Process Automation Experts in Hamburg

• Defined and established the areas of responsibility
• Built a governance model for the department and its areas of responsibility
• IT strategy, project management, process management, and quality and sustainability management
• Developed a communications strategy for the group
• Created the IT strategy
• Designed templates, guidelines, and processes for consistent ways of working
• Recorded strategic guidelines and grouped ongoing projects – derived a roadmap for strategic planning
• Reviewed ongoing projects
• Prepared staffing calculations and capacity planning
• Defined job profiles

With Brandancy, I take on marketing leadership for companies that want to move forward strategically but cannot or do not want to fill a permanent CMO position. Two models: embedded as a Fractional CMO for several months or project-based as a specialist for performance marketing and SEA.

Responsibilities

• Development of marketing strategy and positioning, from analysis to a concrete action plan
• Building and managing funnels, campaign structures, and conversion optimization
• Responsibility for paid media budgets in Google Ads, Microsoft Advertising, Meta, and LinkedIn
• Technical foundation: tracking setup, GA4, GTM, Search Console, reporting structures that are understood outside of marketing as well
• SEO and GEO, meaning visibility in classic search and in AI-supported answer systems
• Integration of AI into existing marketing processes: content production, research, reporting, lead qualification
• Building and leading internal marketing teams, managing agencies and service providers Onboarding successors and documenting everything so structures continue after the mandate

Results

• Built a complete digital setup for a real estate company in six weeks, from tracking to campaigns to content
• As Fractional CMO, on site monthly in Madrid, built a digital team and took responsibility for funnel and UI/UX strategy
• Consolidated the LinkedIn presence of a B2B FinTech holding with seven subsidiaries and established a content strategy
• Handed over marketing onboarding and documentation for a new Head of Marketing, and operations continued without interruption

Focus areas

• Fractional CMO for mid-sized companies, growing businesses, and startups
• Performance marketing and SEA with more than 14 years of hands-on experience
• AI in marketing processes, as a way of working rather than a tool demo

• Developing a product vision and strategy

• Creating a roadmap

• Improving stakeholder communication

• Introducing an outcome-oriented roadmap

• Aligning with stakeholders and creating transparency

• Defining relevant product metrics as a KPI tree

• Initiating measures to improve product quality and measurability

• Supporting the introduction and migration of the new Identity Provider (IDP)

• Disciplinary and professional leadership of the IT and service team
• Definition and documentation of the Current Mode of Operation (CMO) in Confluence: application landscape, infrastructure, networks, backup & storage
• Development of the Future Mode of Operation (FMO) including process analysis & stakeholder interviews with all departments using BPMN and flowcharts
• Optimization of license management: reduction of ongoing software costs by approx. 17% p.a.
• Introduction and establishment of Jira as the central tool for project and service management
• Introduction and rollout of the HR software MindKey to digitize HR processes
• Introduction of a VoIP solution with Microsoft Teams incl. PSTN connection to replace classic telephony
• Introduction of the production and planning software OptiControl to digitize operational processes
• Rollout of Intune as a Mobile Device Management solution for Windows, iOS and Android
• Build-up of Power BI dashboards for machine park monitoring and financial reporting
• Planning and execution of the IT consolidation of two locations for 170 users
• Introduction of automated penetration testing with Pentera
• Coaching and mentoring the team in agile methods & project management
• Operational support in day-to-day business: administration, incident & change management
• Management of external service providers and assurance of the quality of outsourced IT services
• Responsibility for the IT budget incl. planning and controlling
• Direct reporting line to management with regular management reports on IT KPIs, budget and project status

• Data-analysis, Preparation, gathering and coordination of business requirements for retrieval of monthly- and long term (CLV – relevant) cost- and revenue-components per contract for a customer–base–grouping project (HUB–Project) for B2C-Postpaid-Controlling
• Concept and Implementation of cost- and revenue-KPIs calculation and corresponding CLV–reports (Oracle, Perl, SVN, MS SQL Server, MS Power BI, Serviceware Performance Analytics)
• Operational support of the HUB-Project – various ad-hoc reports, deployments, job-scheduling etc. (Oracle, SVN, BICSuite–Scheduler, DWSODA etc.)
• Analysis, implementation, retrieval and reporting of various physical and financial KPIs for B2P-Prepaid Business on an existing data-mart (Oracle, Perl)

• UX Lead for the development of an internal quote and documentation system
• Optimizing workflows for field service staff & installers
• Cross-functional collaboration
• Close coordination with developers & testing
• Leadership & coaching

• Planning, steering, and monitoring the Corporate Responsibility Tech Enablement project for IT
• Concept and implementation of the EUDR (EU Deforestation Regulation)
• Concept and implementation of the Eco-Design Regulation
• Continued support of projects within the Corporate Responsibility strategy
• Definition and review of guidelines (e.g. governance, success metrics) and, if needed, analysis of issues and their solutions
• Overall project management, marketing, communication, and quality assurance for the projects
• Creation of the project plan including timeline/roadmap, budget, and resources
• Ensuring compliance with budget and deadlines
• Defining guidelines for project control, methods, and priorities
• Planning and tracking resources and effort, also together with other IT teams
• Evaluation of projects and preparation of results (reporting to management)
• Identification and reduction of risks
• Regular communication with stakeholders
• Steering internal and external stakeholders and service providers (Jira, Confluence, backlog management, task tracking, SharePoint, MS 365 platform etc.)
• Development of standards and process automation

Label: Azure Cloud, Jira, Confluence, Power BI, SAP BW, AWS, Miro, Bee360, Draw.io, SharePoint, MS 365 platform, Trello etc.

Migration from Exchange 2016 to Exchange 2019 and Exchange Online, as well as the introduction of a backup solution and an archiving solution. The goal was a secure, compliant, and high-performance modernization of the email and archiving infrastructure.

Responsibilities as IT PROJECT MANAGER: Overall project management and operational control / Ensuring adherence to costs and resources / Ensuring achievement of project objectives / Ensuring compliance with regulatory requirements and compliance guidelines, including ISMS, ITIL, and data protection regulations / Preparing and delivering management reports for the project sponsors and project committee / Coordinating interdisciplinary teams from Exchange, network, data protection, and IT security / Planning and executing the system migration from Exchange 2016 to Exchange 2019 / Planning and executing the system migration from Exchange 2019 to Exchange Online / Planning and implementing a backup solution for Exchange Online / Coordinating an EU-wide tender for an archiving solution including market analysis with potential vendors / Planning and implementing an archiving solution for Exchange Online / Coordinating and preparing the necessary BAS notifications in the project context / Coordinating and aligning with stakeholders (e.g. business units, external service providers, and suppliers) for requirements definition and implementation

Technical environment: MS Exchange 2016, MS Exchange 2019, MS Exchange Online, MS Office, MS Planner, MS PowerPoint, MS Project, MS Teams

• Led 0→1 launch of a small D2C product, including website and CRM flows.
• Used AI and no-code tools to rapidly prototype, iterate, and operate with minimal overhead.
• Owned end-to-end product decisions across UX, content, analytics, and operations.

• Prototyped LLM/RAG document assistant; trained transcriptomics and proteomic data; used Git/Docker for reproducibility.
• Strengthened ML fundamentals applicable to omics (feature engineering, validation, leakage control).

• Translated technical style guides for corporate branding (Porsche, BMW, Health AG)
• Collaborated with copywriting teams on pitch development
• Recorded professional voice-overs for corporate branding videos

• Advisory mandates for mid-sized banks, insurance companies, and manufacturing firms, focusing on transformation programs and M&A support
• Managing M&A projects from deal pitch to post-merger integration
• Developing and implementing operating model redesigns to capture synergies
• Building KPI-driven value tracking systems for transparent measurement of integration success
• Harmonizing IT and data landscapes in merger projects

• Migration of 3 DE/AT payment iOS/Android apps and web portal to global solution
• Performed a fit gap analysis for 6 consumer apps vs. global solution
• Managed the migration project to global CWC solution, developed end-to-end tests for backend systems, Pi Planning, release planning