Manfred Simon-Managing Partner

Industries: Solutions and products that need explanation in B2B sectors.

• IT solution: Interim Marketing and Product Portfolio Manager DACH, provider of an online proctoring solution for universities and corporate customers for fully automated exam supervision.
• Establishment of the brand in the market as a perceived market leader for automated supervision solutions. Building key multipliers in the higher education segment and in the corporate learning environment. Building a sales pipeline and establishing a targeted lead generation process. Implementation of all online and offline media with market-appropriate and target group-specific messaging. Development of a PR strategy for regular communication and crisis communication.
• Development of the sales strategy and implementation of sales measures. Management of the sales team.
• IT solution: Provider of an e-ID solution platform
• Market and potential analysis, evaluation of the business plan for the DACH region, development of target group segmentation. Based on this, derived the requirements for product management. Generation of first pilot projects based on the developed lead generation measures. Development of target group-specific messaging. PR strategy to position the brand in special-interest media. Development of the ICP and definition of the sales approach. Definition of customer arguments and value propositions for sales measures.
• IT solution: Mid-sized partner of a market-leading CRM solution
• Analysis of the market potential in DACH, development of the business plan, repositioning of the company. Building lead generation. Winning new projects based on the new direction. Doubling revenue within two years by linking marketing and sales.
• Energy: Marketing and Product Portfolio Consultant investment company with more than 200 holdings
• Concept for marketing the different service companies under one umbrella brand. Implementation of an event concept for the annual multi-day group meeting. Advice on selecting a suitable advertising agency.
• Furniture: Product and Marketing Manager Mid-sized furniture manufacturer from Italy
• Analysis of market potential, evaluation of risks and opportunities in the German market, definition of the sales plan for Germany and Austria, development of the go-to-market strategy, positioning in the upper middle price segment. Winning the first specialist retailers. Development of the full brand story, corporate design and communication materials online and offline. Winning the first end-customer projects.
• IT solution: Interim Marketing and Product Manager DACH portal for electronic signatures
• Launch of the solution, which was already known in other European countries. Formulation of key messages for targeted lead generation. Definition of value propositions tailored to the respective industry and target group. Implementation of online measures and a trade fair concept. Winning the first pilot customers and building the sales pipeline after 6 months.
• IT solution: Interim Marketing Director and Product Management for a mid-sized ITSM consulting firm
• Repositioning of the company. Establishment as a relevant partner between large corporations. Building lead generation. Harmonization of sales and marketing. Successful build-up of the sales pipeline. Linking of license and professional services. PR strategy. Development of the sales strategy to generate own leads and reduce dependency on manufacturers. Definition of sales processes. Implementation of CRM processes to evaluate the pipeline and forecast metrics. Result: revenue grew from 2.5 million to approx. 18 million after 4 years.

Classic full-service agency with partner agencies in the fields of online and PR

• IT/Tourism: Online travel portal
• Development and implementation of online user generation measures. Step-by-step increase in user numbers and establishment of the brand in the online tourism environment as a neutral platform.
• Fashion: Premium outdoor clothing manufacturer
• Event concepts and marketing measures for the newly opened flagship stores in major cities in Germany. Measures to increase foot traffic. Creating attention for the store openings in the media landscape as well.
• Finance: Market-leading direct bank
• Image campaign with a well-known testimonial. Implementation of all online and offline measures. Establishment as a market leader as an online bank.

• Publishing: women's magazine
• Strategic and communicative realignment of the brand for new, younger target groups to support the editorial realignment. Implementation of all measures for readers and media decision-makers.
• Fashion: Manufacturer of women's clothing
• Realignment of the brand to reach younger female buyers. Successful strategic and conceptual realignment of communication. Winning new buyers for the brand while at the same time confirming a large existing business.
• Fashion: Manufacturer of men's fashion
• Introduction and establishment of a new brand in the market. Establishment of the assortment in specialist retail. Winning licensees to expand the portfolio. Increasing visibility in the media and at the point of sale.

Main client: Car importer

• Support for all communication measures of a car line.
• Strategic positioning and communication launch of a new model, including all above-the-line and below-the-line measures.
• Responsible for building a CRM database for the entire group (across brands and divisions).
• Concept development of CRM measures for the entire group (three passenger car brands, one van brand).
• Building an in- and outbound call center for customers and prospects, managing service providers.
• Dealer communication (in- and outbound), campaign support, sales support, lead tracking, and documentation.
• Repositioning and relaunch of the service area (e.g. financial services, mobility guarantee).
• Launch of a company-owned used-car brand with certification. Measures for dealers and end customers.