Process Automation Experts in Hamburg

With Brandancy, I take on marketing leadership for companies that want to move forward strategically but cannot or do not want to fill a permanent CMO position. Two models: embedded as a Fractional CMO for several months or project-based as a specialist for performance marketing and SEA.

Responsibilities

• Development of marketing strategy and positioning, from analysis to a concrete action plan
• Building and managing funnels, campaign structures, and conversion optimization
• Responsibility for paid media budgets in Google Ads, Microsoft Advertising, Meta, and LinkedIn
• Technical foundation: tracking setup, GA4, GTM, Search Console, reporting structures that are understood outside of marketing as well
• SEO and GEO, meaning visibility in classic search and in AI-supported answer systems
• Integration of AI into existing marketing processes: content production, research, reporting, lead qualification
• Building and leading internal marketing teams, managing agencies and service providers Onboarding successors and documenting everything so structures continue after the mandate

Results

• Built a complete digital setup for a real estate company in six weeks, from tracking to campaigns to content
• As Fractional CMO, on site monthly in Madrid, built a digital team and took responsibility for funnel and UI/UX strategy
• Consolidated the LinkedIn presence of a B2B FinTech holding with seven subsidiaries and established a content strategy
• Handed over marketing onboarding and documentation for a new Head of Marketing, and operations continued without interruption

Focus areas

• Fractional CMO for mid-sized companies, growing businesses, and startups
• Performance marketing and SEA with more than 14 years of hands-on experience
• AI in marketing processes, as a way of working rather than a tool demo

• Development of an entry strategy for the claims area of an insurance service provider.
• Analysis and optimization of existing claims processes.
• Definition of management metrics and KPIs to improve performance and efficiency.
• Advising management on market positioning and process digitalization.
• Leading an IT team with 13 employees in a temporary vacancy role.
• Ensuring stable IT operations and managing external IT service providers.
• Leading regulatory projects, especially for the implementation of the DORA regulation.
• Preparation for and support during an IT security audit.
• Change management and conflict moderation in a challenging transformation environment (FI migration).

• Developing a product vision and strategy

• Creating a roadmap

• Improving stakeholder communication

• Introducing an outcome-oriented roadmap

• Aligning with stakeholders and creating transparency

• Defining relevant product metrics as a KPI tree

• Initiating measures to improve product quality and measurability

• Supporting the introduction and migration of the new Identity Provider (IDP)

Migration from Exchange 2016 to Exchange 2019 and Exchange Online, as well as the introduction of a backup solution and an archiving solution. The goal was a secure, compliant, and high-performance modernization of the email and archiving infrastructure.

Responsibilities as IT PROJECT MANAGER: Overall project management and operational control / Ensuring adherence to costs and resources / Ensuring achievement of project objectives / Ensuring compliance with regulatory requirements and compliance guidelines, including ISMS, ITIL, and data protection regulations / Preparing and delivering management reports for the project sponsors and project committee / Coordinating interdisciplinary teams from Exchange, network, data protection, and IT security / Planning and executing the system migration from Exchange 2016 to Exchange 2019 / Planning and executing the system migration from Exchange 2019 to Exchange Online / Planning and implementing a backup solution for Exchange Online / Coordinating an EU-wide tender for an archiving solution including market analysis with potential vendors / Planning and implementing an archiving solution for Exchange Online / Coordinating and preparing the necessary BAS notifications in the project context / Coordinating and aligning with stakeholders (e.g. business units, external service providers, and suppliers) for requirements definition and implementation

Technical environment: MS Exchange 2016, MS Exchange 2019, MS Exchange Online, MS Office, MS Planner, MS PowerPoint, MS Project, MS Teams

• Disciplinary and professional leadership of the IT and service team
• Definition and documentation of the Current Mode of Operation (CMO) in Confluence: application landscape, infrastructure, networks, backup & storage
• Development of the Future Mode of Operation (FMO) including process analysis & stakeholder interviews with all departments using BPMN and flowcharts
• Optimization of license management: reduction of ongoing software costs by approx. 17% p.a.
• Introduction and establishment of Jira as the central tool for project and service management
• Introduction and rollout of the HR software MindKey to digitize HR processes
• Introduction of a VoIP solution with Microsoft Teams incl. PSTN connection to replace classic telephony
• Introduction of the production and planning software OptiControl to digitize operational processes
• Rollout of Intune as a Mobile Device Management solution for Windows, iOS and Android
• Build-up of Power BI dashboards for machine park monitoring and financial reporting
• Planning and execution of the IT consolidation of two locations for 170 users
• Introduction of automated penetration testing with Pentera
• Coaching and mentoring the team in agile methods & project management
• Operational support in day-to-day business: administration, incident & change management
• Management of external service providers and assurance of the quality of outsourced IT services
• Responsibility for the IT budget incl. planning and controlling
• Direct reporting line to management with regular management reports on IT KPIs, budget and project status

• Data-analysis, Preparation, gathering and coordination of business requirements for retrieval of monthly- and long term (CLV – relevant) cost- and revenue-components per contract for a customer–base–grouping project (HUB–Project) for B2C-Postpaid-Controlling
• Concept and Implementation of cost- and revenue-KPIs calculation and corresponding CLV–reports (Oracle, Perl, SVN, MS SQL Server, MS Power BI, Serviceware Performance Analytics)
• Operational support of the HUB-Project – various ad-hoc reports, deployments, job-scheduling etc. (Oracle, SVN, BICSuite–Scheduler, DWSODA etc.)
• Analysis, implementation, retrieval and reporting of various physical and financial KPIs for B2P-Prepaid Business on an existing data-mart (Oracle, Perl)

• Planning, steering, and monitoring the Corporate Responsibility Tech Enablement project for IT
• Concept and implementation of the EUDR (EU Deforestation Regulation)
• Concept and implementation of the Eco-Design Regulation
• Continued support of projects within the Corporate Responsibility strategy
• Definition and review of guidelines (e.g. governance, success metrics) and, if needed, analysis of issues and their solutions
• Overall project management, marketing, communication, and quality assurance for the projects
• Creation of the project plan including timeline/roadmap, budget, and resources
• Ensuring compliance with budget and deadlines
• Defining guidelines for project control, methods, and priorities
• Planning and tracking resources and effort, also together with other IT teams
• Evaluation of projects and preparation of results (reporting to management)
• Identification and reduction of risks
• Regular communication with stakeholders
• Steering internal and external stakeholders and service providers (Jira, Confluence, backlog management, task tracking, SharePoint, MS 365 platform etc.)
• Development of standards and process automation

Label: Azure Cloud, Jira, Confluence, Power BI, SAP BW, AWS, Miro, Bee360, Draw.io, SharePoint, MS 365 platform, Trello etc.

• Led 0→1 launch of a small D2C product, including website and CRM flows.
• Used AI and no-code tools to rapidly prototype, iterate, and operate with minimal overhead.
• Owned end-to-end product decisions across UX, content, analytics, and operations.

• Prototyped LLM/RAG document assistant; trained transcriptomics and proteomic data; used Git/Docker for reproducibility.
• Strengthened ML fundamentals applicable to omics (feature engineering, validation, leakage control).

• UX-Lead for developing an internal quotation and documentation system
• Optimizing workflows for field service & installers
• Cross-functional collaboration
• Close coordination with developers & testing
• Leadership & coaching

• Translated technical style guides for corporate branding (Porsche, BMW, Health AG)
• Collaborated with copywriting teams on pitch development
• Recorded professional voice-overs for corporate branding videos

• Advisory mandates for mid-sized banks, insurance companies, and manufacturing firms, focusing on transformation programs and M&A support
• Managing M&A projects from deal pitch to post-merger integration
• Developing and implementing operating model redesigns to capture synergies
• Building KPI-driven value tracking systems for transparent measurement of integration success
• Harmonizing IT and data landscapes in merger projects

• Migration of 3 DE/AT payment iOS/Android apps and web portal to global solution
• Performed a fit gap analysis for 6 consumer apps vs. global solution
• Managed the migration project to global CWC solution, developed end-to-end tests for backend systems, Pi Planning, release planning

• S/4 HANA template rollout "PHI"
• Sales process consulting (Order to Cash), supporting the department in business process optimizations for sales and shipping
• Stock transfers (STO), specification for a client-specific transport planning and evaluation tool considering load capacities and load characteristics
• Sub-project lead for the EDI integration of external warehouses via DESADV/WHSCON, SHPORD/SHPCON, customizing, and testing