Process Automation Experts in Hamburg

• Defined and established the areas of responsibility
• Built a governance model for the department and its areas of responsibility
• IT strategy, project management, process management, and quality and sustainability management
• Developed a communications strategy for the group
• Created the IT strategy
• Designed templates, guidelines, and processes for consistent ways of working
• Recorded strategic guidelines and grouped ongoing projects – derived a roadmap for strategic planning
• Reviewed ongoing projects
• Prepared staffing calculations and capacity planning
• Defined job profiles

Migration from Exchange 2016 to Exchange 2019 and Exchange Online, as well as the introduction of a backup solution and an archiving solution. The goal was to securely modernize the email and archiving infrastructure in compliance with legal requirements and ensure high performance.

Responsibilities as IT PROJECT MANAGER: Overall project management and operational coordination / Ensuring compliance with budget and resource limits / Ensuring project objectives are met / Ensuring compliance with regulatory requirements and policies, including ISMS, ITIL, and data protection requirements / Preparing and presenting management reports for the project sponsor and steering committee / Coordinating cross-functional teams across Exchange, network, data protection, and IT security / Planning and carrying out the migration from Exchange 2016 to Exchange 2019 / Planning and carrying out the migration from Exchange 2019 to Exchange Online / Planning and introducing a backup solution for Exchange Online / Coordinating an EU-wide tender for an archiving solution, including market research with potential suppliers / Planning and introducing an archiving solution for Exchange Online / Coordinating and preparing the BAS notices required for the project / Coordinating and aligning with stakeholders (for example, business units, external service providers, and suppliers) to define requirements and deliver solutions

Technical environment: MS Exchange 2016, MS Exchange 2019, MS Exchange Online, MSOffice, MS Planner, MS Powerpoint, MS Project, MS Teams, CodeTwo, Hornet Security

With Brandancy, I take on marketing leadership for companies that want to move forward strategically but cannot or do not want to fill a permanent CMO position. Two models: embedded as a Fractional CMO for several months or project-based as a specialist for performance marketing and SEA.

Responsibilities

• Development of marketing strategy and positioning, from analysis to a concrete action plan
• Building and managing funnels, campaign structures, and conversion optimization
• Responsibility for paid media budgets in Google Ads, Microsoft Advertising, Meta, and LinkedIn
• Technical foundation: tracking setup, GA4, GTM, Search Console, reporting structures that are understood outside of marketing as well
• SEO and GEO, meaning visibility in classic search and in AI-supported answer systems
• Integration of AI into existing marketing processes: content production, research, reporting, lead qualification
• Building and leading internal marketing teams, managing agencies and service providers Onboarding successors and documenting everything so structures continue after the mandate

Results

• Built a complete digital setup for a real estate company in six weeks, from tracking to campaigns to content
• As Fractional CMO, on site monthly in Madrid, built a digital team and took responsibility for funnel and UI/UX strategy
• Consolidated the LinkedIn presence of a B2B FinTech holding with seven subsidiaries and established a content strategy
• Handed over marketing onboarding and documentation for a new Head of Marketing, and operations continued without interruption

Focus areas

• Fractional CMO for mid-sized companies, growing businesses, and startups
• Performance marketing and SEA with more than 14 years of hands-on experience
• AI in marketing processes, as a way of working rather than a tool demo

• Lead Generation
• Affiliate Program Setup & Launch
• Interactive Lead Funnels & CRO
• Lead Quality
• Monitoring CRM Processes: Integration & Management of Incoming Leads in CRM Systems
• Publisher Management
• Strategy Development & Execution (Marketing Strategies)
• Publisher Acquisition
• Campaign Planning, Management & Optimization
• Evaluation via KPIs
• Tracking
• Marketing Campaigns (Online & Out-of-Home)
• Retargeting & Display Campaigns
• Data Analysis & Reporting
• Budget Planning & Management
• Data Feed Management
• Lead Quality Monitoring & Control
• Lead Landing Page Creation
• Transactions & Billing
• Networking & Industry Events
• Direct Partnerships Setup (incl. Health Insurance Providers)
• SEO Optimization: Content Creation, On-Page Optimization based on SEO Tools

• Digital strategy and brand repositioning.
• Website relaunch with UX optimization.
• Digitization of the recruiting process.
• Leadership of cross-functional teams.

• Data-analysis, Preparation, gathering and coordination of business requirements for retrieval of monthly- and long term (CLV – relevant) cost- and revenue-components per contract for a customer–base–grouping project (HUB–Project) for B2C-Postpaid-Controlling
• Concept and Implementation of cost- and revenue-KPIs calculation and corresponding CLV–reports (Oracle, Perl, SVN, MS SQL Server, MS Power BI, Serviceware Performance Analytics)
• Operational support of the HUB-Project – various ad-hoc reports, deployments, job-scheduling etc. (Oracle, SVN, BICSuite–Scheduler, DWSODA etc.)
• Analysis, implementation, retrieval and reporting of various physical and financial KPIs for B2P-Prepaid Business on an existing data-mart (Oracle, Perl)

• UX Lead for the development of an internal quote and documentation system
• Optimizing workflows for field service staff & installers
• Cross-functional collaboration
• Close coordination with developers & testing
• Leadership & coaching

• Translated technical style guides for corporate branding (Porsche, BMW, Health AG)
• Collaborated with copywriting teams on pitch development
• Recorded professional voice-overs for corporate branding videos

SAP S/4HANA Rollout US

SAP SD | Industry: Aviation

• Gathering business requirements
• Creating the localization concept for new requirements
• Implementing business requirements (customizing)
• Creating IT functional specifications for ABAP / FIORI developers
• Delivering training using the Train-The-Trainer approach
• Order-to-Cash processes: Introduction of SAP processes

• Supporting the JIP fellows in developing new business models for the future of journalism.

• Developing a product vision and strategy

• Creating a roadmap

• Improving stakeholder communication

• Introducing an outcome-oriented roadmap

• Aligning with stakeholders and creating transparency

• Defining relevant product metrics as a KPI tree

• Initiating measures to improve product quality and measurability

• Supporting the introduction and migration of the new Identity Provider (IDP)

Enterprise Content Management (ELO ECM) & Process Automation:

• Multi-Tenant System Architecture & Tenants: Designed, deployed, and maintained the ELO infrastructure for over 7080 legal entities (shipping and land-based companies with a total of 150+ active users in onshore/offshore operations).
• User & Group Administration: Full administration of ELO users, creation and maintenance of ELO groups, and implementation of granular, role-based access controls (RBAC).
• Dynamic Workflow Architecture: Designed, programmed, and implemented complex, dynamic approval workflows with hierarchical and cross-departmental approval levels (Multi-Tier Line Approvals, e.g. for invoice approvals and contract management).
• Operational Support & Troubleshooting: Daily troubleshooting of incoming workflow issues, continuous process adjustments, and error resolution during ongoing operations.
• Compliance, Archiving & Optimization: Managed archive structures, replaced paper-based processes with automated ELO pipelines, and ensured compliance with GDPR and audit standards.

Microsoft Dynamics NAV (Navision) – Administration & ERP Support:

• Tenant & User Management: Administration and permission management for complex multi-tenant environments with over 30 tenants (companies and shipping entities) in NAV.
• Master Data & Financial Processes: Created and maintained customers, vendors, posting groups, and supported intercompany transactions.
• Operational Support & Troubleshooting: Daily mid-level error handling for interfaces, document processing, and accounting processes across the various companies.

Hybrid Identity & Modern Workplace Management (M365 / Intune):

• Hybrid Directory Management: Administration of Active Directory (AD) and Entra ID (Azure AD) in a hybrid environment, including identity synchronization, Single Sign-On (SSO), and Multi-Factor Authentication (MFA).
• Endpoint & Security Management: Managed mobile devices and laptops through Microsoft Intune (MDM/MAM), implemented security baselines, compliance rules, and automated software rollouts.
• Security & Network Administration: Administration of Microsoft Defender for Endpoint and management of Sophos VPN authentication profiles to secure remote access.
• Collaboration Infrastructure: Administration of Exchange Online and Microsoft Teams Admin Center, including email hygiene, shared mailboxes, guest access, and SharePoint security policies.

• Led 0→1 launch of a small D2C product, including website and CRM flows.
• Used AI and no-code tools to rapidly prototype, iterate, and operate with minimal overhead.
• Owned end-to-end product decisions across UX, content, analytics, and operations.