Bruno Petrovic-Independent Consultant for Digital Products & Processes
Check rate
Experience
Product Owner
Design and implementation of a “unified-commerce” platform for SMEs to sell and deliver multi-product bundles
Successes: On-time design, delivery, and customer acceptance of a 100% functional, CPQ-based “buy flow” process for configuring and selling multi-product bundles within the set 90-day timeframe. Successfully tested integration of various interface services for: customer search, customer data enrichment, address validation, service qualification, phone number validation, credit check, appointment selection and quote-to-order transition.
Responsibilities:
- Strategic goal execution: deriving and implementing strategic customer goals (e.g. release content, business value).
- Backlog management: creating and refining backlog items (initiatives, epics, user stories, defects) in close coordination with the project team and client.
- Prioritization & releases: responsible for prioritizing the product backlog and meeting defined release goals.
- Deliverable tracking: tracking work results on the vendor and client side.
- Roadmap & release planning: developing and executing roadmaps and release plans together with the client.
- Scope responsibility: responsible for the contractually agreed scope of work.
- Claim management: active claim and change management with the client.
- Team coordination: managing and coordinating the development team.
- Leveraging synergies: using synergies between client projects and product development.
- Proposal creation: preparing proposals (with supervision) and presenting them on-site to clients and partners.
Skills: developing, communicating, and implementing product visions; product backlog management; stakeholder management; regular reporting to management and steering committees; requirements analysis & engineering; conducting and documenting workshops; technical leadership and coordination of (distributed) project teams and external vendors; epic management; user story specifications; creating use cases; support in software testing and user acceptance testing (UAT); release management and sprint planning; target process design; process optimization; planning, design, and specification of interfaces to existing and new systems; identification, assessment, and mitigation of project risks; active claim and change management; facilitation of sprint planning and reviews; data migration; Scrum; Kanban; REST API; JSON; XML; BPMN; UML; Jira; Confluence
Business Analyst
Development of an AI agent for mass administration in customer service
Successes: preparation and design of AI agent use cases (e.g. mass administration of product options for mobile customers) with a projected reduction of processing time from one hour to a few seconds.
Responsibilities:
- Backlog management: creating and refining backlog items (initiatives, epics, user stories, defects) in close coordination with the project team and client.
- Roadmap & release planning: developing and executing roadmaps and release plans together with the client.
- Team coordination: managing and coordinating the development team.
- Leveraging synergies: using synergies between client projects and product development.
- Proposal creation: preparing proposals (under supervision) and presenting them on-site to clients and partners.
- Requirements analysis & documentation: gathering, capturing, and documenting all relevant requirements and inputs for an efficient scoping process.
- Workshop facilitation: planning, facilitating, and documenting workshops in close collaboration with the business units to analyze existing processes, identify optimization potentials, and develop target process descriptions.
- Process analysis & optimization: examining current (as-is) processes, developing high-level target process descriptions, and defining the target product portfolio and future customer experiences.
- User story creation: developing draft user stories in close collaboration with solution architects and the development team.
Skills: agentic AI; concept and design of AI-driven agents for process automation; artificial intelligence; specification of use cases and training foundations for AI systems; analysis of as-is processes (end-to-end); target process design; process optimization; agile requirements management; requirements analysis & engineering; planning, conducting, and documenting workshops; stakeholder management; creating solution descriptions ("Solution Outlines") and technical concepts; creating use cases; CRM; BPMN; Jira; Confluence
Product Owner, Business Analyst
Design of the end-to-end expansion of an existing BSS software to meet the requirements of the corporate and solutions business of a B2B internet and communications provider
Successes: design and detailed specification of corporate-specific processes, structures, and products, completed with management approval. This included contract management, multi-stage quoting process, complex hardware budget management, and mapping of multi-level customer group structures.
Responsibilities:
- Strategic goal execution: deriving and implementing strategic customer goals (e.g. release content, business value).
- Backlog management: creating and refining backlog items (initiatives, epics, user stories, defects) in close coordination with the project team and client.
- Prioritization & releases: responsible for prioritizing the product backlog and meeting defined release goals.
- Deliverable tracking: tracking work results on the vendor and client side.
- Roadmap & release planning: developing and executing roadmaps and release plans together with the client.
- Scope responsibility: responsible for the contractually agreed scope of work.
- Claim management: active claim and change management with the client.
- Team coordination: managing and coordinating the development team.
- Leveraging synergies: using synergies between client projects and product development.
- Proposal creation: preparing proposals (under supervision) and presenting them on-site to clients and partners.
Skills: consolidation and implementation of complex product catalogs; developing, communicating, and implementing product visions; product backlog management; stakeholder management; requirements analysis & engineering; conducting and documenting workshops; technical leadership and coordination of (distributed) project teams and external vendors; epic management; user story specifications; creating use cases; support in software testing and user acceptance testing (UAT); release management and sprint planning; target process design; process optimization; planning, design, and specification of interfaces to existing and new systems; identification, assessment, and mitigation of project risks; active claim and change management; facilitation of sprint planning and reviews; CRM; BSS; R2O; Scrum; Kanban; REST API; JSON; XML; BPMN; UML; Jira; Confluence
Requirements Engineer, Business Analyst
BP Digital Consulting
Requirements phase (pre-scoping) for the corporate and solutions business of a B2B internet and communications provider, followed by involvement in solution definition and effort estimation (scoping)
Successes: introduction and lasting establishment of a standardized requirements documentation. Design, harmonization, and approval of the end-to-end process flow (pre-sales, sales, after-sales) for three different business units in close coordination with stakeholders.
Responsibilities:
- Requirements analysis & documentation: aligning, capturing, and documenting all relevant requirements and inputs for efficient scoping.
- Workshop facilitation: planning, moderating, and documenting workshops in close collaboration with the business units to analyze existing processes, identify optimization potentials, and develop target process descriptions.
- Process analysis & optimization: examining current (as-is) processes, developing high-level target process descriptions, and defining the target product portfolio and future customer experiences.
- RFP & requirements management: reviewing, validating, and adjusting existing RFP requirements, and developing new requirements for subsequent project phases.
- Reporting & communication: regular reporting on project progress to the client and close coordination with technical team leads to ensure quality and time requirements are met.
- Risk management & recommendations: identifying potential project risks, developing risk mitigation measures, and formulating concrete recommendations.
Skills: analysis of as-is processes (end-to-end); target process design; process optimization; agile requirements management; requirements analysis & engineering; requirements definition coaching; planning, conducting, and documenting workshops; stakeholder management; concept and specification of interfaces to existing and new systems; creating solution descriptions ("Solution Outlines") and technical concepts; creating use cases; support in software testing and user acceptance testing (UAT); risk management; CRM; BSS; R2O; BPMN; UML; Jira; Confluence
Solution Architect, Business Analyst
BP Digital Consulting
Implementation of a BSS-OSS pipeline for the sale and delivery of fiber and communication solutions
Successes: implementation of an MVP for a newly marketed fiber product including setup of the BSS-OSS interfaces. Extended the MVP with optimized technical workflows and user processes and later handed it over to friendly user tests.
Responsibilities:
- Requirements analysis & solution design: analyzing requirements and creating suitable solution descriptions ("Solution Outlines") for the Infonova system.
- User story creation: developing draft user stories in close collaboration with solution architects and the development team.
- Analysis & preparation: conducting analyses and preparing structured results for development teams during user story implementation.
- Sprint review & quality assurance: supporting the review and acceptance of user stories created by the contractor as part of sprint outcomes.
Skills: BSS-OSS communication; analysis of as-is processes (end-to-end); target process design; process optimization; agile requirements management; requirements analysis & engineering; user story specifications; planning, conducting, and documenting workshops; stakeholder management; concept and specification of interfaces to existing and new systems; creating solution descriptions ("Solution Outlines") and technical concepts; creating use cases; support in software testing and user acceptance testing (UAT); CRM; BSS; OSS; R2O; Scrum; Kanban; REST API; JSON; XML; BPMN; UML; Jira; Confluence
Business Analyst
BP Digital Consulting
Implementation and expansion of BSS systems and related software features to increase sales of fiber optic and communication solutions
Achievements: Achieved an 80% system usage rate for standard orders by further standardizing processes, implementing adapted product offerings, and fully onboarding B2B sales partners both technically and procedurally.
Responsibilities:
- Requirements Analysis & Solution Design: Analyzing requirements and creating appropriate solution descriptions (“Solution Outlines”) for the Infonova system.
- User Story Creation: Developing draft user stories in close collaboration with solution architects and the development team.
- Analysis & Preparation: Conducting analyses and organizing results in a structured way for the development teams during user story implementation.
- Sprint Review & Quality Assurance: Assisting in reviewing and approving the user stories created by the contractor as part of sprint deliverables.
Product Owner
BP Digital Consulting
IT factory for the realization of products and services of a B2B internet and telecommunications provider
Achievements: 100% elimination of offline forms for standard orders. Implementation of > 50 product offerings, including consolidation of the product and service catalog. Standardization and automation of the R2O process through full CRM integration of multi-stage validation processes that were previously offline.
Responsibilities:
- Strategic Goal Implementation: Deriving and implementing strategic customer goals (e.g., release content, business value).
- Backlog Management: Creating and elaborating backlog items (initiatives, epics, user stories, defects) in close coordination with the project team and client.
- Prioritization & Releases: Responsible for prioritizing the product backlog and achieving defined release goals.
- Deliverable Tracking: Tracking deliverables from suppliers and the client side.
- Roadmap & Release Planning: Developing and executing roadmaps and release plans together with the client.
- Scope Responsibility: Responsible for the contractually agreed scope of work.
- Claim Management: Active claims and change management with the client.
- Team Coordination: Directing and coordinating the development team.
- Synergy Utilization: Leveraging synergies between customer projects and product development.
- Proposal Creation: Preparing proposals (with supervision) and presenting them on-site to clients and partners.
IT Project Manager, Component Lead, Requirements Engineer
BP Digital Consulting
Introduction of a B2B CRM system and sales tool
Achievements: 100% completion of the requirement phase and transition to the implementation phase of the project. Development and approval of the authorization and structure concept for a multi-level B2B sales hierarchy, including partner sales.
Responsibilities: Advising internal project and subproject managers on project execution, implementation of appropriate control measures, and defining requirements for new implementation initiatives.
Project Manager
HD PLUS GmbH
Managing international CRM system projects with technical team leadership, budget responsibility (€1.2 million annually), and overall responsibility for the development, operation, and service of the systems (Scrum, Kanban)
Achievements: Built and led a CRM team. Integrated pay-TV offerings for over 300,000 monthly subscribers. Introduced agile software development for CRM processes while gradually replacing waterfall models. Implemented a requirements process for requests and projects across all company departments. Successfully migrated 300,000 customers to a new CRM system and ensured a continuous system availability of over 99%.
Responsibilities:
- Technical team leadership in the CRM systems area
- Budget responsibility of €1.2 million annually
- Project Management & Requirements Management in the Systems & Processes department:
- Central collection and analysis of internal and external customer requirements, and consulting stakeholders
- Creating specifications and project plans in terms of schedule and budget for product launches and change requests
- International project management across all project phases using agile methodologies (Scrum, Kanban)
- Overall responsibility for the development and support of CRM systems and all connected interfaces
- SLA Management: Defining service level agreements and ensuring their compliance
Head of Operations Management & IT
Biogena Naturprodukte GmbH & Co. KG
Building and leading the Operations Management & IT department with responsibility for team leadership, process optimization, IT systems management (CRM, ERP, PPS), strategic IT procurement, and introducing an in-house IT support including a ticketing system
Achievements: Established and led group-wide IT and process management. Fully digitized internal IT support as well as company-wide human resources management. Implemented the digital strategy for the seminar business division. Introduced an end-to-end system for generating and printing QR codes for the entire product portfolio. Integrated and connected specialized hardware (e.g., robots in flagship stores) with the existing system landscape. Executed restructuring measures in production by gradually introducing new software functions in production and inventory planning.
Responsibilities:
- Leadership
- Recruiting, personnel development, and management of team members
- Independently building the Operations Management & IT department
- Process Management
- Analyzing and optimizing business processes
- Project management for new developments and restructuring
- Systematic enhancement of the IT process landscape towards lean processes
- System Management
- Central administration and further development of all CRM, ERP, and PPS systems
- Strategic procurement in software and hardware
- Building and leading in-house IT support including a ticketing system
Head of Quality Management & CSR
Biogena Naturprodukte GmbH & Co. KG
Responsibility for quality and environmental management systems (ISO 14001, ISO 22000, EMAS III) including audit management, certification assurance and development of the management systems as well as leading all CSR and sustainability topics of the company Achievements: Responsible for multiple successful new and re-certifications under various ISO and CSR guidelines. Established a cross-company CSR working group and implemented measures such as 'an extra vacation day for volunteer work per employee'. Established safety standards for food storage and sale.
Responsibilities: In addition to the mentioned areas of responsibility:
- Implementing the environmental management systems ISO 14001 + EMAS III
- Maintaining the certification readiness of the management systems according to the mentioned standards as well as ISO 22000 (food safety), including conducting internal audits
- Further development of the mentioned management systems
- Responsibility for all CSR agendas together with the company owner Skills: ISO 14001; EMAS III; ISO 22000; quality management; quality manager; internal audit; audit management; certification readiness; management systems; process optimization; CSR management; sustainability management; environmental management; compliance; risk management; stakeholder management; leadership
Management Trainee
Biogena Naturprodukte GmbH & Co. KG
Entry into management focusing on process analysis and optimization, implementation of first projects, and support in sub-project leadership and change management tasks as part of the trainee program Achievements: Reduced paper usage by one tonne per year through comprehensive digitization of the internal sales department and established a digital process map.
Responsibilities:
- Analysis of the company’s process landscape
- Initiation and implementation of process optimizations
- Project work 'Optimization of the order processing process' as part of the final Bachelor thesis II
Skills: basic staff leadership; leadership; project management basics; sub-project leadership; process analysis; process optimization; change management; communication with departments; management reporting; solution design; project documentation
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Telecommunication, Healthcare, Media and Entertainment, Food and Beverage, Information Technology, and Professional Services.
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Information Technology, Project Management, Product Development, Operations, Audit, and Quality Assurance.
Summary
I support companies for over 10 years in designing and implementing complex digital business processes - focusing on CRM, ERP, and BSS/OSS systems. As a certified Product Owner and experienced Business Analyst, I work at the interface between business and IT and make sure that requirements become working solutions with real business value.
My approach: pragmatic, structured, and always value-driven. I bring clarity to complex topics, facilitate between stakeholders, analyze end-to-end processes, and deliver quick, actionable results. Whether in telecom, e-commerce, or media projects - I combine methodological depth with technical insight and strong social skills.
Skills
Project Management: Project Planning, Project Control, Budget & Resource Responsibility, Team Leadership & Building, Multi-Project Management, Managing External Service Providers, Waterfall & Agile (Scrum, Kanban), Sprint Planning, Release Planning, Backlog Prioritization, Stakeholder Management, Reporting To Management & Steering Committees, Requirements Management
Product Ownership Under Scrum/Kanban: Vision, Roadmap, Backlog Grooming, User Stories, Prioritization, Sprint Planning, Release Planning, Epics, Acceptance Criteria, Definition Of Done, Safe, Scaled Agile (Project Leadership/Po), Test Management, User Acceptance Testing
Business Analysis & Requirements Engineering: End-To-End Process Design, Stakeholder Management, Workshop Facilitation, Scope & Claim Management, Business Value, Roi Focus, Use Cases, Requirements Traceability, Process Modeling
Technical Understanding: Json/Xml, Interfaces, Sql, Databases (Ms Sql, Oracle), Rest Api Specifications, Crm & Erp Systems (E.G., Infonova Bss, Sap Erp, Myfactory), Jira, Confluence, Bpmn (Process Modeling), Data Warehouse/Bi, Data & Reporting, Edi (Retail/Logistics Interfaces)
Remote & Hybrid: Experience With Distributed Teams (Local, Remote, Nearshore, Offshore)
Industry Experience: E-Commerce (10+ Years), It & Internet (10+ Years), Telecommunications (5+ Years), Brick-And-Mortar Retail (5 Years), Food (5 Years), Media (3 Years)
Soft Skills: Structured & Analytical, Action-Oriented, Strong Communicator, Conflict-Capable & Solution-Focused, Stakeholder & Conflict Management, Change & Crisis Management, High Social Competence & Empathy, Pragmatic & Collaborative, Experienced In Remote & Hybrid Work
High Social Competence And Collaborative Leadership: Clients Describe Me As A Reliable Anchor Who Gives The Team Support, Structure, And Confidence. I Lead In A Relaxed And Motivating Way That Is Perceived As Very Pleasant And Convinces Even Critical Stakeholders. The Result Is A Positive And Productive Work Atmosphere.
Pragmatic Execution And Quick Results: I'M Not A Theorist, But A Doer. Instead Of Long Discussions, I Tackle The Issues Others Shy Away From And Deliver High-Quality Results Quickly. Clients Value My Operational Focus And Strong Execution Skills.
Rapid Grasp Of Complex Interrelations: Clients Appreciate My Ability To Quickly And Efficiently Familiarize Myself With Complex Matters That Are Hard To Grasp Even For Them. I Analyze Intricate Structures, See The "Big Picture", And Create A Clear, Structured Foundation For The Whole Project.
The Bridge Builder Who Ensures Clarity: I Act As A Mediator Between The Business Side And It And Translate Requirements In Both Directions—Clearly, Precisely, And On Equal Terms. Through Transparent Communication, Targeted Questions, And Good Visualizations, I Create A Shared Understanding And Bring Everyone On Board.
Languages
Education
FH Salzburg
Bachelor of Arts in Business, Operations Management and Controlling & Finance · Business Administration · Salzburg, Austria
Certifications & licenses
Professional Scrum Product Owner I
Scrum.org
Professional Scrum Master I
Scrum.org
Leadership & Management Techniques
FOKUS7 GmbH
Quality Manager & Internal Quality Auditor
TÜV AUSTRIA CERT GmbH
Leadership Program
LIMAK Austrian Business School
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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