Ingo Schaffer-Interim Department Head / Director IT / Business Consultant
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Experience
Interim Department Head / Director IT / Business Consultant
REWE-Digital GmbH
Interim takeover, further development, and management of the Customer Relations and Sales domain
Responsibility for ~150 employees (3 Chief Product Owners, 21 Product Owners, 2 Engineering Managers, Agile Coaches, Solution Architects, front-end and back-end developers, team assistants)
Budget responsibility: approx. 40 million euros
Support during the split of the central retail business unit into Procurement Solutions and Customer Relations and Sales
Reorganization and annual planning based on budget, capacity, FTE, PT, and management of the CRS department
Ensuring strategic projects in an agile product organization (e.g. REWE Bonus, in-house marketing, AI-based projects, data warehouse migration to Snowflake, retail media)
Reporting directly to management and the board
Senior Project Management / Coach
Markant Service IT GmbH
- Health check and realignment of a failing project in the contract management software area
- Analysis and consulting
- Reporting to the CEO
Business Consultant E-Commerce
TESA GmbH
- Strategic focus on performance marketing in e-commerce with a focus on marketplaces
- Consulting on Amazon Vendor EU8, Amazon Seller, Otto, eBay, Manomano, Kaufland
- Planning annual budgets, revenue, ACOS/ROAS, marketing campaigns, and business analytics
- Setup of performance marketing (AMS, AAP/DSP, AMG) for flash, best, and event deals
- Reorganization of strategic performance goals and bridging a vacancy in performance marketing
Interim Director Sales and Marketing
Tenda Technology GmbH
- Building the Central European branch in Munich and the Western European central warehouse in Hamburg
- Setup of the sales structure in D/A/CH, BeNeLux, and Nordics incl. distribution, e-commerce/marketplaces, and retail
- Setting up the marketing presence incl. performance marketing, campaign planning, AMS, Facebook, and PR agency management
Project Manager Relaunch Global E-Commerce
ESCADA SE
- Consulting and planning the relaunch based on Shopware with global instances in the Amazon cloud AWS
- Agile project management with Confluence, Jira, Asana, MS Visio
- Reporting, briefing, and technical handling of the Shopware/AWS agencies
- Interim Product Owner and coach in the areas of Shopware, processes, and performance marketing
- Integration of Contentserve PIM, Salesforce CRM, Adyen, Computop, SAP, ELOG, Hermes NexTec
- Setup and implementation of marketplaces via Tradebyte, ChannelAdvisor for TMALL, Amazon Seller, About You
Business Consultant E-Commerce
Villeroy & Boch
- Consulting in the e-commerce team for Amazon Europe and the USA
- Building the Amazon channel incl. handling marketing agencies, processes, campaign planning, logistics, EDI (content: text, images, video, packaging)
- Planning annual budgets, sales and agreements, business analytics
- Project management for Salesforce Commerce Cloud (checkout, payment Adyen, address validation)
- Setup of performance marketing (AMS, AAP/DSP, AMG) and flash, best, event deals, coupons, VINE
- Contact person for vendor managers, AVS, AMG, Vendor Central in EU5 and the USA
Interim Head of Ecommerce
De’Longhi Group
- Expansion of the e-commerce channel for De’Longhi, Kenwood, Braun
- Creation and coordination of deals for the online channel
- Implementation of a multichannel strategy
- Definition of processes with PMs, Finance and other sales channels
- Responsible for the Amazon.de account, SVS coordination and deal planning
- Setup of AMS campaigns, retail marketing, A+ content and Vine program
- Order management and Vendor Central handling
Head of Global Sales
Walser GmbH
- Optimization of sales and marketing structures and processes
- Building and expanding new and existing customers in photo distribution, retail, online and specialist trade
- Project lead for international trade fair appearances (IBC, Photokina)
- Relaunch and handling of the online shop on Shopware 5, online marketing, newsletters, Google Analytics
- Implementation of middleware for European marketplaces
- Personnel responsibility for the Amazon Vendor/Seller team and the sales team incl. performance marketing
Regional Sales Manager D/A/CH
ADATA
- Building sales structures in Germany with a focus on the Amazon Vendor model
- Optimization of sales and marketing structures, business development for distribution, retail, online and specialist trade
- Strategic contact with the PR agency for online marketing and Facebook campaigns
- Setup of the Amazon Europe Vendor account (logistics, listing, promotion, AMG)
Business Unit Head Consumer Electronics
Action Europe
- Building the Consumer Electronics business unit in cooperation with Action S.A., Poland
- Business development in non-food FMCG and online for CE products
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Retail, Telecommunication, Fashion, Manufacturing, and Information Technology.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Project Management, Sales, Information Technology, Product Development, and Strategy.
Languages
Education
University of Essen
Business Administration · Essen, Germany
Spürkel Auto, Boat and Leisure
Certified Office Management Clerk (IHK) · Office Management Clerk · Bochum, Germany
Higher Commercial School
Business Administration · Herne, Germany
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Ingo is based in Höchstädt an der Donau, Germany and can operate in on-site, hybrid, and remote work models.
Ingo speaks the following languages: German (Native), English (Advanced).
Ingo has at least 11 years of experience. During this time, Ingo has worked in at least 9 different roles and for 10 different companies. The average length of individual experience is 1 year and 1 month. Note that Ingo may not have shared all experience and actually has more experience.
Based on recent experience, Ingo would be well-suited for roles such as: Interim Department Head / Director IT / Business Consultant, Senior Project Management / Coach, Business Consultant E-Commerce.
Ingo's most recent position is Interim Department Head / Director IT / Business Consultant at REWE-Digital GmbH.
In recent years, Ingo has worked for REWE-Digital GmbH, Markant Service IT GmbH, TESA GmbH, and Tenda Technology GmbH.
Ingo is most experienced in industries like Retail, Telecommunication, and Fashion. Ingo also has some experience in Manufacturing and Information Technology.
Ingo is most experienced in business areas like Marketing, Project Management, and Sales. Ingo also has some experience in Information Technology, Product Development, and Strategy.
Ingo has recently worked in industries like Retail, Telecommunication, and Information Technology.
Ingo has recently worked in business areas like Project Management, Marketing, and Sales.
Ingo attended University of Essen for Business Administration.
The availability of Ingo needs to be confirmed.
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Calculated based on our freelancers’ daily rates as of 26 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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