Project specification
Period 02.05.2024 - 30.09.2024
Location Cologne, Germany
Capacity from 90%
Daily rate 800 - 880€
Remote 40 - 60%
Languages
German (Advanced)
English (Advanced)
Project expertise
Industries
Telecommunication
Areas
Marketing Project Management
Description
Monitoring and optimization of search engine visibility:
- Responsible for continuously monitoring and optimizing the website to improve its search engine visibility
- Implementing SEO strategies to boost organic traffic and maximize ranking in search results
Budget and campaign optimization for paid advertising:
- Effectively managing budgets and campaigns for paid ads in search engines, display networks, and social media
- Maximizing conversions and ROI through ongoing optimization of campaigns and pay strategies
Analysis and continuous improvement of the sales funnel:
- Analyzing the sales funnel on the website/online service and implementing process optimizations in the after-sales area
- Goal: maximizing customer satisfaction and retention through a seamless process
Forecasting and providing online sales metrics:
- Regularly developing forecasts for gross sales metrics and spend for efficient resource allocation
- Providing online sales metrics to support realistic financial planning and long-term strategy development
Identification and development of new online sales opportunities:
- Identifying, evaluating, and developing new opportunities for online sales
- Coordinating affiliate programs, product launches, and partnerships with affiliate partners to boost business growth
Requirements
- Proven experience in online marketing and digital advertising (Important: operational role!)
- Seniority level: 3-5 years of professional experience
- Solid understanding of SEO, SEM, social media marketing, and other relevant digital marketing channels
- Experience managing and coordinating agencies
- Experience analyzing data and deriving actionable insights
- Strong analytical skills and strategic thinking
- Excellent communication and project management skills
- Ability to work independently in a dynamic environment and deliver results
- Self-reliance, creativity, entrepreneurial drive focused on revenue and growth, solution-oriented mindset, and team spirit
- Experience and enjoyment of agile working methods (Sprints, Kanban)
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Frequently asked questions
The project is based in Cologne, Germany.
The project preferably starts in May 2024 and is planned to end in September 2024 (4 months).
The project requires a commitment of 90 - 100% capacity (full-time).
The project offers 40 - 60% remote work.
The project offers a daily rate of 800 - 880€ which breaks down to an hourly rate of 100 - 110€/h.
The project requires the following languages: German (Advanced) and English (Advanced).
The project is related to the following industry: Telecommunication.
The project covers the following business areas: Marketing and Project Management.
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