Karsten Kynast - Interim Campaign Manager Churn Prevention

Recommended expert

Berlin, Germany

Check rate

Experience

Sep 2023 - Dec 2024

1 year 4 months

Munich, Germany

Interim Campaign Manager Churn Prevention

E.ON Deutschland GmbH

Planning and execution of outbound and reacquisition campaigns for customer retention and reactivation
Active tariff protection and bonus system management
Analysis and reporting to track success
Regular optimization through A/B testing
Close collaboration with sales, customer service and product development

Oct 2022 - Dec 2024

2 years 3 months

Berlin, Germany

Interim Senior Campaign Marketing Manager

Cornelsen GmbH

Planning, execution and evaluation of marketing campaigns via email, print and website
Creation of an annual plan for schoolbook series (history, geography, English) for high school and vocational education
Lead generation for the digital text review tool Duden-Mentor

Aug 2020 - Oct 2022

2 years 3 months

Berlin, Germany

Senior Marketing Manager

Radius Business Solutions (Deutschland) GmbH

Planning, execution and evaluation of lead generation campaigns
Creation and optimization of customer journeys and reporting
Lead generation via SEA, SEO, social media channels, partner platforms, display ads, print and OOH
Planning and execution of events like trade shows and focus groups
Implementation of Salesforce for lead generation including reports and dashboards

Oct 2019 - Jul 2020

10 months

Berlin, Germany

Interim Team Lead European Marketing & Performance

ALSO Group

Creation of European marketing plans
Planning, execution and monitoring of cross-media marketing campaigns
Project management to harmonize communication processes
Standardization of tools (email, webinar) at central and local levels
Definition and analysis of KPI metrics
Professional and personnel leadership of the nine-member European marketing team

Jan 2017 - Sep 2019

2 years 9 months

Frankfurt, Germany

Marketing & Communications Manager

Credit Suisse (Deutschland) AG

Cross-media campaign management of asset management products and services
Creation of budget plans
Coordination of PR events and messaging
Event management of trade shows and business meetings
Planning, execution and evaluation of all CRM activities

Dec 2014 - Dec 2016

2 years 1 month

Berlin, Germany

Head of Marketing CRM

adviqo AG

Leading the CRM team of seven CRM managers
Building an agency network (creative, media, PR agencies)
Developing ad concepts for all the company's brands and dialog marketing campaigns
Relaunch of a brand
Developing communication measures such as app launch, product promotion, content, and cross-selling

May 2014 - Nov 2014

7 months

Berlin, Germany

Marketing Consultant

Self-employed

Projects for Allianz Global Investors (Frankfurt am Main)
Building an agency network
Creating a pitch briefing

Oct 2012 - Apr 2014

1 year 7 months

Frankfurt, Germany

Head of Marketing Germany & Austria

CMC Markets

Functional and personnel leadership of the marketing team of three marketing managers
Repositioning of the brand presence in Germany and Austria
Planning the market entry into Switzerland
Building an agency network
Budget responsibility for the DACH region
Campaign planning for TV, print, online, and SEM
Conceptualizing new events and training for B2C customers
Developing and implementing a global social media strategy

Mar 2011 - Nov 2014

3 years 9 months

Munich, Germany

CMO

immopreisbrecher GbR

Founding the company
Creating the brand and marketing strategy
Building the online presence
Creating product presentations

Jul 2010 - Sep 2012

2 years 3 months

Munich, Germany

Market Research and Marketing Manager Corporate & Investment Banking

UniCredit Bank AG

Concept and launch of the "onemarkets" product brand
Building an agency network
Responsibility for SEM, online, print, and TV campaigns
Project management of online and brand image surveys for B2C and B2B customers

Aug 2007 - Jun 2010

2 years 11 months

Munich, Germany

Marketing Brand & Innovation

DAB Bank AG

Dialog marketing and sales campaigns
Customer magazine and customer reactivation campaigns
Standard communication and project work
Brand management and creative pitch

Jan 2006 - Aug 2006

8 months

Munich, Germany

Account Executive

Die Prinzregenten Markenkommunikation GmbH

Preparation of briefings together with clients
Client consulting
Preparation of cost estimates

Aug 2000 - Oct 2003

3 years 3 months

Munich, Germany

Staff member in the strategic department for credit organization control

HypoVereinsbank AG

Responsible for standard unit costs in credit
Project work to streamline credit processes

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Banking and Finance, Real Estate, Advertising, Education, Professional Services, and Energy.

Banking and Finance

Real Estate

Advertising

Education

Professional Services

Energy

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Project Management, Customer Service, Sales, Finance, and Strategy.

Marketing

Project Management

Customer Service

Sales

Finance

Strategy

Skills

Ms Office – Very Good Knowledge

Languages

German

Native

English

Advanced

Education

Oct 2003 - Apr 2007

Ludwig-Maximilians-Universität

Bachelor of Arts · Communication and Media Research · Munich, Germany

Apr 2002 - Mar 2005

Verwaltungs- und Wirtschaftsakademie (VWA)

Business Economist (VWA) · Economics · Munich, Germany

Aug 1998 - Jul 2000

HypoVereinsbank AG

Bank Clerk · Munich, Germany

Statistics

Experience

Total positions 13

Experience in Banking and Finance 13 y

Avg length 1 y 11 m

Longest experience 3 y 8 m

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Interim Campaign Manager Churn Prevention, Interim Senior Campaign Marketing Manager, Senior Marketing Manager

Main industries Banking and Finance, Real Estate, Advertising

Main business areas Marketing, Project Management, Customer Service

Qualifications

Highest degree Bachelor

Profile

Created

November 2022

Last Update

March 2026

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Frequently asked questions

Have questions? Find more information here.

Karsten is based in Berlin, Germany and can operate in on-site, hybrid, and remote work models.

Karsten speaks the following languages: German (Native), English (Advanced).

Karsten has at least 21 years of experience. During this time, Karsten has worked in at least 13 different roles and for 13 different companies. The average length of individual experience is 2 years and 7 months. Note that Karsten may not have shared all experience and actually has more experience.

Based on recent experience, Karsten would be well-suited for roles such as: Interim Campaign Manager Churn Prevention, Interim Senior Campaign Marketing Manager, Senior Marketing Manager.

Karsten's most recent position is Interim Campaign Manager Churn Prevention at E.ON Deutschland GmbH.

In recent years, Karsten has worked for E.ON Deutschland GmbH, Cornelsen GmbH, and Radius Business Solutions (Deutschland) GmbH.

Karsten is most experienced in industries like Banking and Finance, Real Estate, and Advertising. Karsten also has some experience in Education, Professional Services, and Energy.

Karsten is most experienced in business areas like Marketing, Project Management, and Customer Service. Karsten also has some experience in Finance, Strategy, and Sales.

Karsten has recently worked in industries like Education, Professional Services, and Energy.

Karsten has recently worked in business areas like Marketing and Business Intelligence.

Karsten holds a Bachelor in Communication and Media Research from Ludwig-Maximilians-Universität.

Karsten is immediately available full-time for suitable projects.

Daily Rate Distribution

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The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

Average rates for similar positions

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Daily rate avg. 866 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

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Median rate 800 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.