E-Mobility Experts

Planning, execution & moderation of crisis communication and reputation management

AQIM is a non-profit organization based in Austria. An association of interim managers from Germany and Austria. Founded in December 2024. Multi-part training with workshops and consulting for preventive crisis communication, in cooperation with the founding members and those responsible for communication. To assess crisis potential for the market entry strategy and ahead of a digital campaign.

The project in a nutshell:

Consulting and training for the purpose of:

• Analysis of crisis potential as a new market entrant and its internet-based communication activities
• Planning and developing crisis communication with targeted measures
• Developing a crisis plan to minimize reputation risks in an emergency
• Conducting training and information sessions

Success:

• What started as a one-time consulting event for preparing an information campaign became a multi-part workshop on preventive crisis communication. This not only gave the organization expertise and confidence in the event of acute challenges, but also gave the participating interim managers new skills for their day-to-day work on assignments
• The workshop enabled those responsible to launch the information campaign that was being prepared at the time and planned for six months, as scheduled at the end of January 2026 on social media
• Careful scheduling and defining how to handle critical voices in terms of terminology and tone, as well as compliance rules, ensured a smooth start and run of a 3-month information campaign

Automotive | Manufacturing | Commercial Excellence

• Analyzed sales strategy, product/market positioning, customer portfolio, acquisition approach, sales funnel, opportunity quality, and conversion.
• Developed a prioritized sales roadmap with quick wins and structural measures for target customers, pipeline, roles, routines, and management reviews.

• Relaunch of a self-developed semantic name recommendation product by combining semantic search, graph-based similarity analysis, LLM-/RAG-supported content, and AI-supported development processes.
• End-to-end responsibility in the product lifecycle - from use case definition and solution design to prototyping and evaluation, and then iterative roadmap development.
• Assessment of AI use cases in terms of user value, technical feasibility, data quality, governance, and operating costs to guide MVP scope, roadmap decisions, and continuous product improvement.

• Building a data integration platform for high, medium, and low voltage assets for contextual analysis of time series with master data from the SCADA control system (IEC 60870 104), INIS, and SAP.
• Responsibility for the architecture and implementation of the solution, as well as sparring partner for the Product Owner.
• Use of Kotlin, Spring Boot, Maven, TimescaleDB, PostgreSQL, liquibase, Elements IoT, Docker, Kubernetes, Grafana, Python, jupyter, and various API gateways.

• WiNOWiG extensions (digitalization & organization)
• Project management for the WiNOWiG project (regulatory offenses)
• Process optimization and coordination

• Development and operational implementation of effective pre-sales activities for new customer acquisition
• Operational development and implementation of best-practice conversation strategies
• Process development and process optimization
• KPI measurement, regular communication
• Coaching of the sales employees and managers involved
• On-the-job telephone training with "demonstrating" in customer conversations
• On-the-job sales coaching for sales with "demonstrating" in customer conversations
• Change management of pre-sales activities

• Establishing and leading the SMATRA Trading Group & Consultancy with a focus on market entry and development projects between Europe and Asia-Pacific.
• Consulting and trading in premium consumer goods (coffee & tea), including building supply chains, brand partnerships, and sales channels (e.g. Hong Kong).
• Developing an expert network for market analysis, market entry, digital transformation, and sustainable business models.
• Supporting and coaching founders and medium-sized companies in building scalable, self-managed teams beyond traditional hierarchy structures.

Testing and verification of high-voltage systems

• Performed integration and system tests for control units in PHEV/EV vehicles using ECU-TEST (TraceTronic), Vector CANoe, CANalyzer, ETAS INCA, Tornado, E-Sys, and EDIABAS.
• Analyzed the interaction of high-voltage control units (including CCU, BMU, inverter, IPB, and IPF) and carried out software updates and flash processes to verify new software versions.
• Worked closely with software, system, and integration teams in an agile development environment to analyze issues and verify new software versions.

Manages complex sourcing and supplier projects in a high-tech / semiconductor environment with a focus on delivery capability, critical assemblies, QLTCS, escalation management, and sustainable supply chain stabilization. Leads international stakeholders, internal departments, and suppliers through demanding decision-making, qualification, and implementation phases.

Mandate relevance: Stabilization of critical supply chains, securing technologically demanding assemblies, and structured management of supplier and escalation topics in a highly dynamic high-tech environment.

• Conducting requirements analyses
• Facilitating Scrum workshops and meetings (Daily, Retrospective, and Review)
• Introducing and configuring Confluence
• Introducing and configuring Jira
• Conducting PI planning
• Scaling the framework
• Building the SAFE & Spotify structure
• Developing various approaches

• Responsible for the overall planning, concept, and operational execution of content production for Doppelherz International, including coordinating video and photo productions for international content
• Strategic planning, management, and execution of the D2C content strategy for Doppelherz Germany, especially for platforms such as Amazon, to increase reach, engagement, and conversion
• Independent concept development and execution of the collagen beauty campaign as well as organization and project management of the Doppelherz image film, including close coordination with internal departments, external agencies, and production partners
• Ensuring deadlines, budgets, and quality standards while consistently following the Doppelherz guidelines

• Leading the Internal Sales and Sales Steering teams
• Change management
• Developing and appointing the Head of Internal Sales
• Clearing backlogs (inquiries, orders)
• Leading and taking part in several cross-functional projects
• Developing / implementing KPIs, deriving / initiating measures
• Further development of Hubspot CRM
• Reporting to the CSO

• Leading technical purchasing with 4 employees
• Tendering, negotiating, and closing the gas supply for 2025 / 2026 and 2027
• Electricity purchasing for 2024 and 2025
• Feasibility analysis of a photovoltaic system for the sites Rinteln, Dodow, and Waibstadt, including tendering and negotiating possible partners
• Purchasing fossil fuels: diesel, gas, and electricity as well as CO2 certificates
• Purchasing industrial gases including CO2
• New setup in the area of cleaning and disinfecting agents for 3 plant sites and optimizing the stock handling of these hazardous substances
• Profitability calculation for the gas turbine (steam and electricity)
• Fleet concept: conventional drive vs. e-mobility
• Purchasing 29 new tractor units
• Two major maintenance projects: renewal of the outer shell of a high-bay warehouse as well as renewal of warehouse and high-bay warehouse logistics hardware and software
• Negotiating framework, maintenance, and consignment stock contracts including Capex and MRO with the four main machine suppliers
• Supporting performance issues during the commissioning of a new machine
• Negotiating and closing the contract for the conversion of three machines for the site in Spain
• Savings in the seven-figure range
• Return on Interim Manager (RoIM): factor 4.7