Massimo Kuchernig - Growth & Transformation Executive

Q: Where is Massimo based?

Massimo is based in Düsseldorf, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Massimo speak?

Massimo speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Massimo have?

Massimo has at least 12 years of experience. During this time, Massimo has worked in at least 8 different roles and for 7 different companies . The average length of individual experience is 2 years and 6 months . Note that Massimo may not have shared all experience and actually has more experience.

Q: What is Massimo's latest experience?

Massimo's most recent position is Interim Strategic Pricing Program PMO Lead at CSS AG .

Q: What companies has Massimo worked for in recent years?

In recent years, Massimo has worked for CSS AG , Craftview GmbH , MobielWerkt B.V. , and fashionette AG .

Q: Which industries is Massimo most experienced in?

Massimo is most experienced in industries like Information Technology , Professional Services , and Fashion . Massimo also has some experience in Retail and Insurance .

Q: Which business areas is Massimo most experienced in?

Massimo is most experienced in business areas like Strategy , Marketing , and Finance . Massimo also has some experience in Operations , Product Development , and Project Management .

Q: Which industries has Massimo worked in recently?

Massimo has recently worked in industries like Information Technology , Fashion , and Retail .

Q: Which business areas has Massimo worked in recently?

Massimo has recently worked in business areas like Marketing , Strategy , and Operations .

Recommended expert

Düsseldorf, Germany

Experience

May 2024 - Feb 2025

10 months

Remote

Interim Strategic Pricing Program PMO Lead

CSS AG

Architected the strategic transition of the legacy customer base from license/maintenance contracts to a subscription model.

Migration Strategy: Designed the commercial architecture and pricing frameworks; aligned Product, Marketing, and Sales teams to pivot the legacy install base toward ARR-based models.
Pilot Program: Executed a "forced upsell" pilot resulting in a 2x uplift and generating €250k+ in incremental ARR within the initial cohort of 12 enterprise clients.

Jan 2024 - Dec 2025

2 years

Remote

Interim Growth & Transformation PMO Lead

Craftview GmbH

Directed the group's integration, value creation, and transformation programs across Germany and France.

Post-Acquisition Integration: Orchestrated two major integrations in Germany and France, focusing on product- and marketing-driven synergy realization, functional alignment, and operational excellence.
Market Entry & Scaling: Spearheaded the localization and launch of a French white-label SaaS product for the German market; established the end-to-end organization and infrastructure for Product, Sales, Marketing, and Finance.
GTM Transformation: Restructured and managed the Go-to-Market operations by implementing digital strategies and online growth initiatives for two key portfolio entities, resulting in (I) a 4x pipeline growth and 3x new customer acquisition and (II) the turnaround of a -17% pipeline decline into +26% growth in a contracting market within 90 days.

Sep 2022 - Feb 2024

1 year 6 months

Hybrid

Interim General Manager (Gombio Germany)

MobielWerkt B.V.

Directed the international expansion and organizational build-out for the German market.

Operating Model Design: Transformed the company’s operating model to support rapid cross-border scaling and cross-functional performance.
Growth Execution: Achieved 6x revenue growth in the core target category through rigorous pricing optimization and localized online marketing and conversion rate optimization strategies to maximize product-market-fit. Infrastructure Build: Established the German core operational teams, systems, processes, and partnerships to sustain growth ambitions.
New Business: Launched a B2B software suite and secured the first enterprise POC client by supporting the GTM design, commercial positioning, and dedicated SaaS operations.

Jul 2021 - Aug 2022

1 year 2 months

Hybrid

Managing Director Brandfield B.V.

fashionette AG

Held full P&L responsibility (c. €50M, c. 150 FTE, 8 D2C Brands) and led the post-acquisition transformation.

Transformation Leadership: Integrated Brandfield into the fashionette group, implementing a data-centric operating model and digital revenue generation initiatives, delivering profitable 12% YoY top-line growth during the transition.
Top-Level Management: Managed reporting lines from core functions – marketing, technology, finance, HR, and customer support – implementing operational excellence programs to enhance efficiency and scalability.

Jan 2021 - Jun 2021

6 months

On-site

Director Business Development

fashionette AG

Developed and executed a comprehensive growth strategy, leading to fashionette’s first acquisition (Brandfield B.V.).

Designed and led the pre-closing integration program, including synergy planning and operational alignment across marketing, operations, buying, BI, and tech.

Feb 2019 - Dec 2020

1 year 11 months

On-site

Chief Product & Online Marketing Officer

RightNow GmbH

Built the digital revenue engine and product and marketing organization for a high-growth LegalTech disruptor.

Operations Build: Built and led the marketing and product organization with full ownership of digital revenue generation and the overall product portfolio.
Growth Acceleration: Delivered 4x YoY revenue growth by designing a performance-led growth framework linking acquisition, conversion, and retention strategies.
Org Scaling: Facilitated the overall headcount expansion from 9 to 30+ employees while maintaining lean data-driven operations.

Oct 2016 - Feb 2019

2 years 5 months

On-site

Manager Strategy & M&A

Verivox GmbH

Led Verivox’ M&A activities end-to-end from strategy to due diligence to functional integration and value creation.

Deal Execution: Completed five acquisitions and subsequent integrations, emphasizing data-driven revenue optimization, operational streamlining, and integrated organizational and functional models.
Strategy Development: Developed business strategies and realized cross- and upselling synergies by aligning marketing, sales, and product growth strategies.
Turnaround: Contributed to the restructuring of a loss-making subsidiary, returning it to profitability through new marketing, sales, and monetization strategies.

Oct 2013 - Sep 2016

3 years

Hybrid

Specialist M&A

GFT Technologies SE

Co-led multiple international M&A projects through the full deal cycle in a team-of-two department.

Deal Execution: Completed three acquisitions, one divestment, and one startup investment and supported post-deal execution, including integration planning, carve-outs, and realization of organizational and operational synergies.
International Growth: Facilitated an M&A-driven revenue growth from €264M to €422M and doubling of headcount.

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Information Technology, Professional Services, Fashion, Retail, and Insurance.

Information Technology

Professional Services

Fashion

Retail

Insurance

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Strategy, Marketing, Finance, Operations, Product Development, and Project Management.

Strategy

Marketing

Finance

Operations

Product Development

Project Management

Summary

Entrepreneurial Growth and Transformation Executive with over 12 years of experience scaling digital business models across Consumer Internet, SaaS, and E-Commerce / D2C. A specialist in Buy-and-Build strategies, Post-Merger Integration and high-impact Go-to-Market turnarounds. Proven track record of delivering rapid value creation for investors-backed companies by aligning Marketing, Product, and Operations with aggressive growth and EBITDA targets. Expert at bridging the gap between high-level strategy and hands-on execution to drive operational excellence.

Skills

Strategic Transformation: Value Creation Programs, Change Management, Org Design.
M&a & Integration: Post-merger Integration (Pmi), Synergy Design, Due Diligence.
Digital Growth: Marketing Growth, Product Growth, Pricing And Monetization Strategies.
Operational Excellence: Data-driven Operating Models, Process Automation, Management Frameworks.

Languages

German

Native

English

Advanced

Education

Oct 2010 - Aug 2013

University of Hohenheim

Master of Science · Information Systems · Stuttgart, Germany · 1.7 (First prize / top of class)

Business Informatics

Oct 2006 - Aug 2010

Heilbronn University

Bachelor of Science · Electronic Business · Heilbronn, Germany · 1.6

Business Informatics (Information Systems)

Statistics

Experience

Total positions 8

Experience in Information Technology 10.5 y

Avg length 1 y 7 m

Longest experience 2 y 11 m

Expertise

Recent roles Interim Strategic Pricing Program PMO Lead, Interim Growth & Transformation PMO Lead, Interim General Manager (Gombio Germany)

Main industries Information Technology, Professional Services, Fashion

Main business areas Strategy, Marketing, Finance

Qualifications

Highest degree Master

Profile

Created

January 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Massimo based?

Massimo is based in Düsseldorf, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Massimo speak?

Massimo speaks the following languages: German (Native), English (Advanced).

How many years of experience does Massimo have?

Massimo has at least 12 years of experience. During this time, Massimo has worked in at least 8 different roles and for 7 different companies. The average length of individual experience is 2 years and 6 months. Note that Massimo may not have shared all experience and actually has more experience.

What roles would Massimo be best suited for?

Based on recent experience, Massimo would be well-suited for roles such as: Interim Strategic Pricing Program PMO Lead, Interim Growth & Transformation PMO Lead, Interim General Manager (Gombio Germany).

What is Massimo's latest experience?

Massimo's most recent position is Interim Strategic Pricing Program PMO Lead at CSS AG.

What companies has Massimo worked for in recent years?

In recent years, Massimo has worked for CSS AG, Craftview GmbH, MobielWerkt B.V., and fashionette AG.

Which industries is Massimo most experienced in?

Massimo is most experienced in industries like Information Technology, Professional Services, and Fashion. Massimo also has some experience in Retail and Insurance.

Which business areas is Massimo most experienced in?

Massimo is most experienced in business areas like Strategy, Marketing, and Finance. Massimo also has some experience in Operations, Product Development, and Project Management.

Which industries has Massimo worked in recently?

Massimo has recently worked in industries like Information Technology, Fashion, and Retail.

Which business areas has Massimo worked in recently?

Massimo has recently worked in business areas like Marketing, Strategy, and Operations.

What is Massimo's education?

Massimo holds a Master in Information Systems from University of Hohenheim and a Bachelor in Electronic Business from Heilbronn University.

What is the availability of Massimo?

Massimo is immediately available full-time for suitable projects.

What is the rate of Massimo?

Massimo's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.