André Rechlin - Head Of Strategy

Q: Where is André based?

André is based in Hamburg, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does André speak?

André speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does André have?

André has at least 12 years of experience. During this time, André has worked in at least 4 different roles and for 4 different companies . The average length of individual experience is 3 years . Note that André may not have shared all experience and actually has more experience.

Q: What is André's latest experience?

André's most recent position is Mentor for young professional athletes at Werte-Stiftung (Values Foundation) .

Q: What companies has André worked for in recent years?

In recent years, André has worked for Werte-Stiftung (Values Foundation) , brinkertlück creatives , and Fundación Real Madrid Clinics .

Q: Which industries is André most experienced in?

André is most experienced in industries like Sport , Food and Beverage , and Government and Administration . André also has some experience in Telecommunication .

Q: Which business areas is André most experienced in?

André is most experienced in business areas like Marketing , Strategy , and Sales . André also has some experience in Project Management and Human Resources .

Q: Which industries has André worked in recently?

André has recently worked in industries like Sport , Food and Beverage , and Government and Administration .

Q: Which business areas has André worked in recently?

André has recently worked in business areas like Marketing , Strategy , and Project Management .

Recommended expert

Hamburg, Germany

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Experience

Aug 2023 - Jul 2024

1 year

Hybrid

Mentor for young professional athletes

Werte-Stiftung (Values Foundation)

Supporting young professional athletes as they enter working life

Apr 2022 - Present

4 years 5 months

Hamburg, Germany

Head of Strategy · Member of the Leadership Team

brinkertlück creatives

Leading the agency's strategic consulting practice – developing brand positioning, communication platforms and integrated brand campaigns – heading the strategy unit and project-specific teams of up to ten people
Development of integrated communication strategies and campaigns across TV, digital and social for the German men's national football team (DFB), UEFA EURO 2024, Team Germany (DOSB), SPD federal election campaigns and the German Federal Ministry for the Environment (BMUV)
Brand and sponsorship strategies for Panini, JobRad, Pepsi, IGBCE and German Cycling
New business: pitch wins since 2022 across telecommunications, FMCG, sports and politics
Establishing AI-assisted strategy and content workflows across the agency to increase quality, speed and efficiency

Mar 2019 - Mar 2022

3 years 1 month

Hamburg, Germany

Strategy Director

Fundación Real Madrid Clinics

Overall responsibility for marketing, sales and events in seven European markets (DACH, FR, IT, UK, NL, BE), including budget responsibility
Annual increase in participant and sales figures of up to 30% – despite the pandemic-related loss of the events business
Development of the European brand identity and visual brand presence, including media days with Real Madrid players as brand ambassadors, and rollout across all international markets
Sponsor acquisition and partner management (incl. adidas, Fundación Real Madrid); supporting more than 100 regional partner clubs
Conception and delivery of the Clinics Finals at the Santiago Bernabéu stadium with more than 100 participants and guests
Building and managing social media and influencer marketing (revenue increase of more than EUR 300,000 per financial year)

Oct 2014 - Feb 2019

4 years 5 months

Hamburg, Germany

(Senior) Strategy & Sponsorship Consultant

Jung von Matt SPORTS

Development of brand, sports marketing and sponsorship strategies for FMCG and consumer brands, federations, clubs and athletes along the entire value chain: strategy, rights valuation, contract negotiation, activation
Advising adidas, VW, Mercedes-Benz, Allianz, McDonald's, INTERSPORT and FC St. Pauli
Winner of numerous Effie and sports marketing awards, incl. for DFB, DOSB and INTERSPORT
Promoted to Senior Consultant just three years after entering the profession; functional leadership of up to five team members in the sponsorship unit

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Sport, Food and Beverage, Government and Administration, and Telecommunication.

Sport

Food and Beverage

Government and Administration

Telecommunication

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Strategy, Sales, Project Management, and Human Resources.

Marketing

Strategy

Sales

Project Management

Human Resources

Summary

Strategist with more than a decade of experience in strategic (sports) marketing and a passion for leadership and mentoring

Skills

Presentation Skills (Keynote, Ppt, Workshops)
Coaching / Mentoring (Of High Potentials)
Effective Use Of Ai In Campaign Development

Languages

German

Native

English

Advanced

Education

Oct 2011 - Sep 2014

Leuphana Universität Lüneburg

Bachelor of Science · Business psychology · Lüneburg, Germany · 1.4

Aug 2008 - Sep 2011

Wirtschaftsakademie Schleswig-Holstein

Bachelor of Arts · Business administration · 1.7

Oct 1998 - Jun 2007

Bernstorff Gymnasium Satrup

Abitur · Sports · Mittelangeln, Germany · 1.8

Certifications & licenses

Young Leadership Certificate

Bridgehouse

Statistics

Experience

Total positions 4

Experience in Sport 12 y

Avg length 3 y 2 m

Longest experience 4 y 4 m

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Mentor for young professional athletes, Head of Strategy · Member of the Leadership Team, Strategy Director

Main industries Sport, Food and Beverage, Government and Administration

Main business areas Marketing, Strategy, Sales

Qualifications

Highest degree Bachelor

Certifications earned 1

Profile

Created

August 2026

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Frequently asked questions

Have questions? Find more information here.

André is based in Hamburg, Germany and can operate in on-site, hybrid, and remote work models.

André speaks the following languages: German (Native), English (Advanced).

André has at least 12 years of experience. During this time, André has worked in at least 4 different roles and for 4 different companies. The average length of individual experience is 3 years. Note that André may not have shared all experience and actually has more experience.

Based on recent experience, André would be well-suited for roles such as: Mentor for young professional athletes, Head of Strategy · Member of the Leadership Team, Strategy Director.

André's most recent position is Mentor for young professional athletes at Werte-Stiftung (Values Foundation).

In recent years, André has worked for Werte-Stiftung (Values Foundation), brinkertlück creatives, and Fundación Real Madrid Clinics.

André is most experienced in industries like Sport, Food and Beverage, and Government and Administration. André also has some experience in Telecommunication.

André is most experienced in business areas like Marketing, Strategy, and Sales. André also has some experience in Project Management and Human Resources.

André has recently worked in industries like Sport, Food and Beverage, and Government and Administration.

André has recently worked in business areas like Marketing, Strategy, and Project Management.

André holds a Bachelor in Business psychology from Leuphana Universität Lüneburg and a Bachelor in Business administration from Wirtschaftsakademie Schleswig-Holstein.

André has 1 certificate: Young Leadership Certificate.

André is immediately available part-time for suitable projects.

André's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

To hire André, click the Meet button on the profile to request a meeting and discuss your project needs.

Daily Rate Distribution

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<€640 €640-800 €800-960 €960-1120 €1120+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1000

750

500

250

Daily rate avg. 878 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

1000

750

500

250

Median rate 800 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.