E-Learning Experts in Germany

• Rework demand, development and operational organizational set up for the Solution Train
• Rework requirement refinement process flow from strategic theme to user story
• Introduction of visualization tools (Canvas) of work dependencies over different requirement levels and Solution Train leadership coaching

• Joined the initial development team and helped transform an n8n prototype into a production-ready 0-to-1 product in a fast-paced environment.
• Owned delivery across CRM and Twilio integrations, customer communication workflows, and administrative interfaces.
• Collaborated on AI evaluation, microservice architecture, and other cross-functional product and engineering topics.
• Supported the CEO across VC communications, customer acquisition, product positioning, onboarding, documentation, pricing, and sales.

With Brandancy, I take on marketing leadership for companies that want to move forward strategically but cannot or do not want to fill a permanent CMO position. Two models: embedded as a Fractional CMO for several months or project-based as a specialist for performance marketing and SEA.

Responsibilities

• Development of marketing strategy and positioning, from analysis to a concrete action plan
• Building and managing funnels, campaign structures, and conversion optimization
• Responsibility for paid media budgets in Google Ads, Microsoft Advertising, Meta, and LinkedIn
• Technical foundation: tracking setup, GA4, GTM, Search Console, reporting structures that are understood outside of marketing as well
• SEO and GEO, meaning visibility in classic search and in AI-supported answer systems
• Integration of AI into existing marketing processes: content production, research, reporting, lead qualification
• Building and leading internal marketing teams, managing agencies and service providers Onboarding successors and documenting everything so structures continue after the mandate

Results

• Built a complete digital setup for a real estate company in six weeks, from tracking to campaigns to content
• As Fractional CMO, on site monthly in Madrid, built a digital team and took responsibility for funnel and UI/UX strategy
• Consolidated the LinkedIn presence of a B2B FinTech holding with seven subsidiaries and established a content strategy
• Handed over marketing onboarding and documentation for a new Head of Marketing, and operations continued without interruption

Focus areas

• Fractional CMO for mid-sized companies, growing businesses, and startups
• Performance marketing and SEA with more than 14 years of hands-on experience
• AI in marketing processes, as a way of working rather than a tool demo

• Management of all Retarus GmbH subsidiaries with P&L responsibility in non-German speaking countries (Spain, Italy, France, Singapore and USA) totaling €40 million revenue with 86% gross profit

• Driving and managing complex SaaS solution sales processes

• Winning and managing Key Accounts in the Global 2000 target account group

• Managing and growing teams across countries totaling over 140 employees

• Developing and implementing country-specific sales and marketing strategies focused on strong organic growth

• Ensuring the quality of products and services

• Employee retention and promotion

• Developed and implemented a new GTM strategy for Global 2000 target customers

• Reorganized personnel at management levels in the USA, Italy and Singapore

• Established a Sales Operations and telemarketing unit to increase sales team efficiency

• Designed and implemented uniform external and internal training and coaching measures across all markets

• Doubled the sales team from 25 to 50 employees in the first three years

• Established partner sales and marketing in European and North American core markets

• Increased growth rates from 5% to over 30% year over year in all regions, doubling international revenue from €20 million to €40 million

• Secured key accounts including BNP Paribas, Travelers Insurance, Santander and Generali

• Achieved an EBITDA ratio over 30%, generating 100% of the group’s profit

• Reduced lead costs by more than 50%

• Shortened sales cycle from 6 months to 4 months through training and removing pricing and legal hurdles

• Increased employee retention and customer satisfaction by over 50% measured through reintroduced quality-of-service indicators

• Responsible for concept, camera, editing, animation, and grading for corporate and B2B productions
• Managing projects from pricing through shooting and post-production to delivery
• Since 2023, a continuous AI-supported production pipeline: Runway, Kling, Veo, Sora, and Seedance for image and moving image content
• ComfyUI for character consistency, ElevenLabs for voice, HeyGen for avatars
• Building reproducible workflows for scalable social media formats
• Building local LLM infrastructure on my own GPU hardware: Ollama, multi-agent systems, RAG, speech-to-text, and text-to-speech
• Process automation for lead generation, email and API workflows, reporting, and document creation

• Developed and optimised structured support workflows and evaluation procedures, applying consistent quality standards across high-volume operational tasks.
• Monitored performance metrics to identify systemic issues and drive targeted improvements — a skill directly transferable to LLM performance metric analysis.
• Managed escalations and maintained high accuracy and satisfaction standards in a fully asynchronous, remote-first environment.

• Since 2025, independently delivers social, music video, podcast, and film projects from concept and shoot to post production and delivery.
• Develops ideas, hooks, and visual variations with AI support and turns material into short, platform-ready formats.

• Ongoing mandate: advisory and business case development for digital services, from the profitability model through to KPI definition for the rollout.

• Travel brokerage
• Development and management of a digital travel booking platform
• Management, controlling, sales
• Concept and implementation of online marketing (SEO, ads, social media)

• Analysis of requirements and the current situation
• Migration of an old domain structure and Tobit to Exchange 2019 with connection to MS365
• Review of implementation options and planning for the protection of sensitive data
• Planning with regard to BSI Grundschutz, BDSG, and DSGVO
• IT governance and IT security backtests
• Support with ERP setup and securing mail transfer
• Hyper-V 2016/2022, Microsoft Terminal Services Cluster, Microsoft Exchange 2019
• Office 365, Microsoft 365, Azure AD, Teams, Salesforce
• Cisco, Zyxel, and HP switches, Sophos firewalls/UTMs, SecurePoint
• Microsoft IIS 2022, IPv4/IPv6, Veeam, Wortmann Online Backup, NextCloud
• Services: DNS, DHCP, TCP/IP, subnetting, firewalling, routing, VoIP, group policies (GPO), SIEM, remote work, home office, high availability, failover, VLAN, PRTG

• Running team development measures to improve collaboration and resolve conflicts within the individual teams
• Capturing and optimizing processes, value streams and customer journeys
• Creating transparency in data and information flows
• Coaching emp...

• Conducted Excel trainings and supported the reorganization and setup of cost controlling in wholesale trade.
• Excel training content: spreadsheet setup, data validation, date calculations, logical formulas (IF & IFERROR), lookup functions (VLOOKUP & XLOOKUP), name manager, error checking, grouping, file, workbook and sheet protection, sorting and filtering, subtotal calculations, pivot tables, Get and Transform (Power Query), Power Pivot, formulas and functions, creating links (GETPIVOTDATA).
• Review of the existing data structure, organization and creation of improvement suggestions.
• Support in implementing all measures.
• Answering questions about MS Excel.

• Built Hub Europe Operations Training Concept (OTC) to meet growth and expansion projects for upcoming 5 years in Power Transformers, Distribution, Insulation and Components.
• Built up Operations Training Centre in Ludvika, Sweden to develop manufacturing skills, reduce production lead, drive manufacturing qualification processes, continuous improvement, testing requirement, HSE and production standards.
• Developed Operations Competency Framework driven by production Onboarding (12-month), shadowing & reverse shadowing, full capacity, coaching and knowledge transfer.
• Constructed Power Distribution and Traction Training Centre in Lodz, Poland with focus on DTR technical capability to meet growth plans and comply with manufacturing qualifications.
• Built the operations training team setup including training project managers and trainers within 18 factories in Europe, led the change management through implementation and readiness framework, localisation and adaptation plans, knowledge transfer programmes.
• Developed the On-Job-Training process and OJT Trainer capability through technical train-the-trainer (TTT) qualification programmes.
• Designed Hub operations training strategy and Integrated Transformer Management (ITM – Kaizen Way), Coaching and Facilitation Framework to enhance performance in key manufacturing parameters such as Safety, Quality, Delivery, Inventory, and Cost (SQDIC).
• Developed a large-scale manufacturing certification and qualification processes, deployed competency maps and matrices for more 50 production areas on POKA knowledge management and LMS, implemented the quality review process to meet the qualification standards.