Project specification
Project expertise
Description
The position covers the development and implementation of marketing strategies to achieve our patient marketing ambitions in Germany. The expected candidate will have a deep understanding of patient segments and their needs, carry out tailored activities, and drive new strategic topics. Close collaboration with other teams such as Communications, B2B Marketing, and Go-to-market is expected.
- Build a strong brand and shape the value proposition for patients in Germany.
- Own the development and execution of the patient marketing strategy for Germany.
- Develop the marketing mix for Germany to meet awareness, traffic, and booking goals. This includes optimizing existing channels, integrating new channels, and introducing an ROI-focused approach.
- Manage the marketing budget.
- Build a deep understanding of our current and potential patients, including usage and online booking habits, needs, pain points, and demographics.
- Design and create comprehensive data dashboards to set priorities and track action plans, in close collaboration with the data and research teams.
- Identify partnership opportunities, build, maintain, and execute strategic partnerships.
- Lead a team of more than 5 employees.
Requirements
- At least 7–8 years of experience marketing leading consumer and service-oriented brands, with at least 3 years in team leadership.
- Expert in creating, executing, and analyzing online and offline marketing campaigns.
- Highly numbers-driven with a solid understanding of various market and user research methods.
- Excellent communicator with experience managing complex projects and senior stakeholders (C-Suite).
- Fluent in German (C2) and English (C1).
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Frequently asked questions
The project is based in Berlin, Germany.
The project preferably starts in April 2024 and is planned to end in April 2025 (12 months).
The project requires a commitment of 90 - 100% capacity (full-time).
The project is fully on-site with no remote work option.
The project offers a daily rate of 800 - 1040€ which breaks down to an hourly rate of 100 - 130€/h.
The project requires German (Advanced) as essential language. Additionally, English (Advanced) is desirable.
The project is related to the following industries: Healthcare and Information Technology.
The project covers the following business areas: Marketing and Project Management.
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To apply for the project, click the Apply button on the project page to submit your profile for review. We will forward your resume to the client and get back to you within a few days.
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