Project specification
Project expertise
Description
The goal of the project is to support the company through targeted performance marketing in lead generation and brand building. The focus is on the Meta and Google channels, which should effectively reach the target audience and generate qualified leads for the sales team.
- Development of a performance marketing strategy: Building an effective campaign structure that supports the entire sales process and generates leads.
- Testing and optimizing (Phase 1): Testing different channels and ad formats to identify successful approaches.
- Scaling and fine-tuning (Phase 2): Scaling successful measures and continuously optimizing to increase conversion rates.
- Budget management: Working flexibly with the set budget to ensure cost-optimized lead generation.
- Reporting and analysis: Regular monitoring and reporting of campaign performance and deriving optimization measures.
Requirements
- Experience in performance marketing: Several years of experience, ideally in the real estate sector or related industries.
- Skills in lead generation and brand development: Proven success in lead generation projects and building a strong brand.
- Analytical thinking and KPI focus: Ability to analyze campaign data and derive actions to improve performance.
- Independent working style and strong execution: Fluent and proactive communication with the team to achieve quick wins and a sustainable impact.
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Frequently asked questions
The project is based in Munich, Germany.
The project preferably starts in November 2024 and is planned to end in May 2025 (6 months).
The project requires a commitment of 90 - 100% capacity (full-time).
The project offers 90 - 95% remote work.
The project offers a daily rate of 800 - 900€ which breaks down to an hourly rate of 100 - 112.5€/h.
The project requires the following languages: German (Advanced) and English (Advanced).
The project is related to the following industry: Real Estate.
The project covers the following business area: Marketing.
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To apply for the project, click the Apply button on the project page to submit your profile for review. We will forward your resume to the client and get back to you within a few days.
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