Bruno Petrovic-Independent Consultant for Digital Products & Processes
Check rate
Experience
Product Owner
Design and implementation of a "unified-commerce" platform for SMEs for selling and fulfilling multi-product bundles
Business Analyst
Development of an AI agent for mass administration in customer support
Successes: Prepared and designed AI agent use cases (e.g., bulk administration of product options for mobile customers) with a projected reduction in processing time from one hour to a few seconds.
Responsibilities:
- Backlog management: creation and refinement of backlog items (initiatives, epics, user stories, defects) in close coordination with the project team and client.
- Roadmap & release planning: development and implementation of roadmaps and release plans together with the client.
- Team coordination: management and coordination of the development team.
- Leveraging synergies: utilizing synergies between client projects and product development.
- Proposal creation: drafting proposals (with supervision) and presenting on-site to clients and partners.
- Requirements analysis & documentation: gathering and documenting all relevant requirements and inputs for efficient scoping.
- Workshop facilitation: planning, moderating, and documenting workshops in close collaboration with business departments to analyze existing processes, identify optimization opportunities, and develop target process descriptions.
- Process analysis & optimization: reviewing current processes (as-is), developing high-level target process descriptions, and defining the target product portfolio and future customer experiences.
- User story creation: drafting user stories in close collaboration with solution architects and the development team.
Skills: agentic AI; design and concept of AI-driven agents for process automation; artificial intelligence; specification of use cases and training data for AI systems; analysis of as-is processes (E2E); target process design; process optimization; agile requirements management; requirements analysis & engineering; planning, conducting, and documenting workshops; stakeholder management; creation of solution descriptions ("Solution Outlines") and technical concepts; creation of use cases; CRM; BPMN; Jira; Confluence
Product Owner, Business Analyst
Concept of the end-to-end expansion of existing BSS software to cover the needs of the enterprise and solutions business of a B2B internet and communications provider
Successes: Designed and detailed enterprise customer–specific processes, structures, and products, completed with management approval. These included master contract management, a multi-stage quotation process, complex hardware budget management, and mapping a multi-level customer group structure.
Responsibilities:
- Strategic goal implementation: deriving and executing strategic customer goals (e.g., release content, business value).
- Backlog management: creating and refining backlog items (initiatives, epics, user stories, defects) in close coordination with the project team and client.
- Prioritization & releases: responsible for prioritizing the product backlog and meeting defined release goals.
- Deliverable tracking: monitoring work results on both vendor and client sides.
- Roadmap & release planning: developing and implementing roadmaps and release plans together with the client.
- Scope responsibility: ensuring contractual scope of services.
- Claim management: active claim and change management with the client.
- Team coordination: leading and coordinating the development team.
- Leveraging synergies: using synergies between client projects and product development.
- Proposal creation: drafting proposals (with supervision) and presenting on-site to clients and partners.
Skills: consolidation and implementation of complex product catalogs; development, communication, and execution of product visions; product backlog management; stakeholder management; requirements analysis & engineering; conducting and documenting workshops; technical leadership and coordination of (distributed) project teams and external service providers; epic management; user story specifications; creation of use cases; support in software testing and user acceptance testing (UAT); release management and sprint planning; target process design; process optimization; planning, designing, and specifying interfaces to legacy and new systems; identification, assessment, and management of project risks; active claim and change management; facilitation of sprint planning and reviews; CRM; BSS; R2O; Scrum; Kanban; REST API; JSON; XML; BPMN; UML; Jira; Confluence
Requirements Engineer, Business Analyst
BP Digital Consulting
Requirements phase (pre-scoping) for the enterprise and solutions business of a B2B internet and communications provider, followed by involvement in solution definition and effort estimation (scoping)
Successes: Introduced and sustainably established a standardized requirements documentation. Designed, harmonized, and approved the end-to-end process flow (pre-sales, sales, after-sales) for three different business units in close coordination with stakeholders.
Responsibilities:
- Requirements analysis & documentation: gathering and documenting all relevant requirements and inputs for efficient scoping.
- Workshop facilitation: planning, moderating, and documenting workshops in close collaboration with business departments to analyze existing processes, identify optimization opportunities, and develop target process descriptions.
- Process analysis & optimization: reviewing current (as-is) processes, developing target process descriptions at a high level, and defining the target product portfolio and future customer experiences.
- RFP & requirements management: reviewing, validating, and adjusting existing RFP requirements and developing new requirements for subsequent project phases.
- Reporting & communication: regularly reporting project progress to the client and closely coordinating with the responsible teams to ensure quality and time requirements are met.
- Risk management & recommendations: identifying potential project risks, developing risk mitigation measures, and formulating concrete recommendations.
Skills: analysis of as-is processes (E2E); target process design; process optimization; agile requirements management; requirements analysis & engineering; requirements definition coaching; planning, conducting, and documenting workshops; stakeholder management; designing and specifying interfaces to legacy and new systems; creation of solution descriptions ("Solution Outlines") and technical concepts; creation of use cases; support in software testing and user acceptance testing (UAT); risk management; CRM; BSS; R2O; BPMN; UML; Jira; Confluence
Solution Architect, Business Analyst
BP Digital Consulting
Implementation of a BSS-OSS path for selling and delivering fiber and communication solutions
Successes: Implemented an MVP for a newly marketed fiber product, including the setup of BSS-OSS interfaces. Expanded the MVP with optimized technical workflows and user processes and then transitioned into friendly user tests.
Responsibilities:
- Requirements analysis & solution design: analyzing requirements and creating suitable solution descriptions ("Solution Outlines") for the Infonova system.
- User story creation: drafting user stories in close collaboration with solution architects and the development team.
- Analysis & preparation: conducting analyses and structuring the results for development teams during story implementation.
- Sprint review & quality assurance: supporting the review and acceptance of user stories created by the contractor as part of sprint results.
Skills: BSS-OSS communication; analysis of as-is processes (E2E); target process design; process optimization; agile requirements management; requirements analysis & engineering; user story specifications; planning, conducting, and documenting workshops; stakeholder management; designing and specifying interfaces to legacy and new systems; creation of solution descriptions ("Solution Outlines") and technical concepts; creation of use cases; support in software testing and user acceptance testing (UAT); CRM; BSS; OSS; R2O; Scrum; Kanban; REST API; JSON; XML; BPMN; UML; Jira; Confluence
Business Analyst
BP Digital Consulting
Implementation and extension of BSS systems and related software functions to increase sales of fiber optic and communication solutions
Achievements: Achieved an 80% system usage rate for standard orders by further standardizing processes, implementing adapted product offerings, and fully onboarding B2B sales partners technically and procedurally.
Responsibilities:
- Requirements Analysis & Solution Design: Analyzed requirements and created matching solution outlines for the Infonova system.
- User Story Creation: Developed draft user stories in close collaboration with solution architects and the development team.
- Analysis & Preparation: Conducted analyses and prepared structured results for the development teams during implementation of the user stories.
- Sprint Review & Quality Assurance: Supported reviewing and approving contractor-created user stories as part of sprint outcomes.
Product Owner
BP Digital Consulting
IT factory for implementing products and services for a B2B internet and telecommunications provider
Achievements: Eliminated 100% of offline forms for standard orders. Implemented over 50 product offerings including consolidation of the product and service catalog. Standardized and automated the R2O process by fully integrating CRM for multi-step validation processes that had previously been offline.
Responsibilities:
- Strategic Goal Execution: Deriving and implementing strategic customer goals (e.g., release content, business value).
- Backlog Management: Creating and detailing backlog items (initiatives, epics, user stories, defects) in close coordination with the project team and client.
- Prioritization & Releases: Responsible for prioritizing the product backlog and achieving defined release goals.
- Deliverable Tracking: Tracking work results on the supplier and client side.
- Roadmap & Release Planning: Developing and executing roadmaps and release plans together with the client.
- Scope Responsibility: Responsible for the contractually agreed scope of work.
- Claim Management: Active claim and change management with the client.
- Team Coordination: Managing and coordinating the development team.
- Synergy Utilization: Leveraging synergies between client projects and product development.
- Proposal Creation: Preparing proposals (with oversight) and presenting on-site to clients and partners.
IT Project Manager, Component Lead, Requirements Engineer
BP Digital Consulting
Introduction of a B2B CRM system and sales tool
Achievements: 100% completion of the requirements phase and transition to the implementation phase of the project. Developed and approved the permission and structure concept for a multi-level B2B sales hierarchy including partner sales.
Responsibilities: Advising internal project and subproject managers on project execution, use of appropriate control measures, and requirements definition for new initiatives.
Project Manager
HD PLUS GmbH
Led international CRM system projects with technical staff management, budget responsibility (€1.2M annually), and overall responsibility for system development, operations, and service (Scrum, Kanban)
Achievements: Built and led a CRM team. Integrated pay-TV offerings for over 300,000 monthly subscribers. Introduced agile software development for CRM processes while gradually replacing waterfall models. Implemented a requirements process for requests and projects across all company departments. Successfully migrated 300,000 customers into a new CRM system and ensured continuous system availability above 99%.
Responsibilities:
- Technical staff management in the CRM systems area
- Budget responsibility of €1.2M annually
- Project Management & Requirements Management in the Systems & Processes department:
- Central capture and analysis of internal and external customer requirements, plus stakeholder consulting
- Preparing specifications and project plans regarding timing and cost for product launches and change requests
- International project management across all phases using agile methods (Scrum, Kanban)
- Overall responsibility for system development and support of CRM systems and all connected interfaces
- SLA Management: Defining service level agreements and ensuring compliance
Head of Operations Management & IT
Biogena Naturprodukte GmbH & Co. KG
Built and led the Operations Management & IT department with responsibility for staff management, process optimization, IT system management (CRM, ERP, PPS), strategic IT procurement, and introduction of an internal IT support with ticketing system
Achievements: Established and led the group-wide IT and process management. Fully digitized internal IT support and company-wide HR management. Implemented the digital strategy for the seminar business unit. Introduced an end-to-end system for generating and printing QR codes across the entire product portfolio. Integrated and networked specialized hardware (e.g., robots in flagship stores) with the existing system landscape. Carried out restructuring measures in production through the gradual introduction of new software functions in production and inventory planning.
Responsibilities:
- Leadership
- Recruiting, staff development, and employee management
- Independently building the Operations Management & IT department
- Process Management
- Analyzing and optimizing business processes
- Project management in new developments and restructurings
- Systematic development of the IT process landscape toward lean processes
- System Management
- Central administration and development of all CRM, ERP, and PPS systems
- Strategic procurement of software and hardware
- Building and leading the in-house IT support with ticketing system
Head of Quality Management & CSR
Biogena Naturprodukte GmbH & Co. KG
Responsibility for quality and environmental management systems (ISO 14001, ISO 22000, EMAS III) including audit management, certification assurance, and further development of the management systems as well as leading all CSR and sustainability topics of the company Achievements: Successfully managed multiple new certifications and recertifications under various ISO and CSR standards. Established a company-wide CSR working group and implemented measures like 'an extra vacation day for volunteering per employee'. Established safety standards for the storage and sale of food products. Responsibilities: In addition to the areas mentioned:
- Implementation of the environmental management systems ISO 14001 + EMAS III
- Maintaining the certification readiness of management systems according to the mentioned standards as well as ISO 22000 (food safety), including conducting internal audits
- Further development of the mentioned management systems
- Responsibility for all CSR agendas together with the company owner Skills: ISO 14001; EMAS III; ISO 22000; Quality Management; Quality Manager; Internal Audit; Audit Management; Certification Readiness; Management Systems; Process Optimization; CSR Management; Sustainability Management; Environmental Management; Compliance; Risk Management; Stakeholder Management; Leadership
Management Trainee
Biogena Naturprodukte GmbH & Co. KG
Entry into management with a focus on process analysis and optimization, implementation of initial projects, and support in subproject leadership and change management tasks as part of the trainee program Achievements: Reduced paper consumption by one ton per year through the comprehensive digitization of the sales back office and established a digital process map.
Responsibilities:
- Analysis of the company's process landscape
- Initiation and implementation of process optimizations
- Project work 'Optimization of the order fulfillment process' as part of the final Bachelor thesis II
Skills: Basic people management; Leadership; Project management basics; Subproject leadership; Process analysis; Process optimization; Change Management; Communication with departments; Management Reporting; Solution Design; Project Documentation
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Telecommunication, Healthcare, Media and Entertainment, Food and Beverage, Information Technology, and Retail.
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Information Technology, Project Management, Product Development, Operations, Audit, and Quality Assurance.
Summary
I have been supporting companies for over 10 years in designing and implementing complex digital business processes with a focus on CRM, ERP, and BSS/OSS systems. As a certified Product Owner and experienced Business Analyst, I operate at the interface between business and IT, ensuring that requirements become working solutions with real business value.
My approach is pragmatic, structured, and always value-driven. I bring clarity to complex issues, facilitate between stakeholders, analyze processes end-to-end, and deliver quick, actionable results. Whether in telecommunications, e-commerce, or media projects, I combine methodological depth with technical expertise and strong interpersonal skills.
Skills
Project Management: Project Planning, Project Control, Budget & Resource Responsibility, Team Leadership & Building, Multi-Project Management, Overseeing External Service Providers, Classic & Agile (Scrum, Kanban), Sprint Planning, Release Planning, Backlog Prioritization, Stakeholder Management, Reporting To Management & Steering Committees, Requirements Management
Product Ownership (Scrum/Kanban): Vision, Roadmap, Backlog Grooming, User Stories, Prioritization, Sprint Planning, Release Planning, Epics, Acceptance Criteria, Definition Of Done, Safe, Scaled Agile (Project Lead/Po), Test Management, User Acceptance Testing
Business Analysis & Requirements Engineering: End-To-End Process Design, Stakeholder Management, Workshop Moderation, Scope & Claim Management, Business Value, Roi Orientation, Use Cases, Requirement Traceability, Process Modeling
Technical Understanding: Json/Xml, Interfaces, Sql, Databases (Ms Sql, Oracle), Rest Api Specifications, Crm & Erp Systems (Including Infonova Bss, Sap Erp, Myfactory), Jira, Confluence, Bpmn (Process Modeling), Dwh/Bi, Data & Reporting, Edi (Trade/Logistics Interfaces)
Remote & Hybrid: Experience With Distributed Teams (Local, Remote, Nearshore, Offshore)
Industry Experience: E-Commerce (10+ Years), It & Internet (10+ Years), Telecommunications (5+ Years), Retail (5 Years), Food & Beverage (5 Years), Media (3 Years)
Soft Skills: Structured & Analytical, Action-Oriented, Strong Communicator, Conflict-Capable & Solution-Oriented, Stakeholder & Conflict Management, Change & Crisis Management, High Social Competence & Empathy, Pragmatic & Collaborative, Experienced In Remote & Hybrid Environments
High Social Competence And Collaborative Leadership: Clients Describe Me As A Reliable Pivot Point Who Gives The Team Support, Structure, And Confidence. I Lead In A Relaxed And Motivating Way That Is Perceived As Very Pleasant And Even Convinces Critical Stakeholders. The Result Is A Positive And Productive Work Atmosphere.
Pragmatic Implementation And Quick Results: I Am Not A Theorist But A Doer. Instead Of Long Discussions, I Tackle Topics Others Shy Away From And Deliver High-Quality Results Quickly. Clients Appreciate My Operationally Focused And Action-Oriented Work Style.
Quickly Grasping Complex Contexts: Clients Appreciate My Ability To Quickly And Efficiently Get Into Complex Issues That They Find Hard To Overview Themselves. I Analyze Complex Structures, See The "Big Picture", And Thus Create A Clear, Structured Foundation For The Entire Project.
The Bridge Builder Who Brings Clarity: I Act As A Mediator Between Business Units And It, Translating Requirements In Both Directions—Clearly, Precisely, And At Eye Level. Through Transparent Communication, Targeted Questions, And Good Visualization, I Ensure A Common Understanding And Bring All Participants On Board.
Languages
Education
FH Salzburg
Bachelor of Arts in Business, Operations Management and Controlling & Finance · Business Administration · Salzburg, Austria
Certifications & licenses
Professional Scrum Product Owner I
Scrum.org
Professional Scrum Master I
Scrum.org
Leadership & Management Techniques
FOKUS7 GmbH
Quality Manager & Internal Quality Auditor
TÜV AUSTRIA CERT GmbH
Leadership Program
LIMAK Austrian Business School
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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