Susanne A.-CEO
Check rate
Experience
CEO
BB&R Consulting
- 360° brand strategy consulting: integration of brand, business and responsibility in a profitable way
Head of global MINI Brand and Communication Strategy
BMW Group
- Long-, mid- and short-term 360° strategy to ensure future orientation, consistency and growth of brand and business globally
Impact Ventures (Brand and Business Innovations@BMW Group)
BMW Group
- Relaunch of the MINI brand: Vision 2025 and 360° brand strategy across product, sales, marketing and communication
Corporate Strategy BMW Group
BMW Group
BSC target definition and measurement for the MINI brand
Specific market strategies
Product Management new MINI generation
BMW Group
- Interior strategy and innovations for the 2014 new MINI generation with focus on Man-Machine-Interface (MMI), Information/Communication/Entertainment (IKE), Driver Assistance services and Customer Experiences
MINI Marketing Planning
BMW Group
- Annual central marketing planning and global market steering
Start up of BMW ConnectedDrive
BMW Group
- Teamlead of greenfield strategy and marketing of the business field "Connected Car" with telematics and online services
Product line new MINI (Gaydon, UK)
BMW Group
- Definition of overarching business and finance processes between Rover and BMW
BMW Group Inhouse Consulting
BMW Group
- Definition of a group wide target agreement process
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Automotive and Professional Services.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Strategy, Marketing, Product Development, Sustainability Management, Sales, and Finance.
Summary
Passionate brand strategist with 25+ years of experience in developing futureproof brand strategies that leverage profitability and impact.
Skills
- Brand Strategy, Brand Development, Brand Architecture, Brand Transformation, Brand Enlargement
- Customer Segmentation
- Holistic Integration Of Brand-, Business- And Sustainability Strategy
- Purpose And Vision Development, Company Value Framework
- Corporate Identity (Ci), Brand Identity (Brand Core, Brand Values, Brand Foundation)
- Communication Strategy, Marketing Planning
- Customer Journey
Languages
Education
Business School of Art and Design, Dublin
Dublin, Ireland
Hochschule Worms
Diploma in Business Administration (FH) · European Business Management (EBM) · Worms, Germany
Certifications & licenses
Business Sustainability Management, CPD Certified Course
University of Cambridge
Statistics
Experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Susanne is based in Munich, Germany.
Susanne speaks the following languages: German (Native), English (Advanced), Spanish (Advanced), French (Elementary).
Susanne has at least 29 years of experience. During this time, Susanne has worked in at least 9 different roles and for 2 different companies. The average length of individual experience is 3 years and 3 months. Note that Susanne may not have shared all experience and actually has more experience.
Based on recent experience, Susanne would be well-suited for roles such as: CEO, Head of global MINI Brand and Communication Strategy, Impact Ventures (Brand and Business Innovations@BMW Group).
Susanne's most recent position is CEO at BB&R Consulting.
In recent years, Susanne has worked for BB&R Consulting.
Susanne is most experienced in industries like Automotive and Professional Services.
Susanne is most experienced in business areas like Strategy, Marketing, and Product Development. Susanne also has some experience in Sustainability Management, Sales, and Finance.
Susanne has recently worked in industries like Professional Services.
Susanne has recently worked in business areas like Marketing, Strategy, and Sustainability Management.
Susanne holds a Bachelor in European Business Management (EBM) from Hochschule Worms.
Susanne has 1 certificate: Business Sustainability Management, CPD Certified Course.
The availability of Susanne needs to be confirmed.
Daily rate distribution
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Average rates for similar positions
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The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 7 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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