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CRM Manager (m/f/d) with focus on retention

Project specification

Project duration
Period 21.11.2022 - 28.02.2023
Project location
Location München / Düsseldorf, Germany
Project capacity
Capacity from 50%
Daily rate range
Daily rate 760 - 960€
Remote work ratio
Remote up to 95%
Required languages
Languages

Project expertise

Industries
Telecommunication
Business areas
Customer Service Marketing

Description

  • Analytical management of existing customers
  • Analysis of customer segments, activation cohorts and ending-base cohorts
  • Determination of prevention measures within legal requirements
  • Avoidance of cancellations
  • Ensuring ARPU delta targets and managing the SRC
  • Managing channel interfaces with customer service (inbound and outbound), retail (shops and partner shops) and online
  • Definition and design of suitable campaigns across all channels (primarily call, but also email, SMS, online and physical channels)
  • Support of cross-functional strategy projects on retention topics, such as value management or developing new offer structures
  • Ensuring the central KPIs (voluntary churn, ARPU, SRC, cancellation rate,...)

Requirements

  • Experience as a CRM manager
  • Knowledge in analytical and operational CRM (especially prevention and/or win-back)
  • Skilled at working with different interfaces, especially analytics teams and the customer service channel
  • Telecommunications knowledge required
  • Experience with Jira and Confluence in an agile project environment desired
  • Proactive and communicative (actively pushing topics forward)
  • Knowledge in the XUS environment is an advantage but not a must
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Frequently asked questions

The project is based in München / Düsseldorf, Germany.
The project preferably starts in November 2022 and is planned to end in February 2023 (3 months).
The project requires a commitment of 50 - 100% capacity (full-time).
The project offers 0 - 95% remote work.
The project offers a daily rate of 760 - 960€ which breaks down to an hourly rate of 95 - 120€/h.
The project is related to the following industry: Telecommunication.
The project covers the following business areas: Customer Service and Marketing.
Yes! Recommend a freelancer for the project and earn 30% of FRATCH's profits every time they get placed — for the duration of that project. Simply share your invite link with a colleague to get started.
To apply for the project, click the Apply button on the project page to submit your profile for review. We will forward your resume to the client and get back to you within a few days.
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