FRATCH

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Duisburg, Germany

Experience

Mar 2024 - Present

2 years 1 month

Product Owner Customer Portal and Agile Coach

Siemens Energy

Optimizing the customer portal to increase customer usage, improve internal service processes, and reduce internal service efforts
Designing and managing a new data flow model with fewer interfaces, stabilizing and monitoring data flows between systems
Improving and structuring agile requirements management for the portal's ongoing development and agile development processes by introducing SCRUM routines, events, and artifacts
Providing agile coaching and training to internal BU staff in SCRUM

Mar 2023 - Jan 2024

11 months

Interim Head of DTC Marketing & Sales and Product Owner for Shop/Platform Migration and CRM Integration

BRITA SE

Responsible for 8 country shops
Leading the Digital/Webshop team
Product Owner for the new webshop (Shopware) and country rollouts of all eShops
Leading the migration of the current shop to Shopware 6
Realigning the webshop product portfolio
Realigning the digital marketing strategy
Revising and restructuring business processes in the webshop team and other departments (customer service, digital platform team)
Insourcing all customer service processes and setting up an internal customer service department

Aug 2022 - Mar 2023

8 months

Interim Webshop Manager

Grohe Deutschland Vertriebs GmbH

Responsible for 25 country shops
Leading the webshop team
Revising and enhancing the webshop (SAP Hybris)
Expanding the webshop product portfolio
Expanding payment options in the country shops
Revising and restructuring business processes in the webshop team and other departments (customer service, digital platform team)

Oct 2020 - Jul 2022

1 year 10 months

Product Owner for PIM Implementation and Consultant/Coach for eCommerce and Digital Transformation

Evonik Digital GmbH

Interim Product Owner for the customer portal: managing external service providers by introducing agile practices, defining requirements with the business lines, and building three new customer portals (03/22 to 08/22)
Product Owner and project manager for setting up a central product information system with connections to SAP, registration and safety databases, websites, product searches, and webshops, including managing internal and external development teams (10/20 to 02/22)
Consulting on digital transformation and change management for Evonik and its business units

Mar 2019 - Aug 2020

1 year 6 months

Ratingen, Germany

Product Owner and Interim Manager for Online Shops and Customer Portal

DKV Mobility GmbH

Building a new customer portal on Angular to increase self-service options for customers, with integration to backend systems (SAP, Seeburger BIS, etc.)
Budget control and reporting to the CIO
Agile requirements management for the portal's further development from different departments' perspectives
Managing internal and external development teams
Managing the acceptance and testing of developed features
Building the first DKV eShops (DE, IT, PL, FR) on Angular and further developing them on SAP Hybris
Establishing the central online marketing team and the first KPIs
Budget control and reporting to stakeholders
Managing internal and external development teams
Improving and adapting internal processes due to the digitization of customer inquiries and orders

Jan 2018 - Feb 2019

1 year 2 months

Taunusstein, Germany

Interim Manager Digital Marketing, Project Lead CMS, eShop and PIM Implementation

BRITA GmbH

Disciplinary responsibility and content management of employees in the Digital Marketing department (website, content, and performance marketing)
Coaching the eShop team on e-commerce topics (positioning, strategy, campaign management, traffic generation, process optimization, KPIs)
Leading the implementation of the CMS and shop and further development of the platform based on Magnolia and Intershop
Conducting rollouts in a dozen countries
Introducing agile working methods and requirements management with product owners and Scrum
Supporting country teams in campaign planning and management
Leading the project with budget control for the introduction of a marketing product information system

Jun 2016 - Dec 2017

1 year 7 months

Remscheid, Germany

Project Lead Digital Business Models

Vaillant Group

Project lead for building a digital sales channel with a B2C focus based on Angular
Strategic integration into the overall sales model of the countries with wholesale and specialist partner communication
Technical sparring partner to the executive board for sales and marketing
Leading a performance team to improve conversion
Preparing and managing the rollout of online shops in various countries and brands
Coaching digital country teams in the development of local business models
Managing development teams (internal/external) using agile methods

Dec 2015 - May 2016

6 months

Interim Manager Digital Transformation

ThyssenKrupp AG, Materials Services

Leading the implementation of a customer portal for the Materials Services division connected to SAP
Sparring partner to the CTO and the managing directors of TK Metals and TK Plastics
Managing the setup of two online shops in Switzerland and the UK on SAP Hybris
Creating the first KPI reports
Managing development teams using agile methods

Jun 2014 - Dec 2015

1 year 7 months

Betzdorf, Germany

Project Lead Shop Migration and E-Commerce/E-Procurement Manager

SSI Schäfer Shop GmbH

End-to-end project management of the shop migration, from selecting the software and implementation partners to migration using Scrum
Building an independent e-commerce department (20 employees)
Revenue responsibility: mid double-digit million range
Identifying and managing change initiatives to boost digitalization across the company
Integrating promotional products shops
Introducing new tools to improve online marketing activities (quintupling keywords, optimizing Google Shopping Ads)
Enhancing KPI reporting
Adjusting and optimizing system landscape processes
Further developing the online shops of international subsidiaries

Jun 2013 - Jun 2014

1 year 1 month

Düsseldorf, Germany

Project Lead for Introducing New CRM/Call Center Software

E-Plus GmbH

Concept and detailed planning, budget responsibility, requirements management, and milestone definition
Managing external service providers
Integration with the existing CMS
Rollout to all national service locations
Creating and presenting stakeholder information
Project size: up to 20 project staff

Aug 2012 - May 2013

10 months

Rain, Germany

Interim OmniChannel Manager

Dehner GmbH & Co KG

Setup and further development of a Hybris online shop based on novomind iShop
Setup and optimization of internal e-commerce processes
Team size: 8 consultants, up to 10 internal project staff
Optimization of external logistical processes, reducing misdeliveries and inventory write-offs
Setup of a click-and-collect functionality with store integration and improvement of returns management

Jan 2012 - Aug 2012

8 months

Munich, Germany

Project Manager for Improving Online Shop Performance and Online Marketing Activities

Tristyle Holding

Development of optimization measures for all online marketing activities
Audit of existing online shops (Atelier Goldner Schnitt, Peter Hahn, Madeleine)
Definition and prioritization of improvement measures along the customer journey
Audit of online marketing activities
Support of the implementation of defined measures

Sep 2011 - Dec 2012

1 year 4 months

Düsseldorf, Germany

Chief Consultant and Department Head

Metro Systems

Leading the requirements and development area for e-commerce to support the global expansion of Metro Cash & Carry activities
Department size: approx. 25 employees
Conceptualization and development of global B2B e-commerce business models
Migration of existing activities to a central SAP Hybris online shop
Management of webshop development and establishment of e-commerce support processes
Development of concepts and documentation of e-commerce-relevant processes and system architecture
Supporting countries in building their e-commerce activities (USP, assortment definition, SEO/SEM, traffic, conversion)

Oct 2010 - Sep 2011

1 year

Hamburg, Germany

Head of Business Unit Poland

OTTO GmbH & Co. KG

Setup of an online-only business model for OTTO based on novomind iShop
Functional and disciplinary leadership of a team of approx. 10 employees
Development of the business plan with annual and seasonal planning
Development of country-specific assortments and targeted offers
Further development of all online activities (SEM, SEO, affiliate)
Setup of an analytics tool for shop metrics and marketing budget controlling
Development of catalog concepts with trigger chain planning
Improvement of order and processing procedures

Sep 2006 - Feb 2010

3 years 6 months

Cologne, Germany

Managing Partner

BilligBuch.de GmbH

Built one of the major online book retailers (top 11 German online book providers)
Developed a new book shop into the top-selling book shop on eBay

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Retail, Manufacturing, Transportation, Energy, Chemical, and Telecommunication.

Retail

Manufacturing

Transportation

Energy

Chemical

Telecommunication

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Information Technology, Project Management, Product Development, Sales, Marketing, and Operations.

Information Technology

Project Management

Product Development

Sales

Marketing

Operations

Languages

German

Native

Statistics

Experience

Total positions 15

Experience in Retail 9.5 y

Avg length 1 y 3 m

Longest experience 3 y 5 m

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Product Owner Customer Portal and Agile Coach, Interim Head of DTC Marketing & Sales and Product Owner for Shop/Platform Migration and CRM Integration, Interim Webshop Manager

Main industries Retail, Manufacturing, Transportation

Main business areas Information Technology, Project Management, Product Development

Profile

Created

December 2023

Last Update

June 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Thorsten based?

Thorsten is based in Duisburg, Germany.

What languages does Thorsten speak?

Thorsten speaks the following languages: German (Native).

How many years of experience does Thorsten have?

Thorsten has at least 19 years of experience. During this time, Thorsten has worked in at least 15 different roles and for 15 different companies. The average length of individual experience is 1 year and 3 months. Note that Thorsten may not have shared all experience and actually has more experience.

What roles would Thorsten be best suited for?

Based on recent experience, Thorsten would be well-suited for roles such as: Product Owner Customer Portal and Agile Coach, Interim Head of DTC Marketing & Sales and Product Owner for Shop/Platform Migration and CRM Integration, Interim Webshop Manager.

What is Thorsten's latest experience?

Thorsten's most recent position is Product Owner Customer Portal and Agile Coach at Siemens Energy.

What companies has Thorsten worked for in recent years?

In recent years, Thorsten has worked for Siemens Energy, BRITA SE, Grohe Deutschland Vertriebs GmbH, and Evonik Digital GmbH.

Which industries is Thorsten most experienced in?

Thorsten is most experienced in industries like Retail, Manufacturing, and Transportation. Thorsten also has some experience in Energy, Chemical, and Telecommunication.

Which business areas is Thorsten most experienced in?

Thorsten is most experienced in business areas like Information Technology, Project Management, and Product Development. Thorsten also has some experience in Sales, Marketing, and Operations.

Which industries has Thorsten worked in recently?

Thorsten has recently worked in industries like Energy, Chemical, and Retail.

Which business areas has Thorsten worked in recently?

Thorsten has recently worked in business areas like Information Technology, Product Development, and Customer Service.

What is the availability of Thorsten?

Thorsten is immediately available full-time for suitable projects.

What is the rate of Thorsten?

Thorsten's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.