B2B Marketing Strategy Consultant (m/w/d)

A leading B2B company in the German-speaking region, part of a larger corporate group with established brands in professional information, software, and education, is seeking external expertise to analyze and develop its marketing organization. The company operates a business unit with over 500 employees, including approximately 60 in marketing, and aims to modernize its B2B digital marketing structure.

The project focuses on providing a structured external perspective on the current marketing organization, roles, and strategic alignment. The goal is to reflect on the current setup and explore potential target models for a modern B2B digital marketing organization.

• Analyze the current marketing organization and its workflows.
• Benchmark the structure against best practices in modern B2B marketing organizations.
• Develop potential target models for roles, competencies, and responsibilities.
• Identify key areas for improvement and provide strategic recommendations.
• Support prioritization of organizational and strategic changes.
• Collaborate with senior stakeholders, including the management board and marketing leadership.

• Extensive experience in strategy or transformation projects within B2B marketing.

• Proven expertise in organizing modern digital B2B marketing units.

• Project experience in at least one of the following areas:

• B2B marketing organization and operating models.

• B2B marketing performance and attribution.

• Ability to work effectively with senior stakeholders (management board, marketing leadership).

• Experience in analyzing existing organizations and deriving pragmatic target models.

• Experience in content-driven business models or platforms.

• Background in B2B software, SaaS, or knowledge/information products.

• Familiarity with current developments in AI, search, and content distribution.

• Expertise in designing marketing interfaces with product organizations.