
XING Experts in Cologne
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Meet FRATCH Experts in Cologne, who have recently used XING
Daniel R.
Last position:
Senior Digital Marketing Manager at Zenithmedia x Publicis | The Walt Disney Company
- Served as point of contact for Disney Studios GSA
- Identified growth hacks to increase cinema ticket bookings, maximize reach, optimize frequency, and achieve 100% VTR
- Managed stakeholder relationships and collaborated with an interdisciplinary team
- Performed hands-on optimizations based on operational implementations on Meta (Facebook, Instagram), TikTok, Pinterest, Reddit, and Snapchat
Janis A.
Last position:
Performance Marketing & E-Mail Automation Expert at INeKO Institute at the University of Cologne
- Planning, optimization, and analysis of SEA and Meta campaigns
- Planning and execution of automations and mailings
- Optimization of landing pages (funnel, structure, copy, image)
- Creation of creatives, media plans, and reports
- Planning and support for the move to server-side tracking
Aurelia P.
Last position:
HR Specialist Learning and Development at REWE Group
- Advising and providing individual support to managers, HR partners, and employees in development, career, and change processes, including clarification of assignments and potential analysis
- Carrying out structured needs analyses and deriving suitable development and consulting measures for career orientation and professional growth
- Further developing development formats conceptually through quality assurance, networking stakeholders, and implementing practical HR and consulting tools
- Planning and running seminars, workshops, and learning formats in the training and professional development context
- Developing didactic concepts to support individual learning and development processes
- Advising, training, and supporting different target groups (trainees, students, employees, and managers) in their personal and professional development
- Designing and carrying out training and development measures with a focus on skills, career development, and professional prospects
- Developing innovative learning approaches in Learning & Development with a focus on sustainable skills development
- Supporting groups and individuals in development programs to encourage self-reflection, clarity of goals, and transfer into everyday work
Maximilian M.
Last position:
Interim Recruiter at Intersnack Group
- End-to-end recruiting, consulting with departments, drafting job descriptions, scheduling, building an automated recruiting process
- Focus on project environment, ERP rollout, project management, business process experts
- Active sourcing, identifying & screening candidates, gathering requirements, sourcing strategy, asset management & social media marketing, feedback sessions
- Direct approach, social media recruiting, performance recruiting, online marketing, building a talent pool
- Employer branding, project controlling, leading and accompanying interviews, executive search
- MS Office 365, Exchange, Word, Excel, agile recruiting, LinkedIn Recruiter, boolean & X-ray search, MS Teams, Recruitee ATS
Martin K.
Last position:
Research Associate (50%) in the Department of Psychology at HMKW Hochschule für Medien, Kommunikation und Wirtschaft
- Teaching activities
- Management of the test library
- Supervision of theses
- Contributing to the online marketing department
Björn S.
Last position:
Interim Manager at Mid-sized staffing service provider
- Functional leadership of 6 employees, focusing on recruiting IT specialists and managers for permanent positions
- Planning and conducting workshops on active sourcing via XING Talent Manager and LinkedIn, interview techniques, questioning techniques, and process management
- Introducing and continuously improving existing recruitment processes and establishing qualitative and quantitative process control standards
- Building a knowledge database as well as a process and client database
Discover over 15,000 top freelancers
Statistics of experts using XING
Aggregated from the professional profiles of matched freelancers.
Experience
16 years (Germany: 18 years)

Position duration
2.3 years (Germany: 3.3 years)

Positions per freelancer
8 (Germany: 10)

Top business areas
Project Management, Human Resources, Marketing

Top industries
Professional Services, Retail, Advertising

Certification focus areas
Human Resources, Customer Service, Finance
Bachelor's degree or higher
83% (Germany: 87%)
Master's degree or higher
33% (Germany: 48%)
Doctorate
17% (Germany: 5%)

Certifications per freelancer
2 (Germany: 1)

Most common languages
German, English, French

Speak two or more languages
100% (Germany: 99%)
Based on our profile pool as of 19 Sep 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Cologne are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Cologne using XING
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 19 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
XING experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Professional Services (67%)
- Retail (67%)
- Advertising (50%)
- Education (50%)
- Information Technology (50%)
- Media and Entertainment (50%)
- Banking and Finance (33%)
- Food and Beverage (33%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
What XING covers
XING is a German-language professional network used for recruiting, employer branding, and business contacts. Companies use it to reach specialists in the DACH region, publish vacancies, and maintain a visible company presence. It is often compared with LinkedIn, but it fits local hiring and networking use cases especially well.
Common project work
- Set up or refine a company profile
- Plan job ads and recruiting campaigns
- Improve employer branding content
- Support outreach to passive candidates
Strong professionals know how to turn a profile into a working channel, not just a static page. They align messaging, roles, and candidate journeys with the way people actually use XING.
Ecosystem and tools
XING work often touches adjacent tools for recruiting and communication. That can include applicant tracking systems, sourcing workflows, message templates, analytics, and content planning for company updates. In Cologne, this is especially useful for teams that hire across local offices and remote setups.
When to bring in support
Companies usually bring in freelance expertise when a profile underperforms, a hiring push needs structure, or internal teams lack time for XING outreach. A specialist can also help if campaigns need a clearer audience fit or if the company wants a more consistent tone across vacancies and messages. The right support makes the channel easier to manage.
What strong specialists do
- Write clear, credible employer-facing copy
- Match roles to the right audience segments
- Improve response quality from outreach
- Keep branding and recruiting work consistent
Good specialists understand the difference between visibility and relevance. They focus on the parts that affect response: profile structure, message quality, and the fit between role and audience.
Skills that matter
A strong XING professional usually brings recruiting know-how, German-language writing skill, and a practical grasp of employer branding. They should also understand how XING differs from LinkedIn in tone, audience expectations, and regional use. For Cologne-based teams, clear communication in German is often essential, while execution can stay fully remote when needed.
Frequently asked questions
The facts hiring teams ask for most often when it comes to XING.
XING is used for professional networking, recruiting, employer branding, and vacancy promotion. Companies use it to reach specialists in the German-speaking market and to keep a visible, credible presence for open roles and business contacts. It is especially useful when the audience is local or DACH-focused.
XING is usually seen as the more regionally focused option, especially for Germany, Austria, and Switzerland. LinkedIn is broader and often used for international reach, while XING can feel more natural for local networking and German-language hiring. Many companies use both, but the tone and audience on each channel differ.
A good XING specialist often also knows employer branding, recruiting copy, and candidate outreach. Knowledge of ATS workflows, content planning, and profile optimization helps a lot too. If the role involves campaign work, basic analytics and message testing are useful as well.
A XING project can be simple or complex, depending on whether you need a profile refresh, ongoing recruiting support, or a full employer branding setup. Smaller tasks may need only one specialist, while larger hiring pushes benefit from someone who understands messaging, audience fit, and process. The key is relevant experience, not just time spent on the tool.
Yes, most XING work can be done remotely. A Cologne company may still want local market knowledge, especially if roles are tied to the region or need German-language communication. On-site sessions can help with stakeholder alignment, but day-to-day execution is usually remote-friendly.
Look for clear examples of XING work that match your goal, such as profile optimization, vacancy campaigns, or outreach support. Ask how the specialist measures quality, how they adapt messaging for your audience, and how they work with your internal team. Strong answers should be specific and practical.
Yes, XING is still relevant for many companies hiring in Germany, especially when the target group is German-speaking professionals. It is often most effective for regional recruiting, employer visibility, and relationship-building over time. The best results come when the content and outreach are tailored to the platform’s audience.
A strong XING presence is clear, consistent, and aimed at the right audience. The profile should explain who the company is, what it offers, and why a specialist should respond. For campaigns, the message, role, and audience need to fit together without sounding generic.
The average hourly rate of freelancers in Cologne, Germany who have used XING in their recent projects is 94 €, which corresponds to a daily rate of about 751 € based on an 8-hour working day.
Of the freelancers in Cologne, Germany who have used XING in their recent projects, 83% hold at least a Bachelor's degree, 33% hold at least a Master's degree, and 17% hold a doctorate.
On average, freelancers in Cologne, Germany who have used XING in their recent projects have 16 years of professional experience, with a single engagement typically lasting around 2.3 years.
The most common languages among freelancers in Cologne, Germany who have used XING in their recent projects are German (100%), English (100%), and French (50%).
The most common industries among freelancers in Cologne, Germany who have used XING in their recent projects are Professional Services (67%), Retail (67%), and Advertising (50%).
The most common business areas among freelancers in Cologne, Germany who have used XING in their recent projects are Project Management (83%), Human Resources (67%), and Marketing (67%).
Main locations of FRATCH Experts, who have recently used XING
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
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