Project specification
Location Bochum, Germany
Capacity from 90%
Daily rate 800 - 1000€
Remote 80 - 85%
Languages
German (Advanced)
English (Advanced)
Project expertise
Industries
Energy Real Estate Telecommunication
Areas
Marketing Project Management Strategy
Description
Our client is a real estate company. Within a neighborhood, the company can manage its multi-utility infrastructure much like a public utility provider, including district heating, solar energy, EV charging infrastructure, high-speed internet (fiber), meter reading, etc. We are looking for an expert in PMO / Business Development B2C to build and expand B2C-relevant topics based on the strategic framework of the Customer Business Unit for the entire quarter utility.
- Responsible for the structural build-up and expansion of B2C marketing for the quarter utility and its end-customer products (Energy: green power, green direct power; Multimedia: fiber internet, TV, landline)
- Implement strategic projects to scale the B2C business in collaboration with internal and external interfaces of the quarter utility
- Identify B2C business potentials from the company’s B2B partnerships
- Implement cooperation models for marketing B2C products
- Implement new sales-support processes
- Oversee planning of initiatives and create project milestone plans
- Establish tools and processes to monitor and analyze marketing performance and derive strategy adjustments based on performance data.
Requirements
- Experience as a Marketing PMO / Business Development B2C
- Workshop skills (formats, tool set, and execution) required
- Strong customer-centric view in the B2C area
- Analytical skills to conduct market analyses and identify trends
- Understanding of marketing and sales channels and tools, as well as market developments and strategies
- Product and market knowledge in energy (and ideally multimedia)
- Communication skills and leadership ability to lead interdisciplinary teams and manage stakeholders
Not applying this time?
Get notified about similar projects matching your experience.
Frequently asked questions
The project is based in Bochum, Germany.
The project requires a commitment of 90 - 100% capacity (full-time).
The project offers 80 - 85% remote work.
The project offers a daily rate of 800 - 1000€ which breaks down to an hourly rate of 100 - 125€/h.
The project requires German (Advanced) as essential language. Additionally, English (Advanced) is desirable.
The project is related to the following industries: Energy, Real Estate, and Telecommunication.
The project covers the following business areas: Marketing, Project Management, and Strategy.
Yes! Recommend a freelancer for the project and earn 30% of FRATCH's profits every time they get placed — for the duration of that project. Simply share your invite link with a colleague to get started.
To apply for the project, click the Apply button on the project page to submit your profile for review. We will forward your resume to the client and get back to you within a few days.
Join other experts who are already part of our network
Published:·Updated: