Maximilian Wäger-Interim Manager & Strategy Consultant
Experience
Interim Manager & Strategy Consultant
Waeger Consulting
- Sales Transformation: end-to-end redesign of the sales model into a three-phase funnel architecture (Qualify → Develop → Close), including an end-to-end process blueprint and Salesforce automations. Result: 70% reduction in opportunity-to-close time in the sales funnel (from over 9 months to under 3 months)
- Customer Success Build: design and implementation of a customer success function across the entire customer lifecycle. Built a 4-phase key account lifecycle, integrated tools, and enabled a six-person team through training. Result: 25% decrease in churn in service
- Organizational Design & Governance: transformed the target operating model by harmonizing core commercial processes (RACI) and defining clear, non-overlapping role profiles. Redesigned cross-functional governance and coordination formats
- Customer Segmentation & Management: data-driven categorization by value potential and development of targeted action plans for priority segments; increased campaign conversion by 15%
World Tour
Sabbatical
Team Lead, Amazon Vendor Services
Amazon EU
- Team leadership: led an international team of 12 key account managers; doubled team size through structured recruiting, onboarding frameworks, and development programs (2 promotions)
- Portfolio strategy: managed a strategic portfolio of over 30 FMCG vendors (nine-figure P&L); developed annual joint business plans focusing on profitability, market share gains, and supply chain efficiency
- Change management: supported the transformation of the organizational structure at the EU level for more effective remote collaboration
Marketplace Consulting Manager
Amazon Germany
- Strategic key account management: advised 11 leading sales partners (>€90M gross merchandise value) focusing on expansion, marketing, and supply chain optimization; portfolio revenue growth of 25% YoY
- Business development: acquired 9 new sales partners for the program; negotiated long-term contracts (€45M gross merchandise value)
- Agile leadership: led a cross-functional pilot for agile collaboration (OKR) across 8 teams (60 employees); increased internal collaboration by 30%
Senior Strategy Consultant
The Nunatak Group
- Global marketplace strategy (electronics manufacturer): strategy for EU, USA, and China with identified revenue potential of over €25M; built an eight-person marketplace team, including governance, tools & processes
- M&A strategy (supply chain provider): developed an M&A strategy for the automotive IT sector; screened target companies (€20–30M revenue), created an integration playbook
- Agile transformation (media group): transformed over 500 employees from functional silos into an agile, cross-media matrix organization; introduced the OKR framework with four pilot projects (120 employees)
- Communications department transformation (automotive OEM): redesigned cross-department communication workflows (>200 employees); developed a target operating model with RACI governance and interfaces
- Practice leadership: led the digital strategy practice and the marketing circle; mentored 3 junior consultants; supported recruiting
Industry Experience
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Experienced in Professional Services, Automotive, Transportation, Manufacturing, Media and Entertainment, and Retail.
Business Area Experience
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Experienced in Strategy, Sales, Marketing, Human Resources, Investments and M&A, and Operations.
Summary
Hands-on interim manager and strategy consultant with over 8 years of experience at the intersection of strategy, transformation, and operational execution. Strong in end-to-end management of complex transformation initiatives - from diagnosis through operating model design to measurable impact in sales, organization, and customer processes. Combines the methodological depth of strategy consulting with Amazon's data-driven execution culture.
Skills
Organizational Development
Program Management
Target Operating Models (Tom)
Pmo
Sales Transformation
Change Management
Team Leadership & Coaching
Salesforce
Miro
Asana
Confluence
Jira
Excel
Powerpoint
Languages
Education
Edinburgh Napier University
M.Sc. Strategy · Strategy · Edinburgh, United Kingdom · 1.1 (Top 5%)
ESB Reutlingen
M.Sc. Business Development · Business Development · Reutlingen, Germany · 1.3 (top of class)
DHBW Stuttgart
B.A. Business Administration · Business Administration · Stuttgart, Germany · 1.7 (Top 10%)
Certifications & licenses
Google Gen AI Leader
IBM AI Product Manager
IPMA Level C
Professional Scrum Master
SAFe® 6 Lean Portfolio Manager
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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