Frauke Kickmeier
Strategic Marketing Specialist
Experience
Strategic Marketing Specialist
DRF Luftrettung gAG
- Developed the brand architecture.
- Implemented and relaunched the umbrella brand, product group brands, and employer brand.
Agile Project Manager
IHK
Founder
FrauKick.de
- Freelance sidepreneur with a hybrid work model.
- Offering employer branding, marketing consulting, and project management.
- Abcfinance: Process consultant for marketing projects.
- Antwerpes: Healthcare marketing consultant.
- Congaz Visual Production: Communication consultant.
- DRF e.V.: Project manager for the 2023 fundraising campaign.
- DRF Luftrettung Foundation: Interim marketing manager for projects and productions (video and photo).
- Hooman Employer Marketing: Project management and consulting for various clients on employer branding.
- Jungmut: Process consultant for the agency.
- Nexum: Employer branding consultant.
- Paper & Tea: Marketing consultant for campaigns.
- Salon Deluxe Advertising Agency: Consultant for various projects and clients as well as new business support.
- ZDK: Employer branding consultant.
Consultant Employer Branding
HI! Employer Strategies
- Strategy consultant for building employer brands.
- Conducted analyses, research, and facilitated workshops, focus groups, and interviews.
- Developed the EVP, key themes, and turned them into a creative core idea.
- Internal and external implementation communication.
Head of Operations
Necom Werbeagentur
- Member of the management board.
- Led consulting, concept development, creative, online marketing, and web development teams.
- Managed 4 second-level managers.
- Responsible for revenue OKRs, customer satisfaction, and resource management.
- Actively shaped the change process.
- Supported employee development, motivation, and team coaching, as well as conducted performance reviews and hired new staff.
Head of Client Consulting
Salon Deluxe Werbeagentur
- Business development and acquiring new clients.
- Self-presentation and self-marketing via website, LinkedIn, Facebook, and PR.
- Building and expanding partnerships.
- Consulting and project management for national and international campaigns and projects.
Online Marketing Manager
IHK
Employer Branding Consultant
VDV Akademie
- Developing an industry initiative to attract skilled professionals.
- Responsible for the entire initiative, including B2B and B2C communication.
- Internal and external stakeholder management.
- Committee and association work.
- Fundraising and fund allocation.
Marketing Team Leader
DKMS gGmbH
- Strategic brand development.
- Expanding dialogue marketing and partnership marketing.
- Market research, agency selection, and agency management.
- Budget planning.
- Leading a team of 8 employees.
- Quality management in daily operations and process optimization.
- Interface management, reporting, and analysis.
- Employee development, motivation, and team coaching, as well as conducting employee reviews and hiring new staff.
State-certified Business Economist specializing in Marketing
Berufskolleg an der Lindenstraße
Director Client Services
Zum Goldenen Hirschen Köln
- Responsible for business growth and retention.
- Personnel and content leadership of an agency unit with a team of 6 consultants.
- Budget responsibility for all clients of the unit.
- Reporting to and collaborating with management.
- Employee development, motivation and team coaching, as well as conducting performance reviews and hiring new employees.
Communications Specialist
Westdeutsche Akademie für Kommunikation (WAK)
Industry Experience
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Experienced in Advertising, Healthcare, Professional Services, Education, and Government and Administration.
Business Area Experience
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Experienced in Marketing, Human Resources, Project Management, Quality Assurance, Operations, and Sales.
Summary
I want to make an impact! In a team, with clarity and a purpose.
I inspire and connect people! Teams grow strong. I communicate clearly and make decisions. I learn something new every day and I like that.
Languages
Education
Berufskolleg an der Lindenstraße
State-certified business economist, specializing in marketing · Marketing · Cologne, Germany
Westdeutsche Akademie für Kommunikation (WAK)
Communications specialist · Communication · Cologne, Germany
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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