Bruno Petrovic-Independent Consultant for Digital Products & Processes
Check rate
Experience
Product Owner
Design and implementation of a "unified-commerce" platform for SMEs to sell and fulfill multi-product bundles
Achievements: On-time design, delivery, and client acceptance of a 100% functional, CPQ-based "buy flow" process for configuring and selling multi-product bundles within the 90-day timeframe. Successfully tested integration of various interface services for: customer search, data enrichment, address validation, service qualification, number validation, credit check, appointment selection, and quote-to-order transition.
Responsibilities:
- Strategic goal implementation: Deriving and executing strategic client goals (e.g. release content, business value).
- Backlog management: Creating and elaborating backlog items (initiatives, epics, user stories, defects) in close coordination with the project team and client.
- Prioritization & Releases: Responsible for prioritizing the product backlog and achieving defined release goals.
- Deliverable tracking: Monitoring deliverables on the vendor and client side.
- Roadmap & release planning: Developing and executing roadmaps and release plans together with the client.
- Scope responsibility: Accountability for the contractually agreed scope of work.
- Change management: Active claim and change management with the client.
- Team coordination: Steering and coordinating the development team.
- Using synergies: Leveraging synergies between client projects and product development.
- Proposal creation: Preparing proposals (with supervision) and presenting on-site to clients and partners.
Skills: Developing, communicating, and implementing product visions; product backlog management; stakeholder management; regular reporting to management and steering committees; requirements analysis & engineering; conducting and documenting workshops; leading and coordinating (distributed) project teams and external vendors; epic management; user story specifications; creating use cases; supporting software testing and user acceptance testing (UAT); release management and sprint planning; target process design; process optimization; planning, designing, and specifying interfaces to legacy and new systems; identifying, assessing, and managing project risks; active change management; moderating sprint planning and reviews; data migration; Scrum; Kanban; REST API; JSON; XML; BPMN; UML; Jira; Confluence
Business Analyst
Development of an AI agent for mass administration in customer service
Achievements: Prepared and designed AI agent use cases (e.g. bulk administration of product options for mobile customers) with a projected reduction in throughput time from one hour to a few seconds.
Responsibilities:
- Backlog management: Creating and elaborating backlog items (initiatives, epics, user stories, defects) in close coordination with the project team and client.
- Roadmap & release planning: Developing and executing roadmaps and release plans together with the client.
- Team coordination: Steering and coordinating the development team.
- Using synergies: Leveraging synergies between client projects and product development.
- Proposal creation: Preparing proposals (with supervision) and presenting on-site to clients and partners.
- Requirements analysis & documentation: Gathering, capturing, and documenting all relevant requirements and inputs for efficient scoping.
- Workshop facilitation: Planning, facilitating, and documenting workshops with business units to analyze current processes, identify optimization potentials, and develop target process descriptions.
- Process analysis & optimization: Examining current processes (as-is), developing high-level target process descriptions, and defining the target product portfolio and future customer experiences.
- User story creation: Drafting user stories in close collaboration with solution architects and the development team.
Skills: Agentic AI; designing and architecting AI-driven agents for process automation; artificial intelligence; use case specification and training data preparation for AI systems; as-is process analysis (E2E); target process design; process optimization; agile requirements management; requirements analysis & engineering; workshop planning, execution, and documentation; stakeholder management; creating solution outlines and functional specs; use case development; CRM; BPMN; Jira; Confluence
Product Owner, Business Analyst
Design of the end-to-end expansion of an existing BSS software to cover the needs of the corporate and solution business of a B2B internet and communications provider
Achievements: Drafted and detailed specifications for corporate-client processes, structures, and products, approved by management. Included: framework contract management, multi-stage quotation process, complex hardware budget management, and multi-level customer group structure.
Responsibilities:
- Strategic goal implementation: Deriving and executing strategic client goals (e.g. release content, business value).
- Backlog management: Creating and elaborating backlog items (initiatives, epics, user stories, defects) in close coordination with the project team and client.
- Prioritization & Releases: Responsible for prioritizing the product backlog and achieving defined release goals.
- Deliverable tracking: Monitoring deliverables on the vendor and client side.
- Roadmap & release planning: Developing and executing roadmaps and release plans together with the client.
- Scope responsibility: Accountability for the contractually agreed scope of work.
- Change management: Active claim and change management with the client.
- Team coordination: Steering and coordinating the development team.
- Using synergies: Leveraging synergies between client projects and product development.
- Proposal creation: Preparing proposals (with supervision) and presenting on-site to clients and partners.
Skills: Consolidating and implementing complex product catalogs; developing, communicating, and implementing product visions; product backlog management; stakeholder management; requirements analysis & engineering; conducting and documenting workshops; leading and coordinating (distributed) project teams and external vendors; epic management; user story specifications; creating use cases; supporting software testing and user acceptance testing (UAT); release management and sprint planning; target process design; process optimization; planning, designing, and specifying interfaces to legacy and new systems; identifying, assessing, and managing project risks; active change management; moderating sprint planning and reviews; CRM; BSS; R2O; Scrum; Kanban; REST API; JSON; XML; BPMN; UML; Jira; Confluence
Requirements Engineer, Business Analyst
BP Digital Consulting
Requirements phase (pre-scoping) for the corporate and solution business of a B2B internet and communications provider, followed by participation in solution definition and effort estimation (scoping)
Achievements: Introduced and firmly established standardized requirements documentation. Designed, harmonized, and approved the end-to-end process flow (pre-sales, sales, after-sales) for three different business units in close collaboration with stakeholders.
Responsibilities:
- Requirements analysis & documentation: Gathering, capturing, and documenting all relevant requirements and inputs for efficient scoping.
- Workshop facilitation: Planning, facilitating, and documenting workshops with business units to analyze current processes, identify optimization potentials, and develop target process descriptions.
- Process analysis & optimization: Examining current processes (as-is), developing high-level target process descriptions, and defining the target product portfolio and future customer experiences.
- RFP & requirements management: Reviewing, validating, and adjusting existing RFP requirements and developing new requirements for subsequent project phases.
- Reporting & communication: Regular project progress reporting to the client and close coordination with head office leads to ensure quality and timeline adherence.
- Risk management & recommendations: Identifying potential project risks, developing mitigation measures, and formulating concrete recommendations.
Skills: as-is process analysis (E2E); target process design; process optimization; agile requirements management; requirements analysis & engineering; requirements definition coaching; workshop planning, execution, and documentation; stakeholder management; interface design and specification for legacy and new systems; creating solution outlines and functional specs; use case development; supporting software testing and user acceptance testing (UAT); risk management; CRM; BSS; R2O; BPMN; UML; Jira; Confluence
Solution Architect, Business Analyst
BP Digital Consulting
Implementation of a BSS-OSS pipeline for selling and provisioning fiber and communication solutions
Achievements: Implemented an MVP for a newly launched fiber product including setup of BSS-OSS interfaces. Enhanced the MVP with optimized technical workflows and user processes, then transitioned it into Friendly User Tests.
Responsibilities:
- Requirements analysis & solution design: Analyzing requirements and creating appropriate solution outlines for the Infonova system.
- User story creation: Drafting user stories in close collaboration with solution architects and the development team.
- Analysis & preparation: Conducting analyses and structuring results for the development teams during user story implementation.
- Sprint review & quality assurance: Assisting in reviewing and approving user stories delivered by the contractor as part of sprint results.
Skills: BSS-OSS communication; as-is process analysis (E2E); target process design; process optimization; agile requirements management; requirements analysis & engineering; user story specifications; workshop planning, execution, and documentation; stakeholder management; interface design and specification for legacy and new systems; creating solution outlines and functional specs; use case development; supporting software testing and user acceptance testing (UAT); CRM; BSS; OSS; R2O; Scrum; Kanban; REST API; JSON; XML; BPMN; UML; Jira; Confluence
Business Analyst
BP Digital Consulting
Implementation and expansion of BSS systems and related software features to boost sales of fiber optic and communication solutions
Achievements: Achieved an 80% system usage rate for standard orders by further standardizing processes, implementing adapted product offerings, and fully onboarding B2B sales partners technically and procedurally.
Responsibilities:
- Requirements analysis & solution design: Analyzing requirements and creating suitable solution descriptions (“Solution Outlines”) for the Infonova system.
- User story creation: Developing draft user stories in close collaboration with solution architects and the development team.
- Analysis & preparation: Performing analyses and structuring results for the development teams during user story implementation.
- Sprint review & quality assurance: Assisting in reviewing and approving user stories created by the contractor as part of sprint deliverables.
Product Owner
BP Digital Consulting
IT factory for implementing products and services of a B2B internet and telecommunications provider
Achievements: Eliminated 100% of offline forms for standard orders. Implemented over 50 product offerings including consolidation of the product and service catalog. Standardized and automated the R2O process through full CRM integration of multi-stage validation processes that were previously offline.
Responsibilities:
- Strategic goal execution: Deriving and implementing strategic customer goals (e.g., release content, business value).
- Backlog management: Creating and refining backlog items (initiatives, epics, user stories, defects) in close coordination with the project team and client.
- Prioritization & releases: Responsible for prioritizing the product backlog and achieving defined release goals.
- Deliverable tracking: Tracking work results from suppliers and clients.
- Roadmap & release planning: Developing and executing roadmaps and release plans together with the client.
- Scope responsibility: Accountable for the contractually agreed scope of work.
- Claim management: Active claim and change management with the client.
- Team coordination: Managing and coordinating the development team.
- Leveraging synergies: Using synergies between client projects and product development.
- Proposal creation: Preparing proposals (with supervision) and presenting on-site to clients and partners.
IT Project Manager, Component Lead, Requirements Engineer
BP Digital Consulting
Implementation of a B2B CRM system and sales tool
Achievements: Completed 100% of the requirements phase and transitioned the project into the implementation phase. Developed and approved the authorization and structure concept for a multi-level B2B sales hierarchy including partner sales.
Responsibilities: Advising internal project and sub-project managers on project execution, use of appropriate control measures, and defining requirements for new initiatives.
Project Manager
HD PLUS GmbH
Leading international CRM system projects with technical staff management, budget responsibility (€1.2 million annually), and overall accountability for system development, operation, and support (SCRUM, Kanban)
Achievements: Built and led a CRM team. Integrated pay-TV offerings for over 300,000 monthly subscribers. Introduced agile software development for CRM processes while gradually phasing out waterfall models. Implemented a requirement process for inquiries and projects across all company departments. Successfully migrated 300,000 customers to a new CRM system and ensured continuous system availability above 99%.
Responsibilities:
- Technical staff management in the CRM systems area
- Budget responsibility of €1.2 million annually
- Project management & requirements management in the systems & processes department:
- Collecting and analyzing internal and external customer requirements and advising stakeholders
- Creating specifications and project plans in terms of time and cost for product launches and change requests
- International project management across all project phases using agile approaches (Scrum, Kanban)
- Overall responsibility for continuous development and support of CRM systems and all connected interfaces
- SLA management: defining service level agreements and ensuring compliance
Head of Operations Management & IT
Biogena Naturprodukte GmbH & Co. KG
Building and leading the Operations Management & IT department with responsibility for staff management, process optimization, IT system management (CRM, ERP, PPS), strategic IT procurement, and setting up an internal IT support including ticketing system
Achievements: Established and led group-wide IT and process management. Fully digitized internal IT support and company-wide HR management. Implemented the digital strategy for the seminar business unit. Introduced an end-to-end system for generating and printing QR codes for the entire product portfolio. Integrated and networked specialized hardware (e.g., robots in flagship stores) with the existing system landscape. Executed restructuring measures in production by gradually rolling out new software features in production and inventory planning.
Responsibilities:
- Leadership
- Recruiting, employee development, and staff management
- Independently building the Operations Management & IT department
- Process management
- Analyzing and optimizing business processes
- Project management in new developments and restructuring
- Systematic development of the IT process landscape toward lean processes
- System management
- Central administration and development of all CRM, ERP, and PPS systems
- Strategic procurement of software and hardware
- Establishing and leading in-house IT support including ticketing system
Head of Quality Management & CSR
Biogena Naturprodukte GmbH & Co. KG
Responsibility for quality and environmental management systems (ISO 14001, ISO 22000, EMAS III), including audit management, certification assurance, and the development of the management systems, as well as leading all CSR and sustainability topics of the company. Achievements: Multiple successful oversight of new certifications and recertifications according to various ISO and CSR standards. Establishment of a company-wide CSR working group, followed by measures such as 'an extra day of vacation per employee for volunteer work.' Implementation of safety standards for the storage and sale of food products. Responsibilities: In addition to the areas mentioned above:
- Implementation of the environmental management systems ISO 14001 + EMAS III
- Maintaining the certification readiness of the management systems under the mentioned standards and ISO 22000 (food safety), including conducting internal audits
- Further development of the management systems mentioned
- Responsibility for all CSR agendas together with the company owner Skills: ISO 14001; EMAS III; ISO 22000; Quality Management; Quality Manager; Internal Audit; Audit Management; Certification Readiness; Management Systems; Process Optimization; CSR Management; Sustainability Management; Environmental Management; Compliance; Risk Management; Stakeholder Management; Leadership
Management Trainee
Biogena Naturprodukte GmbH & Co. KG
Entry into management focusing on process analysis and optimization, implementation of initial projects, and support in sub-project management and change management tasks as part of the trainee program. Achievements: Reduced paper usage by one ton per year through comprehensive digitization of the internal sales department and established a digital process map. Responsibilities:
- Analysis of the company's process landscape
- Initiation and implementation of process optimizations
- Project work 'Optimization of the order processing process' as part of the final Bachelor thesis II Skills: Basic People Management; Leadership; Project Management Basics; Sub-project Management; Process Analysis; Process Optimization; Change Management; Communication with Departments; Management Reporting; Solution Design; Project Documentation
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Telecommunication, Healthcare, Media and Entertainment, Food and Beverage, Information Technology, and Professional Services.
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Information Technology, Project Management, Product Development, Operations, Audit, and Quality Assurance.
Summary
I have been helping companies for over 10 years design and implement complex digital business processes - focusing on CRM, ERP, and BSS/OSS systems. As a certified Product Owner and experienced Business Analyst, I work at the interface between business and IT, ensuring that requirements turn into functional solutions with real business value.
My approach: pragmatic, structured, and always benefit-oriented. I bring clarity to complex topics, facilitate between stakeholders, analyze processes end-to-end, and deliver quickly actionable results. Whether in telecommunications, e-commerce, or media projects - I combine methodological depth with technical expertise and strong interpersonal skills.
Skills
Project Management: Project Planning, Project Control, Budget & Resource Accountability, Team Leadership & Development, Multi-Project Management, Managing External Service Providers, Traditional & Agile (Scrum, Kanban), Sprint Planning, Release Planning, Backlog Prioritization, Stakeholder Management, Reporting To Management & Steering Committees, Requirements Management
Product Ownership (Scrum/Kanban): Vision, Roadmap, Backlog Grooming, User Stories, Prioritization, Sprint Planning, Release Planning, Epics, Acceptance Criteria, Definition Of Done, Safe, Scaled Agile (Project Management/Po), Test Management, User Acceptance Testing
Business Analysis & Requirements Engineering: End-To-End Process Design, Stakeholder Management, Workshop Facilitation, Scope & Change Management, Business Value & Roi Focus, Use Cases, Requirements Traceability, Process Modeling
Technical Knowledge: Json/Xml, Interfaces, Sql, Databases (Ms Sql, Oracle), Rest Api Specifications, Crm & Erp Systems (E.G. Infonova Bss, Sap Erp, Myfactory), Jira, Confluence, Bpmn (Process Modeling), Dwh/Bi, Data & Reporting, Edi (Interfaces In Retail/Logistics)
Remote & Hybrid: Experience With Distributed Teams (Local, Remote, Nearshore, Offshore)
Industry Experience: E-Commerce (10+ Years), It & Internet (10+ Years), Telecommunications (5+ Years), Brick & Mortar Retail (5 Years), Food Industry (5 Years), Media (3 Years)
Soft Skills: Structured & Analytical, Execution-Oriented, Strong Communicator, Conflict-Ready & Solution-Oriented, Stakeholder & Conflict Management, Change & Crisis Management, High Social Competence & Empathy, Pragmatic & Collaborative, Experienced In Remote & Hybrid Setups
High Social Competence And Collaborative Leadership: Clients Describe Me As A Reliable Anchor Who Provides The Team With Support, Structure, And Security. I Lead In A Relaxed And Motivating Way That Feels Very Pleasant And Convinces Even Critical Stakeholders. The Result Is A Positive And Productive Work Atmosphere.
Pragmatic Execution And Quick Results: I Am Not A Theorist But A Doer. Instead Of Long Discussions, I Tackle The Topics Others Shy Away From And Deliver High-Quality Results Quickly. Clients Value My Operationally Focused And Execution-Strong Working Style.
Rapid Grasp Of Complex Interrelations: Clients Appreciate My Ability To Quickly And Efficiently Understand Complex Issues That Are Hard For Them To See. I Analyze Complex Structures, Identify The "Big Picture", And Create A Clear, Structured Foundation For The Entire Project.
The Bridge Builder Who Ensures Clarity: I Act As A Mediator Between Business Units And It, Translating Requirements Both Ways - Clearly, Precisely, And On An Equal Footing. Through Transparent Communication, Targeted Questions, And Good Visualization, I Achieve A Shared Understanding And Bring Everyone On Board.
Languages
Education
University of Applied Sciences Salzburg
Bachelor of Arts in Business, Operations Management, and Controlling & Finance · Business Administration · Salzburg, Austria
Certifications & licenses
Professional Scrum Product Owner I
Scrum.org
Professional Scrum Master I
Scrum.org
Leadership & Management Techniques
FOKUS7 GmbH
Quality Manager & Internal Quality Auditor
TÜV AUSTRIA CERT GmbH
Leadership Program
LIMAK Austrian Business School
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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