Suparni N.-Digital Marketing: Project Manager & Strategist in Content & Campaign

• Strategic conception and coordination of the SAP services website relaunch
• Restructuring of the SAP web architecture aligned with the customer journey
• Development of a systematic internal linking and SEO strategy
• Migration and transformation of SAP service sites and other solutions
• Establishment of thematic service hubs to strengthen SAP portfolio positioning
• Stakeholder management across marketing, SAP business units, and IT
• Identification and implementation of quick wins to improve digital performance

• Ensuring continuity and consistency across FSC's global social media channels (LinkedIn, Instagram)
• Ownership and execution of a rolling content calendar; creation, adaptation, and platform-optimized publishing
• Translation of complex sustainability and policy topics into clear, engaging posts
• Application of FSC tone of voice and narrative direction for credible, visually consistent content
• Leading a three-person social media team – intake process, lead-time policies, and weekly agenda structure
• Light governance and coordination across a decentralised global network of regional and partner accounts
• Tracking of key metrics (engagement, reach, growth) via Brandwatch, with monthly insights and recommendations
• Documentation of formats, templates, and workflows for handover

• Coordinating and maintaining the Miele websites and the local webshops of the Miele subsidiaries
• Ongoing development and expansion of the online presence with a focus on the customer portfolio
• Customer portfolio and international country creation
• Worked in global matrix organizations with cross-country stakeholders (Europe, Asia, LATAM).
• Further development and maintenance of landing pages, campaigns, and promotions
• Created and managed technical and marketing content across digital platforms, ensuring a UX-driven structure.
• Worked closely with IT teams on CMS updates and system integrations for e-commerce environments.
• Experience contextualizing and communicating SAP solutions (SAP Hybris, SAP Commerce Cloud) for internal and customer-facing campaigns.
• Content Strategy & Narrative Design for Complex Solutions (SAP, Salesforce, Digital Transformation)

• Strategy and execution of social media and content management activities to build brand awareness and increase sales
• Influencer marketing, strategy, storytelling, and coordination and monitoring of influencer partnerships
• Digital sales funnels and media campaigns, strategy and development of new ideas to increase brand awareness and sales

• Content strategy and management in the Onsite Marketing, Retail Media, and Content Management team, brand and luxury
• Coordinating brand-promoted teasers and ads, implementing new CRM software
• Contact person for brands and various stakeholders
• Process optimization in the new headless content system, Amplience.

• Optimizing the social media management workflow between the agency and Stillantis
• Managing social media accounts via Sprinklr (Facebook, Instagram, YouTube, LinkedIn) for Opel, Jeep, Alfa & Fiat
• Coordinating freelancers (graphic designer, copywriter)
• Contact person for various stakeholders
• Setting up social media campaigns, including ads

• Project and consulting services in e-commerce
• Creating landing page and banner content for customer partnerships
• Analyzing key sales figures using Excel
• Managing Salesforce Marketing Cloud, Sales Cloud, and Commerce Cloud
• Managing the interface between key account management and customers
• Managing internal stakeholders
• Corporate communications and internal marketing activities for the sales team

• Preparation, setup, and project management of localization projects.
• Coordinated the launch of new brand guidelines for product launches of built-in kitchen appliances.
• Guided and ensured that all international master assets for advertising campaigns and other content packages could be used and implemented across all Miele countries, allowing them to launch their campaigns as planned.
• Edited and localized Miele web videos.
• Oversaw communications technically across all business units during campaign rollouts and handled additional special requests from markets, including order management.
• Led and coordinated an international content audit project, aligning different stakeholders, including A-level, managing timelines and deadlines, and ensuring the successful implementation of various country-specific assets and associated campaign management for Miele.

• Coached and advised coaches on finding the right positioning for their personal brand, program, and website.
• Advised coaches on marketing, generating leads, creating posts, and creating ads to run a successful coaching business.

Helped more than 50% of the coaches achieve the ROI of premium business coaching within just a few months of the course by using the right strategies.

• Supported the NGO with social media and video marketing, content production, customer service and consulting, and marketing concepts.
• Created automated email series and newsletters to convert online users into magazine buyers.
• Wrote and published hundreds of articles for the online flower and plant magazine.
• Coordinated the production of new German-specific content (seasonal content, influencer campaigns, storytelling, event documentation).
• Ran various marketing campaigns, blogger events, and influencer campaigns to increase brand awareness and website traffic.

• Conceived, designed, launched, and managed marketing incentives, below-the-line campaigns, and trade marketing programs such as retail loyalty programs.
• Trained, mentored, and led freelancers and cross-functional teams to improve employee skills and operational efficiency.
• As team leader of up to 15 employees, I advised clients on launching new products, created trade fair appearances and events with a strong brand impact, brought marketing and sales departments together through creative events, and increased sales through trade promotion concepts and strategies.

• Developed online marketing content for various key clients, including Orthomechanik, HeyFit, LIBAKO, MonkeyTown, Netflea, YouMo ebikes, FrauenBusiness, Discover America, Erklärungsvideo.ch, deinspot.ch, kinomarketing.ch, Dr. Bronners, WaldDirekt, TankTaler, Park Systems ATM, Zizzz, Soulkitchen, Sound and Silence Festival, Bali Spirit Festival.
• Addressed health and work-life balance issues while setting up a coaching program to support people.
• Helped companies launch new products, improve marketing strategies, and get the most out of specific marketing channels.
• Led interim projects for Sopra Steria, MonkeyTown, and Zizzz to move internal and external projects and goals forward.

• Selected Clients: Miele, Heinemann, Douglas, Breuninger, Lichtblick, OPED, Stillantis, Vaillant, Aareal Bank, VORWERK Thermomix, Sopra Steria, Orthomechanik, 1000 gute Gründe, Mugrauer Consulting, Flower Council Holland, Dr. Bronner, YoMo ebikes, Erklärungsvideo, Farmfolio