Project specification
Project expertise
Description
A company is looking for an experienced Digital Analytics & Tracking Specialist to optimize the conceptual ownership of all data streams and tracking technologies. The aim of the project is to develop and implement strategies for collecting, analyzing and using data from various channels such as website, portal, app and POS tracking. The focus is on advising the marketing, BI and retail departments to analyze, structure and optimize data-related processes.
By using modern tracking technologies like Google Tag Manager and Google Analytics as well as data management tools, we ensure that all relevant end-to-end data remains measurable and usable. The project supports data-driven decisions and promotes continuous improvements.
Key responsibilities:
Aufbau und Weiterentwicklung von channel-übergreifenden Digital Analytics Trackings für Websites, Portale, Apps und POS-Tracking.
Konzeption und Implementierung von Webtracking-Lösungen unter Einsatz von Google Tag Manager, Google Analytics und JavaScript.
Optimierung der Nutzung des Tag Management Systems sowie der zugehörigen Data Layer.
Qualitätsmanagement der Tracking-Datenflüsse mit Tools wie Google Cloud Platform (Big Query) sowie Integration in Online-Marketing-Tools wie Matelso oder Content Square.
Beratung zu Trends im Bereich Webtracking sowie Datenschutzbestimmungen.
Unterstützung bei der Weiterentwicklung datenbezogener Prozesse in Zusammenarbeit mit Stakeholdern aus Portals, Digital Analytics und Customer Marketing.
Requirements
- Solid experience with Google Tag Manager, Google Analytics and JavaScript.
- Knowledge of cloud technologies such as Google Cloud Platform (especially BigQuery) or Azure.
- Experience in quality management of tracking data flows and their integration into online marketing systems.
- Familiarity with current trends in web tracking and data protection regulations.
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Frequently asked questions
The project is based in Munich, Germany.
The project preferably starts in April 2025 and is planned to end in June 2025 (2 months).
The project requires a commitment of 95 - 100% capacity (full-time).
The project offers 95 - 100% remote work.
The project offers a daily rate of 704 - 800€ which breaks down to an hourly rate of 88 - 100€/h.
The project requires the following languages: German (Advanced) and English (Advanced).
The project is related to the following industry: Telecommunication.
The project covers the following business areas: Business Intelligence, Information Technology, and Quality Assurance.
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To apply for the project, click the Apply button on the project page to submit your profile for review. We will forward your resume to the client and get back to you within a few days.
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