Suparni Neuwirth-Digital Marketing: Project Manager & Strategist in Content & Campaign

• Strategic conception and coordination of the SAP services website relaunch
• Restructuring of the SAP web architecture aligned with the customer journey
• Development of a systematic internal linking and SEO strategy
• Migration and transformation of SAP service sites and other solutions
• Establishment of thematic service hubs to strengthen SAP portfolio positioning
• Stakeholder management across marketing, SAP business units, and IT
• Identification and implementation of quick wins to improve digital performance

• Ensuring continuity and consistency across FSC's global social media channels (LinkedIn, Instagram)
• Ownership and execution of a rolling content calendar; creation, adaptation, and platform-optimized publishing
• Translation of complex sustainability and policy topics into clear, engaging posts
• Application of FSC tone of voice and narrative direction for credible, visually consistent content
• Leading a three-person social media team – intake process, lead-time policies, and weekly agenda structure
• Light governance and coordination across a decentralised global network of regional and partner accounts
• Tracking of key metrics (engagement, reach, growth) via Brandwatch, with monthly insights and recommendations
• Documentation of formats, templates, and workflows for handover

• Coordinating and maintaining the Miele websites and the local webshops of the Miele subsidiaries
• Ongoing development and expansion of the online presence with a focus on the customer portfolio
• Customer portfolio and international countries creation
• Worked in global matrix organizations with cross-country stakeholders (Europe, Asia, LATAM).
• further development, and maintenance of landing pages, campaigns, and promotions
• Created and managed technical and marketing content across digital platforms, ensuring a UX-driven structure.
• Worked closely with IT teams on CMS updates and system integrations for e-commerce environments.
• Experience contextualizing and communicating SAP solutions (SAP Hybris, SAP Commerce Cloud) for internal and customer-facing campaigns.
• Content Strategy & Narrative Design for Complex Solutions (SAP, Salesforce, Digital Transformation)

• Strategy and execution of Social Media and Content Management activities to build up brand awareness and increase more sales
• Influencer Marketing, strategy, storytelling, and coordination of influencer cooperation and monitoring
• Digital Sales funnels and Media Campaigns, strategy and development of new ideas and how to increase brand awareness and sales

• Content strategy & management in Onsite Marketing, Retail Media and Content Management team, brand and luxury
• Coordinating brand promoted teaser and ads, implementing new CRM Software
• Contact person for brands and various stakeholders
• Process optimisation in the new headless content system, Amplience.

• Optimizing the social media management workflow between the agency and Stellantis
• Managing social media accounts via Sprinklr (Facebook, Instagram, YouTube, LinkedIn) for Opel, Jeep, Alfa & Fiat
• Coordinating freelancers (graphic designer, copywriter)
• Contact person for various stakeholders
• Setting up social media campaigns incl. ads

• Project and consulting services in the field of e-commerce
• Content creation of landing pages and banners for customer cooperation
• Analysis of key sales figures using Excel
• Handling of Salesforce Marketing Cloud, Sales Cloud, and Commerce Cloud
• Interface management between key account management and customers
• Internal stakeholder management
• Corporate communication and internal marketing activities for the sales team

• Preparation, setup, and project management of localization projects.
• Coordinated the launch of new brand guidelines for product launches of built-in kitchen items.
• Guided and ensured that all international master assets for all advertising campaigns and other content packages could be used and implemented across all Miele countries, allowing them to launch their campaigns as planned.
• Video editing and localization of Miele web videos.
• Technically oversaw communication in all business units during campaign rollout and handled additional special requests from markets, including order management during the campaign rollout.
• Led and coordinated an international content audit project - aligning different stakeholders, including A-level, managing the timeline and deadlines, and ensuring the successful implementation of the various country-specific assets and the associated campaign management of Miele.

• Business coaching and consulting for coaches to find the right positioning for their personal brand, program, and website.
• Consulting coaches in marketing, how to get leads, create posts, and create ads to run a successful coaching business.

Ensured that more than 50% of the coaches reached the ROI of the premium business coaching already within the course after just a few months thanks to the right strategies.

• Provided support to the NGO in social media and video marketing, content production, customer service and consulting, and marketing strategy.
• Created automated email series and newsletters to convert online users into magazine buyers
• Wrote and published hundreds of articles in the online flower and plant magazine.
• Coordinated production of new German-specific content (seasonal content, influencer campaigns, storytelling, event documentation)
• Hosted various marketing campaigns, blogger events, and influencer campaigns to increase brand awareness and website traffic.

• Concept, designed, initiated, and directed marketing incentives, below-the-line marketing campaigns as well as trade marketing programs like retail loyalty programs.
• Trained, mentored, and led freelancers as well as cross-functional teams to enhance employee skill and operational efficiency.
• As team leader of up to 15 employees, I consulted clients on how to launch a new product, created trade fair shows and events with a big brand impact, brought marketing and sales departments together during inventive events, and increased sales through concepts and strategy implementations of trade promotions.

• Developed online marketing content for various key clients, including Orthomechanik, HeyFit, LIBAKO, MonkeyTown, Netflea, YouMo ebikes, FrauenBusiness, Discover America, Erklärungsvideo.ch, deinspot.ch, kinomarketing.ch, Dr. Bronners, WaldDirekt, TankTaler, Park Systems ATM, Zizzz, Soulkitchen, Sound and Silence Festival, Bali Spirit Festival.
• Resolved health and life balance issues while establishing a coaching program to facilitate people.
• Facilitated companies in launching new products, enhancing marketing strategies, and maximizing specific marketing channels.
• Leading interim projects for Sopra Steria, MonkeyTown, Zizzz to accelerate internal & external projects and goals.

• Selected Clients: Miele, Heinemann, Douglas, Breuninger, Lichtblick, OPED, Stillantis, Vaillant, Aareal Bank, VORWERK Thermomix, Sopra Steria, Orthomechanik, 1000 gute Gründe, Mugrauer Consulting, Flower Council Holland, Dr. Bronner, YoMo ebikes, Erklärungsvideo, Farmfolio