Leonhard Dander
Interim Marketing Manager
Experience
Interim Marketing Manager
SLV GmbH
Strategic consulting of executive management for development of the marketing department and corporate identity
Support in building an international partner program
Comprehensive analysis and consulting for marketing a smart lighting solution
Campaign management for promotion of new products with online focus
Conceptual design of a brochure for new office lighting
Improvement of collaboration between departments and regions in the context of corporate culture
Developed a strong and authentic brand positioning with a matching claim concept
Provided essential decision-making foundations for appropriate orientation and timing of the smart lighting solution launch
Developed the complete concept including a level matrix for the international partner program
Marketing Manager & Strategy Consultant
S2 Generalplaner
Company analysis: market and competition, customer needs, unique selling propositions
Development of marketing strategy: extension of corporate identity and formulation of clear positioning
Conceptual design of a new website based on the developed CI and positioning
Planning and implementation of online marketing (LinkedIn, SEO & SEA)
Content marketing including print products in the style of the new website
Use of the new CI for the employer brand
Supported the development of overall company goals through workshops
Marketing Manager
7HillsConsulting
- Industries: mechanical engineering, construction, financial sector (DORA regulation), management consulting
- Strategy consulting and market research
- Planning and control of website projects
- LinkedIn marketing
- Content marketing
Head of Global Marketing (Electric Motion Solutions)
Moog Inc.
Set up and lead a marketing team of 8 employees across 4 countries (working language: English)
Developed and maintained a long-term marketing strategy with a focus on communications
Designed an agile interface network with sales and engineering
Established a marketing KPI system with targets derived from corporate goals for each fiscal year
Managed a seven-figure marketing budget
Defined uniform process and quality standards
Collaborated continuously on the corporate identity of the entire group
Increased content output by over 100%
Shifted focus to primarily application-specific topics
Increased reach through global distribution
Established contemporary online marketing activities across all target countries, achieving up to tenfold lead generation output compared to trade shows with the same budget
Contributed to the development of the Memmingen site through workshop moderation for site strategy, company analysis, and management of corporate goals
Marketing Manager (Moog Animatics Europe)
Moog Inc.
Organized events including major trade fairs with international scope
Created press releases and sales materials in German and English
Managed online marketing: website oversight and LinkedIn communication development
Managed external agencies and service providers
Planned and executed product launch marketing and launch strategy successfully
Optimized and documented the inquiry process within internal sales
Marketing Consultant
Freelance / Agency Collaboration
Consulted on corporate and marketing strategies
Developed website concepts (CMS: Joomla, WordPress)
Created content including search engine optimization (SEO)
Planned and managed Google Ads campaigns
Guided creative and strategy processes
Supported the establishment of the agency’s corporate identity
Translated service offerings into attractive word-image messages
Online Marketing Manager
Likamundi School of Naturopathy
Web design (CMS: Joomla)
Newsletter management
Social media management (Facebook)
Planning and management of Google Ads campaigns
Conducted online market research
Trained employees on company philosophy and strategy
Updated the website with SEO best practices
Successfully executed a graduate survey
Industry Experience
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Experienced in Manufacturing, Aerospace and Defense, Advertising, Banking and Finance, Professional Services, and Construction.
Business Area Experience
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Experienced in Marketing, Strategy, Project Management, Human Resources, and Research and Development.
Summary
B2B marketing expert with strategic vision and strong operational execution. With a clear eye for market opportunities and customer needs, he creates effective communication strategies, develops teams, and manages complex projects with a steady hand. International leadership experience, a deep understanding of digital channels, and his ability to quickly grasp business contexts across departmental boundaries make him a reliable partner in transformation phases. In collaboration, he is pragmatic, structured, and always solution-focused – with a sense for what really matters and a high level of integrity.
Skills
B2b Marketing Leadership
Strategic Marketing
Positioning And Brand Management
Workshop Facilitation
Strategy Development
Project Management
Product Launch
Campaign Management
Multi-channel Lead Generation
Online Marketing
Market Research
Events
Team Development
Industry Knowledge Automation Technology, Mechanical Engineering, Medical Technology, Construction, Building Automation, Lighting Technology, Education Sector
Ms Office – Very Good Knowledge
Content Management Systems (Cms): Wordpress, Typo3, Adobe Experience Manager, Magento, Joomla Etc. – Good Knowledge
Website Programming: Html & Css – Basic Knowledge
Customer Relationship Management (Crm): Ms Dynamics – Basic Knowledge
Email Marketing: Hubspot, Mailchimp – Basic Knowledge
Adobe Indesign – Good Knowledge
Adobe Photoshop, Illustrator And Premiere – Basic Knowledge
Sap – Basic Knowledge
Development Of Effective Marketing Strategies For Sustainable Positioning In The B2b Environment
Design And Facilitation Of Strategy Workshops To Set Corporate Goals
Building And Leading Motivated Marketing Teams – Empathetic, Clearly Structured, And Internationally Experienced
Implementation Of Cross-channel Campaigns With A Good Sense For Target Groups And Timing
Management Of Market-oriented Product Launches With Strong Practical Focus And Strategic Clarity
Responsibility For Online Marketing Projects With A Focus On Efficiency, User Experience, And Visibility
Organization Of Professional Events, Trade Shows, And Customer Events With Attention To Detail
Development Of Innovative Nurturing Sequences For Targeted Lead Qualification And Sales Support
Introduction Of Transparent Key Performance Indicator Systems For Targeted Marketing Control
Characterized By A Pragmatic, Solution-oriented Way Of Working, Reliability, And A Focus On What Matters
Languages
Education
Management Center Innsbruck (MCI)
Bachelor of Arts in Business, specializations: Marketing, Quality Management, Controlling · Business · Innsbruck, Austria
University of Innsbruck
Non-degree studies, specializations: Physics, Philosophy, Religion · Innsbruck, Austria
(Sports) secondary school
High school diploma (Matura) · Innsbruck, Austria
Certifications & licenses
Google Online Marketing Fundamentals
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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