Manfred S.-Managing Partner

Industries: Complex solutions and products in B2B industries.

• IT Solution: Interim Marketing and Product Portfolio Manager DACH, provider of an online proctoring solution for universities and corporate customers for the fully automated supervision of exams.
• Established the brand in the market as the perceived market leader for automated proctoring solutions. Built important multipliers in the higher education segment and corporate learning environment. Built a sales pipeline and established a targeted lead generation process. Implemented all online and offline media with market-oriented and target group-specific messaging. Developed a PR strategy for regular and crisis-related communication.
• Developed the sales strategy and implemented sales activities. Managed the sales team.
• IT Solution: Provider of an e-ID solution platform
• Conducted a market and potential analysis, evaluated the business plan for the DACH region, and developed target group segmentation. Derived the requirements for product management based on this work. Generated initial pilot projects based on the developed lead generation activities. Developed target group-specific messaging. Developed a PR strategy to position the brand in special-interest media. Developed the ICP and defined the sales approach. Defined customer arguments and added value for sales activities.
• IT Solution: Mid-sized partner of a market-leading solution in the CRM environment
• Analyzed the DACH market potential, developed the business plan, and repositioned the company. Built a lead generation process. Won new projects based on the new direction. Doubled revenue within two years by integrating marketing and sales.
• Energy: Marketing and Product Portfolio Consultant Investment company with more than 200 holdings
• Developed a concept for marketing the various service companies under one umbrella brand. Implemented an event concept for the annual multi-day group meeting. Advised on the selection of a suitable advertising agency.
• Furniture: Product and Marketing Manager Mid-sized furniture manufacturer from Italy
• Analyzed the market potential, assessed the risks and opportunities in the German market, defined the revenue plan for Germany and Austria, developed the G2Market strategy, and positioned the brand in the upper mid-price segment. Won the first specialist retailers. Developed the entire brand story, corporate design, and online and offline communication materials. Won the first end-customer projects.
• IT Solution: Interim Marketing and Product Manager DACH portal for electronic signatures
• Launched a solution that was already known in other European countries. Formulated key messages for targeted lead generation. Defined added value tailored to the respective industry and target group. Implemented online activities and a trade fair concept. Won the first pilot customers and built the sales pipeline after 6 months.
• IT Solution: Interim Marketing Director and Product Management for a Mid-Sized ITSM Consulting Firm
• Repositioned the company. Established it as a relevant partner between large corporations. Built a lead generation process. Harmonized sales and marketing. Successfully built the sales pipeline. Connected license and professional services. Developed a PR strategy. Developed the sales strategy to generate its own leads and reduce dependence on manufacturers. Defined sales processes. Implemented CRM processes to evaluate the pipeline and forecast metrics. Result: revenue increased from 2.5 million to approx. 18 million after 4 years.

Classic full-service agency with partner agencies in the areas of online and PR

• IT/Tourism: Online travel portal
• Developed and implemented online user acquisition activities. Gradually increased user numbers and established the brand in the online tourism environment as a neutral platform.
• Fashion: Premium outdoor clothing manufacturer
• Developed event concepts and marketing activities for newly opened flagship stores in major German cities. Implemented measures to increase visitor frequency. Generated attention for the store openings in the media as well.
• Finance: Market-leading direct bank
• Image campaign with a prominent testimonial. Implemented all online and offline activities. Established the company as the market leader among online banks.

• Publishing: Women's magazine
• Strategically and communicatively repositioned the brand for new, younger target groups to support the editorial realignment. Implemented all measures for readers and media decision-makers.
• Fashion: Women's clothing manufacturer
• Repositioned the brand to reach younger female buyers. Successfully realigned communication strategically and conceptually. Acquired new female buyers for the brand while maintaining a large existing business.
• Fashion: Men's fashion manufacturer
• Launched and established a new brand in the market. Established the product range in specialist retail. Acquired licensees to expand the portfolio. Increased visibility in the media and at the POS.

Main client: Automotive importer

• Management of all communication measures for a carline.
• Strategic positioning and communication launch of a new model, including all AtL and BtL measures.
• Responsible for setting up a CRM database for the entire AG (across brands and divisions).
• Development of CRM measures for the entire group (three passenger car brands, one van brand).
• Establishment of an inbound and outbound call center for customers and prospects, management of service providers.
• Dealer communication (inbound and outbound), campaign management, sales support, lead tracking and documentation.
• Repositioning and relaunch of the service division (e.g. financial services, mobility guarantee).
• Launch of the group’s own certified used car brand. Measures for dealers and end customers.