Karsten Kynast - Interim Campaign Manager Churn Prevention

Q: Where is Karsten based?

Karsten is based in Berlin, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Karsten speak?

Karsten speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Karsten have?

Karsten has at least 21 years of experience. During this time, Karsten has worked in at least 13 different roles and for 13 different companies . The average length of individual experience is 2 years and 7 months . Note that Karsten may not have shared all experience and actually has more experience.

Q: What is Karsten's latest experience?

Karsten's most recent position is Interim Campaign Manager Churn Prevention at E.ON Deutschland GmbH .

Q: What companies has Karsten worked for in recent years?

In recent years, Karsten has worked for E.ON Deutschland GmbH , Cornelsen GmbH , and Radius Business Solutions (Deutschland) GmbH .

Q: Which industries is Karsten most experienced in?

Karsten is most experienced in industries like Banking and Finance , Real Estate , and Advertising . Karsten also has some experience in Education , Professional Services , and Energy .

Q: Which business areas is Karsten most experienced in?

Karsten is most experienced in business areas like Marketing , Project Management , and Customer Service . Karsten also has some experience in Finance , Strategy , and Sales .

Q: Which industries has Karsten worked in recently?

Karsten has recently worked in industries like Education , Professional Services , and Energy .

Q: Which business areas has Karsten worked in recently?

Karsten has recently worked in business areas like Marketing and Business Intelligence .

Recommended expert

Berlin, Germany

Experience

Sep 2023 - Dec 2024

1 year 4 months

Munich, Germany

Interim Campaign Manager Churn Prevention

E.ON Deutschland GmbH

Designing and implementing outbound and reacquisition campaigns for customer retention and reactivation
Active rate protection and bonus system management
Analysis and reporting for success monitoring
Regular optimization through A/B testing
Close cooperation with sales, customer service, and product development

Oct 2022 - Dec 2024

2 years 3 months

Berlin, Germany

Interim Senior Campaign Marketing Manager

Cornelsen GmbH

Planning, execution, and evaluation of marketing campaigns via email, print, and website
Creating an annual plan for textbook series (history, geography, English) for secondary schools and vocational education
Lead generation for the digital text-checking program Duden-Mentor

Aug 2020 - Oct 2022

2 years 3 months

Berlin, Germany

Senior Marketing Manager

Radius Business Solutions (Deutschland) GmbH

Planning, execution, and evaluation of lead generation campaigns
Creating and optimizing customer journeys, including reporting
Lead generation via SEA, SEO, social media channels, partner platforms, display ads, print, and OOH
Planning and running events like trade shows and focus groups
Implementing Salesforce for lead generation, including reports and dashboards

Oct 2019 - Jul 2020

10 months

Berlin, Germany

Interim Team Lead European Marketing & Performance

ALSO Group

Creating European marketing plans
Planning, execution, and control of cross-media marketing campaigns
Leading projects to harmonize communication processes
Standardizing tools (email, webinar) at central and local levels
Defining and analyzing KPIs
Technical and personnel management of the nine-member European marketing team

Jan 2017 - Sep 2019

2 years 9 months

Frankfurt, Germany

Marketing & Communications Manager

Credit Suisse (Deutschland) AG

Cross-media campaign management for asset management products and services
Creating budget plans
Coordinating PR events and messaging
Event management for trade shows and business meetings
Planning, execution, and evaluation of all CRM activities

Dec 2014 - Dec 2016

2 years 1 month

Berlin, Germany

Head of Marketing CRM

adviqo AG

Leading the CRM team of seven CRM managers
Building an agency network (creative, media, PR agencies)
Developing advertising concepts for all brands in the company and dialogue marketing campaigns
Relaunch of a brand
Developing communication measures such as launching an app, product promotion, content, and cross-selling

May 2014 - Nov 2014

7 months

Berlin, Germany

Marketing Consultant

Self-employed

Projects for Allianz Global Investors (Frankfurt am Main)
Building an agency network
Creating a pitch briefing

Oct 2012 - Apr 2014

1 year 7 months

Frankfurt, Germany

Head of Marketing Germany & Austria

CMC Markets

Leading the marketing team of three marketing managers
Repositioning the brand presence in Germany and Austria
Planning market entry into Switzerland
Building an agency network
Budget responsibility for the DACH region
Campaign planning for TV, print, online, and SEM
Designing new events and training for B2C customers
Developing and implementing a global social media strategy

Mar 2011 - Nov 2014

3 years 9 months

Munich, Germany

CMO

immopreisbrecher GbR

Founding the company
Developing the brand and marketing strategy
Developing the online presence
Creating product presentations

Jul 2010 - Sep 2012

2 years 3 months

Munich, Germany

Market Research and Marketing Manager Corporate & Investment Banking

UniCredit Bank AG

Conceptualizing and launching the product brand “onemarkets”
Building an agency network
Responsible for SEM, online, print, and TV campaigns
Project management of online and image surveys for B2C and B2B customers

Aug 2007 - Jun 2010

2 years 11 months

Munich, Germany

Marketing Brand & Innovation

DAB Bank AG

Dialog marketing and sales campaigns
Customer magazine and customer reactivation campaigns
Standard communication and project support
Brand management and creative pitch

Jan 2006 - Aug 2006

8 months

Munich, Germany

Account Executive

Die Prinzregenten Markenkommunikation GmbH

Creating briefs together with clients
Customer consulting
Preparing cost estimates

Aug 2000 - Oct 2003

3 years 3 months

Munich, Germany

Staff member, Strategic Department Credit Organization Control

HypoVereinsbank AG

Professional responsibility for the standard unit costs in credit
Project work to streamline credit processes

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Banking and Finance, Real Estate, Advertising, Education, Professional Services, and Energy.

Banking and Finance

Real Estate

Advertising

Education

Professional Services

Energy

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Project Management, Customer Service, Sales, Finance, and Strategy.

Marketing

Project Management

Customer Service

Sales

Finance

Strategy

Skills

Ms Office – Very Good Knowledge

Languages

German

Native

English

Advanced

Education

Oct 2003 - Apr 2007

Ludwig Maximilian University

Bachelor of Arts · Communication and media studies · Munich, Germany

Apr 2002 - Mar 2005

Administration and Business Academy (VWA)

Business Economist (VWA) · Economics · Munich, Germany

Aug 1998 - Jul 2000

HypoVereinsbank AG

Bank Clerk · Munich, Germany

Statistics

Experience

Total positions 13

Experience in Banking and Finance 13 y

Avg length 1 y 11 m

Longest experience 3 y 8 m

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Interim Campaign Manager Churn Prevention, Interim Senior Campaign Marketing Manager, Senior Marketing Manager

Main industries Banking and Finance, Real Estate, Advertising

Main business areas Marketing, Project Management, Customer Service

Qualifications

Highest degree Bachelor

Profile

Created

November 2022

Last Update

March 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Karsten based?

Karsten is based in Berlin, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Karsten speak?

Karsten speaks the following languages: German (Native), English (Advanced).

How many years of experience does Karsten have?

Karsten has at least 21 years of experience. During this time, Karsten has worked in at least 13 different roles and for 13 different companies. The average length of individual experience is 2 years and 7 months. Note that Karsten may not have shared all experience and actually has more experience.

What roles would Karsten be best suited for?

Based on recent experience, Karsten would be well-suited for roles such as: Interim Campaign Manager Churn Prevention, Interim Senior Campaign Marketing Manager, Senior Marketing Manager.

What is Karsten's latest experience?

Karsten's most recent position is Interim Campaign Manager Churn Prevention at E.ON Deutschland GmbH.

What companies has Karsten worked for in recent years?

In recent years, Karsten has worked for E.ON Deutschland GmbH, Cornelsen GmbH, and Radius Business Solutions (Deutschland) GmbH.

Which industries is Karsten most experienced in?

Karsten is most experienced in industries like Banking and Finance, Real Estate, and Advertising. Karsten also has some experience in Education, Professional Services, and Energy.

Which business areas is Karsten most experienced in?

Karsten is most experienced in business areas like Marketing, Project Management, and Customer Service. Karsten also has some experience in Finance, Strategy, and Sales.

Which industries has Karsten worked in recently?

Karsten has recently worked in industries like Education, Professional Services, and Energy.

Which business areas has Karsten worked in recently?

Karsten has recently worked in business areas like Marketing and Business Intelligence.

What is Karsten's education?

Karsten holds a Bachelor in Communication and media studies from Ludwig Maximilian University.

What is the availability of Karsten?

Karsten is immediately available full-time for suitable projects.

What is the rate of Karsten?

Karsten's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.