Project specification
Project expertise
Description
Objective: Creation of an intangible asset in the context of the further development of Digital Customer Service (Control Center & Chatbot). The goal is the independent development of the 2027 roadmap for Digital Customer Service. This includes identifying gaps in the product landscape and defining measures for optimization. Creating the 2027 roadmap requires a sufficiently detailed description of the measures and their capture in prioritized order, including effort estimates. Necessary alignments take place on a specialist level with relevant stakeholders.
The contractor will in particular provide the following services:
Concept and Setup:
- Gathering process requirements in the context of roadmap creation and providing suitable tools to ensure the timeline and quality of results
- Designing, defining and establishing suitable formats to identify product needs in cooperation with relevant stakeholders during the roadmap creation process
Implementation and Integration:
- Identifying gaps and optimization potentials of digital customer touchpoints based on usage data analysis, customer feedback and market trends.
- Identifying and roughly designing suitable optimization measures in collaboration with relevant stakeholders (e.g. product owners, product development).
- Establishing and methodically developing an approach model to prioritize the identified optimization measures, including evaluating the results.
- Independently creating management reports and decision templates based on self-conducted analyses.
- Developing a structured 2027 roadmap for Digital Customer Service, taking management decisions into account in collaboration with relevant stakeholders.
- Developing initial conceptual approaches based on best practices and consolidating internal concept ideas with stakeholders.
- Transforming conceptual approaches into suitable formats.
Requirements
- Experience in digital customer service
- Knowledge in designing, implementing, further developing and optimizing chatbots and digital inquiry management in digital customer platforms
- Providing recommendations and presenting options for action at stakeholder level
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