Bruno Petrovic-Independent Consultant for Digital Products & Processes
Check rate
Experience
Product Owner
Concept and implementation of a unified-commerce platform for SMEs for selling and building multi-product bundles
Successes: On-time concept, delivery, and customer acceptance of a 100% functional, CPQ-based buy flow process for configuring and selling multi-product bundles within the given 90-day time frame. Successfully tested integration of various interface services for the following areas: customer search, customer data enrichment, address validation, service qualification, phone number validation, credit check, appointment selection, and quote-to-order transition.
Responsibilities:
- Strategic target delivery: deriving and implementing strategic customer goals (e.g. release content, business value).
- Backlog management: creating and refining backlog items (initiatives, epics, user stories, defects) in close coordination with the project team and customer.
- Prioritization & releases: responsibility for prioritizing the product backlog and delivering defined release goals.
- Deliverable tracking: tracking work results on both the supplier and customer side.
- Roadmap & release planning: developing and implementing roadmaps and release plans together with the customer.
- Scope responsibility: responsibility for the contractually agreed scope of services.
- Claim management: active claim and change management toward the customer.
- Team coordination: steering and coordinating the development team.
- Using synergies: making use of synergies between customer projects and product development.
- Offer preparation: preparing offers (with supervision) and presenting them on site to customers and partners.
Skills: development, communication, and implementation of product visions; product backlog management; stakeholder management; regular reporting to management and steering committees; requirements analysis & engineering; planning and documenting workshops; functional leadership and coordination of (distributed) project teams and external service providers; epic management; user story specifications; creating use cases, support with software tests and user acceptance testing (UAT); release management and sprint planning; design of target processes; process optimization; planning, concept, and specification of interfaces to existing and new systems; identification, assessment, and steering of project risks; active claim and change management; facilitation of sprint planning and reviews; data migration; Scrum; Kanban; REST API; JSON; XML; BPMN; UML; Jira; Confluence
Business Analyst
Development of an AI agent for mass administration in customer support
Successes: preparation and design of AI agent use cases (e.g. mass administration of product options for mobile customers) with a projected reduction in processing time from one hour to a few seconds.
Responsibilities:
- Backlog management: creating and refining backlog items (initiatives, epics, user stories, defects) in close coordination with the project team and customer.
- Roadmap & release planning: developing and implementing roadmaps and release plans together with the customer.
- Team coordination: steering and coordinating the development team.
- Using synergies: making use of synergies between customer projects and product development.
- Offer preparation: preparing offers (with supervision) and presenting them on site to customers and partners.
- Requirements analysis & documentation: aligning, capturing, and documenting all relevant requirements and inputs to run the scoping process efficiently.
- Workshop facilitation: planning, moderating, and documenting workshops in close cooperation with the business units to analyze existing processes, identify improvement potential, and develop target process descriptions.
- Process analysis & optimization: reviewing the current (as-is) processes, developing target process descriptions at a high level of abstraction, and defining the target product portfolio and future customer journeys.
- User story creation: developing draft user stories in close cooperation with the solution architects and the development team.
Skills: Agentic AI; concept and design of AI-supported agents for process automation; artificial intelligence; specification of use cases and training foundations for AI systems; analysis of as-is processes (E2E); design of target processes; process optimization; agile requirements management; requirements analysis & engineering; planning, facilitation, and documentation of workshops; stakeholder management; creation of solution outlines and business concepts; creation of use cases; CRM; BPMN; Jira; Confluence
Product Owner, Business Analyst
Concept for the E2E expansion of an existing BSS software to cover the requirements of enterprise and solution business for a B2B internet and communications provider
Successes: concept and detailed specification of enterprise-specific processes, structures, and products, completed with management approval. This included framework contract management, a multi-stage quoting process, complex hardware budget management, and mapping of a multi-level customer group structure.
Responsibilities:
- Strategic target delivery: deriving and implementing strategic customer goals (e.g. release content, business value).
- Backlog management: creating and refining backlog items (initiatives, epics, user stories, defects) in close coordination with the project team and customer.
- Prioritization & releases: responsibility for prioritizing the product backlog and delivering defined release goals.
- Deliverable tracking: tracking work results on both the supplier and customer side.
- Roadmap & release planning: developing and implementing roadmaps and release plans together with the customer.
- Scope responsibility: responsibility for the contractually agreed scope of services.
- Claim management: active claim and change management toward the customer.
- Team coordination: steering and coordinating the development team.
- Using synergies: making use of synergies between customer projects and product development.
- Offer preparation: preparing offers (with supervision) and presenting them on site to customers and partners.
Skills: consolidation and implementation of complex product catalogs; development, communication, and implementation of product visions; product backlog management; stakeholder management; requirements analysis & engineering; planning and documenting workshops; functional leadership and coordination of (distributed) project teams and external service providers; epic management; user story specifications; creating use cases, support with software tests and user acceptance testing (UAT); release management and sprint planning; design of target processes; process optimization; planning, concept, and specification of interfaces to existing and new systems; identification, assessment, and steering of project risks; active claim and change management; facilitation of sprint planning and reviews; CRM; BSS; R2O; Scrum; Kanban; REST API; JSON; XML; BPMN; UML; Jira; Confluence
Requirements Engineer, Business Analyst
BP Digital Consulting
Requirements phase (pre scoping) for the enterprise and solution business of a B2B internet and communications provider, followed by involvement in solution definition and effort estimation (scoping)
Successes: introduction and lasting establishment of standardized requirements documentation. Concept, harmonization, and approval of the end-to-end process flow (pre-sales, sales, after-sales) for three different business units in close coordination with the stakeholders.
Responsibilities:
- Requirements analysis & documentation: aligning, capturing, and documenting all relevant requirements and inputs to run the scoping process efficiently.
- Workshop facilitation: planning, moderating, and documenting workshops in close cooperation with the business units to analyze existing processes, identify improvement potential, and develop target process descriptions.
- Process analysis & optimization: reviewing the current (as-is) processes, developing target process descriptions at a high level of abstraction, and defining the target product portfolio and future customer journeys.
- RFP & requirements management: reviewing, validating, and adapting existing RFP requirements as well as developing new requirements for the following project phases.
- Reporting & communication: regular reporting on project progress to the client and close coordination with the HT leads to ensure quality and schedule targets are met.
- Risk management & recommendations: identifying potential project risks, developing measures to reduce risks, and formulating concrete recommendations.
Skills: analysis of as-is processes (E2E); design of target processes; process optimization; agile requirements management; requirements analysis & engineering; requirements definition coaching; planning, facilitation, and documentation of workshops; stakeholder management; concept and specification of interfaces to existing and new systems; creation of solution outlines and business concepts; creating use cases, support with software tests and user acceptance testing (UAT); risk management; CRM; BSS; R2O; BPMN; UML; Jira; Confluence
Solution Architect, Business Analyst
BP Digital Consulting
Implementation of a BSS-OSS flow for the sale and realization of fiber optic and communication solutions
Successes: implementation of an MVP for a newly marketed fiber optic product including the setup of BSS-OSS interfaces. Expansion of the MVP through improved technical workflows and user processes, followed by transfer into friendly user tests.
Responsibilities:
- Requirements analysis & solution design: analyzing requirements and creating suitable solution outlines for the Infonova system.
- User story creation: developing draft user stories in close cooperation with the solution architects and the development team.
- Analysis & preparation: carrying out analyses and preparing the results in a structured way for the development teams during user story implementation.
- Sprint review & quality assurance: supporting the review and acceptance of the user stories created by the contractor as part of the sprint results.
Skills: BSS-OSS communication; analysis of as-is processes (E2E); design of target processes; process optimization; agile requirements management; requirements analysis & engineering; user story specifications; planning, facilitation, and documentation of workshops; stakeholder management; concept and specification of interfaces to existing and new systems; creation of solution outlines and business concepts; creating use cases, support with software tests and user acceptance testing (UAT); CRM; BSS; OSS; R2O; Scrum; Kanban; REST API; JSON; XML; BPMN; UML; Jira; Confluence
Business Analyst
BP Digital Consulting
Setup and expansion of BSS systems and related software features to increase sales of fiber and communication solutions
Achievements: Reached an 80% system usage rate for standard orders by further standardizing processes, implementing adapted product offers, and fully technical and process onboarding of B2B sales partners.
Responsibilities:
- Requirements analysis & solution design: Analysis of requirements and creation of suitable solution outlines for the Infonova system.
- User story creation: Development of draft user stories in close cooperation with solution architects and the development team.
- Analysis & preparation: Carrying out analyses and structured preparation of results for the development teams during implementation of the user stories.
- Sprint review & quality assurance: Support in checking and accepting the user stories created by the contractor as part of the sprint results.
Skills: Consolidation and implementation of complex product catalogs; analysis of as-is processes (E2E); design of to-be processes; process optimization; agile requirements management; requirements analysis & engineering; requirements definition coaching; planning, running, and documenting workshops; stakeholder management; design and specification of interfaces to legacy and new systems; creation of solution outlines and business concepts; product backlog management; ; epic management; user story specifications; creation of use cases, support with software tests and user acceptance testing (UAT); risk management; data migration; CRM; R2O; BSS; Scrum; Kanban; REST API; JSON; XML; BPMN; UML; Jira; Confluence
Product Owner
BP Digital Consulting
IT factory for realizing products and services of a B2B internet and telecommunications provider
Achievements: 100% elimination of offline form handling for standard orders. Implementation of > 50 product offers incl. consolidation of the product and service catalog. Standardization and automation of the R2O process through full CRM integration of multi-step validation processes that had previously taken place offline.
Responsibilities:
- Strategic goal execution: Derivation and implementation of strategic customer goals (e.g. release content, business value).
- Backlog management: Creation and development of backlog items (initiatives, epics, user stories, defects) in close coordination with the project team and customer.
- Prioritization & releases: Responsibility for prioritizing the product backlog and delivering defined release goals.
- Deliverable tracking: Tracking work results on both supplier and customer side.
- Roadmap & release planning: Development and implementation of roadmaps and release plans together with the customer.
- Scope responsibility: Responsibility for the contractually agreed scope of services.
- Claim management: Active claim and change management towards the customer.
- Team coordination: Steering and coordinating the development team.
- Use of synergies: Using synergies between customer projects and product development.
- Proposal creation: Creation of proposals (with supervision) and on-site presentations to customers and partners.
Skills: Consolidation and implementation of complex product catalogs; development, communication, and implementation of product visions; product backlog management; stakeholder management; requirements analysis & engineering; running and documenting workshops; functional leadership and coordination of (distributed) project teams and external service providers; epic management; user story specifications; creation of use cases, support with software tests and user acceptance testing (UAT); release management and sprint planning; design of to-be processes; process optimization; planning, design, and specification of interfaces to legacy and new systems; identification, assessment, and control of project risks; active claim and change management; moderation of sprint planning and reviews; data migration; leadership; CRM; R2O; BSS; Scrum; Kanban; REST API; JSON; XML; BPMN; UML; Jira; Confluence
IT Project Manager, Component Lead, Requirements Engineer
BP Digital Consulting
Introduction of a B2B CRM system and sales tools
Achievements: 100% completion of the requirements phase and transition into the implementation phase of the project. Development and approval of the authorization and structure concept for a multi-level B2B sales hierarchy incl. partner sales.
Responsibilities: Advising internal project and sub-project managers in the areas of project execution, use of suitable control measures, and definition of requirements for new implementation projects.
Skills: Project & multi-project management (traditional & agile); functional leadership and coordination of (distributed) project teams and external service providers; planning, monitoring, and controlling project budgets and resources; regular reporting to management and steering committees; stakeholder management; identification, assessment, and control of project risks; active claim and change management; definition and assurance of service level agreements (SLAs); management of external partners; change & crisis management; analysis of as-is processes (E2E); design of to-be processes; process optimization; agile requirements management; requirements analysis & engineering; requirements definition coaching; planning, running, and documenting workshops; design and specification of interfaces to legacy and new systems; creation of solution outlines and business concepts; creation of use cases, support with software tests and user acceptance testing (UAT); CRM; BPMN; UML; Jira; Confluence
Project Manager
HD PLUS GmbH
Management of international CRM system projects with functional staff leadership, budget responsibility (€1.2 million per year), and overall responsibility for further development, operation, and service of the systems (SCRUM, Kanban)
Achievements: Setup and leadership of a CRM team. Integration of pay-TV offers for over 300,000 monthly subscribers. Introduction of agile software development for CRM processes while gradually replacing waterfall models. Implementation of a requirements process for requests and projects from all company departments. Successful migration of 300,000 customers to a new CRM system and ensuring permanent system availability of over 99%.
Responsibilities:
- Functional staff leadership in the area of CRM systems
- Budget responsibility of €1.2 million per year
- Project management & requirements management in the Systems & Processes department:
- Central intake and analysis of internal and external customer requirements as well as advice for key contacts
- Creation of specifications and project plans in terms of time and budget for product launches and change requests
- International project management across all project phases using agile methods (Scrum, Kanban)
- Overall responsibility for further development and support of the CRM systems as well as all connected interfaces
- SLA management: definition of service level agreements and ensuring compliance
Skills: Setup and functional leadership of a CRM team; leadership; overall project management; project & multi-project management (traditional & agile); product ownership; agile requirements management; requirements analysis & engineering; requirements definition coaching; requirements management; CRM; planning, monitoring, and controlling project budgets and resources; regular reporting to management and steering committees; stakeholder management; identification, assessment, and control of project risks; active claim and change management; definition and assurance of service level agreements (SLAs); management of external partners; change & crisis management; CRM; Scrum; Kanban
Head of Operations Management & IT
Biogena Naturprodukte GmbH & Co. KG
Setup and leadership of the Operations Management & IT department with responsibility for staff leadership, process optimization, IT system management (CRM, ERP, PPS), strategic IT procurement, and introduction of internal IT support incl. ticketing system
Achievements: Setup and leadership of group-wide IT and process management. Full digitization of internal IT support as well as company-wide personnel management. Implementation of the digital strategy for the seminar business unit. Introduction of an end-to-end system for creating and printing QR codes for the entire product portfolio. Integration and networking of special hardware (e.g. robots in flagship stores) with the existing system landscape. Implementation of restructuring measures in production through the gradual introduction of new software features in production and inventory planning.
Responsibilities:
- Leadership
- Recruiting, staff development, and employee leadership
- Independent setup of the Operations Management & IT department
- Process management
- Analysis and optimization of business processes
- Project management in new developments as well as restructurings
- Systematic further development of the IT process landscape towards lean processes
- System management
- Central administration and further development of all CRM, ERP, and PPS systems
- Strategic procurement in the areas of software and hardware
- Setup and leadership of in-house IT support incl. ticketing system
Skills: Leadership; employee development; recruiting; department setup; organizational development; IT management; analysis of as-is processes (E2E); design of to-be processes; process optimization; change management; project & multi-project management (traditional & agile); restructurings; IT process landscape; system management; strategic IT procurement; IT support; ticketing systems; service management; stakeholder management; requirements analysis & engineering; running and documenting workshops; functional leadership and coordination of (distributed) project teams and external service providers; planning, monitoring, and controlling project budgets and resources; regular reporting to management and steering committees; management of external partners; change & crisis management; CRM; ERP; PPS
Head of Quality Management & CSR
Biogena Naturprodukte GmbH & Co. KG
Responsibility for quality and environmental management systems (ISO 14001, ISO 22000, EMAS III), including audit management, certification assurance, and further development of the management systems, as well as leading all CSR and sustainability topics of the company Achievements: Successfully managed multiple new and re-certifications under various ISO and CSR guidelines. Built a cross-company CSR working group and helped implement measures such as "An additional vacation day for volunteering activities per employee." Established safety standards for the storage and sale of food products.
Responsibilities: In addition to the responsibilities mentioned above:
- Implementation of the environmental management systems ISO 14001 + EMAS III
- Maintaining the certification readiness of the management systems according to the above standards as well as ISO 22000 (food safety), including carrying out internal audits
- Further development of the above management systems
- Responsibility for all CSR matters together with the company owner Skills: ISO 14001; EMAS III; ISO 22000; quality management; quality manager; internal audit; audit management; certification readiness; management systems; process optimization; CSR management; sustainability management; environmental management; compliance; risk management; stakeholder management; leadership
Management Trainee
Biogena Naturprodukte GmbH & Co. KG
Entry into management with a focus on process analysis and optimization, implementing first projects, and supporting sub-project leadership and change management tasks as part of the trainee program Achievements: Reduced paper consumption by one ton per year through the full digitalization of inside sales and established a digital process map.
Responsibilities:
- Analysis of the company process landscape
- Initiation and implementation of process optimizations
- Project work "Optimization of the order processing workflow" as part of the final Bachelor thesis II
Skills: basics of employee leadership; leadership; project management basics; sub-project leadership; process analysis; process optimization; change management; communication with specialist departments; management reporting; solution design; project documentation
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Telecommunication, Healthcare, Media and Entertainment, Food and Beverage, Information Technology, and Professional Services.
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Information Technology, Project Management, Product Development, Operations, Audit, and Quality Assurance.
Summary
I have been supporting companies for over 10 years in designing and implementing complex digital business processes - with a focus on CRM, ERP, and BSS/OSS systems. As a certified Product Owner and experienced Business Analyst, I work at the interface between business and IT and make sure that requirements turn into working solutions with real business value.
My approach: pragmatic, structured, and always focused on value. I bring clarity to complex topics, facilitate between stakeholders, analyze processes end to end, and deliver results that can be put into action quickly. Whether in telecom, e-commerce, or media projects - I combine strong methodical depth with technical understanding and high social skills.
Skills
Project Management: Project Planning, Project Control, Budget And Resource Responsibility, Team Leadership And Team Building, Multi-Project Management, Management Of External Service Providers, Classic And Agile (Scrum, Kanban), Sprint Planning, Release Planning, Backlog Prioritization, Stakeholder Management, Reporting To Management And Steering Committees, Requirements Management
Product Ownership In Scrum/Kanban: Vision, Roadmap, Backlog Maintenance, User Stories, Prioritization, Sprint Planning, Release Planning, Epics, Acceptance Criteria, Definition Of Done, Safe, Scaled Agile (Project Management/Po), Test Management, User Acceptance Testing
Business Analysis & Requirements Engineering: E2e Process Design, Stakeholder Management, Workshop Facilitation, Scope And Claim Management, Business Value, Roi Focus, Use Cases, Requirements Traceability, Process Modeling
Technical Understanding: Json/Xml, Interfaces, Sql, Databases (Ms Sql, Oracle), Rest Api Specifications, Crm And Erp Systems (Including Infonova Bss, Sap Erp, Myfactory), Jira, Confluence, Bpmn (Process Modeling), Dwh/Bi, Data And Reporting, Edi (Interfaces In Retail/Logistics)
Remote & Hybrid: Experience With Distributed Teams (Local, Remote, Nearshore, Offshore)
Industry Experience: E-Commerce (10+ Years), It & Internet (10+ Years), Telecommunications (5+ Years), Brick-And-Mortar Retail (5 Years), Food (5 Years), Media (3 Years)
Soft Skills: Structured And Analytical, Strong In Execution, Strong Communicator, Able To Handle Conflict And Find Solutions, Stakeholder And Conflict Management, Change And Crisis Management, High Social Competence And Empathy, Pragmatic And Cooperative, Experienced In Remote And Hybrid Work
High Social Competence And Cooperative Leadership: Clients Describe Me As A Reliable Key Person Who Gives The Team Support, Structure, And Safety. I Lead In A Relaxed And Motivating Way That Is Seen As Very Pleasant And Also Convinces Critical Stakeholders. The Result Is A Positive And Productive Working Atmosphere.
Pragmatic Execution And Fast Results: I Am Not A Theorist, I Get Things Done. Instead Of Discussing For Too Long, I Tackle The Topics Others Shy Away From And Deliver High-Quality Results Quickly. Clients Value My Hands-On, Goal-Oriented, And Execution-Driven Way Of Working.
Fast Understanding Of Even The Most Complex Connections: Clients Value My Ability To Quickly And Efficiently Get Up To Speed On Complex Topics That Are Hard For Them To Fully Grasp Themselves. I Analyze Complex Structures, Recognize The Big Picture, And Create A Clear, Structured Foundation For The Entire Project.
The Bridge Builder Who Creates Clarity: I Act As A Mediator Between The Business Side And It And Translate Requirements Both Ways - Clearly, Precisely, And On Equal Footing. Through Transparent Communication, Targeted Questions, And Good Visualization, I Create A Shared Understanding And Bring Everyone Along.
Languages
Education
FH Salzburg
Bachelor of Arts in Business, Operations Management and Controlling & Finance · Business Administration · Salzburg, Austria
Certifications & licenses
Professional Scrum Product Owner I
Scrum.org
Professional Scrum Master I
Scrum.org
Leadership & Management Techniques
FOKUS7 GmbH
Quality Manager & Internal Quality Auditor
TÜV AUSTRIA CERT GmbH
Leadership Program
LIMAK Austrian Business School
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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