Project specification
Project expertise
Description
The goal of the project is the strategic development and content management of the social media channels of @o2cando through comprehensive consulting on editorial planning, creator selection, and the conception of new formats and campaigns.
Service Description
1. Concept development for Instagram and Facebook channels (@o2cando)
- Advising the Social Media Content & Creator Communications team on editorial planning for Facebook & Instagram
- Consulting on the selection of creators/influencers
- Analyzing ad materials and creating feedback loops in cooperation with social media agencies
- Reporting on social media activities using Facebook Business Manager and Sprinklr
- Advising on optimizing the strategic direction of the social media channels on Instagram and Facebook
2. Hardware marketing
- Advising on the creation of subsidized marketing campaigns (Werbekostenzuschüsse) with Telefónica’s hardware partners
- Preparing briefing materials
- Developing marketing concepts for hardware promotions
- Advising on selecting suitable social media creators
- Creating reports with Facebook Business Manager and Sprinklr
3. Integrated marketing communications campaigns
- Advising the Social Media Content & Creator Communications team on developing social media formats for the quarterly o2 advertising campaigns
- Consulting the Senior Social Media Manager (m/f/d) on project management regarding timing, budget, and quality control
- Preparing regular reports with Facebook Business Manager and Sprinklr
- Identifying optimization opportunities based on the collected reports
Requirements
- Proven experience in the strategic development of social media channels for premium brands
- Proficient use of analytics tools like Facebook Business Manager and Sprinklr
- Expertise in creating editorial plans and developing marketing concepts
- In-depth knowledge of creator and influencer marketing, including choosing the right personalities and preparing briefings
- Experience with key platforms: Facebook, Instagram, YouTube, TikTok, and Threads – each with platform-specific content
- Ability to analyze ad materials and continuously measure the success of social media activities
- Basic project management skills to monitor timing, budgets, and quality
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Frequently asked questions
The project is based in Munich, Germany.
The project preferably starts in July 2025 and is planned to end in September 2025 (2 months).
The project requires a commitment of 95 - 100% capacity (full-time).
The project offers 95 - 100% remote work.
The project offers a daily rate of 704 - 752€ which breaks down to an hourly rate of 88 - 94€/h.
The project requires German (Advanced) as essential language. Additionally, English (Advanced) is desirable.
The project is related to the following industry: Telecommunication.
The project covers the following business areas: Marketing and Project Management.
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To apply for the project, click the Apply button on the project page to submit your profile for review. We will forward your resume to the client and get back to you within a few days.
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