Sascha Scheffler - Generative AI Lecturer, Freelance Part-Time Associate
Experience
Generative AI Lecturer, Freelance Part-Time Associate
LAI Leaders of AI GmbH
- Conducting Q&A live sessions as part of the MBAI® programs (Master Business with AI)
- Final presentations and individual feedback on case studies
- Using an AI feedback system
Chief AI Officer
VARY.LEGAL GmbH
- Advising as co-founder and co-owner in the field of generative AI
- Building the VARY.ACADEMY learning platform
- Developing AI competency consulting and C-level training to boost AI strategy readiness
- Focus on GDPR- and EU AI Regulation-compliant, ethically sound AI solutions with European and Microsoft providers
Head of Sales and Customer Success, Manufacturing AI & IIoT Solutions
ORISE GmbH (formerly Process Automation Solutions GmbH)
- Sole responsibility for direct sales of AI/ML and IIoT solutions (YanomalyAI, FACTS IIoT)
- Building and leading a new sales team in the Netherlands and DACH region
- Further development and execution of a comprehensive go-to-market strategy including digital lead generation campaigns
- Market penetration and customer acquisition to triple growth metrics
- Participation as a speaker at industry-specific trade fairs and conferences
- Close collaboration with product and development teams
Global Head of Business Development Industrial IoT
ORISE GmbH (formerly Process Automation Solutions GmbH)
Developing and implementing a global go-to-market strategy for MS Azure-based IIoT SaaS solutions with KPIs
Defining a new sales process for digital product solutions
Developing digital lead generation strategies and campaigns as a Microsoft partner
Positioning as a strategic IIoT partner for Microsoft in the process industry
Restructuring the business development organization into pre-sales and sales
Coaching and developing new employees
Creating a value and consultative selling positioning and messaging strategy for a SaaS solution
Onboarding around 80 global sales colleagues (Digital Readiness for Industrial IoT)
Representing at eight trade shows as a strategic Microsoft partner and PA Solutions
Senior Advisor to Executive Management
RM Privacy GmbH
Strategic advising of the executive management during a merger and beyond
Developing a new bonus compensation structure for HR
Defining and monitoring sales targets (KPIs)
Developing a portfolio strategy for smart products and consulting services
Introducing business development, customer success, and sales processes
Guiding the company through the acquisition process with Bette Westenberger Brink
Developing a product tier portfolio strategy with 46% growth in 3 years
Introducing a lead generation strategy to improve customer success
Identifying new scalable customer segments
Building a new business model around the EU AI Act / AI Regulation
President/Managing Director
Up2Go France SAS
- Established the legal entity in France
- Planned and executed the merger with Up2Go Germany
Managing Director/CEO
Up2Go Austria GmbH
Led strategic and operational management focusing on finance and HR
Developed and implemented optimization measures
Managed up to 30 employees
Full P&L responsibility and stakeholder management
Doubled the number of employees through funding for an AI project
Implemented all GDPR-relevant measures and structures
President
Up2Go International
Revamped and restructured Up2Go Germany, relocated to Mainz
Built and maintained key business relationships and handled stakeholder management
Conducted business planning and business development for selected key accounts
Managed operations and customer success, including customer roadmaps and solution design
Consulted on business processes and Social RASIC methods for automotive suppliers
Established the company in Europe (Germany, Austria, France) with 50 direct employees
Increased SaaS revenue from €300K to over €10M in 9 years
Built and grew key accounts Bosch and Michelin (70% of revenue)
Boosted user satisfaction to 75% in the customer satisfaction survey
Managing Director/CEO
Up2Go Germany GmbH
Led HR, finance, legal, and organizational development with up to 20 employees
Built key business relationships and managed stakeholders
Full P&L responsibility
Introduced GDPR structures and raised employee awareness
Doubled service delivery from Germany (82% of global service revenue)
Established a profitable partner network by restructuring business development
Implemented a data protection concept
Vice President Operations and Customer Success
Up2Go Germany GmbH
Established and led the Leinfelden-Echterdingen location
Set up software development in Tübingen and later merged it with Graz
Acquired and developed key clients
Designed and executed targeted marketing events
Planned and carried out global deployments
Optimized project management processes and structures
Achieved €3M in revenue within 3 years
Secured and delivered 5 pilot projects at the international Bosch Process Forum
Director Sales Asia
KEIPER GmbH & Co. KG
- Responsible for revenue size: > €100M globally
- Achieved claim management targets of ~ €10M
- Direct responsibility for 25 global employees in DE, EU, UK, US, BRA, JP, KR, CN, IND
- Overall responsibility for approx. 220 sales staff worldwide
Global Sales Manager Asia
KEIPER GmbH & Co. KG
- Reduced open positions by 80%
- Established trade shows and roadshows in Europe
Key Account Manager Asia-Pacific
KEIPER GmbH & Co. KG
- Developed global customer strategies with the newly established Asian OEM team
- Successfully concluded licensing models (royalty payment terms > 15% RoS)
Regional Manager and Technical Sales Manager
KEIPER Regional Office in Japan
- Established and relocated the first Japanese customer office
- Acquired the first 15 customer projects in Japan and Korea
Senior Design Engineer
KEIPER GmbH & Co. KG
- Co-owner of a patent for an easy-entry module
Industry Experience
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Experienced in Automotive, Information Technology, Professional Services, Manufacturing, and Education.
Business Area Experience
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Experienced in Sales, Human Resources, Operations, Product Development, Strategy, and Customer Service.
Summary
Successful and results-driven manager with many years of expertise in strategic and operational management, and over 20 years of proven success in business development, sales, and customer success. Expert in implementing comprehensive GTM strategies, leading teams of 5-25 employees in startups, as well as international teams of up to 50 direct reports in corporations, and responsible for revenue figures from over 10 mEUR (ARR in SaaS) up to 100 mEUR (metal components in automotive). My leadership style is characterized by strategy development, decision-making, agile team leadership, and talent development, along with the ability to turn innovative technologies into market-relevant products. As a thought leader who thrives in a dynamic and challenging environment, I am always striving to identify new market opportunities and establish innovative business models that ensure the company's long-term success and growth. My 6 principles are: Curiosity, Challenge, Collaboration, Craftsmanship, Creativity, and Change.
Skills
- Strategy & Leadership
- Passionate, Inquisitive, And Solution-oriented Manager / Managing Director / Dipl.-ing. With Versatile Project Experience In Building And Developing Startups, Smes, And International Locations. Technically Adept Business Developer And Sales Executive, As Well As An Operations And Customer Success Expert In Digitalization On Cloud Computing Platforms Like Salesforce, Google, And Microsoft Azure, And In Ai/ml Solutions.
- As A Freelance Or Employed Engineer, I Advise Companies On The Strategic Use Of Generative Ai And In Executive / C-level Advisory.
- My Focus Is On Business And Organizational Development As Well As Ai Strategies – Combined With Ai Growth Engineering And Lean-based Automation And Integration Methods, With And Without Ai Agents.
- Driven By The Excitement To Build New Things, Scale Them Sustainably, And Always Think Outside The Box. A Confident Problem Solver With Solid Experience In Structure Development And Process Optimization In Complex Digitalization And Integration Projects. Agile And Empathetic Team Leader With Strategic And Analytical Mindset. Consultancy-minded Manager With Strong Customer And Results Orientation And Intercultural Expertise. Motivating Organizational Developer For Self-organized Teams And Innovation-driven Environments.
- Many Years Of Experience In The Automotive And Process Industries, In Business Process And Production Process Optimization, In The Saas And Cloud Environment, As Well As In It Contract Law, Gdpr, And The Eu Ai Regulation.
- Managing Director (Incl. Finance & Hr)
- Board & Executive Advisory
- Business Development & Market Expansion
- Go-to-market And Portfolio Strategies
- Sales & Growth
- Technical Sales, Digital Sales & Customer Success
- Growth Consulting & Customer Orientation
- Sales And Growth Strategies
- Transformation & Organization
- Organizational Development & Change Management
- Process Optimization Through Lean Methods
- Agile Project Management & Digital Transformation
- Technology & Ai
- Solution Architecture (Saas & Cloud)
- Ai Integration Expert For Ai Assistants, Workflow Automation & Ai Agents
- Salesforce Lightning Platform, Sales Cloud & Appexchange, Agentforce Basics
- Microsoft 365
- Microsoft Power Automate
- Microsoft Azure Fundamentals
- Google Workspace
- Techsmith Camtasia And Snagit
- Canva (Ai)
- Capcut
- Chatgpt & Custom Gpts & Agentbuilder, Anthropic Claude, Ms Copilot (Studio), Google Gemini And Their Apis
- Notebooklm
- Langdock
- Midjourney, Flux
- Make.com (Celonis)
- N8n
- Voiceflow
- Apify
- Elevenlabs
- Heygen
- Gamma Ai
- Notion
- Airtable
- Trello
- Pitch
- Web Development, Vibe Coding For Javascript
Languages
Education
Diploma in Mechanical Engineering · Mechanical Engineering
Certifications & licenses
AI Integration Expert
Hochschule Fresenius, Leaders of AI and Microsoft
MBAI® (Master Business with AI)
Leaders of AI and Hochschule Fresenius
Crash Course on Creating Custom GPTs
Bitkom Academy
Social Selling Program – Onboarding and 4M Mentoring
Social Selling GmbH
ATS Business Model Boot Camp (7M) – LEAN Based Business Mgmt System For KPIs , Value Drivers And Business Goals
Certificate Of Accomplishment – Winning With Accountability (3M)
Dynamic Results
Certified Open Space Beta Practitioner
Studio Red42 Wiesbaden
Lean Junior Expert – Lean Management Expert
LMI Aachen
Automotive Sales Training
Coaching Concepts
Basic Japanese Course
LSI-Japonicum Bochum and Intercultural Training Japan
Japanese Business Partners
Management Circle
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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