Anika Kröll - Interim Chief Marketing Officer

Q: Where is Anika based?

Anika is based in Berlin, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Anika speak?

Anika speaks the following languages: German (Advanced), English (Advanced) .

Q: How many years of experience does Anika have?

Anika has at least 11 years of experience. During this time, Anika has worked in at least 7 different roles and for 8 different companies . The average length of individual experience is 1 year and 4 months . Note that Anika may not have shared all experience and actually has more experience.

Q: What is Anika's latest experience?

Anika's most recent position is Interim Chief Marketing Officer at Bosch Building Technologies / susteco solutions GmbH .

Q: What companies has Anika worked for in recent years?

In recent years, Anika has worked for Bosch Building Technologies / susteco solutions GmbH , ohhh! foundation (Organisation for Human Health and Happiness) , Petcare Solutions GmbH , and Trafo MediaTech GmbH .

Q: Which industries is Anika most experienced in?

Anika is most experienced in industries like Construction , Real Estate , and Energy . Anika also has some experience in Retail , Media and Entertainment , and Food and Beverage .

Q: Which business areas is Anika most experienced in?

Anika is most experienced in business areas like Marketing , Project Management , and Business Intelligence . Anika also has some experience in Finance and Operations .

Q: Which industries has Anika worked in recently?

Anika has recently worked in industries like Construction , Real Estate , and Healthcare .

Q: Which business areas has Anika worked in recently?

Anika has recently worked in business areas like Marketing , Project Management , and Business Intelligence .

Recommended expert

Berlin, Germany

Experience

Jan 2022 - Present

4 years 3 months

Berlin, Germany

Interim Chief Marketing Officer

Bosch Building Technologies / susteco solutions GmbH

Developed communication concept for new brand, foundation and founding of joint venture.
Developed brand marketing and communication strategy and measures in coordination with investors.
Set up and implemented website including Google Tag Manager, Google Analytics, Looker Studio and other reporting tools.
Set up and implemented social media channels (LinkedIn).
Executed dialog marketing measures such as preparation and conduct of monthly marketing calls with ecosystem partners.
Managed event management: conception and coordination of public and partner-oriented events such as Partner Summits and trade shows (Expo Real, Real Estate Arena, etc.).
Handled press relations: ensured consistent positive media coverage and created compelling press releases to increase brand awareness and credibility.
Managed projects and steered external agencies and internal stakeholders from C-level, product and IT.

Jan 2022 - Dec 2022

1 year

Interim Chief Growth Officer

ohhh! foundation (Organisation for Human Health and Happiness)

Built data analytics setup to manage and sustainably optimize key KPIs through workshop sessions.
Delivered a consolidated marketing KPIs dashboard and light OKRs for Q3/Q4 2022.

Jan 2021 - Dec 2021

1 year

Berlin, Germany

Strategic Marketing Consultant

Petcare Solutions GmbH

Provided strategic marketing consulting focusing on performance marketing, marketing automation, tag management, influencer marketing and B2B2C marketing.
Developed marketing automation concept and implemented it to activate new customers and increase retention of existing customers.
Acted as sparring partner for management in creation of new business plan including full responsibility for marketing budgets.
Defined KPIs: CAC and CLV.

Jan 2021 - Dec 2021

1 year

Chief Marketing Officer

Trafo MediaTech GmbH

Developed online marketing strategy with a team of 4 employees, freelancers and external agencies.
Advised on cost controlling and KPI monitoring for CAC and CLV.
Defined and tracked KPIs: CAC and CLV.

Aug 2019 - Dec 2020

1 year 5 months

Berlin, Germany

Chief Marketing Officer

Pets Deli Tonius GmbH

Held strategic overall responsibility for marketing in three countries (DE, AT, CH).
Managed and led 10 employees in brand & performance marketing, CRM and business intelligence.
Served as board member in the investor and management circle.
Planned media and budget >3.5 M EUR annually (95% online and TV, 5% print).
Expanded cohort analyses (customer retention rate, product retention rate by pet type and feed type).
Developed various CRM measures to optimize customer and product retention rates.
Managed contribution margin DB I and DB III.
Defined targets and KPIs for all marketing employees and coordinated closely with the retail team.
Achievements: developed and empowered second management level; explored new marketing channels (YouTube, Pinterest, GDN, influencer marketing, TV advertising); restructured management reporting and dashboards for the investor, econa and executive board.

Feb 2019 - Jul 2019

6 months

Freelance Online Marketing, CRM and BI Consultant

Smart Host GmbH

Developed content marketing strategy to build organic traffic and generate organic leads.

Aug 2016 - Jan 2019

2 years 6 months

Head of Digital Marketing

VC/O GmbH - Viessmann Group

Held overall responsibility for digital marketing in over 10 countries with focus on DE, UK, FR, BE, CH.
Managed 15 employees in brand & performance marketing including paid social (Facebook, Instagram, LinkedIn), search (Google, Bing), display (Programmatic, IO, GDN), native (Taboola, Outbrain, Plista), content marketing, SEO, social media, website and marketing analytics.
Planned media and budget >5 M EUR annually.
Was third employee at Viessmann Digital Berlin to build the digital marketing team.
Strategically repositioned web assets including sub-brands for B2C and B2B in DE.
Advised top management and local marketing teams.
Steered global agencies and service providers.
Served as sparring partner for the CRM team and managed CRM requirements through digital marketing.
Built cohort analysis from lead to order by channel.
Responsible for KPIs CPL and CPO, scaling lead generation while reducing CPO through lower CPL.
Defined targets and KPIs for all subunits and employees.
Achievements: entrepreneurial and quantitative team development; developed new strategic customer-oriented digital marketing touchpoints; agile realignment of online platforms including heizung.de SEO portal from 1.5 k to >500 k users/month; restructured legacy collaborations; built core KPI dashboards for C-level and executive board.

May 2015 - Jul 2016

1 year 3 months

CEO / COO

ocono GmbH (Covus Group)

Promoted to management with full operational responsibility for the company.
Assumed full profit and loss responsibility including creation of financial plans, cash flow planning and monthly actual vs. plan analysis with accounting.
Responsible for KPIs: revenue (especially revenue per 1 000 visits) driving revenue growth and contribution margin from paid marketing campaigns.
Defined targets and KPIs for all units and employees.
Trained staff and supported them in achieving their goals.
Achievements: successfully relaunched existing portals with significant SEO growth; built a marketing team; managed six-figure monthly budgets on AdWords and Bing; achieved five-figure monthly contribution margin.

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Construction, Real Estate, Retail, Energy, Media and Entertainment, and Food and Beverage.

Construction

Real Estate

Retail

Energy

Media and Entertainment

Food and Beverage

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Project Management, Business Intelligence, Finance, and Operations.

Marketing

Project Management

Business Intelligence

Finance

Operations

Summary

Experienced eCommerce and digital expert with over 15 years of professional experience. My focus areas are brand and performance marketing, CRM, and business intelligence, with a strong passion for data and a hands-on mentality. More than 10 years of leadership experience growing revenue and EBIT. Long-standing entrepreneurial leadership experience in international companies and established startups with in-house and hybrid teams. Full of energy and resilience, paired with a drive to empower and inspire teams and people around me.

Skills

It-tools: Google Suite, Microsoft 365
Graphics: Html, Css, Adobe Photoshop, Canva
Project Management: Asana, Jira, Trello, Monday
Marketing Tools: Adwords Editor, Bing Editor, Google Analytics, Google Tag Manager, Google Optimize, Google Looker Studio, Supermetrics, Funnel.io, Meta Biz Manager, Sistrix, Searchmetrics, Adserver Dfp, Optimizely
Marketing Analyst Support
Crm/ Marketing Automation: Salesforce, Hubspot, Customer.io, Getresponse, Mailchimp
Ai & Productivity: Chatgpt, Notebooklm, Zapier
Content Management: Wordpress, Typo 3, Scrivito, Hubspot
Soft Skills: Leadership, Problem Solving, Teamwork, Communication

Languages

German

Advanced

English

Advanced

Statistics

Experience

Total positions 8

Experience in Construction 4 y

Avg length 1 y 6 m

Longest experience 4 y 2 m

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Interim Chief Marketing Officer, Interim Chief Growth Officer, Strategic Marketing Consultant

Main industries Construction, Real Estate, Retail

Main business areas Marketing, Project Management, Business Intelligence

Profile

Created

May 2025

Last Update

June 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Anika based?

Anika is based in Berlin, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Anika speak?

Anika speaks the following languages: German (Advanced), English (Advanced).

How many years of experience does Anika have?

Anika has at least 11 years of experience. During this time, Anika has worked in at least 7 different roles and for 8 different companies. The average length of individual experience is 1 year and 4 months. Note that Anika may not have shared all experience and actually has more experience.

What roles would Anika be best suited for?

Based on recent experience, Anika would be well-suited for roles such as: Interim Chief Marketing Officer, Interim Chief Growth Officer, Strategic Marketing Consultant.

What is Anika's latest experience?

Anika's most recent position is Interim Chief Marketing Officer at Bosch Building Technologies / susteco solutions GmbH.

What companies has Anika worked for in recent years?

In recent years, Anika has worked for Bosch Building Technologies / susteco solutions GmbH, ohhh! foundation (Organisation for Human Health and Happiness), Petcare Solutions GmbH, and Trafo MediaTech GmbH.

Which industries is Anika most experienced in?

Anika is most experienced in industries like Construction, Real Estate, and Energy. Anika also has some experience in Retail, Media and Entertainment, and Food and Beverage.

Which business areas is Anika most experienced in?

Anika is most experienced in business areas like Marketing, Project Management, and Business Intelligence. Anika also has some experience in Finance and Operations.

Which industries has Anika worked in recently?

Anika has recently worked in industries like Construction, Real Estate, and Healthcare.

Which business areas has Anika worked in recently?

Anika has recently worked in business areas like Marketing, Project Management, and Business Intelligence.

What is the availability of Anika?

Anika is immediately available part-time for suitable projects.

What is the rate of Anika?

Anika's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.