
Mercedes Benz
- International assignments for Mercedes-Benz dealerships (MB leasing)
- Introduction and validation of new vehicle models in Graz, Austria
- Restoration work on behalf of Kienle Automobiltechnik
- Service responsibility for new cars at the vehicle handling center in Kippenheim and Germersheim
- Support of rollout processes for vehicles to other European countries
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Automotive, Energy, and Transportation.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Product Development, Quality Assurance, Operations, Information Technology, Project Management, and Business Intelligence.
Summary
I am currently supporting my current client EnBW as Senior Scrum Master/PO Coach. This large project is my fourth one that I get to support as a freelancer. People see me as an energetic person who acts quickly and in a solution-oriented way to leave a positive impression with my clients. I have deep knowledge in the agile environment, as SCRUM and ASPICE have been part of my work for more than 7 years. SAFe has also been a major topic in my environment. Overall, I bring more than 10 years of professional experience in the IT industry. I am happy to be working in the energy sector right now. I am also surprised to see that there are many parallels to software development in the automotive industry.
Skills
Communication
- Industry-Appropriate Language In Written And Spoken Communication
- Project Management Led By Rte According To Safe And Aspice Compliance
- Tooling: Microsoft Teams, Skype For Business, Outlook, Rocket Chat (For Audi), Trello
Skills
- High Resilience In An Active Project Environment While Meeting Various Deadlines And Steering Task Force Activities
- Strong Leadership Skills In The Agile Environment With Currently 14 Employees
- Disciplined Way Of Working And Good Time Management
- Solution-Oriented Way Of Working Even Under Challenging Conditions
- Soft Skills: Presentation Skills, Teamwork, Assertiveness, Innovative Mindset
- Confident Use Of Plm And Dms Tools Across Different Projects (Jira)
- Know-How About Software Launches For Various Control Units
General Applications
- Jira, Confluence, Group-Cip, Group-Dms, Sap, Cleverle, Skyway, Cluu, Sop Consultation Tool For Backends, Miro, Postman, Filezilla, Putty
- Clickup, Qlik Sense
- Ms Project, Ms Planner, Kibana/Grafana
- Echonmeter App For Retros
Porsche Technical Tooling
- Esotrace Viewer, Bap Viewer, Canoe, Pidt, Pasdt, Piwis, Pudis
- Carpad, Notepad++, Gin Logger Know-How
Bmw Tooling
- Bmw Factory Viewer
- Bmw Intranet
- Bmw Booking Management
Enbw Tooling
- Azure Devops
- Preferably Ms Dynamics
- Ms Planner
- Various Dms Systems
Languages
Education
Bachelor of Science · Automotive Management · Glauchau, Germany
Julius-Adolph-Stöckhardt-Gymnasium
General university entrance qualification · Döbeln, Germany
Automotive Mechatronics Technician
Certifications & licenses
Training as an Automotive Mechatronics Technician
Mercedes Benz
Statistics
Experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Michael is based in Karlsruhe, Germany.
Michael speaks the following languages: German (Native), English (Intermediate), Russian (Intermediate).
Michael has at least 16 years of experience. During this time, Michael has worked in at least 8 different roles and for 7 different companies. The average length of individual experience is 2 years. Note that Michael may not have shared all experience and actually has more experience.
Based on recent experience, Michael would be well-suited for roles such as: Senior Scrum Master/Agile Coach for Automated Driving at the Plant, Senior Scrum Master/PO Coach for Digitalization/Generation, Senior Function Owner for Automotive Services and Native App Development.
Michael's most recent position is Senior Scrum Master/Agile Coach for Automated Driving at the Plant at BMW.
In recent years, Michael has worked for BMW, EnBW, CARIAD, Deutsche Bahn, and Porsche AG.
Michael is most experienced in industries like Automotive, Energy, and Transportation.
Michael is most experienced in business areas like Product Development, Quality Assurance, and Operations. Michael also has some experience in Information Technology, Project Management, and Business Intelligence.
Michael has recently worked in industries like Energy, Automotive, and Transportation.
Michael has recently worked in business areas like Product Development, Quality Assurance, and Project Management.
Michael holds a Bachelor in Automotive Management.
Michael has 1 certificate: Training as an Automotive Mechatronics Technician.
The availability of Michael needs to be confirmed.
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The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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